MxMIndia

Tag: Network Advertising

  • In his previous job roles, Bhuptani has been instrumental in understanding the brand’s requirements from multiple stand points

    Hemal Bhuptani joins Network Advertising as Senior VP

    By A Correspondent

     

    Hemal Bhuptani has joined Network Advertising as Senior Vice-President, Client Services.

     

    Said Vinod Nair, Managing Director of Network Advertising: “To further our belief that Holistic Brand Solutions is the only way to nurture brands in today’s disintegrated world, we are fortunate to have an integrated communications professional like Hemal on board”.

     

    Added Bhuptani: “I have always been fascinated by the process of building brands in a 360-degree manner. I am keenly looking forward to my role in Network Advertising which is a truly integrated communications agency and will give me the opportunity to provide the right solutions for the brands we handle”.

     

     

  • To spread more awareness, Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases

    Vijay Sales unveils campaign highlighting offline retail strength

    By A Correspondent

     

    Vijay Sales has launched new films that takes on the inherent weaknesses of the internet players. Retailers have started favouring an omni-channel approach to sell goods especially in the case of consumer electronics and fashion which are now being copied by e-tailers, who sell retail goods on the internet.

     

    To spread more awareness and the hidden potential in today’s realm, Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases when it comes to consumer durables, notes a commuique.

     

    Said Nilesh Gupta, Managing Partner, Vijay Sales: “While the attention of media was on the e-commerce festivals of deep discounts, we have seen our service being reinforced by customer belief in terms of them returning in large and growing numbers to Vijay Sales, despite all the noise around e-commerce offerings. So, we wanted to bring to the fore the consumer pain points with the internet world which they tell us every time they come to our stores.”

     

    Added Vinod Nair, Managing Director, Network Advertising:  “It’s amazing that once you see the ads, every average consumer will realize what he has been missing. And it is our close connect with the category and the client that helped us arrive at this insight. I promise that each one who watches the ads will have personal anecdotes to add to the three stories we have projected in our campaign.”