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Tag: Prasoon Joshi

  • A refreshing new take on relationships with #ShareACokeIndia campaign

    Coca-Cola focusses on refreshing relationships through latest campaign

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for its recently launched ‘Share A Coke’ initiative. #ShareACokeIndia is the Indian version of Coca-Cola’s global campaign, which has been reinvented to connect with the Indian consumers. With the theme ‘Har Rishta Bola, Mere Naam Ki Coca-Cola’, the narrative draws upon the significance of relationships for Indians and reignites them by creating moments of happiness that comes from sharing a Coke.

     

    Explaining the thought behind the campaign, Ajay Bathija, Director-Colas, Coca-Cola India & South-West Asia said: “Share A Coke campaign has sparked imagination across the globe and received overwhelming love from the consumers. We are delighted to bring this campaign to India and create more ways for people to enjoy their special moments of togetherness with the people they care about. The new TVC captures the essence of unique relationships and celebrates connecting people together in a new way. It is this refreshing take on changed nuances of relationships that is the core of our communication.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & CCO McCann Worldgroup added: “The core of Coca-Cola communication has always been about magical moments in relationships between people. Share A Coke campaign is also about the true meaning of relationships and the charm in how we express those emotions. The brand again plays the enabler of that magic between people and their relationships”.

     

     

  • Early Man Film ends Grand Prix drought & Prasoon Joshi felicitated for outstanding contribution to media

    Social Street stars at Abby Awards

     

    By A Special Correspondent

     

    It was a special Day 3 at Goafest 2018 with The Social Street emerging at the top of its game with a total of 17 metals in the Creative Abbys. The agency has bagged many metals across virtually all categories at the Abby Awards 2018. The agency’s captains – Pratap Bose and Mandeep Malhotra and the entire contingent wearing red turbans – had ensured they made a significant impact at the Awards for the second consecutive year. Last year, they were second to Taproot Dentsu in the awards tally. Branded Content and Entertainment Abbys saw Medulla WYP Network winning the most with four metals including two golds. DentsuWebchutney took home eight metals in the Digital and Mobile Abby category. But the biggest applause of the evening went to none other than Early Man Film Pvt. Ltd. for its outstanding work in the category of Audio Visual Long Form for Reforest India – The Story of Kaveri.

     

    Earlier McCann Worldgroup India CEO and Chairman, McCann Eriksson APAC Prasoon Joshiwas felicitated with a special award. Recognizing his unparalleled contribution to the world of Indian media, the special award is a reaffirmation of the advertising fraternity’s confidence that he will take the power of creativity further and make it a part of the things that matter in a new and resurgent India.

     

    On Day 2 of the Abby Awards, the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abby were awards. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night. While Design Abbys showed favour to Open Strategy and Design with six metals including 1 gold; Pi Communications took home 4 metals where Direct Specialist Abbys were concerned. While a total of 13 golds were handed out to top honours in Public Relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of 8 metals. Still Craft Abbys saw dominance by The Social Street who grabbed 4 metals including 2 gold. Early Man Film Pvt. Ltd., took home a whopping 16 metals in the Video Craft Specialist category which included 5 golds, 4 silvers and 7 bronzes!

     

    Speaking about Goafest 2018, Nakul Chopra, President – Advertising Agencies Association of India (AAAI) said: “When we started planning for Goafest 2018, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. The quality of the speakers, the valuable knowledge shared during the seminars, the networking opportunities across the three days and presentation of Abbys that celebrate excellence in creativity is what make Goafest such a unique experience. Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful. I would like to thank everyone who has been a part of Goafest 2018 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry.”

     

    Discussing the Abby Awards to be handed out at Goafest 2018, VikramSakhuja, President – The Advertising Club said: “Goafest is a phenomenon that is close to the hearts of the entire media andcreative fraternity. Months of hard work by the AAAI and The Advertising Club teams, the Abbys Master Jury, and encouragement from all of you present here has perspired into yet another stellar festival this year. In this 50th year of Abby Awards, we made crucial changes and rationalized categories which just made the Abbys even more coveted. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards the numerouno recognition of creative mastery in India.”

     

    Added Ashish Bhasin, Chairman of Goafest 2018 & Vice President of Advertising Agencies Association of India (AAAI): “After witnessing the event over the three days, I can proudly say we have achieved everything that we had set out to. Not only did we have best of the speakers coming forward to impart learnings to young ones, we also saw ideas being exchanged and people truly enjoying themselves. Over the last three days, Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating ABBY wins with each other. This is what the true spirit of Goafest is all about. Everyone who is going home with a metal from Goafest 2018 is truly deserving of victory and I congratulate each and every one of them for their incredible wins. It is definitely truly deserved.”

     

    Said Ajay Kakar, Vice President of The Advertising Club and Chairman – Awards Governing Council:“I would love to take this opportunity to thank the industry stalwarts and youngsters who helped us co-create Abby Awards 2018, courtesy their inputs. A very big thank you also to the industry for sending in entries and their wholehearted participation in the fest this year. I would also like to salute Prasoon Joshi for his contribution to the world of advertising, communications and films and for being a convergence point for mass India through his craft.”

     

     

  • The Media Agency, not the Consultancy now threatens the Creative Agency, writes Prabhakar Mundkur in his AdBuzz column

    Will Media Agencies ‘Kill’ the Creative…?

     

    By Prabhakar Mundkur

     

    I remember that back in 1996 when I was with JWT South Africa, Burt Manning the then global CEO of JWT made a trip to meet us.  In his informal speech at the office pub, he said that he would like to see a day when the traditional ad agency presentation started with a media presentation rather than a creative presentation.  If that is not already happening I am sure it will happen soon.  So, Mr. Manning might have just predicted the future very early on.

     

    Ever since media and creative separated, it’s the media agency that has made large strides forward.  I was lucky to be working at JWT Shanghai where the second Mindshare in the world was formed in 1998, thanks to Kelly Clark, the now Global CEO of GroupM who entirely supervised the transition. The media agency has embraced digital, activation, events, sponsorships, content distribution, sports and entertainment, and the rest of the integrated marketing puzzle. Making it far more attractive and qualified compared to the creative agency. Whereas the creative agency has remained what it always was… largely the producer of TV commercials and print ads.

     

    The acquisition of a digital agency called Glitch by GroupM may be a signal of where the future lies. After all there is nothing to stop the media agency from also acquiring a creative agency save the obvious conflict at a group level.  In fact, acquisition of a creative agency might well bring us full circle to the integrated agency of the future.  Today’s media agency has the Big Data, has the client relationships, has the research, is making large investments, unlike the creative agency that is just bumbling along trying hard to survive. I know creative freelancers who already work with GroupM.  I am sure it saves GroupM the bother of having to ask their WPP creative agencies for help.  And the informality of relationships with these creative shops prevents any obvious conflict of interest at a corporate level.

     

    But the press release did make GroupM look a like a bunch of bean counters.  Because the Glitch CEO said they were bringing right-brained thinking to the left-brained GroupM.  That is certainly not how GroupM should see itself in the future.

     

    McCann vilified on Social Media

    When McCann put a self-congratulatory ad in The Times of India last week, suddenly the professional side of the advertising business woke up almost like Rasputin awakening from his slumber.  As the saying goes, professionals typically don’t advertise themselves and professionals generally means chartered accountant, lawyers etc. An old code of conduct says that professionals shouldn’t advertise, but I guess that is long forgotten.  After all we see plenty of ads for doctors and clinics these days.  When it suits the ad industry folks,they like to think of themselves as professionals.  So, the industry took to social media to denigrate McCann. The taunts included the creativity of the ad.

     

    But I am sure it is Prasoon Joshi, the CEO of McCann, who is having the last laugh.  In the just released Gunn Report 2017, McCann was named the No 1 agency in India.  Leaving behind the likes of Taproot Dentsu, BBDO, Ogilvy, Leo Burnett, L & Saatchi & Saatchi and Weiden+Kennedy.

     

     

    Advertising catches up with the Indian parent’s obsession for children’s studies

    While there may be no formal research to validate this, the Indian’s parent’s obsession with children’s studies is well-known.  We are the only country that indulges our children in the extra classes, the private tuitions, and other academic additions to regular school.  This either poorly reflects on our education systems, our children or our parents, I am not sure which.  But the insight triggered a few commercials both from Mirinda and Horlicks.

     

     

    What is questionable of course, in spite of trying very hard, is the rather loose connection between the product and exam time which has little to do with each other. The Horlicks claim of ‘emotional nutrition’ remained largely emotional with no real ‘reason why’. But with children’s nutrition categories being threatened by serious pharma companies like Abbott with products like Pediasure, its exam time for Horlicks as well which has seen its market share take a beating in recent years.

     

     

    But in balance, advertisers might have hit upon a good thing. After all Prime Minister Narendra Modi is addressing 10 crore students on February 16, on how to deal with the stress of exam time. Besides our PM has also written a book on the subject, which was released on February 3.

     

    It’s time to add Exam Time as another special day along with Valentine’s Day, Mother’s Day and Father’s Day.  I am sure the theme will attract more advertisers in 2019.

     

     

  • McCann’s ‘Truth About Street’ study will dig deep locally to understand the richness and diversity of local culture and the effect on peoples’ lives, attitudes and behaviours

    20k McCann-ers take to streets to discover consumer truths

    By A Correspondent

     

    As part of a global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behaviour and their relationship to cultural values. This new “Truth About Street” study will involve roughly 20,000 McCann Worldgroup employees in more than 100 countries.

     

    Said Luca Lindner, McCann Worldgroup President: “This is the first time that we have galvanised our entire employee base to help us develop in-depth insights about local culture and its connection today to brand attitudes and shopping behaviour. In doing so, our employees will hear first-hand the cultural shifts that are affecting our clients and have a deeper understanding of how to apply these learnings to help grow our client’s brands and businesses.”

     

    Added  Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO of McCann Worldgroup India: “Truth About Street is a testament to the effort and energy that goes into building McCann’s understanding of local culture, especially in a dynamically changing country like India. The study is proof of our unmatched sense of community and collaboration. We are committed to maintaining our edge in being the power-house of knowledge about people, cultural shifts and evolving trends and thus giving the best to our clients.”

     

    Said Jitender Dabas, Chief Strategy Officer, McCann Worldgroup India:  “This 24-hour global-local truth hunt is a proprietary study unlike anything ever done by any agency in India or anywhere the world. It sees each and every employee engaged in unearthing rich, meaningful insights around globally relevant and locally nuanced issues and topics to capture the essence of their city and its people.”

     

    The findings will be incorporated in the next wave of the company’s Truth About Global Brands study.

     

  • The MTV India Music Summit will be held from October 27 to 29, 2017, at the scenic locales of Fairmont in Jaipur

    Prasoon Joshi pens anthem for music summit

    By A Correspondent

     

    MTV along with Musiconcepts kicked off the MTV India Music Summit 2017 with the launch of an anthem penned by adman and lyricist Prasoon Joshi and performed live by Shankar Mahadevan. The summit will be held from October 27 to 29in Jaipur.

     

    Prasoon Joshi

    Said Joshi on the anthem:“Music has the power to connect, to create, to nurture and to inspire. Keeping this transformative power of music in mind, we’ve created an anthem that reflects the philosophy behind the inception of the MTV India Music Summit. The focus was on to highlight how this Summit is a confluence of ideas and influences and artists who bring their own unique touch to the art of music and make it their own. It’s a meditation on the transcendental nature of music and the richness that it brings to our lives just with a few notes. It’s that one magical note, the ‘Saccha Sur’ that every musician seeks. And what could’ve have been better than to have a genius artist like Shankar composing and lending his voice to this humble tribute to music. If this is how we’re kicking off the summit, one can only imagine the wonders that await us in Jaipur!’

     

    Raj Nayak

    Added Raj Nayak, COO, Viacom18: “The anthem penned by Prasoon Joshi and composed by Shankar Mahadevan is not only beautiful but it also succinctly captures the essence of the Summit. I hope, music makers and music lovers from across the country recognize the importance of the MTV India Music Summit and become a part of it to actively engage in celebration our musical heritage.”

     

    Said Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18: “The anthem ‘Ek Saccha Sur’ is the true expression of what this summit symbolises. And the fact that we have two of the foremost minds associated with music in India– Prasoon Joshi and Shankar Mahadevan – creating this anthem for us, is just the ‘cherry on the cake’!”

  • McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards

    McCann wins a Grand Clio for Afghan campaign

    McCann Worldgroup India became the only agency ever to win a Grand Clio from India at the Clio awards presented last night. This was awarded for the campaign titled Immunity Charm done for Afghanistan Ministry of Public Health in the category Product Design. Other than this, McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place.

     

    Commenting on the win, Prasoon Joshi Chief Creative Officer McCann India said, “Winning at Clio is always special. This is a great honor to win a GRAND. On behalf of McCann Worldgroup India my Congratulations to the entire team. Specially to Prateek Bhardwaj, Harshit Jain, Soumya Nagabhushan  Dr. Daniel J Carucci, Kamya lawadhi,  Andrew Schirmer, Urvashi Das and Vaibhava Bhatnagar.”

     

    Added Harshit Jain, Marketing Director APAC & Country Head McCann Health India: “It feels so good to see that our work on Immunity Charm is getting recognised with the highest awards at these prestigious award shows. It’s a true testament of our culture of idea centricity and practice of integration for producing extraordinary work”.

  • Joshi will be Chairperson of the Central Board of Film Certification in an honorary capacity

    Prasoon Joshi to head Censor Board

    By A Correspondent

     

    Prasoon Joshi

    The Narendra Modi government has appointed Prasoon Joshi, Prasoon Joshi CEO and CCO McCann India and Chairman Asia Pacific, as Chairperson of the Central Board of Film Certification in an honorary capacity from August 11, 2017 for a period of three years or until further orders, whichever is earlier. Joshi is an acclaimed lyricist and writer in Indian cinema.

     

    Meanwhile, the government has also reconstituted the Censor Board with the following members: Gautami Tadimalla, Narendra Kohli, Naresh Chandra Lal, Neil Herbert Nongkynrih, Vivek Agnihotri, Waman Kendre, Vidya Balan, T.S. Nagabharana, Ramesh Patange, Vani Tripati Tikoo, Jeevitha Rajasekhar and Mihir Bhuta

     

     

  • McCann bagged the highest number of awards at Cannes Lions from amongst Indian entrants – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals

    [The big win] possible because of our strong creative culture: Prasoon Joshi

    By A Correspondent

     

    There is reason for celebrations at the Mumbai headquarters. At the Cannes Lions festival last week, McCann Worldgroup India bagged the highest number of awards – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals.

     

    The campaign titled Immunity Charm done for Afghanistan Minsitry of Public Health picked up Grand Prix for Good, four Gold,six Silvers and two Bronze and was the most awarded campaign from India.

     

    The Campaign titled World for All done for Client World for All pet adaption won one Silver.The other campaign that picked up metal was of Paytm titled Paytm – Sweet Change and Dermaclinix radio titled The Scientist, both won a bronze

     

    Commenting on the win, Prasoon Joshi, Chairman, McCann Asia Pacific and CEO and Chief Creative Officer McCann India said: “We at McCann India believe in creative excellence and our performance at Cannes 2017 examplifies this. This has been possible because of a strong creative culture which we have nurtured over the years and real teamwork,” adding: “This wouldn’t have been possible without the ‘Creative First Culture’ at McCann Worldgroup under the leadership of our CEO Harris Diamond. Rob Riley, the global creative chairman has driven this creative vision intricately which has reflected in the overall performance of McCann Worldgroup. Most importantly I thank all our client partners because great work happens only when our clients join hands with us on this quest for excellence.”

     

  • The previously-launched ad in the series has managed to garner more than 25 million views on digital channels till now

    Coca-Cola expands its ‘elevator’ experience in Punjabi

    By A Correspondent

     

    Coca-Cola India launched the ‘Elevator’ commercial with DiljitDosanjhin a vibrant Punjabi flavour. The ad is a follow-up to the elevator themed ad with DeepikaPadukone under “Taste the Feeling” campaign which highlights the role of Coke in setting off camaraderie between a celeb and their fan. The previously-launched adin the series has managed to garner more than 25 million views on digital channels till now.

     

    The narrative opens with Diljit being followed by photographers outside a hotel. To escape, Diljit quickly rushes into an elevator and notices a housekeeping attendant with a service trolley inside the elevator. Suddenly there is a glitch and the elevator stops in between the floors. To lighten up the environment, the housekeeper offers a chilled bottle of Coca-Cola to Diljit. Diljit looks pleased with the gesture. He really needed a Coca-Cola right now. This is followed by great camaraderie and cheerful dancing by the two. The popular Punjabi music in the story lifts the feeling and adds to the entertainment quotient. Coke is at the centre of the advertisement which is designed to spread the message of breaking social barriers to foster a strong connect with each other and the carefree spirit within us.

     

    The campaignwill be launched on digital platforms with the exciting teasers featuring DiljitDosanjh, followed by a pilot run of the on-ground consumer engagement activities leveraging augmented reality. The consumers may also get a chance to meet Diljit by participating in many contests and activities that the company is planning to organize.

     

    Explaining the thought behind the campaign, Debabrata Mukherjee, Vice President- Marketing, Coca-Cola India, added,“Diljit is an inspiration to millions of youth in the country and we really value his association with the brand that stands for positivity and youthfulness. The commercial brings out the message of optimism, happiness and making regular moments special with the simple act of sharing a Coke. We hope the commercial will find favour with our audience that loves lively Punjabi music, spirited dancing, and a beautiful story with Coca-Cola in the centre.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer – India, McCann, who supervised the creativesof the campaign said “The new Coca-Cola Elevator campaign captures a tale of togetherness between total strangers. The light-hearted film features DiljitDosanjh as himself, where a fan bumps into his heart-throb in an elevator. Coca-Cola breaks the ice and makes the connection between the celebrity and the awe-struck fan special. The choice of music and dance make the film truly enjoyable.”

     

    Sharing his experience, Diljitsaid, “The ad was so much fun to do. It is a beautiful paradox that two strangers inside an elevator warm up to each other because of Chilled Coke. I had a great time with my elevator buddy while enacting the script. And it goes without saying that Coke is truly refreshing and I love drinking it.”

     

  • Open Jury Sessions will be held between May 11 and 13 in Mumbai

    Kyoorius announces jury panel for creative advertising

     

     

    The fourth edition of Kyoorius Creative Awards has announced the jury panel for the creative advertising category. The category will be assessed by two jury panels, each of which will judge a number of sub-categories.

     

    The Advertising Jury 1 will judge the Press Advertising, Outdoor Advertising, Writing for Advertising, Art Direction for Advertising and Radio Advertising categories.

     

    Prasoon Joshi, Chairman of McCann World Group (Asia Pacific) will take on the role of foreman for the Advertising Jury 1 panel. The panel includes creative agency heads like Sonal Dabral (Chairman and Chief Creative Officer, DDB Mudra), Santosh Padhi (Chief Creative Officer and Co-Founder, Taproot Dentsu), Ashish Chakravarty (Chief Creative Officer, Contract India), KV Sridhar (Founder and Chief Creative Officer, Hyper Collective), Sajan Raj Kurup (Founder and Creative Chairman, Creativeland Asia) and Swati Bhattacharya (Chief Creative Officer, FCB Ulka).

    The Advertising Jury 2 will judge the categories Film Advertising, Film Advertising Craft, Craft for Advertising, Branded Content and Entertainment, Direct Marketing and Activation and Colors Awards for Social Impact.

    The role of jury foreman for this panel will be carried by Gerry Human, Global Executive Creative Director, Ogilvy& Mather.This panel will also comprise Amer Jaleel (Chairman and Chief Creative Officer, Mullen Lintas), Josy Paul (Chairman and Chief Creative Officer, BBDO), Gigi Lee (Chief Creative Officer, TBWA), Senthil Kumar (Chief Creative Officer, J. Walter Thompson South Asia), Raj Deepak Das (Chief Creative Officer, Leo Burnett India, South Asia) and Raj Kamble (Founder and Chief Creative Officer, Famous Innovations).

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Both Prasoon and Gerry have won multiple awards in their career and have worked on some of the world’s most famous brands. Both bring unique perspectives to the jury panel and their insights will ensure that the best ideas rise to the top.”

    The Open Jury Sessions will be held between May 11 and 13, 2017 at the Ecole Intuit Lab, Mumbai. The Kyoorius Creative Awards ceremony will be held on Friday, June 2 at the NSCI in Mumbai.

     

  • Moov scales up its marketing strategy launches new series of ads

    Moov pushes brand positioning further in latest campaign

    By A Correspondent

     

    Pain-removing aid Moov announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVCs, Olympic medallist PV Sindhu is seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones.

     

    Talking about the campaign and the association, Rohit Jindal, Marketing Head, RB India said: “Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. PV Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov.”

     

    Talking about the thought behind the new campaign, Prasoon Joshi, CEO, Mc Cann World Group India said: “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team.”

     

  • In the process, the father brings back smile and joy to her daughter and delivers an important life lesson

    TVS Victor spreads smiles in McCann campaign

    By A Correspondent

     

    TVS Motor Company has launched a new ad campaign for its motorcycle brand TVS Victor. Conceptualised by McCann Worldgroup, the creative theme is centered on the promise of ensuring smiles. The ad captures a family man who is always making efforts to create joyous moments for his loved ones. In the process, he is aided by TVS Victor which emerges as his true partner offering a powerful and comfortable ride.

     

    Speaking about the campaign, Arun Siddharth, Vice President – Marketing – Motorcycles, TVS Motor Company said: “The brief given to the agency was to showcase TVS Victor as ‘Guarantor of smiles’ and we think that this beautiful story of a father’s conviction to bring smile back on his daughter’s face has attached the emotion. Victor is designed for the family man. Hence has a great combination of pick up, mileage and comfort. The ad is about how Victor helps a father put a smile on his daughters face.”

     

    Added Prasoon Joshi, Chairman, McCann Worldgroup Asia-Pacific, and CEO and CCO McCann Worldgroup, India: “The idea is hinged on the power of a smile that can change situations and create memorable experiences. A father-daughter relationship appropriately depicted this beautifully in the new TVS Victor campaign.”