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Tag: Ogilvy South

  • To launch new range of denims for women

    Ogilvy films for Allen Solly

    By Our Staff

     

    Allen Solly has unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns- “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type. As part of the campaign, Ogilvy has conceptualised a new film that features three girls of different body types, trying different styles, switching.

     

    Said Anil S. Kumar, COO, Allen Solly: “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach. Fashion is not only about developing the perfect product but also the right fit for each body type and through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes. He further added, “The brand strongly believe that this campaign will bring positivity among women and encourage the brand to make more such products.”

     

    Added Mahesh Gharat, CCO, Ogilvy South: “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls. The film captures their unique style and how they have found the right fit in the denim they wear. Through this film, we have depicted the essence of being comfortable in one’s skin and celebrating our body shape no matter what styles we opt for. After all, it’s only when you truly adore your body that the world looks brighter.”

     

  • To promote latest fragrance collection Tales by Skinn brand

    Ogilvy South shoots digital campaign for Titan

    By Our Staff

     

    Skinn, a fine fragrance brand from the house of Titan, has released a digital video to promote their latest fragrance collection, ‘Tales’ – a collection of 4 happy scents that will uplift your spirits with just a spray. Conceptualised by Ogilvy South the video is aimed at creating awareness for this new launch.

     

    Commenting on the new digital campaign, Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited, said: “The digital video is a visual depiction of how a spray or a whiff of Tales fragrance transforms and elevates the mood instantly. The overall vibe of the film is colourful, refreshing and quirky. The brand intends to spread waves of cheer through Tales, a collection of four delightful scents in times when most of us are looking for small pockets of joy every day. The campaign embodies how happiness is just a spray away with Skinn Tales fragrances.”

     

    Talking about the film, Mahesh Gharat, CCO, Ogilvy South added: “Tales by Skinn is that whiff of happiness that has the power to lift our everyday moods. Each of the variants – Rio, Ibiza, Oslo and Malaga embody a distinct yet breezy fragrance that alters a person’s atmosphere, when used. The idea therefore was to capture a happy and light vibe while creating a sense of fun and cheerful moments. The film has done justice to this vision and will give an opportunity to the brand to tell myriad Tales of Happiness.”

     

  • To commemorate June 3 as World Bicycle Day

    Ogilvy Digital campaigns for TI Cycles

    By Our Staff

     

    Ogilvy South has created a campaign for TI Cycles to commemorate June 3 as World Bicycle Day with the tagline #WeWillRideAgain. The film is designed to inspire people and to remind people of the joys of cycling.

     

    The film is made entirely by using photographs that capture the state of bicycles today. Bicycles that have been parked all around our homes- in bedrooms, living rooms, terraces and basements, waiting for the day that they will be used again.

     

    Said Sushant Jena, Senior Vice President, TI Cycles of India: “Today, all of us are facing really difficult times. We want to move out of homes but keeping everyone’s safety in mind, we aren’t. On World Bicycle Day, TI Cycles wanted to celebrate with everyone. Keeping this safety in mind we are reaching out with a message of hope, longing and something we all are looking forward to – go out and ride again. We are hopeful that the situation gets back to normal soon and while waiting for safer days to ride, we want to celebrate the spirit of good rides and good times.”

     

    Added George Kovoor, Digital Lead, Ogilvy South: “Our spirits are much like a cycle in the garage today, dampened, rusted. But like the sun rises every morning after the darkest nights , these tough times too shall pass. We wanted to draw this parallel to reinforce the message of positivity and hope that our brand is all about. This is a simple film about a simple thought- good things, like cycling, will come to us again!”

     

  • Film showcases how Glucovita Lemony Bolts helps build immunity

    Ogilvy creates ad campaign for Glucovita Bolts

    By Our Staff

    Wipro Consumer Care has launched Glucovita Bolts Vitamin C energy tablets with its new TVC campaign.

    Said S Prasanna Rai, Vice President, Marketing, Wipro Consumer Care & Lighting: “A child’s immunity is always a top priority for the mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand. With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy, boosts immunity with a refreshing taste that aims to end all her troubles.”

    Added Mukesh Kumar, Group Creative Director, Ogilvy South: “In today’s uncertain times, every mother wants to protect her child with various homemade immunity boosters but children being children, they always look for taste in everything they consume. The idea is to add taste to immunity with Glucovita Lemony Boltz. Our film showcases the challenges mothers face to feed their children with immunity led food or beverage and how refreshing Glucovita Lemony Bolts helps mother to put immunity into her children with some great taste.”

     

     

  • With tagline #SpeedSeBadho campaign

    Vi pushes super connectivity of 4G

    By Our Staff

     

    Mobile phone major Vi has unveiled a new campaign #SpeedSeBadho which talks of its connectivity speed and stability. Conceptualised by Ogilvy, the 360-degree campaign led by a series of ads will be seen across diverse media including TV, OOH and Digital.

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

    Added Kiran Antony, CCO, Ogilvy South: “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”

     

     

  • The campaign was made by Ogilvy and is currently live on IPL and other networks

    MPL releases new campaign with the spotlight on users

    By A Correspondent

     

    Mobile Premier League, the esports and mobile gaming platform, has put the spotlight on its users with its latest campaign. Users are the biggest ambassadors for any brand and MPL seeks to highlight its unique proposition using people who have experienced the app and its features to their benefit.

     

    Ogilvy was awarded the campaign after a rigorous multi-agency pitch and has made the films with MPL users featured as most of the protagonists and their success stories told in a semi-fictitious, theatrical manner.

     

    Said Abhishek Madhavan, SVP, Growth and Marketing, MPL: “The lockdown saw many people explore new interests and hence, gaming took off in the country. MPL gained unprecedented traction as people started gaming in a big way from the comfort of their homes, and improved their lives by winning tournaments and contests. We wanted to put our users at the front and center of our major IPL and Bigg Boss campaigns and illustrate how MPL impacted their lives positively,”

     

    N Ramamoorthi

    Added N Ramamoorthi, President, Ogilvy South: “The idea behind the campaign was true honesty. We went through rigorous engagement with real users across the country who have played on MPL and seen the difference it made to their lives. To us, that was the true advertisement of the role of MPL in adding value to people’s lives. And we are happy we contributed to tell these customer stories in a memorable manner.”

     

     

  • The films are directed by Sharat Kataria for Lucifer Circus

    For Amazon Sellers India, ‘Itna aasan Hai’

    By A Correspondent

     

    Amazon India has launches its seller-driven campaign ‘Itna Aasan hai’ . The intent of three-ad campaign conceptualised by Ogilvy is to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon.  The films are directed by Sharat Kataria for Lucifer Circus.

     

    Said Satish Upadhyay, Head – Marketing, Amazon India Marketplace: “The 600,000 sellers on Amazon.in are benefiting from online selling while bringing hundreds of millions of unique products for our customers.  With this campaign, we intend to communicate to millions of MSMEs about how Amazon makes it easy for small businesses to go digital and start or expand their business by reaching millions of Amazon customers through e-commerce.”

     

    Added N Ramamoorthi, President, Ogilvy South: “For millions of small businesses, it is both easy to sell on Amazon as well as to grow with Amazon. While the nursery rhyme execution in this series of ads makes this point in a simple, memorable manner, it also underscores Amazon’s commitment to the progress of sellers and small businesses across India.”

     

    Said V Kamala Gowri, VP, Ogilvy South: “A lot of small businesses in the country look for a partner to help grow their business. Amazon is that platform which will enable your business to grow and reach greater heights. This campaign shows how simple it is to register your business on Amazon and kick start your online journey. The creative device of a nursery rhyme helps bring out the message in the most simplistic manner. Lets get started now.”

     

    One last quote, sorry. Added Mahesh Gharat, Chief Creative Officer, Ogilvy South: “The brief was simple. Change the perception of the sellers about selling on Amazon. They believe there are numerous barriers like paperwork to sell on Amazon. To communicate the ease of selling on Amazon, our campaign needed to be even simpler. When I say simple, the first thing that came to our mind was a nursery rhyme. Wake me up in the middle of the night and I can still narrate you a nursery rhyme. Taking this device and the iconic rhythm, we communicated how easy it is to sell on Amazon. Thus, driving home the thought about how simple it is to sell on Amazon.”

     

    Ouch. One more. Said Mukesh Kumar, Group Creative Director Bangalore: “The perception amongst sellers is, selling on Amazon involved a lot of barriers like paperwork. The brief was simple. Turn the barrier perception into something simple. When the team sat together, we realised our communication should be as simple as the process of selling on Amazon and what better than a nursery rhyme. There is nothing stickier and simpler than a nursery rhyme. It is still fresh in our heads and probably will stay in our heads for life. From there on, our job was simpler. The takeout after watching this campaign should be the ease of selling on Amazon is as simple as mugging up a nursery rhyme.”

    No more quotes. Now watch the ad.

     

     

  • The campaign includes TVCs and short content for customers across India

    Amazon starts ‘Inn Dibbon Mein Kya hai?’ campaign

    By A Correspondent

     

    Last Friday, Amazon India unveiled its campaign “Inn Dibbon mein kya hai”. Conceptualised by Team Ogilvy Bangalore, the ‘Inn Dibbon mein kya hai’ and directed by Afshan from Good Morning Films, the campaign includes TVCs and short content for customers across India.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in.”

     

    Added N Ramamoorthi, President, Ogilvy South: “What unites all of us during this tough time is hope – for newer beginnings and for better times ahead. Little things symbolize new beginnings, be it the new laptop for a daughter or a mobile phone for a parent. That’s where Amazon and it’s wide selection across categories comes in – as a brand that enables our search for new beginnings by delivering these symbols of hope when we need it the most.”

     

     

  • The TVC features cricketer MS Dhoni

    ITC’s Sunfeast launches new TVC for pasta

    By A Correspondent

     

    ITC’s Sunfeast Yippee brand of instant noodless and pastas has launched a new TV campaign to create awareness among consumers about its new pasta range.

     

    Said an ITC spokesperson: “In the new normal world, consumers have shown immense faith in trusted food brands. A heightened demand and rise in consumption for Sunfeast Yippee noodles serves as a testament to this emerging trend. At ITC, we strongly believe that Sunfeast Yippee’s Pasta offering will aptly cater to the consumers’ need for variety during these times. Through consumer insights, we found that mothers want to provide their children with delicious and diverse snacking options, which also satiate their hunger pangs. Through the TVC, we thus wanted to illustrate the multitude of benefits that was offered by the Yippee Pasta range. From Tricolor Pasta range available in Creamy corn and Masala variants and the Pasta Treat range available in Cheese, Masala, Tomato Cheese, Sour Cream and Onion variants, the range is truly diverse.”

     

    Commenting on the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy South, added: “Through our social media listening, we found that consumers are experimenting with dishes at home. Amongst all, pasta recipes were quite popular of which pictures were extensively being shared on social media platforms. Identifying with the topicality of the chatter, we thought this to be an ideal time to show consumers how they can derive benefits of taste and convenience of preparation with Sunfeast YiPPee! Pasta’s range while we also have MS Dhoni batting for us in this campaign.”

  • Masks are the essentials for the new world, said the Ogilvy South CCO Mahesh Gharat

    Ogilvy & Allen Solly on wearing a mask

    By A Correspondent

     

    Allen Solly and Ogilvy have come up with a campaign on wearing masks.

     

    Said Anil S Kumar, COO, Allen Solly: “Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspective to the concept of masks by connecting it to a human characteristic – Smile. With easing lockdowns, people have started venturing out and wearing a mask is the new norm. It becomes highly critical in such times to device messages carefully and creatively. Through our campaign, we are not just highlighting people’s duties & obligations but also empowering their trust in accepting masks as a way to express oneself just the way we do with our smiles. We strongly believe the campaign will add positivity and reinforce the importance of wearing masks to not only keep ourselves safe but put others around us at ease as well.”

     

    Addded Mahesh Gharat, CCO, Ogilvy South: “Masks are the essentials for the new world. But we don’t want people to feel they are a burden. Designed right, they can be cool, quirky and very very endearing. Our easy-breezy film encourages people to wear a mask with a smile.”

     

     

  • Reach out to your loved ones with a personalised greeting and make every wish feel special, urges Vodafone

    Vodafone urges #YourWordsNotForwards this Diwali

    By A Correspondent

     

    With Diwali round the corner, Vodafone has launched a campaign encouraging people to share #YourWordsNotForwards this Diwali with a personalised greeting to their loved ones.

     

    Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said: “In today’s automated world, relationships have moved from being warm and personal to being distant and impersonal. As a brand that believes in genuine conversations, we want to remind our consumers the importance of personal messages and calls and the love and warmth it conveys. Through this #YourWordsNotForwards campaign, we are encouraging everyone to take out time to wish their loved ones with a personal touch and send original greetings instead of forwards. We hope that people will take a lead and connect this Diwali in the real sense.”

     

    Added Kiran Antony, Chief Creative Officer, Ogilvy South and Team Vodafone, Ogilvy: “Wishing over a period of time has become impersonal. We are all guilty of it. What started off as calls to friends and family, came down to messages and is now only about forwarding wishes created by someone else. We wanted consumers to realise that every wish can also have a personal touch added to it. A sweet visual for this was to get a grandmother to make an effort while wishing her grandson and reminding everyone to share #YourWordsNotForwards.”

     

     

  • The film is shot in three different languages to connect with key regional audiences

    Fortune brings tech & food together in ad film by Ogilvy South

    By A Correspondent

     

    Ogilvy has unveiled its latest ad film for Fortune Oils that aims to appeal to younger audiences. The film is shot in three different languages to connect with key regional audiences.

     

    Said Piyush Pandey, Chief Creative Officer Worldwide, Executive Chairman India, Ogilvy said: “Fortune has always saluted home cooking and makers of home food. It also tries to stay contemporary and the new ad tries to capture that spirit. I am very happy that it is going to be shared with a lot of people in this country.”

     

    Added Angshu Mallick, Deputy CEO, Adani Wilmar Ltd. said: “Fortune Oil always stood by the philosophy that there is nothing like home cooked food. We found this concept fresh, engaging and it takes the brand ahead. This story puts the kitchen in the centre of the home and Fortune brand at the centre of the kitchen. We felt, in today’s time, that people will relate to this story where use of technology is very common.”

     

    Added Tithi Ghosh, Managing Partner, Ogilvy South: “There is no joy greater than eating home cooked food – is a universal insight. For the brand to be in tune with changing lifestyle codes it is important to refresh the brand’s thematic communication with stories that borrow from these new cultural codes. Tonality of the communication continues to be charming and authentic. This time the campaign has been shot in three different languages for even greater authenticity.”