MxMIndia

Tag: OMD India

  • Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team

    Sam Thomas is now Digital Lead at OMD India

    By A Correspondent

     

    Sam Thomas

    OMD India has strengthened the leadership of its digital offering, elevating Sam Thomas to the role of Digital Lead for the agency. Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team.

     

    Having joined Omnicom Media Group India in late 2012, in his new role, Thomas will ensure the agency and its clients continue to navigate the digital space with clearer direction and therefore, take better and faster actions when it comes to new and emerging opportunities.

     

    Speaking on the promotion, Murthy said: “Sam truly is the face of our digital capability, having brought several of our clients’ brands to life in the digital space. He is a trusted voice among the agency and our clients, with unparalleled expertise in performance media. I am excited to have his talent and dedication onboard in driving further growth for OMD and our clients’ brands.

     

    Added Thomas: “Over the past six years, Omnicom Media Group has continued to challenge me and help me grow my skillset. I am more than thrilled to now take on this new challenge of leading and shaping OMD’s digital product in India. It is an extremely exciting time to leverage the power of technology in solving challenges and uncovering new opportunities for clients, ensuring they make Better Decisions, Faster and gain a stronger competitive advantage in a fast-changing consumer landscape.”

     

     

  • The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office

    OMD will brew media for Bira 91

    By A Correspondent

     

    Craft beer major Bira 91 has appointed OMD India as its media partner following a competitive market review. The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office.

     

    Launched in 2015 by B9 Beverages, Bira 91 went global in 2017 when it launched in New York City, followed by a wider expansion into Asia, launching in Singapore in 2018. In less than three years since its launch, Bira 91 is among the top 25 craft beer brands in the world (by sales volume) and the fastest growing beer brand in the world.

     

    Commenting on the partnership, Deepak Sinha, VP Marketing, Bira 91, said: “OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”

     

    Added Priti Murthy, CEO of OMD India: “This is a truly exciting partnership for us because it allows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.”

     

     

  • Automotive search portal appoints network for data-driven solutions

    OMD India wins media duties of CarDekho

    By A Correspondent

     

    CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurugram office.

     

    Speaking on the appointment, Gaurav Mehta, Chief Marketing Officer at CarDekho, said: “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekho Group and continuing its success story in India.”

     

    Added Priti Murthy, CEO, OMD India: “We are excited to partner with CarDekho and help them, as well as their consumers, make Better Decisions, Faster through the value of precision marketing,” Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes”.

     

     

  • Network makes key promotions in the face of continuous growth

    OMD India strengthens leadership team

    By A Correspondent

     

    OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West.

     

    Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally.

     

    Priti Murthy

    Said Priti Murthy, CEO of OMD India, on the elevations: “I am delighted to partner with Sulina and Lalit in their new roles. As an agency that is committed to generating business results for our clients, both Sulina and Lalit embody this value proposition, having spent considerable time in the industry and at OMD. These promotions are also a testament to the talent of our teams, taking our agency from strength to strength. I look forward to working closely with them both in navigating OMD’s continued journey of growth in India.”

     

    Sulina Menon

    Speaking on her promotion, Menon commented: “I am really excited about energising our team in India to drive data-enabled, integrated solutions for our clients and look forward to seamlessly onboarding our new clients. It’s important for us to continue evolving our approach for clients and OMD is well equipped to futureproof their businesses. I am excited to be a part of the journey.”

     

     

    Lalit Agrawal

    In his new role as Head of OMD India – West, Agrawal will drive and consolidate fresh avenues for growth. Said Agrawal on his appointment: “OMD is now well underway on its new path, with a rejuvenated focus on helping clients make ‘Better Decisions, Faster’. I am thrilled to be part of this momentous occasion as we extend our footprint in West India and I look forward to working with our clients and teams to make a mark for this region.”

     

     

  • The network has been selected to drive market growth for iconic brands

    Wipro Consumer Care appoints OMD for media

    By A Correspondent

     

    OMD India has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Bengaluru office. The scope of work covers the planning and buying duties for both offline and digital channels for all of Wipro’s iconic brands– Yardley, Glucovita and Safewash – as well as any future product launches targeting urban consumers.

     

    Wipro Consumer Care is among the top FMCG and the fastest-growing companies in India, with its products sold in over 40 countries worldwide. Having established a strong consumer base for its personal and skin care products in South-East Asia and the Middle East, Wipro has also gained a global footprint by acquiring Singapore’s Unza Holdings Ltd and LD Waxsons, and Yardley’s businesses in India, Middle East, UK and Europe.The accounts were previously managed by Wavemaker, who held the business for the past five years. The appointment is seen as further evidence of a new OMD India, firing ahead on all cylinders.

     

    “We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands,”added Priti Murthy, CEO, OMD India. “This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro.”

     

     

  • Denim brand selects network for its media duties

    OMD India to manage media mandate for Levi’s

     

     

    Levi’s has appointed OMD India to handle its media duties. This follows a comprehensive review. The account will be managed out of OMD’s Bengaluru office with immediate effect. The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.

     

    Said Priti Murthy, CEO, OMD India: “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009,” commented. “We share a similar brand DNA – one that is deeply rooted in innovation, allowing us to pursue out-of-the-box solutions and deliver cut-through for such an iconic brand. We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.”The mandate includes traditional and digital media as well as use of data to engage Levi’s customers.

  • Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India

    Priti Murthy to join OMD India as CEO (from Maxus)

     

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy to the role of CEO. She joins OMD from Maxus where she has been Chief Strategy Officer. In her new role, Priti will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. OMD India has completed a decade of being in India.. It may be recalled that in April this year, Jasmin Sohrabji who led the Omnicom Media Group (and OMD India specifically) moved to a global role and was replaced by Henderson.

     

    In a career spanning over two decades (of which 13 has been with GroupM’s Maxus) in media planning, insights and strategy, Murthy has led Maxus’s  development of Moribus, a behavioural science lab that attempts to merge the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.

     

    “OMD India is marked by an outstanding global and local client roster, a full-fledged national presence and a very talented team committed to taking OMD India to even greater heights. Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change. We are delighted that Priti is joining our network and are sure she will contribute to considerable growth of OMD,” said Torie Henderson.

     

    Commenting on the appointment, Stephen Li, OMD’s APAC CEO said, “Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”

     

    In late 2016, it may be recalled OMD India entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand with Mudra Max.

     

    Added Harish Shriyan, COO, Omnicom Media Group India added, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India.’’

     

    Speaking about her role, Priti Murthy said, “It’s a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”

  • The Omnicom Media Group-owned agency has over 550 staffers in India with a billing of over USD 650 million

    It’s 10 years for OMD in India

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India completes a decade of being in business in India. The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and expanded to Delhi, Bengaluru and Chennai. The agency has over 550 staffers in India with a billing of over USD 650 million.

     

    Jasmin Sohrabji

    Commenting on the milestone, Jasmin Sohrabji, CEO, SEA & India Omnicom Media Group said: “It has been an amazing journey so far, marked by both global and local client wins, a full-fledged national presence and a great team committed to taking OMD to even greater heights. We have built a fantastic momentum based on a straightforward strategy of pitching, winning and growing,” adding: “Starting from Ground Zero, OMD has transformed into one of the country’s fastest growing media networks, and it makes me immensely proud to be a part of OMD India’s winning journey since inception.”

     

    Much of the rapid growth of the agency is attributed to digital and mobile prowess which has helped to future proof the business. In November 2016, OMD India scaled up its operations by consolidating Omnicom-owned DDB Mudra Group’s media business under the OMD brand. The consolidation has helped solidify OMD’s presence across all platforms and create an integrated media brand to take on the expanding India market.

     

    Harish Shriyan

    Added Harish Shriyan, COO, Omnicom Media Group India: “We have always encouraged a culture of growth built on a solid foundation of ideas, insights and results. Raising the benchmark on forward thinking especially in the realm of digital, diversification of our capabilities and being recognized for our work – rooted in consumer understanding and psyche – has certainly helped to offer integrated solutions to our clients. As we celebrate this milestone, OMD India is gearing for its next level of growth.”

     

    And what plans to take OMD India to the next level:  “We will continue to lead the industry by leveraging our strong foundation that incorporates the best of innovation and effectiveness. Adtech is a huge area of focus and we will be enhancing our data, analytics and programmatic offering by consolidating the expertise of Omnicom specialist units such as Annalect (data driven marketing) within OMD. Another area of focus is talent development with planned initiatives to further nurture entrepreneurism, diversity, fresh thinking and creativity of our work force as they are critical elements of an agency’s success,” added Sohrabji.

     

    Meanwhile, Mainardo de Nardis, Global CEO OMD Worldwide who was in India recently, has said in a communique: “OMD India has grown tremendously over the past 10 years thanks to an exceptional team and leadership. India will continue to be a market of importance, contributing to our growth across the region. I am confident that OMD India will charge ahead with the momentum of being a preferred agency of choice for brands and nurture the talent that fuels its growth.”

     

    Added Stephen Li, CEO, OMD APAC: “OMD India’s offering has gone from strength to strength and the team has been consistently delivering innovative work. As we celebrate this moment in history, I am confident that OMD ’s reputation will only get better in the years to come.”.

     

    The agency has experienced double digit growth in terms of awards over the last few years including being awarded as the Best Agency in Mobile Marketing at the Mobby’s and five of its planners being named in Businessworld and Digital Market Asia’s India’s Top Digital Planners list in 2016

     

  • India managed to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year

    India@Cannes: Leo Burnett, Cheil lead race for Media Lions

     

    By A Correspondent

     

    The biggest year by far in terms of the number of entries sent,Indiamanaged to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year. But this number is distant from what the other countries have nominated from their shores:USA- 411,Germany- 272,Brazil- 252 andAustralia- 138. A total of 3,247 entries have been sent from 74 countries compared to 2,895 entries last year – an increase of 12 per cent.

     

    Having widened its scope with the sheer number of entries,Indiashould look at gaining more than 2 wins in this category, a figure which it achieved last year. But whether it will cross 8 metals, which it did in 2009, will be something to be seen at the awards function which will be held on Tuesday evening.

     

    Instituted in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point, the jury will be looking not just for brilliant ideas, but moreover, ideas that work. RepresentingIndiaat the Media Lions Jury is Premjeet Sodhi, Chief Operating Officer, Lintas Media Group.

     

    Leo Burnett Mumbai leads the tally with two shortlists including ‘Ink Pad’ forDoorStepSchoolunder the Best Localised Campaign and ‘Happy Sparrows’ for McDonald’s under Best Consumer Engagement. Also having two shortlists is Cheil Worldwide for ‘Minus One Project’ for Samsung under the Best Use of Integrated Media. The entry is also nominated under the Charities, Public Health & Safety, Public Awareness Messages category. The other entries include DDB Mudra’s ‘Smokers Balloon’ for CPAA in the Best Use of Ambient Media and OMD India’s ‘Honeymoon Down Under Works Wonders’ for TourismAustraliain the Best Use of Branded Content & Sponsorship.