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Tag: Rubeena Singh

  • The agency will handle their paid media duties including Google Search, Facebook and programmatic display

    IProspect India wins digital duties for PayPal

    By A Correspondent

     

    IProspect India has bagged the digital paid media duties for the online payment service, PayPal. As part of the mandate, the agency will handle their paid media duties including Google Search, Facebook and programmatic display and will service the account from its Mumbai office.

     

    Said Jayant Desai, Head of Marketing, PayPal: “IProspect is known for its capabilities of data driven media buying and this is in line with our strategy in India. We are excited to partner with iProspect and look forward to partnering with them on award winning work.”

     

    Commenting on the win, Rubeena Singh, CEO, IProspect India said: “The confidence which PayPal has shown in us demonstrates the consistent and innovating work of the team at iProspect. Really proud to have PayPal on board and we will partner with them in delivering holistic solutions in India.”

     

     

  • Creative Directors Bobby Thomas and Dhanesh MS will report to Krishna Kumar Revanur, VP – South, iProspect India

    iProspect India strengthens creative team with two new hires

    By A Correspondent

     

    iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Bobby Thomas and Dhanesh MS as Creative Directors. Based out of Bengaluru, both will report to Krishna Kumar Revanur, VP – South, iProspect India.

     

    Commenting on the new appointments, Rubeena Singh, CEO, iProspect India said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data driven creative’ as we want to give our clients a holistic solution.”

     

  • 88 per cent of marketers will make trust in their brand a priority for 2019, notes the iProspect annual whitepaper

    Searching for Trust in Digiland

     

    By A Correspondent

    Dentsu Agency Network arm  iProspect has released its fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.

    Here’s the Executive Summary of the Report:

    The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven by a continued disparity in access to technology based on socio-economic factors. In today’s hyper-sensitive media landscape, how should brands and publishers navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.

    The fourth annual edition of iProspect’s Future Focus explores how the consumer experience and the intricacies of personalisation influence the role of convenience in commerce. Brands that are built on credibility, relevance, and reliability will see trust as the very foundation for their success in the digital economy.

     Global Marketers move Trust to the Forefront in 2019.

    The 2018 iProspect Global Client Survey, comprised of interviews of more than 300 global marketers and brand leaders, including CMOs and marketers of FTSE 100 and Fortune 500 companies, found that 88% of marketers are responding to these polarised times, making trust in their brand a priority for 2019.

    • 76% say trust is important to keep consumers buying their brand
    • 47% define trust as brand loyalty and 47% define trust as consumers being ambassadors
    • 62% don’t have a proactive role in approaching online reviews, although they think reviews represent the greatest risk to consumer trust
    • 88% say trust is a priority in 2019
    • 62% say the quality of their purchase experience and after-sales service will be a priority for 2019
    • 69% think the rise of digital assistants represents an opportunity to become closer and develop stronger relationships with consumers
    • 83% don’t believe brands will dominate over convenient experiences in the future

    The report also includes exclusive interviews with global leaders from businesses such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.

    Feedback shows that trust is at the forefront globally with 88 per cent of marketers making trust in their brand a priority in 2019. Marketers see gaining consumer trust as vital to business growth with 76 per cent stating that trust is important to keep consumers buying their brand.  Digital will play a clear role in this with 34 per cent stating that Voice Search is their priority emerging marketing channel in 2019, and a further 60 per cent believing that the rise of AI will increase consumer trust as it allows for more relevant and personal experiences.

    Said Ruth Stubbs, Global President, iProspect: “As businesses continue to transform in the digital economy, successful brands will be differentiated through their ability to establish unique relationships with their most valuable customers, ensuring time is well spent and value is equitably exchanged. As technology further blurs the line between information and value exchange, consumer trust is paramount.”

    Added Rubeena Singh, CEO, iProspect India: “In our latest edition of iProspect’s Future Focus, we examine how commerce is influenced by consumer experience and the ramification of personalisation. In our view, brands that focus on credibility, relevance, and reliability will be successful in establishing trust with consumers. Trust, we believe, is the foundation for successful brands in the digital economy.”

     

     

  • After almost three months of discussions, the senior management at the agency devised a structured plan to understand and counsel its employees

    iProspect India launches initiative ‘LEAD’ for employees

    By A Correspondent

     

    iProspect India, the digital performance agency from Dentsu Aegis Network, has launched an initiative – Lead.

     

    Lead, an acronym for Leadership, Empowerment and Development, is a career development initiative. After almost three months of discussions, the senior management at the agency devised a structured plan to understand and counsel its employees. In its first session, held on December 20, 2018, the leadership – Rubeena Singh, CEO, iProspect India and Sunil Seth, Head, HR Business Partner South Asia spoke to 14 hand-picked employees.  Over the course of the next year, similar sessions will be held in batches across the centres – Mumbai, Delhi and Bengaluru.

     

    Commenting on the initiative, Singh said: “The dynamic digital world will create success for dynamic people who constantly upgrade their skills and expertise. Our Lead programme has been specifically designed to help members of the iProspect family meet that objective and remain best of the best.”

     

    With a futuristic lookout, the initiative aims to provide a complete solutioning when it comes to any doubts related to career.

     

     

  • As part of the mandate, the agency will service the account from its Mumbai office

    iProspect wins digital media duties for GoAir

    By A Correspondent

     

    iProspect India has bagged the digital media duties for the low-cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”

     

    Added Cor Vrieswijk, CEO, GoAir: “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”

     

     

  • Women@iProspect will focus on gender diversity, safety and leadership

    iProspect launches initiative to empower women

    By  A Correspondent

     

    iProspect India, which recently saw a senior employee shamed in a me-too expose, has announced an initiative for its women employees. A part of Women@DAN, the initiative, will focus on three essential parameters – safety, gender diversity and leadership. The initiative, a regular feature every quarter, will be led by iProspect India’s CEO Rubeena Singh.

     

    Talking about the initiative, Singh said: “iProspect has always believed in enriching and helping its employees grow. Through this initiative we want to empower diversity as well as help women reach senior roles with much more confidence. It is sad to see that while women form almost half of India’s population, their representation at workforce is very little and it further shrinks at senior levels. At iProspect, we want to change that.”

     

    The first session, held on December 10, saw ICICI Bank’s Deputy General Manager – Marketing and Communications, Azmat Habibulla, share her story. “It is a great initiative undertaken by iProspect and I believe we need such initiatives across boards to help women rise to become leaders of tomorrow. At ICICI too have various initiatives to help women employees overcome challenges that many of them face at certain life stages.”

     

     

  • Prior to the move, both, Asad and Vishal, worked at Performics.Convonix as Associate Directors

    iProspect India strengthens its leadership team with two new hires

    By A Correspondent

     

    Asad Khan
    Vishal Shah
    Rubeena Singh

    iProspect India has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO practice at the agency. Both Khan and Shah worked at Performics.Convonix as Associate Directors.

     

     

    Said Rubeena Singh, CEO, iProspect India on the appointments: “Reinvigorating the team with new talent is crucial in driving business performance. Both Asad and Vishal have rich experience. With them leading the SEO teams, we hope to strengthen our service suite and accelerate our growth in the next phase.”

     

     

  • The account will be handled from the agency’s Delhi office

    iProspect India adds KFC India to its kitty

    By A Correspondent

     

    iProspect India has bagged the SEO, paid media and digital business for KFC India. The account will be handled from the agency’s Delhi office.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “The growth in diversity of the client sectors in our portfolio is always welcomed. We are pleased to partner KFC in their growth journey.”

     

    On the association, Moksh Chopra, CMO, KFC India added: “Our partnership with iProspect comes at an opportune time as we increase our focus on digital performance marketing. We are confident that our brand marketing strategies, coupled with iProspect’s expertise, will yield great results for KFC India. We look forward to a fruitful association with them.”

     

     

  • Both will lead the paid media practice at iProspect

    iProspect India strengthens its leadership with key appointments

    By A Correspondent

     

    iProspect India has appointed Venkat Shankarnarayan and Nihal Nambiar as AVP- Paid Media. Both will lead the paid media practice at iProspect.

     

    Commenting on the two appointments, Rubeena Singh, CEO, iProspect India said: “We are delighted to have Nihal and Venkat on board as the agency embarks on its next phase of growth. Their diverse experience will help iProspect extend its lead as India’s premier digital agency driving business performance for its clients.

     

     

  • He will be reporting to Rubeena Singh, CEO, iProspect India

    iProspect India appoints Dinesh Swamy as NCD

    Dinesh Swamy

    By A Correspondent

     

    iProspect India has roped in Dinesh Swamy as National Creative Director. He will report to Rubeena Singh, CEO, iProspect India and will be based in Mumbai.

     

    Rubeena Singh

    Said Singh on Swamy’s appointment: “There’s no denying that the degree of creative quality always has an impact on marketing effectiveness. In the future, successful brands will be those who combine creativity with emotion, data and technology to make meaningful connections with the audience. The appointment of Dinesh Swamy as National Creative Director will strengthen iProspect’s capabilities in the area of ‘data driven creative’. His experience of technology and smart creative solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients.”

     

     

  •  The account will serviced from Delhi

    iProspect India to handle digital duties for Livpure

    By A Correspondent

     

    iProspect India has bagged the digital marketing mandate for water purifier brand Livpure. The agency will be responsible for running the media buying and management across all channels – search, social, display and affiliates. The account will serviced from

     

    Said Rubeena Singh, CEO, iProspect India: “We are excited to partner with Livpure, one of the trusted water purifier brands in India. They value the overall power of the digital medium and we are thrilled to create strategic campaigns for them using digital media to achieve their marketing and business goals. We are confident that this collaboration will be a win-win for both iProspect India and Livpure.”

     

    Added Sushil Matey, Director – Marketing, Livpure:  “Livpure is trusted challenger brand. It is the youngest company to establish itself in the organised sector and is the fourth largest player of the category. We have seen exponential growth in the past six years, and we plan to sustain the same going forward. In order to do so, we were looking for able partners to help us in this journey. We found a fit in iProspect India and believe they can add great value to our digital efforts in bringing in more efficiency in the current spends and processes.”

     

     

  • iProspect interviewed 250 of their global clients, including FTSE 100 and Fortune 500 companies

    iProspect releases 2018 Future Focus whitepaper titled ‘The New Machine Rules’

    By A Correspondent

     

    iProspect released its third annual 2018 Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.

     

    iProspect interviewed 250 of its global clients, including FTSE 100 and Fortune 500 companies, and used the real-time feedback to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy.

     

    Feedback shows that the transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape with 55 per cent of marketers surveyed agreeing that Machine Learning will allow them to make better decisions in 2018. 56 per cent of the marketers surveyed highlighted “effectively managing large data sets to deliver personalization and relevant one-to-one experience” as their main priority in 2018.

     

    “Advances in Machine Learning will allow for greater effectiveness and efficiency in marketing communications, freeing both marketers and agencies to focus on adding strategic value,” said ShendaLoughnane, Global Chief Strategy Officer, iProspect.”Brands will need to understand how to balance the human vs. machine elements of their business in order to leverage the full value of both.”

     

    Added Rubeena Singh, CEO, iProspect India:“In an increasingly complex digital economy, Machine Learning is set to play a pivotal role in our ecosystem. In India, we are already feeling these forces of change – driving better data understanding, enabling personalized conversation at scale and delivering greater efficiencies. We are at an inflection point where brands need to learn how to marry human capital and machines in order to succeed in the transformation that lies ahead.”