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Tag: Ogilvy India

  • Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the BMW X Range

    Ogilvy India delivers a sporty campaign for BMW xDrive

     

    In a new campaign titled “Why be in here, when you can Get Out There” BMW India aims to communicate the capability of xDrive and their range of Sports Activity Vehicles.

     

    Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the BMW X Range. Campaign tells the consumer that no terrain is difficult to conquer in a BMW X range.

     

    Said Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India: “Get Out There is an international campaign for the BMW X Range that was aired on TV. For the digital medium, we refreshed the campaign by adding three little stories to it.”

     

    Added Vishwajeet Singh Rana, Senior Vice President, Ogilvy India: “BMW cars are the best drivers’ car and once you are in it then it’s a different world altogether and with BMW X range you can conquer any terrain so the idea of the film was to get out there (without a worry) from everyday boring situation life has to offer and have fun.”

  • In designing this campaign, Fever 104 FM and Ogilvy were supported by Tihar Jail and the NGOs, The India Vision Foundation and Siddhartha Vashishta Charitable Trust

    Fever 104 FM unveils #FreedomFromGuilt

    By A Correspondent

     

    As the nation celebrated its freedom on August 15, Fever 104 FM decided to provide a platform for those who are still bound – by guilt. The #FreedomFromGuilt campaign features ex-prisoners of Tihar Jail expressing regret for their crimes and gives them an avenue to express their inner thoughts, their burden of guilt, for the first time, on air. The programme was supported by an extensive social media campaign.

     

    In designing this campaign, Fever 104 FM and Ogilvy were supported by Tihar Jail and the NGOs, The India Vision Foundation and Siddhartha Vashishta Charitable Trust, to approach those who had completed their jail terms and give them this unique radio platform.

     

    Commenting on the initiative, Harshad Jain, CEO Radio and Entertainment, HT Media Ltd. said: “Fever FM has always believed in bringing about demonstrable change in the society. Fever Voice of Change has been one of the biggest CSR initiatives in the history of Radio and within the ambit of the same we have taken up many a cause including rehabilitation of acid attack victims, celebration of the unsung heroes of the Indian Armed Forces and driving people to vote with ‘Each one Kheench One’ to name a few. Fever FM has always been a thought leader in the category and we are very proud to have taken up this initiative. #FreedomFromGuilt is a campaign that celebrates freedom in its truest sense and brings out a side of the society that few have seen. We hope to collaborate on many such initiatives and take up many such causes in future as well that air aimed towards creating a marked difference in the society”

     

    Speaking about the initiative, Ajay Gahlaut, Deputy CCO, Ogilvy India said: “Not all convicts in jail are hard core criminals. A large percentage of them are in fact one-time offenders who have committed a crime in the heat of the moment. On Independence Day, as an expression of Freedom, we felt that these people should be given a chance to express their repentance as a step towards mental peace and a Freedom from Guilt.”

     

  • The new Jal Mahtosav campaign brings alive the many splendours of the water festival through a child's imagination

    Madhya Pradesh shifts focus to water festival in latest ad campaign

    By A Correspondent

     

    After the ‘MP main dil hua bacche sa’ campaign released last year, Madhya Pradesh Tourism has embarked on yet another journey with Ogilvy for its latest film for Jal Mahotsav, India’s first-ever water festival.

     

    Commenting on the campaign, Azazul Haque & Mahesh Gharat, Chief Creative Officers, Ogilvy Bangalore said: “Every Madhya Pradesh Tourism campaign is like competing with our own past campaign. Once again the challenge was to create a piece of communication that also looks like a piece of art, like every other MP Tourism campaign. Since the brief was to create excitement around Jal Mahotsava, a magnificent event that happens on an island of Hanuwantiya where water related sports and activities take place, we thought using water colour paintings created by children would be the best way to capture that fun and excitement. But then static water colour paintings were not enough to showcase the exuberance and energy of Jal Mahotsava. So, we decided to make the characters in the paintings move. That was a herculean task. Rajesh and Vidya, the directors of the film, played a significant role in helping us overcome this herculean task. Many thousands of paintings were created and finally 700 plus paintings were used with ‘stop motion’ technique to create this magic. Even the words in the song are kept childish and only the sound of water drops and Ghatam (a clay tumbler) are used to create the music. We wanted to create childlike magic in this campaign. Hope we have achieved it.”

     

    Added Ajay Menon, Executive Vice President, Ogilvy India: “It is always a delight to work on a brief from MP Tourism. This time around the brief was to promote Jal Mahotsav, a one-of-its-kind water festival, being held at Hanuwantiya in Khandwa district. Therefore, in keeping with the work we’ve done with MP Tourism over the last decade, our response  to this brief also attempts to create the same magic through its visual and aural experience. We hope the campaign excites people enough to plan their next trip to MP.”

     

  • Ajay Gahlaut has been named CCO, Ogilvy North & Deputy CCO, Ogilvy India

    Ogilvy India restructures for new Integrated Creative Leadership

    By A Correspondent

     

    Ogilvy India has announce anew, Integrated Creative Leadership structure.  This will be effective August 1 as follows:

    :: Ajay Gahlaut has been named Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India

    :: Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha have been named Chief Creative Officers, Ogilvy West

    :: Mahesh Gharat and Azazul Haque are named Chief Creative Officers, Ogilvy South

     

    Ajay Gahlaut
    Kainaz Karmarkar
    Harshad Rajadhyaksha

    All CCOs will report directly to Sonal Dabral, Group CCO and Vice Chairman Ogilvy India.They will lead the newly integrated creative departments across Ogilvy’s offices in India, bringing advertising and digital creatives together into cohesive, integrated units to serve our clients better.

     

     

     

    Sukesh Nayak
    Azazul Haque
    Mahesh Gharat

    Said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia on the elevations:  Every Ogilvy office in India has fantastic young creative leaders at the helm. Their work speaks for them. Ajay, Sukesh, Kainaz, Harshad, Azaz and Mahesh will lead the new integrated creative culture in each of our offices with positivity and freshness. They have the maturity and sensitivity to partner the senior talent we have in each office, and lead them as a team. New energy is essential to keep creative cultures vibrant and the new integrated mandate will lead to deeper integrated, better work across our clients.

     

    Added Kunal Jeswani, CEO, Ogilvy India:  “Ajay, Sukesh, Harshad, Kainaz, Azaz and Mahesh represent the best of Ogilvy creative leadership. The work each of them has championed over the last few years is already new age, integrated work for our biggest clients, and is clearly head and shoulders above the best in our industry. Ogilvy is the epitome of divine discontent, constantly striving to produce better, more creative and more effective work for our clients. Putting these creative leaders in integrated creative leadership roles is both a recognition of their talent and a reflection of our commitment to driving creative excellence across every consumer touch point.”

     

  • Appointed Group Chief Creative Officer and Vice Chairman, Ogilvy India

    Sonal Dabral back @ Ogilvy

     

    It’s a day for big creative agency announcements. Ogilvy India has informed the media of the appointment of Sonal Dabral as Group Chief Creative Officer and Vice Chairman, Ogilvy India.

     

    Said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia:   I am delighted to welcome back Sonal Dabral to Ogilvy India as Group Chief Creative Officer and Vice Chairman. This is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature. Sonal was my first partner in building the creative reputation of Ogilvy India as it stands today. I am sure we will have a great partnership again to take Ogilvy to even greater heights.”

     

    Dabral worked at Ogilvy India from 1991 to 1999 and then took over as the Creative Head of Ogilvy Malaysia and within three years is said to made it the No. 1 Creative Agency in that country.  Thereafter he took on the reins of creativity in Ogilvy Singapore as its leader after which Ogilvy India wooed him back to India as the Chairman India and Regional Creative Director for Bates Asia-Pacific.  He then took on the responsibility at DDB Mudra as Chairman and Chief Creative Officer.

     

    Adds Pandey: “As my partner in the 90s, he hired more creative talent than I have done in my life.  He not only hired them, but inspired them and gave them wings to fly on their own. Sonal is a popular speaker around the world and a favourite jury member on every international award show.  There is so much to Sonal’s achievements, that if I write them all, his joining us will get delayed.”

     

    Although his date of joining Ogilvy is not known, Dabral’s commitment at DDB Mudra completes in September end.

     

    This appointment is welcomed and celebrated by John Seifert, Chairman & CEO of Ogilvy Worldwide, Tham Khai Meng, Worldwide Chief Creative Officer and Co-Chairman of Ogilvy Worldwide, Kent Wertime, Co-Chief Executive Officer of Ogilvy Asia-Pacific and Eugene Cheong, Chief Creative Officer of Ogilvy Asia-Pacific.  The Ogilvy leadership looks forward to Sonal injecting additional energy to the creative powerhouse for which Ogilvy India is well known around the world.

     

    Piyush concludes: We welcome Sonal to Ogilvy, as we start a new chapter of great Indian creativity. This is what will make our clients’ businesses stronger and Ogilvy India stronger.

     

  • And this is what Ogilvy CEO Kunal Jeswani said: We don't create work to win awards. We just bring our best game to every client and every brief. That's how we win

    Young people at Ogilvy India have done us proud: Piyush Pandey

    By A Correspondent

     

    Outside of the rich pickings by McCann Health, for more conventional advertising work, Ogilvy India bagged nine metals – Two Golds, two Silvers and five Bronzes.

     

    Here’s what Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said: “I am very happy for the young people who work at Ogilvy India and have done us proud.  My congratulations to all other agencies in India.” Added Kunal Jeswani, CEO, Ogilvy India:  “People often ask me what differentiates Ogilvy. As consumers move seamlessly from one platform to the next and agencies and marketers struggle to keep up, what should clients look to Ogilvy for?  What is the one thing that we rally our people and services around, that defines us and sets us apart?  It is the ability to tell great brand stories and build brand love.  The nine Lions we picked up at the 2017 Cannes Festival is recognition from one of the toughest competitions in our industry, that we do this incredible well.  Great clients and great teams partner to create great work at Ogilvy every day.  How do we do this consistently? We don’t create work to win awards.  We just bring our best game to every client and every brief. That’s how we win.”

     

    Said Kainaz Karmakar and HarshadRajadhyaksha, the creative leaders on Savlon Chalk Sticks which is possibly the second most awarded campaign at 2017 Cannes (after McCann’s Afghanistan ministry of health):  “Savlon’s Healthy Hands Chalk Sticks is simple, surprising and effective,  That is the reason why juries from around the world have thought it to be worthy of such heavy metals, in such large numbers. Beauty Tips by Reshma also got us the highly regarded Lion for Creative Effectiveness. The honesty of this campaign cuts through the clutter and goes straight to the heart,  We are beyond happy and we share this glory with our rockstar teams and our brave clients. “

     

  • The campaign aims to bring new neighbours together using the power of food

    Ogilvy India and Ogilvy Pak join hands for Shan

    By A Correspondent

     

    Ogilvy India in association with Ogilvy Pakistan has unveiled a campaign for Shan Foods, one of Pakistan’s biggest brand of spices and recipe mixes. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai: “Everywhere in the world the neighbourhood has changed. But the connection shouldn’t. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.”

     

    Added Nikhil Mohan, Vice President, Ogilvy Mumbai: “The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.”

     

  • Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin

    Milton shoots its new campaign on an iPhone

    By A Correspondent

     

    Milton has launched its new Leak Lock Steel Tiffin ad as part of its ongoing ‘KuchNayaSochteHain’ campaign. While leak-proof plastic tiffins have been in the market for a while, Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin.

     

    This time around, Milton’s brand ideology of innovation was demonstrated in the creative execution of the campaign. Conceptualised by Ogilvy Mumbai, the film depicts the daily routine journey of the tiffin from home to office, through regular city life and this entire journey was filmed on an iPhone. This is India’s first TV commercial shot on an iPhone.

     

    Said Ajay Vaghani, Managing Director, Hamilton Housewares:  “As leaders in the consumer housewares segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”

     

    Added Kunal Jeswani,  CEO, Ogilvy India: “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining. Clearly one of my favourite pieces of work in recent times.”

     

    Said Anurag Agnihotri, Executive Creative Director, Ogilvy Mumbai: “Milton’s tag line, ‘KuchNayaSochteHain’ comes alive because of both the product innovation, which is very relevant, as also in the thinking of the TVC along with its development and creative execution. It’s a classic example of a great product leading to a great commercial.”

     

     

  • For the record, Ogilvy India already manages the Pulsar and Platina brands

    Ogilvy wins integrated creative mandate for Dominar 400

    By A Correspondent

     

    After a rigorous pitch process lasting more than two months, Ogilvy India has won the business of Bajaj Auto’s Dominar. The size of the account is not yet known but the bike’s launch is expected to be accompanied with an aggressive marketing activity. Ogilvy already manages Bajaj’s Pulsar and Platina brands.

     

    Commenting on the development, Sumeet Narang, VP Marketing, Bajaj Auto Ltd said: “Dominar has been one of the most awaited launches. It will be the biggest and most technologically advanced bike from our stable and we expect it to take motorcycling in India to a next new level. We therefore wanted a concept that was unusual yet something that bikers could connect well with. We found the idea presented by Ogilvy meeting that expectation and having sufficient play for future build ups.”

     

    Added Abhik Santara, EVP,Ogilvy Mumbai: “This win is really special. It is about creating a whole new world of biking, something which we had done for Pulsar many moons back.   Sumeet gave us a very clear brief on this and the chances of misinterpreting it were practically zero, which made the pitch process even more difficult. Our strategy and creative had to be sharp like a razor to stand out. We are proud that we had both, and more importantly, a client who spotted it in one shot. The Ogilvy team working on Bajaj across planning, servicing and creative (quite a few of them are avid bikers) had the most satisfying time working on this pitch and are now fully gearing up to manage the launch.”

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai, who believes that this was one of the sharpest and yet toughest briefs to crack: “We knew the feeling it is needed to evoke with the rider and yet find a cut which is never done in the biking world. But once we had cracked the idea, we knew it. There was no looking back from there and it is one of those rare cases where the pitch campaign is being produced for the final launch. Fingers crossed, this will surely make bikers take note.”

     

  • The campaign is built around real-life examples from the lives of these 3 cricketer icons, and the philosophy on how they are what they are, in large part because of their mothers

    Ogilvy scripts nayi campaign for Star Plus

    By A Correspondent

     

    Star Plus may have pioneered saas-bahu soaps in the early 2000s, but over the years, the general entertainment channel has tried to reinforce itself as a channel with a new thinking. Rishta wohi, soch nayi.

     

    That was circa 2010. Te spotlight is on half a billion women of India, notes a communiqué. Taking this legacy forward, Star India unveiled its new credo ‘Nayi Sochi’ with an out-of-the-box theme crafted by Ogilvy. The campaign kicked off with on Sunday with the first match of the India- New Zealand ODI series.

     

    In the campaign, India’s cricket icons – M S Dhoni, Virat Kohli and Ajinkya Rahane proudly wear their mothers’ names on their jersey instead of their own names or father’s surnames, acknowledging the fact that one derives one’s identity as much from one’s mother as one’s father. However, the stereotypical societal notions around lineage and identity fall short of acknowledging the role of women – a thought supported and celebrated by BCCI through this campaign as well.

     

    The campaign is built around real-life examples from the lives of these 3 cricketer icons, and the philosophy on how they are what they are, in large part because of their mothers.

     

    Said Sanjay Gupta, Managing Director, Star India: “We at Star India are very happy to partner with BCCI for an iconic brand initiative of ‘Nayi Soch’. Star Plus has been a lighthouse brand for women. We have always put women first, told their stories, and are now set to take it to the next level – by challenging orthodoxy and stereotypes that come in the way of progress for women.”

     

    Hmmm.

     

  • The MicroWow casserole enables women to directly microwave food in the casserole

    Ogilvy executes campaign for Milton’s latest offering

    By A Correspondent

     

    Milton is back with its ‘Kuch Naya Sochte Hain’ campaign, showcasing a first of its kind casserole called the MicroWow casserole. With MicroWow, a microwave-safe insulated steel casserole, Milton ups the standard of innovation in the daily household category.

     

    Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd. said: “At Milton, keeping our consumers’ needs at the forefront, we are always looking at improving our products to ease their lives. The problem we identified was that the containers used for reheating food in a microwave and then serving are different. Through extensive R&D we have developed this revolutionary product which allows food to be heated and served piping hot in the same container.”

     

    Said Kunal Jeswani – CEO, Ogilvy India: “This time we have captured a delightful moment in a mother-daughter relationship, where a tech savvy teenage daughter looks at her mum in awe. This is a pathbreaking product and the daughter feels the same sense of wonder as we did when we first heard about it.”

     

    Added Anurag Agnihotri – Executive Creative Director, Ogilvy Advertising, Mumbai: “With the MicroWow casserole the intuitive Indian homemaker has yet another fantastic innovation to help her stay a step ahead of her family’s needs. The story here brings this out in a sweet and endearing manner while keeping the ‘wow-ness’ of the product in the focus.”

     

    The campaign was released on October 1, 2016 across all channels.

     

  • The new campaign highlights ICICI Lombard's core brand proposition of 'Nibhaye Vaade'

    ICICI Lombard focuses on wellness in latest brand campaign

    By A Correspondent

     

    ICICI Lombard launched its new brand campaign that will run across TV, radio, digital, outdoor and social media for four weeks.

     

    The new campaign highlights ICICI Lombard’s core brand proposition of ‘Nibhaye Vaade’. In a thoughtful move that is in sync with the company’s customer-centric approach, the new commercial focuses on placing customers first, enabling them to fulfill their promises made to their loved ones, even as the brand works towards fulfilling its commitment.

     

    The new commercial has an interesting story line of a protagonist going for an early morning run despite extreme weather conditions. During the run, he gets several thoughts to give up on the run even as he feels the impact of the excessively cold weather. However, he continues to run, since he has promised his daughter that he will get fit.

     

    The TV commercial is complemented by radio spots and multiple outdoor and digital creative. In order to ensure engagement with consumers, the company is taking several initiatives on radio and digital media using the hashtag #DoTheDifficult. It wants to encourage consumers to share their experiences of having overcome obstacles to fulfill their promises towards their loved ones through the hashtag.

     

    Commenting on the campaign launch, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “At ICICI Lombard, we have always been committed to support our customers during their hour of need. Further, we have been transforming ourselves to play a more proactive role by helping our customers stay fit and healthy. This is in line with our belief that prevention is better than cure and our new brand campaign exemplifies this thought”.

     

    Developed after a detailed research with consumers and planning with its creative Partner, Ogilvy India, the campaign seeks to connect with the changing trend of a Young and Inspiring India. Amid hectic lifestyles and multiple responsibilities to fulfill our professional and personal commitments, we end up compromising on our health and well-being. This is where the brand steps in with its health and wellness solutions, enabling its customers to avail a range of wellness benefits offered in its health insurance offerings. Customers can avail of Yoga & Gym reimbursements, Nutrition consultation, Sports & Fitness therapy as part of ICICI Lombard’s health insurance offerings.