MxMIndia

Tag: Ormax Media

  • The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media's awareness tracking tool Showbuzz.

    Colors dominates Ormax Media’s list of most effective launch campaigns in 2011

    By A Correspondent

     

    Colors delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC) on Sony was the top non-fiction launch campaign of the year, according to Ormax Media.

     

    The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media’s awareness tracking tool Showbuzz, which measures the awareness levels of new shows across various Hindi GEC channels. This ranking is a measure of the effectiveness of the campaign, irrespective of how the content fared thereafter.

     

    In the fiction shows ranking, Colors controls the top three positions and a total of four spots in the top 10. Listed below are the top 10 fiction launch campaigns of 2011:

    Rank Program Channel
    1 Phulwa Colors
    2 Mukti Bandhan Colors
    3 Sasural Simar Ka Colors
    4 Parvarish Sony
    5 Diya Aur Baati Hum Star Plus
    6 Parichay Colors
    7 Kuch Toh Log Kahenge Sony
    8 Hitler Didi Zee TV
    9 Mahadev Life OK
    10 Dharam Patni Imagine TV

     

    In the non-fiction list, Sony has three shows in the top 10, including KBC at the top spot. Bigg Boss Season 5 (Colors) is a close competitor to KBC, in terms of their launch impact. Listed below are the top 10 non-fiction launches of 2011:

    Rank Program Channel
    1 Kaun Banega Crorepati Sony
    2 Bigg Boss Colors
    3 Zor Ka Jhatka Imagine TV
    4 Sach Ka Saamna Life OK
    5 X-Factor India Sony
    6 Khatron Ke Khiladi Colors
    7 Ratan Ka Rishta Imagine TV
    8 Just Dance Star Plus
    9 Maa Exchange Sony
    10 Wife Bina Life Star Plus

     

    Research and consulting firm Ormax Media (www.ormaxmedia.com) specializes in the media and entertainment industry, working with India’s leading broadcasters, film producers, radio networks, print publications, media agencies and DTH service providers in the areas of qualitative research, quantitative research and consulting.

     

    Ormax Media is also the owner of 19 proprietary research products that are being used widely across the media industry. Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 81 leading media brands.

     

  • The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.

    Who controls the remote? Ormax Media study released

    By A Correspondent

     

    Ormax Media has released a report on understanding the remote control dynamics in single TV households inIndiacalled ‘And The Remote Goes To…’

     

    This large scale syndicated study was conducted across 7 cities – Mumbai, Delhi, Ahmedabad, Indore, Lucknow, Jalandhar and Hyderabad – and with 5,547 regular prime time television viewers as respondents.

     

    The study aimed to answer the question that has obsessed the television industry: “Who controls the remote at different times?” The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends. It has also captured the differences in the profile of the remote in-charge by markets, SEC and family size.

     

    Speaking about the study, Shailesh Kapoor, CEO, Ormax Media said: “One of the limitations of television ratings is that they don’t tell us who the decision maker is. Marketing is about talking to decision makers and influencers, not the actual consumers. In television, this reality is even more pertinent, given the nature of TV viewing inIndia– single TV households where the entire family watches TV together. In such a scenario, whom should you be talking to? A man or a woman or

    both? The youth, the newly married, the middle-aged, or all of them? What is the best time and day to attract each of these segments? This study has answered several such relevant but under-rated questions.”

     

    The report is available to broadcasters, media agencies and advertisers for a one-time subscription cost of Rs40,000. Mr Kapoor said: “This study was done to share useful data across the industry. Hence, we have priced it in a way that the entire television and media fraternity, including the smaller channels and advertisers, can use it for better understanding of their audiences.”

     

    Ormax Media isIndia’s first and only research and consulting firm specializing in the media & entertainment industry. It is also the owner of 19 proprietary research products that are being used widely across the media industry. Setup in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 81 leading media brands, including Star India, Viacom 18, Multi Screen Media, Zee Network, Viacom 18, Times Television, Disney, Yash Raj Films, Group M, Radio City, Eros and many others.