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Tag: Ogilvy South

  • The campaign comprising of a film and outdoor campaign has been conceptualised by Ogilvy Bangalore

    Ogilvy creates new campaign for Mi A2

    By A Correspondent

     

    Xiaomi has launched its latest campaign for Mi A2 that showcases the features of this product in delivering the key selling point which is photos, especially in low light. It addresses how consumers face a common challenge of capturing great low light pictures which is a concern for most smartphone devices.  The campaign comprising a film and outdoor campaign has been conceptualised by Ogilvy Bangalore.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “One look at the specs of the Mi A2, and one would realise that it clearly is the frontrunner when it comes to clicking great pictures in low light. Our challenge was to translate this benefit into a clutter-breaking and memorable piece of communication. We started with a simple life insight. People today are constantly clicking pictures. One doesn’t know when one’ll chance upon a magical moment that’s worthy of sharing on your timeline. These films exaggerate the fact that these moments are not going to wait for you because your phone camera is not good enough to click pictures in low light. The take out – with the Mi A2, you can be forever ready. Cinematic flair and a great track is what makes these TVCs sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.”

     

    Added Anuj Sharma, Chief Marketing Officer, Xiaomi India: “As a brand, we dedicate ourselves towards offering the best of consumer experience to our Mi Fans and customers across India. And our new campaign precisely highlights this aspect of our brand. As perfect moments don’t wait, Mi A2 ensures that our Mi Fans and customers never miss out on their perfect moments. And these moments live on as much cherished memories forever, no matter what the conditions are. This is only possible because of our commitment to providing the best of our innovative technology to all, and therefore we will continue to deliver the best.”

     

     

  • The campaign has been conceptualized by Ogilvy Bangalore

    Chumbak unveils inaugural brand campaign

    By A Correspondent

     

    Chumbak has launched its brand campaign that aims to introduce the multi-faceted brand and what it stands for to the consumers. The campaign comprising has been conceptualised by Ogilvy Bangalore.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.”

     

    Added Vivek Prabhakar, CEO, Chumbak: “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”

     

     

  • The appointments came after a two-month multi-agency pitch

    Ogilvy bags Zoomcar creative. Motivator to handle media duties

    By A Correspondent

     

    Zoomcar is to roll out a nationwide ATL campaign and has appointed Ogilvy as its creative agency while GroupM agency Motivator will handle media duties. The appointments came after a two-month long multi-agency pitch at Zoomcar’s Bangalore office.

     

    Said Varun Jha, Senior Vice President & Head Marketing at Zoomcar: “Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in next phase of Zoomcar’s growth. We found similar passion and rigor in team Motivator.”

     

    Added Rajiv Khurana, Chief Growth Officer, Motivator and Radhika Ramani, Managing Partner, South: “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with progressive mindset in their choices for mobility. Zoomcar has been pioneer in revolutionising the self-driven mobility space in India.

     

    We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach & tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”

     

    And this is what N Ramamoorthi, President- Ogilvy South said: “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”

     

     

  • Campaign conceptualised by Ogilvy Bangalore

    ITC Sunfeast Mom’s Magic pays an ode to mothers

    By A Correspondent

     

    For Mother’s Day 2018, Sunfeast Mom’s Magic has veered off the beaten path and pays homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “Sunfeast Mom’s Magic stands for mom’s values. We believe that there is a mom in every one of us and this instinct transcends conventional boundaries. On this Mother’s Day, we wanted to celebrate the beauty of such relationships through this video.”

     

     

  • New TVC features CSK stars MS Dhoni, with Ravindra Jadeja and Murli Vijay

    HIL unveils its inaugural brand film

    By A Correspondent

     

    HIL Ltd has launched its first-ever television commercial highlighting the new positioning for HIL – “Together, we Build” which highlights the presence of the company across various products for roofing, pipes and fittings, smartputty, panel and blocks.

     

    Commenting on the development, Dhirup Roy Choudhary, MD & CEO, HIL Limited, said: “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign ‘Together, we Build’ resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”

     

    Added N Ramamoorthi, President Ogilvy South: “HIL and its brands have been a household name in the country over decades. It’s an honour for us to partner the team in harnessing the consolidated power of HIL and its portfolio to help build a new India.”

     

     

  • The latest TVC shows Akshay Kumar spending time with army jawans at a camp

    Ogilvy South unveils latest campaign for Fortune Oils

    By A Correspondent

     

    Fortune Oils has released its latest campaign featuring brand ambassador Akshay Kumar. Taking forward the brand’s message, Fortune Oils’ latest TVC shows Akshay spending time with army jawans at a camp – drawing on his association and support for the Indian Army.Conceived and executed by Ogilvy South, this film celebrates the idea of home-cooked food and the emotional attachment we all have with it in a fresh and interesting story.

     

    Said Piyush Pandey Executive Chairman and Creative Director, Ogilvy South Asia: “The film continues on the theme of ‘ghar ka khana’ but  this time we use jawans as they are the ones who miss ghar ka khana for long extended periods away from home. Akshay Kumar is a good fit because he has been a Chef in his early days (before he became a Bollywood star). I am sure he will touch the hearts of people and strengthen Fortune Oils connect with the people of India.”

     

    Added Angshu Mallick, COO, Adani Wilmar Ltd: “Fortune Oils’ communications have always been about connecting with our consumers on an emotional level. So when we were considering a brand ambassador, who better than Akshay Kumar. He is popular, likeable and relatable with people across different ages. Known to be a hardworking and conscientious person, Akshay epitomises all the values that Fortune stands for and is the perfect representative for our brand.”

     

    Said Azazul Haque, CCO, Ogilvy South: “The idea of choosing Akshay Kumar as a brand ambassador came from the client and we loved it. A cooking oil brand choosing a male brand ambassador was a bold and progressive decision. Also Akshay has good credibility as a food expert because of his affiliation with world famous cookery shows and his own past with the food industry. From there the idea of him cooking for others generated. Because of his strong associations with the Indian Army, we thought a story of him cooking for the jawans, who miss ‘Ghar ka khana’ the most will make for an emotionally engaging plot.  Because ‘Ghar ka khana, ghar ka khana hota hai’ is not just a positioning, but also an emotion. The premise that one misses home cooked food when away from home is a human truth.”

     

     

  • The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips

    Titan Raga celebrates confidence of today’s woman in new TVC

    By A Correspondent

     

    Over the years, Titan Raga has carved out a special place for itself by celebrating feminine beauty and sensuality. The brand has showcased exquisite collections along with charming stories of the Raga woman. And these stories have served as markers in the journey of the Indian Woman from home and hearth to the outside world.

     

    The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips. They are genuinely happy to see each other. As they talk and catch up, the fissures of the earlier relationship are revealed. He had wanted her to stop working. She had refused. He still wanted her. After all these years, would she bend to his wishes?

     

    It is a film that is at once timely and timeless, celebrating her new self-assuredness and confidence as well as her enduring elegance and grace.

     

    Sharing his views on the commercial, Rajan Amba, GM, Titan Watches and Accessories, said “Raga is a reflection of the modern woman – progressive, confident and passionate. Over the years we have seen this woman evolve. She has unravelled different facets of her personality. And at every step of the way, Raga has evolved with her. Today, we are seeing a new side to this woman, where she is independent and free-spirited. And through this new film we are happy to reflect this new dimension that defines the woman of today. I’m sure this film will appeal to every modern woman because it captures their essence beautifully.”

     

    Joono Simon, Executive Creative Director, Ogilvy South, India, said that, “There was a time, not long ago, when Indian brands made a habit of perpetuating gender stereotypes from the past. Raga broke this stereotype with its consistent portrayal of a spirited woman with an air of sensual power.”

     

    In the new commercial, the brand steps up to portray a self-assured, assertive woman who reminds us that, as far as her life is concerned, she is firmly in charge and that she alone has the ability to decide what’s good for her. I’m sure the commercial would inspire many modern women to go out and grab her rightful place under the sun.”