MxMIndia

Tag: Ogilvy South

  • Ogilvy South creates the TVC

    Alia Bhatt stars in Titan Raga campaign

    Titan Raga timepieces has announced the launch of its latest campaign, ‘Beautiful Together’.

    Said Aparna Ravi, Marketing Head, Titan Watches: “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message.”

  • Created by Ogilvy South

    Fortune Chakki Fresh Atta launches TVC

    By Our Staff

     

    Adani Wilmar, the food and FMCG company, has launched a new TVC.

     

    Speaking about the TVC, Vineeth Viswambharan, Associate Vice President, Marketing & Sales, Adani Wilmar, said: “Fortune Chakki Fresh Atta is one of the fastest-growing brands in the category. Consumers vouch for its consistently great quality, which makes it easy to knead and consistently deliver soft rotis. Over the years, we have come to better understand our consumers and their lives, as well as the role that Fortune plays in their lives. We seek to make their lives a little easier through a perfectly ground atta that is easy to knead and makes delicious soft rotis. This film is a labour of love, a tribute to the lives of those we serve. Of the trials and tribulations of earning our daily bread (Roti Ki Mehnat). Of the warmth & harmony of Indian homes today. Of the shared responsibility among couples to balance home and work. We hope it will touch you, the way it touched us.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “While contemplating the product proposition of a flour that effortlessly binds, we recognised the irony: easy to knead, yet hard-earned. This reflects the daily struggle of numerous Indian middle-class families, where couples toil tirelessly, whether in the workplace or as homemakers, just to put bread on the family table. This ad is an ode to such working-class heroes.”

     

     

  • Conceptualised by Ogilvy

    Bingo Mad Angles launches a new TVC campaign

    By Our Staff

     

    Bingo! Mad Angles, the snacking brand of ITC Foods, has launched a new TVC campaign along with a revamped packaging. Conceptualised by Ogilvy, the TVC features brand’s new mantra by declaring Bingo! Mad Angles is Har problem ka MMMMad Solution.

     

    Speaking about the newly launched campaign, Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, said: “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”

     

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh out aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”

     

     

  • Conceptualised and created by Ogilvy

    Fortune launches Mustard Oil TVC campaign

    By Our Staff

     

    Fortune, the edible oil brand, has released its new master brand campaign conceptualised and created by Ogilvy.

     

    Said Sanjay Adesara, Marketing Head of Fortune Oils, on the launch of the campaign:  “Home-cooked food holds a special place in the heart of every Indian. With rising health consciousness, a reconnection to our roots, and the desire to explore and experiment with various cuisines, more and more Indians are turning to home-cooked food. We at Fortune have always championed home-cooked food and wanted to celebrate this relationship people have with home-cooked food as it enables the formation of new bonds, strengthens old ones, and helps the maker express their love, care and affection for others.”

     

    Added Tithi Ghosh, President & Head of Office, Ogilvy South: “The Fortune brand, which built its equity through cooking oils, now spans a wide range of kitchen staples like Atta, Rice, Besan, Dals. The stature of the brand is derived from not just oils but this range. Our task is to continue to build this stature and scale for Fortune. Fortune over the last decade has consistently spoken about the ‘value’ of home cooked food. This value extends beyond the health, wholesome taste aspect, to intangible values of love and nurturance. The platform is universal and timeless, only needing a gentle refresh in terms of the depiction of our audiences whose lifestyles and identities are evolving. The brand wants to be seen as more inclusive as it reminds its diverse users – men and women, young and old who are using multiple Fortune products, of the emotion behind home cooked food. While being made from the same ingredients, it’s the love, care that adds a special flavor and taste to the dishes which ultimately distinguishes one cook from the other.”

     

  • Urges women to remain true to their identity

    Titan Raga films latest TVC with brand ambassador Alia Bhatt

    By Our Staff

     

    Raga by Titan,  announces the launch of its latest campaign, Love Yourself Boldly. Featuring the dynamic and feisty, Alia Bhatt, the new TVC urges women to unapologetically be themselves.

     

    Sirish Chandrashekar, Marketing Head at Titan, said: “We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, that has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South, added: “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”

     

  • Conceptualised by Ogilvy

    Titan Eye+ unveils new ad campaign with five films

    By Our Staff

     

    Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, ‘Acha Hua’, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.

     

    Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., said: “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South: “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”

     

  • Campaign created by Ogilvy South

    Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ has released its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ releases its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Launches latest range of cycles for girls

    Ogilvy promotes BSA LB cycles with campaign

    By Our Staff

     

    BSA LB cycles is set to launch their latest range of girls’ cycles during the ongoing festive season. The campaign is created by Ogilvy India (South).

     

    Speaking about the campaign, Vimal Varijakshan, Senior Brand Manager, BSA, said: “As a brand our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities and this campaign is our ode to their drive and courage.”

     

    Throwing light on the creative journey, George Kovoor, Group Creative Director and Digital Lead, Ogilvy South, added: “Today, young girls are defining their own journeys – they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore and discover their own roads.”

     

  • The film is conceptualised with Ogilvy

    Titan Raga onboards Alia Bhatt for campaign

    By Our Staff

     

    Titan Raga premium watches onboards Alia Bhatt as its brand ambassador  for its new TVC campaign. The film is conceptualised with Ogilvy.

     

    Commenting on the announcement, Sirish Chandrashekar, Marketing Head, Titan said: “We are delighted to have Alia Bhatt on board as Titan Raga’s brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or through advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand’s narrative.”

     

    Added  Puneet Kapoor, Chief Creative Officer, Ogilvy South: “It is true that you don’t just match brands to your body, but to your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.”

     

  • Celebrates Valentine's Day with actors Sanya Malhotra and Suhail Nayyar

    Ogilvy creates film for Skinn Fragrances by Titan

    By Our Staff

     

    Fragrance brand Skinn by Titan has launched a digital film featuring actors Sanya Malhotra and Suhail Nayyar for Valentine’s Day.

     

    Said Ankit Kasliwal, Head of Marketing, Fragrance Division, Titan Company Limited: “There are often expressions of love that remain unsaid as words fall short while conveying the true depth of feelings. Gifting a fine fragrance to a loved one thus becomes an intimate, and expressive gesture. For this Valentine’s Day, we wanted to capture this true essence of love that runs deep and showcase these imperfectly “perfect relationships” where the little unsaid moments can be rejoiced with Skinn by Titan.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy South: “For this year’s Valentine’s Day campaign, we wanted to do something that not everyone would be talking about. But something that everyone could relate with. And that’s how we came upon the thought of what happens after you’ve fallen in love. When you’ve settled in the relationship. The reality is, the deeper the bond, the more comfortable the couple is to do their own thing and grow within the relationship. Taking that as a premise we went ahead and created this narrative with a twist. A narrative that celebrates couples for who they are, individually and together. After all, it’s the little imperfections that make each relationship perfect in its own way.”

     

  • #FeelYourBest campaign to celebrate the joy and fervour of the festive season

    Ogilvy gets under Titan’s Skinn

    By Our Staff

     

    Skinn fragrance brand from Titan released a digital film for its #FeelYourBest campaign to celebrate the festive season. It is conceptualised by Ogilvy South.

     

    Said Kanwalpreet Walia, Marketing Head, Fragrances and Accessories Titan Company Limited: “Festive season is all about feeling special, celebrating joyful moments and looking best. Fragrances have an equally important role to play during the festivities. Fragrances help complete any look and make you feel ready for the moment! With the #FeelYourBest digital film, we bring alive how a spritz of Skinn can turn around the moment and make you feel ready for different occasions, with just a spray”