By A Correspondent
Max Life Insurance has launched its new brand thought that introduces the belief – You are the difference – in the lives of loved ones.
Commenting on the brand campaign, Aalok Bhan, Director & Chief Marketing Officer, Max Life said: “People tend to make the mistake of assessing their real value basis only their current financial status, thus often ignoring their future financial potential and underplaying the value of ‘Self’. Through real-life events, our campaign will bring alive the value consumers bring to their families. We are confident that these situations will resonate with our target audience and will nudge them to relook at the value of ‘Self’. Max Life has also created an easy to use tool to calculate ‘Real Value’ which takes into consideration current and potential financial contribution assumptions as well as the value of aspirations of the loved ones. We believe that if consumers understand their ‘Real Value’, they will automatically work towards protecting it, to ensure that their family does not have to live a life of compromise in any circumstances.”
Adding to the launch of the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy North said: “Most times, we don’t realize how big a difference we made in the lives of other people. In going about our duties and responsibilities, we tend to undervalue ourselves. Subconsciously, this reflects in the way we take our life insurance. ‘You are the difference’ is a great platform to wake people up to their true value and enable them to take the right decision towards an insurance value that will really make a difference.”
