Tag: Ranbir Kapoor

  • Debrief: Pepsi: Not the game, change the ad!

    By Anil Thakraney

     

    It must take enormous talent to botch up something like this. The creators of the new ad for Pepsi had all the power tools at their disposal: A funky, irreverent brand. Top Indian cricket heroes. The most happening Bollywood star. And a cool idea – Change the game- which packs in potential for super commercials. And yet, it’s all gone terribly wrong.

     

    In the TVC, designed to promote Pepsi’s association with the current T20 World Cup, the team bus has broken down on the road. Leading to crowds, noise and traffic mess. Ranbir Kapoor arrives out of nowhere, and advises Dhoni and his boys on strategies to use for the tournament. When Dhoni questions Kapoor’s ‘tameez’, the latter explains that T20 lacks tameez.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=Y8YeNX6l5ek[/youtube]

    An extremely poor ad, I have a laundry list of problems. Boring interpretation of ‘Change the game’. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat. Worse, Ranbir Kapoor looks like he has no idea what’s going on out here. And the cricketers leave you with a feeling they want this shoot done with very quickly, and their bills settled before the first ball is bowled.

     

    Truth be told, lack of tameez as a thought ties in well with T20 cricket. (That it promotes rowdy behaviour inside the stadia is another story, of course). But a tired, stupid commercial has killed even that little germ of an idea.

     

    Rating: (On a scale of 1-5): 0. Disaster with a capital D.

     

  • Reviewing the Reviews: Barfi!

    Barfi!

    Key Cast: Ranbir Kapoor, Priyanka Chopra, Ileana D’Cruz

    Written and Directed By: Anurag Basu

    Produced By: Ronnie Screwvala, Siddharth Roy Kapoor

     

    Anurag Basu’s last film was the disastrous Kites, so he really needed to prove his credentials again. The charming, though often oversweet story of a deaf-mute man and the two loves of his life is so far ahead of the regular Bollywood mainstream tripe, that hardly any critic had the heart to give it less than 3 stars, and gently point some of its flaws. Everyone agreed, however, that Ranbir Kapoor is brilliant and his two leading ladies, Priyanka Chopra and Ileana D’Cruz, were excellent too.

     

    Rajeev Masand of Ibnlive wrote, “That rare film that puts a smile on your face even before a single frame of the story is revealed, Anurag Basu’s Barfi envelopes you like a warm blanket from the moment you settle into your seat. Even as routine acknowledgements appear on a black screen, you’re charmed by the accompanying ditty, Picture shuru, whose chorus instructs you to switch off your phones and submit yourself to the experience that follows.” Still he stuck with 3 stars.

     

    Anupama Chopra of Hindustan Times offered reluctant praise and 3 stars. “In Barfi, writer-director Anurag Basu creates a gossamer, fairy-tale world. Sometime in the 1970s, somewhere in the misty hills of Darjeeling, a penniless but irresistibly charming deaf-mute boy named Barfi gets the prettiest girl in town to kiss him. But their sweetly awkward love affair comes undone, after which Barfi embarks on an adventure with an autistic girl. Somehow these two, on their own, manage to survive the city of Kolkata – Barfi gets a job and even a ramshackle house with a spectacular view of Howrah Bridge. To point out that this is unlikely seems churlish. Because Barfi is designed to be a bittersweet, tender fable.”

     

    Shubra Gupta of the Indian Express also gave it three and commented. “Just the fact that this film’s chief focus is on two people who cannot communicate the way you and I do, makes it automatically different. Barfi!’ comes out of mainstream Bollywood, whose standard idea of creating difference is to shuffle one step forward, two steps back : given that context, and its subject, Barfi! does take several brave strides. It’s good in many ways; what stops it from being a great film is a degree of fuzziness, and an insistence on prettiness.”

     

    Raja Sen called it flawed but still had good things to say. “Romance is never easy. Neither is bringing it to the big screen, though Anurag Basu – a filmmaker inherently gifted when it comes to visual imagery and metaphor – is a fine man for the job. He can roll up his sleeves and whip out one peachy moment after another, keeping things wonderfully endearing while poking the audience ever so forcefully in the gut with a monkey-wrench. He is then to be commended for his latest, Barfi!, a film that admirably refuses to yank the sympathy cord. Instead, it creates genuine characters and a truly charming relationship before, alas, one of his lead characters chooses not to follow the director’s example and instead mistakes sympathy for love, making for a lesser film than it deserved to be.”

     

    Madhureeta Mukherjee of the Times of India, expectedly went with 4.5 stars – the highest it received. “He was born to a song playing on a Murphy radio, but this ‘Murphy’ baby (Ranbir) aka Barfi has a different law. Everything that has to go wrong will go wrong, but not if you brave it with a broad smiley. So ‘mute’ the high-decibel chaos and deafening melodrama around and tune into Barfi ki duniya; which is simple, sweet and SILENT! Yet, extreme emotions of love, joy and pain resound – at different ‘frequencies’.”

     

    The always-enthusiastic Taran Adarsh of bollywoodhungama.com gave it a relatively mingy 4 stars, going by the rave. “On the whole, Barfi! is unusual for Bollywood. You don’t formulate movies like Barfii! targeting its box-office potential or its commercial prospects. You create such films for the passion of cinema. Barfi! is akin to a whiff of fresh air. Its foremost triumph is that it leaves you with a powerful emotion: Happiness! I sincerely believe no Hindi movie buff should deprive himself/herself of watching this brilliant motion picture. Also, the viewer needs to savour Ranbir, Priyanka and Ileana’s paramount performances, one of the strengths of this movie. Strongly recommended!”

     

    Aniruddha Guha of DNA gushed, “A movie like Barfi! comes along rarely. It’s a film that engages you at a personal level, playfully nudging you to experience various emotions without really resorting to overt manipulation, one that makes you laugh and cry at the same time, and reminds you of what Roberto Benigni told us some time ago: Life is beautiful.”

     

    Kunal Guha of yahoo.com who is usually acerbic softened enough to write, “When a movie begins by revealing the grim end, no matter how cheerful the following flashback journey may be, you’re left dreading the inevitable. But Barfi! manages to make you forget just that by narrating a lighthearted tragedy that wins particularly for what it doesn’t do: It doesn’t draw a pitiful picture of the deaf-mute lead. It doesn’t attempt to do anything that would suggest that it has been made to attract foreign festival ferns on the DVD cover. It doesn’t make the lead character overcome his disability to do something no man, woman or dog (without that disability) would ever think of attempting.”

     

    So the one rant by Karan Bali from upperstall.com went, “No doubt, it’s commendable that Barfi! tries to treat its plot and characters in an endearing Chaplinesque sort of way by mixing light and slapstick humour with a tug or two at the heart-strings – and I’ll even say that you so want it to work, and not just box-office wise, for more better, sensible films to be made in Bollywood – but sadly, the film is unable to quite pull it off. Yes, it has its charming moments, it boasts of some great visual quality in places, even has good performances but still ends up finally as being curiously uninvolving and, dare I say it, boring, its length really telling in the second half.”

     

  • Debrief: Pepsi: Game changer

    By Anil Thakraney

     

    Ah, so Pepsi wants to totally change the game for the upcoming summer. Previously their ‘change the game’ ads involved cricketers doing offbeat stuff. This time cricket itself is gone; it’s time for some football action.

     

    In the new TVC (and I suppose there will be many more as the heat picks up), brand ambassador Ranbir Kapoor asks a lad to forget practising his football skills, and instead opt for playing cricket. But the boy keeps ignoring him. Then they reach a non-functional Pepsi vending machine which Kapoor is unable to operate. The boy heads the ball onto the machine and a bottle pops out. Voila! Game changed!

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=Ior6SXL35NY[/youtube]

    Yes, it works for me. The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. In that sense, the TVC reflects the opinion of many, and so it’s a good consumer insight. Also, the creative treatment is simple and fun, so that’s fine too.

     

    However, on a personal note, I wish Pepsi had changed the game to hockey, which is our national game and which is languishing big-time. It definitely needs all the attention it can get. Perhaps Pepsi will take that on in another commercial in this series, we’ll have to wait and watch. However, it must be said Pepsi has opened its innings on a promising note this summer.

     

    Rating: (On a scale of 1 to 5): 3. Moving away from thakela cricket refreshes the campaign.

     

  • NDTV honours excellence in sports with ‘Spirit of Sport’ awards

    By A Correspondent

     

    In a grand finale, NDTV celebrated the success of ‘Marks for Sports’ campaign with the ‘Spirit of Sport’ awards held at the ITC Maurya Sheraton on Sunday. As part of the celebration, NDTV acknowledged excellence in sports by honouring renowned sports personalities across 14 categories. Union HRD minister, Mr. Kapil Sibal graced the occasion as the Guest of Honour.

     

    Highlighting the successful completion of the Marks for Sports campaign, Dr. Prannoy Roy, Chairman, NDTV, said: “I am delighted with the overwhelming response we received for the campaign. I would like to thank Ranbir Kapoor for his association with the initiative. I truly believe that we require youngsters like him to make this campaign a huge success.”

     

    Supporting the cause, the Guest of Honour, Mr. Kapil Sibal, said, “I believe it’s a wonderful initiative by NDTV.  We have to change the mindset of people and the change should begin from home; it can then be taken to the next level to change the mindset of teachers. I am very happy that Ranbir is associated with the campaign, because with support of youngsters like him it will reach the masses. ”

    Celebrating the spirit of Marks for Sports, campaign ambassador and co-host for the awards along with NDTV’s anchor Sonali Chander, Ranbir Kapoor said: “The campaign needs the support of men and women to make it a success. The role of the mother is extremely important as I strongly believe that women are the true achievers as they excel in everything they take up.”

     

    The awards were presented by Mr. Sibal,  the Minister of State for Information and Technology Sachin Pilot and Leander Paes, ace Tennis player.

     

    The awards function was attended by Leander Paes, Rahul Bose, Milind Soman, Vijender Singh, Sunil Chhetri, Pankaj Advani, Jwala Gutta, Karun Chandok, Milkha Singh, Mary Kom, Vineet Joshi, Chairman, CBSE, Bhupinder Singh Hooda, Chief Minister, Haryana and Dharmesh Jain, Chairman and Managing Director, Nirmal Lifestyle among other noted personalities.

     

    The highlights of the evening were music performance by Salim-Suleiman and stand up comedy by Papa CJ.

     

    Categories and Winners are as follows:

    1.    Legend Of Sport Award: Leander Paes

    2.    Lifetime Achievement Award: Late Mansoor Ali Khan Pataudi and Baichung Bhutia

    3.    India’s Outstanding Achievers (6 winners): Vijender Singh, Sunil Chhetri, Karun Chandok, Pankaj Advani, Saina Nehwal and Mary Kom

    4.    Fit For Life Award: Fauja Singh

    5.    Best Fitness Activist Award: Rahul Bose and Milind Soman

    6.    Generation Next of Cricket: Virat Kohli

    7.    Rockstar Performer in 2011 (outside of cricket) (7 winners): Dipika Pallikal, Ronjan Sodhi, Shiva Keshavan, Deepika Kumari, Vikas Krishnan, Jwala Gutta and Ashwini Ponappa

    8.    Best Sports Advertisement: TATA Group

    9.    Against the Odds (Young Achievers): Shubham  Jaglan, Kokila, Arjun Vajpayee and Sagar Dhahiya

    10. Against the Odds (Lifetime Achievement):  Mahantesh andShiraz

    11. Best Corporate involvement in sports: TATA and Mahindra Groups

    12. BestStatefor Sports Promotion: Haryana

    13. Best Promotion of Sports in Education: Magic Bus, Olympic Gold Quest, YUWA and EduSports

    14. Fittest Bollywood Celebrity: Bipasha Basu

     

    Launched as an initiative in 2011, the ‘NDTV-Nirmal Lifestyle Fit India’ campaign has become a movement. The NDTV-Nirmal Lifestyle Fit India Movement is the first to create a nationwide fitness movement and in the first year of this campaign, it has created awareness about the importance of fitness in life.

    The year-long Marks for Sports campaign reached out to policy and decision makers across the country with a series of activities that included special televised debates and discussion programmes with the Campaign Ambassador, televised interactive ground activities with sportspersons and children and a signature drive asking for policy changes with pledges for donations and equipment.

  • Reviewing the Reviews: Rockstar

    Rockstar

    Key Cast: Ranbir Kapoor, Nargis Fakhri

    Written and Directed By: Imtiaz Ali

    Produced By: Ronnie Screwvala, Dhillin Mehta

     

    Imtiaz Ali whose Jab We Met got him a great fan following, had Love Aaj Kal in between and now Rockstar, which has united critics and the general public in their adoration for Ranbir Kapoor, who is a star actor and superstar material; poor Nargis Fakhri came in for an equal amount of battering.

    The film itself got madly mixed reviews with rating from one to four stars that must have confused the reading public.

    Aniruddha Guha of DNA loved it. “For about 15 minutes in Rockstar, the narrative tends to resort to ‘Bollywoodism’; true love having the power to cure a terminal illness (almost), for example, doesn’t exactly fit with what the rest of the film has to say. Yet, Imtiaz makes it work somehow, interweaving the fantastical romantic part of the film with the more gritty, dark bits deftly.”

    Taran Adarsh of Bollywood Hungama, is left cold, “Alas! Rockstar is a sumptuously shot movie that is disjointed on script level. The problem with Rockstar is that it starts off most impressively, has some terrific moments in between, but the writing gets so erratic and incoherent as it heads towards the conclusion that you wonder, am I really watching an Imtiaz Ali film?” Strange coming from one who is otherwise generous with praise.

    Saibal Chatterjee, NDTV.com observes, “The film, nearly three hours long, traverses long physical distances – from Delhi to Kashmir and from there to Prague and then back again to Delhi as JJ follows his lady love (who gets married quickly enough and settles down to drab matrimony in faraway Czech Republic to make matters difficult) halfway around the world, singing and dancing his woes away. But despite all the frenetic movement in space that Rockstar offers, the film really goes nowehere. It feels strangely static.” Which is one of its major problems.

    Shubha Shetty Saha of Mid-day pins down another problem area, “The film that is supposed to be following the journey of a nobody later turning into an insanely famous musician, leaves you uninvolved as many milestones in that journey have been left out. One day, Jordan is in Pitampura trying to regale a few bystanders on the street, a few months later, he is this huge phenomenon running away from the paparazzi.”

    Sumit Bhattacharya of rediff.com found it in the Devdas mould. “Don’t let the title fool you. This movie is more an old-school Bollywood love story than the advent of heavy metal in Hindi cinema. Jordan is more like Devdas than his idol Jim Morrison….On the surface, the film is about a guitar-toting dimwit transforming into an angry ‘rock star’, an expression that can perhaps give ‘awesome’ a run for being the most misused term in the English language …But this film is devoid of any insight into an artiste’s anguish, try as it might by quoting Jalaluddin Rumi.”

    Mayank Shekhar gives it three stars but a tepid review. “From its start, to the way it progresses, you can tell, the film’s been through various stages of editing and several second thoughts. Sometimes the patchiness shows. It’s a stretch. Anything that’s 18 reels long (close to three hours) in a flickering world of low attention spans would be. Something fizzles out towards the end. You still don’t begrudge a movie that’s been this engaging, entertaining thus far.”

    Komal Nahata is critical of the extra-marital affair of the heroine which is without justification, and says, “The extra-marital affair may have been overlooked by some of the orthodox audience if that affair would’ve had a magical effect on Heer’s illness in the end but when that doesn’t happen, the audience is unable to stop itself from seeking reasons for the affair – and not finding any. The narrative style is also a bit confusing for the audience as overlapping scenes have been used to further the drama.

    On the plus side, the making is fresh and the canvas, big and wonderful. Dialogues, penned by Imtiaz Ali, are very natural. The film is extremely colourful and youthful and for that section of the youth, which won’t question the morals of Janardhan and Heer, the film becomes a veritably enjoyable fare. Again, a minus point of the drama is that comic and light moments are few and far between. The second half, especially, becomes dark and even depressing. Emotions don’t draw tears.”

    Anuj Kumar of The Hindu is also unimpressed. “A film works when the pain experienced by the characters on screen permeates into the darkness of the theatre. No such luck here. After an explosive opening, you become restless for lack of ingenuity on the part of the writer-director even when he has got the ingredients to turn it into a never-before experience. A. R. Rahman’s soulful tunes, Anil Mehta’s breathtaking camerawork and a malleable lead actor, but still it remains a glazed canvas. It has a lot to do with inappropriate casting and an overtly indulgent director, who seem to have started with the idea of making a global blockbuster with Ranbir Kapoor and then started work on the content.”

    Rajeev Masand of IBNlive also slams the script. “The film’s chief lapses are its meandering script and its less than impressive leading lady both of which cost the film dearly… “

    Sanjukta Sharma of Livemint notes, “The second half is a mess, as it travels picturesquely but cluelessly from Kashmir to Prague in search of ideas. And it goes on for much too long, as we wait for something better to happen. Nothing of the sort does. Whatever happened to Imtiaz’s sure-footedness which made ‘Jab We Met’ such a breeze ? Shakiness was evident in his next ‘Love Aaj Kal’. Here, he seems to have very little idea of how to get his lovers to smoulder despite the liplocks : most of the romance feels constructed, and contrived.

    Kunal Guha one of the first to review it on Yahoo with a brutal one star, writes, “Watching ‘Rockstar’ once is like watching it many times over, thanks to the repeated montages that sporadically recap the film. If you thought being stabbed once was bad, here’s what a knife set can do. The film drives home an unscientific hypothesis that people who’ve endured sufferings/ heart break/ loose motions etc will reach their creative best. By this logic, each person in the audience will be blessed with superhuman creativity as they step out after watching ‘Rockstar’.”

    Nikhat Kazmi, of the Times of India is predictably soft. “The fact that this romance unfolds on screen in the form of an explosive musical, capturing JJ’s transmutation into Jordan, the edgy artist, makes the film an absolutely engaging affair.”

  • Nissan launches film audition on Facebook

    By A Correspondent

    Nissan India and actor Mr Ranbir Kapoor are searching for 20 passionate members of the public to star in the world’s first Bollywood movie auditioned entirely on Facebook.

    From October 19, movie-fans will be able to join in one of the world’s largest on-line talent hunts by uploading a short clip of themselves dancing for a chance to appear alongside Mr Kapoor in the three-minute Bollywood blockbuster – New Star of India.

    Members of the public will vote to decide who the 20 lucky co-stars will be, and will also help produce the movie by shaping the plot, choosing the music, picking the wardrobe and naming the characters.

    As well as being screened to millions on Facebook, New Star of India will be premiered at exclusive red carpet events in cities across India in January 2012, where there will also be a chance to win one of six all-new Nissan Micras.

    Mr Kapoor said, “I’m incredibly excited to be involved in this ground-breaking movie with Nissan – no-one’s attempted anything like it before. Speaking to all Bollywood fans out there, this is your once in a lifetime opportunity to join me in the magic of the movies. I’m looking forward to seeing your auditions and can’t wait to meet my co-stars, so get dancing, get voting and get involved!”

    Taking part couldn’t be easier. All would-be stars have to do is record a 45-second audition of themselves via their webcam, smartphone or video camera showing off their best Bollywood moves and upload it to the dedicated New Star of India page on Facebook, www.facebook.com/nissanindia.

    There are just three steps to stardom…

    1: Choose your favourite soundtrack on the Facebook page

    2: Get dancing – either solo or with up to nine friends

    3: Upload the clip to the site

    Nissan will also be taking New Star of India on the road and will be touring shopping malls across the country to film live auditions in Mumbai, Delhi, Bangalore, Chandigarh, Kolkata, Pune, Ahmedabad, Hyderabad and Aurangabad from October 22 – check the Facebook page for details.

    Even non-dancers can get involved. Everyone who votes, shares or takes a test drive from Nissan’s model range will be entered into a competition to win one of the hottest tickets in town – a chance to attend one of the movie premieres and win a Nissan Micra.

    Mr Kiminobu Tokuyama, Managing Director of Nissan Motor India Pvt. Ltd said, “Nissan is all about innovation. It’s in the cars we build, the way we do business, and now we are offering members of the public a genuine world’s first – an opportunity to become a Bollywood star”.

    Mr Kapoor added, “I love that this movie is going to take 20 people from their living room or bedroom and onto the movie set in three simple steps. If you’ve ever wondered if you have what it takes to make it in Bollywood, now’s your chance to find out!”