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Tag: Nadia Chauhan

  • With the on-set of summer across India, Salman will feature in the new #FeelTheFizz campaign for Appy Fizz

    Parle Agro gets Salman Khan to promote Appy Fizz

    By A Correspondent

     

    Parle Agro has announced actor Salman Khan as the new face of its brand Appy Fizz. The actor will feature in the new #FeelTheFizz campaign for the drink.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity, and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.”

     

     

  • The beverage company collaborates with the actor to reinforce Frooti’s position in the South

    Parle Agro appoints Allu Arjun as brand ambassador for Frooti

    By A Correspondent

     

    Parle Agro has appointed actor Allu Arjun as the face of the company’s flagship brand, Frooti. The Tollywood superstar will be Frooti’s first-ever brand ambassador for this region and the association will play a pivotal role in consolidating Parle Agro’s foothold in the South India which is second most contributing region after North is a priority market for Parle Agro.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both Marketing and Sales & Distribution efforts in the region. Allu Arjun strongly reflects the brand’s personality making him a perfect fit and will play an integral part in taking Frooti to new milestones.”

     

     

  • They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7

    Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India jointly announced the first ever Champions of Excellence who would be felicitated at the Goafest on April 7.  The awards “acknowledge and salute visionary advertisers who have taken the leap of faith and invested resources, ensuring that ‘Great ideas transform into Great advertising’”.

     

    The jury consisting of senior members of the Awards Governing Council of the Abbys at Goafest were unanimous in selecting Amitabh Kant, CEO, NITI Aayog,  Chandrasekhar Radhakrishna, Senior VP & Head of Communications and E- Commerce, South Asia Region – ‎Nestlé India Ltd, Harish Bhat, Chairman, Tata Global Beverages and Nadia Chauhan, JMD and Chief Marketing Officer, Parle Agro, RS Sodhi, Managing Director, GCMMF Ltd (Amul) as the first ever recipients of this new and prestigious industry award for their role in inspiring great advertising.

     

    Said Nakul Chopra, President AAAI: “For the first time we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call “clients” but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their Agency partners every step of the way.

     

    Added Raj Nayak, President, The Advertising Club: “As an industry we need to salute these Brand Custodians who stake the reputation and money of their Brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.

     

    Said Ashish Bhasin, Chairman Goafest: “Wwe always celebrated advertising agencies, digital companies, production houses and media companies at the Goafest. Now with top advertisers being honored, the festival is more complete.

     

    And this is what Ramesh Narayan, Chairman, Awards Governing Council said: “This award really places the advertiser at the center of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”

     

  • Brings on board the Bollywood and now Hollywood sensation as part of its new repositioning

    Parle Agro’s Appy Fizz appoints Priyanka Chopra as brand ambassador

    By A Correspondent

     

    After a decade since its inception, Parle Agro’s Appy Fizz has been repositioned as a bold, memorable and cult brand. The invigorated brand identity showcases it in a far more edgy and intriguing personality. The brand has also associated with Priyanka Chopra as its new brand ambassador who fittingly comes on board, highlighting the brand values of the new Appy Fizz.

     

    Since its launch, the brand has been considered to be quite intriguing owing to the packaging design and the bottle structure being widely accepted by the consumers. The new image is personified with a new campaign imbibing the values of being mysterious and intriguing exuberating confidence and the right attitude which is highlighted in its visual identity, communication and packaging design. The evolution aims to make it more contemporary and solid and help the brand scale itself to the next level.

     

    Appy Fizz has not only created the category in the country but also continues to be the market leader. Year after year, the brand has seen double digit growth without much push on advertisements and marketing and has become a phenomenal success.

     

    Commenting on new campaign, Nadia Chauhan, JMD & CMO, Parle Agro Pvt. Ltd. said “Today consumers are increasingly becoming conscious of what they are consuming and Appy Fizz has always maintained an aspirational imagery. Keeping this in mind, we have repositioned the brand to up its attitude and become edgier, bolder and sexier! Priyanka as a brand ambassador seamlessly fits this persona. We strongly believe that this collaboration and the new look of Appy Fizz will help reinforce the drink’s command and remain a leader in what will be an approximately 3000cr fruit-based carbonated category in five years.”

     

    In the new television commercial, Priyanka Chopra is seen willing to take bold, adventurous actions in order to stand out from the crowd. With a confident attitude she asserts how she would like things to be. While shooting a regular, lackluster advertisement, she decides to take things into her own hands and tells everyone what really goes in making a good advertisement.

     

    Creative agency, Sagmeister & Walshcame came onboard for the new Appy Fizz TVC campaign. The brand has strived to remain bold and unconventional with out-of-the-box marketing and creative strategies. The television commercial was directed by Julien Vallee& Eve Duhamel and produced by Mathieu Dumont of Sailor Production. The music was developed by one of Bollywood’s best, Amit Trivedi.

     

    “The new campaign for Appy Fizz visualizes carbonated bubbles through different sized circles which come to life through animation in digital and TVC platforms. We worked with Priyanka Chopra for the TVC to create a bold and visually memorable film for Appy Fizz. In the TVC Priyanka “sheds” the sweeter image of the brands past for a new, bold, sexier attitude that the brand will hold in campaigns moving forward,” added Jessica Walsh, Partner, Sagmeister & Walsh.

     

  • It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design

    Posterscope executes high-decibel outdoor campaign for Frooti

    By A Correspondent

     

    As Parle Agro introduced a new visual identity for Frooti, it vested the responsibility with Posterscope India for its Out-of-Home communication.

     

    As Frooti is moving away from its traditional image, the idea was to showcase the new drink in a fresh, exciting and playful manner. It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design.

     

    The task put forth by the Parle Agro Team to Posterscope India was to create a buzz about the brand’s new look and leave a lasting impression on the consumer’s mind such that it would support and boost its on-ground visibility.

     

    Posterscope conceptualised and created an outdoor implementation strategy. It delivered month-long visibility to the brand across 100+ markets pan India to address the objective of establishing Frooti as a leader and the voice of authority in its category. The campaign was not just high impact, juxtaposed against sustained visibility, but also exhibited high cost efficiency.

     

    Speaking about the campaign, Nadia Chauhan, JMD and CMO, Parle Agro said, “We are employing a differentiated marketing strategy with the entire brand revamp and new positioning for Frooti. With our new campaign, we want to make the brand relevant and appealing to consumers across generations and build higher aspirational values around it.”

     

    Haresh Nayak

    Commenting on the association, Haresh Nayak, Regional Director, Posterscope APAC said, “We are glad to be associated with the brand-revamping exercise of Frooti ensuring the creating of high impact visibility with the wide spread outdoor campaign. ”

     

  • The awards will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and so on

    India@Cannes: Creativeland looks to repeat 2011 story in effectiveness

     
    By A Correspondent

     

    Having bagged the inaugural Creative Effectiveness Lions last year, India may find the going tough this year as it has received just a single shortlist nomination. This is good considering that India has sent only two entries this year. Last year the number was 7.

     

    At a total of 92, the total number of entries too have seen a sharp decline this year by 35 per cent. Last year, the number was 142. Leading the tally is USA that has sent 27 entries, Australia has sent 9 while Germany has sent 7 entries.

     

    With just a single shortlist, Creativeland Asia looks to recreate the magic it created last year with its entry Plan-T for Parle Agro.

     

    Just to recap, the awards will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and so on. Only entries that were either shortlisted or Lion winners, across all categories at Cannes Lions 2011 are eligible to enter into this category as these will have already been judged and established as being creatively world-class. PricewaterhouseCoopers have reviewed each entry for the Cannes Creative Effectiveness Lions and checked that claims made therein are supported by appropriate data and that entries are internally consistent and mathematically accurate. Entries will be rewarded for strategy (25 per cent), Idea (25per cent) and Results and Effectiveness (50per cent).

     

    The entries will be judged as one with no categories. Representing India at the jury will be Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro. The awards will be held on Tuesday evening in the Grand Auditorium, Palais des Festivals.