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Tag: Rubeena Singh

  • To handle the entire gamut of digital duties for AU Bank

    iProspect India wins digital mandate of AU Small Finance Bank

    By Our Staff

     

    iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled Commercial Bank and Fortune India 500 Company.

     

    As per the mandate, the agency will handle the entire gamut of digital duties for AU Bank including performance and branding campaigns. iProspect India will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns.

     

    Rubeena Singh
    Rubeena Singh

    Said Rubeena Singh, CEO, iProspect India: “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”

     

    Uttam Tibrewal
    Uttam Tibrewal

    Added Uttam Tibrewal, Executive Director, AU Small Finance Bank: “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”

     

  • Reveals its digital-first global proposition

    iProspect is now a digital-first media agency

    By Our Staff

    Dentsu international launches the new iProspect as a digital-first end-to-end media agency. The iProspect teams will now collectively define a new era in media and be the first agency to offer performance-driven brand building at a global scale. iProspect has adopted the “Brands Accelerated” tagline.

    Amanda Morrissey
    Amanda Morrissey

    Said Amanda Morrissey, Global President, iProspect: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future. Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”

    Rubeena Singh
    Rubeena Singh

    Added Rubeena Singh, CEO, iProspect India, “With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients. By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of Dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally.”

     

     

  • The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office

    IProspect adds HarperCollins to its clientele

    By A Correspondent

     

    IProspect India, the digital marketing agency from the house of dentsu international, has bagged the account of HarperCollins Publishers, one of the world’s largest book publishing companies. The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office.

     

    As per the mandate, IProspect India will handle the Paid Media (which includes all biddable platforms like Google Search & Display, Programmatic, Facebook and Amazon) and SEO duties for the brand.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, IProspect India said: “HarperCollins is one of the big five English language publishing companies. As consumption of content has shifted significantly to digital, IProspect is happy to help the brand strengthen its digital presence through its expertise in integrated content and digital marketing.”

     

    Added Subhashree Das, Deputy General Manager – Digital Marketing, HarperCollins: “If you’re looking for a book on almost any subject, there’s a HarperCollins book for you out there. And so, the logical next step in our digital strategy was to ensure that our books became easily discoverable to anyone looking for them online. IProspect brings onboard their tremendous experience in performance marketing and we are confident that their strategic approach will go a long way in growing our business and ensuring that the right book reaches the right reader.”

     

     

  • iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, etc

    iProspect India to handle digital marketing for Kotak Life Insurance

    By A Correspondent

     

    iProspect India has bagged the digital marketing mandate for Kotak Mahindra Life Insurance (Kotak Life). Under this partnership, iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.

     

    Rubeena Singh

    Said Rubeena Singh, CEO, iProspect India: “We are delighted with this win. We will work towards providing unique and innovative digital marketing solutions and growth hacks to brand Kotak Life. Kotak Life Insurance is focused on acquiring customers digitally and now, as partners in their growth story, we look forward to scaling up the digital business of Kotak Life Insurance using our integrated, data-driven and tech-enabled approach.”

     

     

  • The agency bagged the account post a multi-agency pitch

    iProspect wins media mandate of Max Bupa

    By A Correspondent

     

    iProspect India has won the paid media mandate of Max Bupa Health Insurance. As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of paid media duties. The agency bagged the account post a multi-agency pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.”

     

    Added Anika Agarwal, Director & Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance: “At Max Bupa, our goal is to drive measurability of our marketing initiatives while retaining our focus on customer-centric innovations. We are delighted to partner with iProspect India in our journey towards being a true data-driven marketing organisation and continuing to deliver the best return on investment for our marketing initiatives.”

     

     

  • To provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface

    iProspect India launches voice assist interface

    By A Correspondent

     

    Would you rather have a voice assistant reading out your key business drivers than pour over Excel worksheets? Well, iProspect India has launched iProspect Voice Assist for its clients. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real-time and thus, help them make better decisions.

     

    Rubeena Singh

    Speaking on the new development, Rubeena Singh, CEO, iProspect India said: “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real-time information on campaigns and enabling them to decide on the go.”

     

    Karan Jaitapkar

    Added Karan Jaitapkar, EVP – Technology, iProspect India: “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

     

     

  • The initiative will mentor female start-ups in the country

    Dentsu and iProspect bring Female Foundry to India

    By A Correspondent

     

    As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network, and its digital agency iProspect, have formalised an initiative to mentor female start-ups in India.

     

    The initiative – Female Foundry – will launch in the country after its successful run in Singapore.

     

    Female Foundry aims to drive diversity and inclusion in business.  It provides access to tools, training, connections and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

     

    In India, Rubeena Singh, CEO, iProspect India will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties.

     

    Talking about the initiative, Singh said: “As you know, iProspect has women leaders across its offices in the world. Internally, we run various programmes to help women reach the leadership programmes. Take Women@iprospect, for instance, which caters to junior and mid-level women who have a capability to be a leader tomorrow. Female Foundry is more than just an initiative for us. We are leading the programme in India, along with the help of DAN leadership and resources as well as our partners who have volunteered, to help build a more cohesive ecosystem for women entrepreneurs.”

     

    Added Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India: “DAN as a network has been at the forefront of encouraging and supporting entrepreneurs. Women play an important role in every aspect of business today – from leading companies to building new ventures. We are proud to bring Female Foundry to India as we believe that getting the right mentorship is necessary for anyone to grow especially in today’s competitive world. To succeed in what ones believes in needs constant learning. And I believe that the day one does that, it is the day we stop growing – personally or professionally.”

     

     

  • The account was won post a multi-agency pitch

    iProspect India wins Angel Broking’s social media duties

    By A Correspondent

     

    iProspect India has won the social media duties for stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.

     

    As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them win, retain and engage their clients.”

     

    On the association, Prabhakar Tiwari, CMO, Angel Broking added: “After rigorous two-months of pitches and carefully evaluating our potential partners, we are happy to partner with iProspect in our next phase of digital growth plans. With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market.”

     

     

  • As per the mandate, the agency will service the account from its Delhi office

    iProspect bags paid media mandate for Chaayos

    By A Correspondent

     

    iProspect India has won the paid media mandate for tea cafe chain, Chaayos. As per the mandate, the agency will service the account from its Delhi office and will handle their entire paid media duties. The main objective is to drive more footfalls for Chaayos across its stores in India. The account was won post an exclusive pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency.”

     

    Raghav Verma

    Added Raghav Verma, Co-founder, Chaayos: “At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigour around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come.”

     

     

  • The account will be serviced from the agency’s Delhi office

    iProspect India wins digital media duties of Olx

    By A Correspondent

     

    iProspect India has bagged the digital media duties of Olx India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said, “Olx changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”

     

    On the association, Olx India, in a statement said: “Olx is determined to effectively reach the growing internet population of India and to partner our journey of this growth, we have iProspect on board as our digital media agency. After a two-month long pitch, we believe iProspect was able to understand the brand Olx, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.”

     

     

  • Abhishek Balsara is AVP – Analytics while Vineet Sawant joins as Director – Tech

    iProspect expands its martech team with two new hires

    By A Correspondent

     

    iProspect India has roped in Abhishek Balsara and Vineet Sawant as AVP – Analytics and Director of Technology, respectively. Based out of Mumbai, both Balsara and Sawant will report to Karan Jaitapkar, EVP – Technology, to strengthen the agency’s martech division.

     

    Commenting on the agency’s latest appointments, Rubeena Singh, CEO, iProspect said: “At iProspect, we believe in delivering data-driven integrated marketing solutions to our clients. And with Abhishek and Vineet joining the martech team, I believe we are now a force to reckon with. Both bring with them a rich experience in digital technology and will play an integral part in our next phase of growth.”

     

     

  • He will be based out of the agency’s Mumbai office

    iProspect India appoints Tushar Parab as AVP – Paid Media

    By A Correspondent

     

    Tushar Parab

    iProspect India has appointed Tushar Parab as AVP – Paid Media. He will be based out of the agency’s Mumbai office.

     

    Commenting on his joining, Rubeena Singh, CEO, iProspect India said: “It’s great to have someone of Tushar’s experience back on-board. This is his second stint here and for the agency, which is in its next phase of growth, his diverse experience will help iProspect extend its holistic solutions to its clientele as we drive their performance upwards.”