By A Correspondent

Minister Piyush Goyal was Chief Guest along with Yes Bank CEO and MD Rana Kapoor and actor John Abraham who were Guests of Honour at the fifth annual Olive Crown Awards hosted by the India Chapter of International Advertising Association on Friday, March 27 in Mumbai.
While the ‘Green Crusader of the Year Award’ went to activist Sumaira Abdulali of the Awaaz Foundation, the Piramal Foundation and Apar Ltd were awarded the ‘Corporate Social Crusader of the Year’ awards. The Young Green Art Director of the Year award was bagged by Aditi Chaddha for Lipton Green Tea. The agencies which bagged awards for prizewinning work were: RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications.
The event also saw IAA and Yes Foundation sign a partnership agreement where both parties commit to jointly harness the power of media for social change.



The third Olive Crown Awards would be presented in March 2013 in Mumbai with 9X Media as principal sponsor. Announcing this, recently elected President of the India Chapter of the International Advertising Association (IAA) Srinivasan Swamy said that the Awards, which were launched at the Goa Fest in 2011, had been scaled up and held in Mumbai in March 2012. “There has been widespread acceptance for these awards,” he said adding “corporates see the green message as a key differentiator in a competitive environment”.