MxMIndia

Tag: Mediacom

  • The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language

    Mediacom wins ShareChat mandate

    By A Correspondent

     

    ShareChat has appointed MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.

     

    Commenting on the partnership, Sunil Kamath, Chief Business Officer, ShareChat said: “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”

     

    Said Navin Khemka, CEO, MediaCom South Asia, on the win: “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”

     

    The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.

     

     

  • The TVC urges people to bring home joy by adopting a dog

    Voot Studio partners Pedigree for campaign on Mother’s Day

    By A Correspondent

     

    Voot Studio partnered with Pedigree to celebrate Mother’s Day in an unconventional manner. Through this campaign, Voot Studio and Pedigree along with Mediacom as agency partner, urged people to adopt dogs.

     

    Pedigree has tied up with 25+ pet NGOs to drive the cause of adoption for stray dogs.

     

    Speaking about the initiative, Akash Banerji, Business Head–Advertising Video Platform, VOOT, said: “We recently launched our Voot Studio programme, an industry-first initiative that partners with brands around compelling storytelling and platform integrations, to drive their brand narrative for the new-age consumer.  Our association with Pedigree is with the aim of creating ROI for a brand much beyond the 30 second ad spot..”

     

    Added Mohit Arora, Marketing Director, Pet Nutrition India: “BringHomeJoy campaign was visualized keeping our vision of “making a better world for pets” in front &center.  As category leaders we take pride in driving responsible pet ownership, one such initiative is creating awareness and consideration around pet adoption. By involving & directing all digital engagement to 25 partner pet adoption agencies across 16 cities,  we hope to start an initiative to find more loving homes for all pets.”

     

    Said Navin Khemka, CEO – South Asia, Mediacom: “Pet lovers know that pets are like their own kids. We dedicate this campaign to every pet caring person and are confident that many families will come forward and adopt a dog. In todays world we need more compassion, care and understanding. We are fortunate to be involved in co-creating this campaign with Voot Studio & Team Pedigree.”

     

     

  • Network’s new business billings hit $2.2bn for the year

    MediaCom tops COMvergence New Business Barometer for 2018

    By A Correspondent

     

    MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

     

    MediaCom’s net gains of $2.2bn in new business billings (which includes $2bn in the top 12 countries) factors in $893m of retained business. Key account wins for MediaCom during this period included adidas, Bose, Mars and Hilton, while the agency also retained the Shell account after competitive pitches, along with Sky in the UK.

     

    The COMvergence report assesses more than 2,250 media account moves and retentions across 34 countries totalling $30.4bn.

     

    In addition to topping the global table, MediaCom was the most successful agency in North America and APAC.

     

    Said Stephen Allan, MediaCom’s Worldwide Chairman & CEO: “This is a really fantastic result and one we are very proud of. At MediaCom, we believe in putting people first to get better results – for us and our clients – and our consistent performance over the last year goes some way to proving that we are delivering on this promise. We’re going to continue working hard to stay at the top in 2019 and keep growing our clients’ businesses!”

     

     

  • She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA

    Niti Kumar to head marketing @ Penguin Random House

    By A Correspondent

     

    Penguin Random House India has announced that Niti Kumar has been appointed as Senior Vice President, Marketing, Digital and Communications for the company. She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA.

     

    Kumar was most recently Managing Partner (North) with MediaCom responsible for leading revenue, people, client relationships, strategy/ insights and new business for the company.

     

    Said Shrinagesh: “I am delighted that Niti will be leading our fabulous Marketing, Digital and Communication team which are going to be integrated henceforth to ensure greater discoverability for our authors and books. Niti will work closely with colleagues across the company, ensuring we’re aligned and progressing towards the ongoing goal of connecting to our readers as closely as possible.”

     

    Added Kumar: “I am extremely excited to be joining Penguin Random House India. For me, this role is probably the best amalgamation of a personal passion (books) and my professional expertise (communication and media). I look forward to working with the team at Penguin Random House India at adding more value to authors and their titles through the marketing function.”

     

     

  • Agency wins as part of a GroupM solution to extend 25-year relationship with client

    Mars consolidates global media planning and buying biz with MediaCom

    By A Correspondent

     

    Mars Incorporated, the global pet care, confectionery and food business, has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom.

     

    The entire global business – which is worth £1.4bn globally, according to data from Recma – will now be consolidated into MediaCom, including buying for the US and China. To deliver on the assignment, MediaCom will work as part of GroupMW, a GroupM solution, tapping into the resources of GroupM and WPP agencies to deliver outstanding results for Mars.

     

    Said Andrew Clarke, Chief Marketing and Customer Officer at Mars: “This partnership will be a crucial accelerator in our ambition to be quicker, bolder and even more innovative when it comes to meeting our consumer needs. It brings thought leadership and actionable use of data and insights to meet our media needs.”

     

    Added Stephen Allan, Worldwide Chairman & CEO of MediaCom: “Building on our existing remit, and extending our 25-year relationship, we, along with our GroupM W colleagues, will now be managing all of Mars’ media buying, as well as their data & analytics,”. “This confirms our place as the trusted media partner to one of the world’s most prestigious advertisers.”

     

    The full assignment will go into effect on January 1, 2019 and the transition period will run from August until December 2018.

     

     

  • Pillai’s main responsibility will be to drive efficiencies within operations

    MediaCom names Avinash Pillai as Global Leader – Trading & Operations for team P&G

    By A Correspondent

     

    Avinash Pillai

    Avinash Pillai, currently P&G Leader, IMEA for MediaCom, has been named as Global Leader – Trading &  Operations for Team P&G. Pillai will continue to be based in Mumbai. He will report to Nihar Das, Global Leader, Team P&G at MediaCom.

     

    Pillai’s main responsibility will be to drive efficiencies within operations and increase the effectiveness of P&G’s media investments across markets.

     

    Added Das: “This is the first global role in the network based out of India, and I am delighted to have Avi join the global team. He has delivered exceptional value for P&G over the years, and we look forward to spreading his excellence more widely across the network. His experience on both sides of the media table, as well as his attitude to ‘thrive in strife’ makes him uniquely suited for the role.”

     

    Commenting on his new role, Pillai said: “My journey with MediaCom over the last eight-plus years has been one of constant learning and reinventing myself in the different roles and challenges that have been offered to me. I am especially glad to have been offered this role based in India due to my personal choice and am confident that I will achieve the results that we envisage with the support of my colleagues at MediaCom and the client team at P&G.”

     

     

  • The Festival of Media Global Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work

    MediaCom named Agency Network of the Year at Festival of Media Awards

    By A Correspondent

     

    MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2018. The agency took the crown after winning 19 awards on the night.

     

    At the ceremony on May 14, MediaCom won 8 gold, 9 silver and 2 bronze trophies, and the coveted Agency Network of the Year.

     

    On the wins, Stephen Allan, MediaCom’s Worldwide Chairman and CEO, said: “This is a fantastic result and reflects the consistently brilliant work that our teams are delivering day in, day out, in offices around the world. Our Systems Thinking philosophy is enabling us to drive real value for our clients.”

     

     

  • During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight

    MediaCom executes high impact media campaigns for Havmor

    By A Correspondent

     

    Havmor Ice Cream’s ad campaigns executed by media agency MediaCom, have resulted in significant growth for the brand pan-India,notes a communique.

     

    During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, print ads and OOH in regional markets were also a big chunk of MediaCom’s strategy, which helped the brand gain consumer loyalty.

     

    Speaking on the strong partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said: “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last two years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.”

     

     

  • The ranking reveals the world's best campaigns, agencies and brands for media excellence in advertising

    Mindshare, MediaCom Mumbai in Gunn’s World Top 10 for media excellence

     

    Gunn Report, the global index of excellence in advertising, has released the results of the 2018 Gunn Media 100, a global ranking of the world’s most awarded and applauded campaigns and companies based on their performance in media competitions around the world.

    Gunn Report, now part of WARC, tracks the winners’ lists of close to 30 of the most important global, regional and national media awards shows to compile Gunn Media 100 – a list of the 100 best campaigns for creativity and innovation in media, along with the best-performing agencies, networks, holding companies, brands, advertisers and countries.

    The highest-ranked campaign in the Gunn Media 100 is McDonald’s ‘Capacity Based McDelivery’ by OMD Singapore. To maintain competitive advantages, McDonald’s promoted its delivery service McDelivery in Singapore in partnership with Google. By integrating McDonald’s first-party data with Google’s hyper-local targeting, they maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends via a live API.

    Said Stephen Li, CEO of OMD APAC: “To have our work for McDonald’s recognised as best of the best globally, is testament to our unwavering commitment and relentless focus on helping our clients’ leading brands continue to cut-through with data-driven creativity. This recognition motivates us to continue our drive in helping brands make better decisions, faster. The ‘Capacity Based McDelivery’ campaign is the perfect example of this in practice, leveraging real-time data to generate fresh growth for a market-leading brand in a highly competitive category. I could not be more proud of this achievement, and all the other great work coming out of OMD Singapore. It only inspires us to continue raising the bar even further still for our clients.”

    In second place is ‘Hungerithm’ by MediaCom Melbourne / Clemenger BBDO, which saw confectionary brand Snickers partner with 7-Eleven stores in Australia to drive sales and increase category share. Snickers says the internet gets angry when it’s hungry. The brand launched ‘Hungerithm’, an algorithm that analysed 14,000 social posts a day and adjusted the price of the chocolate bar accordingly.The angrier the Internet got, the cheaper Snickers became.

    Ranked third is ‘Reword’ for Headspace by Leo Burnett Melbourne / Starcom Melbourne. The Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool that analyses what users type and uses a red line to strike through abusive phrases.

    Three themes have emerged from the world’s top campaigns for media excellence:

    :: Data is driving fresh media thinking. The top campaign is built around smart use of data. This is a recurring theme in the rankings, as brands look to harness multiple data sources to deliver competitive advantage.

    :: An event-led strategy helps brands stand out. As brands struggle to be heard in a fragmented media landscape, there is a growing focus on ‘events’ such as Super Bowl, US Presidential debates, and Olympics, that can draw a crowd and interest from the press.

    :: Partnerships are central to youth-focused media strategy. Partnerships with organisations or individuals that bring their own reach are now a key element of media strategy, particularly for brands targeting younger demographics.

     

    MediaCom London claims first place in the Gunn Media 100 agency rankings with four campaigns ranked in the top 100: ‘Best Day Of My Life’ for Shell (#6), ‘Singing Our Way To The Top Of The Box Office’ for Universal Pictures’ Sing (#22), ‘Missing Type’ for NHS Blood & Transplant (#30) and ‘Dark To Light’ for Gucci Guilty (#77=).

    PHD New York is in second place also with four campaigns in the top 100. Their highest ranked campaign (#13) is ‘The Debate Headache’ for GlaxoSmithKline’s Excedrin. Mindshare Mumbai is ranked third with three campaigns making the cut.

    MediaCom is the top-ranked network with eight agencies from around the world – Auckland, Bogota, Dusseldorf, London, Mumbai, Melbourne, Mexico City, New York – contributing to the network’s poll position. PHD Worldwide is in second place and OMD Worldwide, third.

    For the first time Gunn Media 100 has included a ranking of holding companies. WPP tops the leader board, with three of its networks – MediaCom, Mindshare Worldwide and Wavemaker – ranked in the top 10. Omnicom Group and Interpublic Group follow.

    Stephen Allan, Worldwide CEO and Chairman of MediaCom, said: “This is an outstanding achievement, of which I am extremely proud. Every single person throughout the MediaCom network has contributed to our success and has truly embraced our philosophy of Systems Thinking to great effect.

    “I am, of course, delighted that MediaCom UK has also been recognised within the Gunn Media 100 as the top individual agency, which is incredibly well deserved. But none of this would have been possible without our fantastic clients, agency partners and media owners who have collaborated with us to create globally-celebrated campaigns. We are proud to have contributed towards WPP’s achievement of being named the top Holding Company within the same report.”

    CEO of WPP, said: “WPP’s core purpose is to deliver growth for our clients so we are delighted to receive this recognition of our effectiveness in doing so. And congratulations to MediaCom who, as network and agency of the year, have helped us achieve a hat-trick of awards.”

    Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald’s is in second place, followed by Snickers and Dove.

    Unilever tops the Advertiser’s ranking by a significant margin. Procter & Gamble is in second place. Both advertisers have six brands featured in the top 100 campaigns. Mars takes third place with five campaigns in the top 100.

    The US dominates the rankings with 30 campaigns in the top 100, 12 of which feature in the top 20. UK is second with 11 campaigns. Australia and India follow. In total, 24 countries are represented.

    The most highly ranked campaigns and companies in Gunn Media 100 are:

    The world’s top 10 campaigns for media excellence

    Rank Campaign title Brand Agency Points
    1

    Capacity Based McDelivery

    		 McDonald’s OMD Singapore 136.1
    2 Hungerithm Snickers

    MediaCom Melbourne / Clemenger BBDO Melbourne

    		 131.2

     
    3 Reword Headspace  Leo Burnett Melbourne / Starcom Melbourne 129.1

     
    4 Bachelor Of Shaving Gillette MediaCom Mumbai 122.5
    5 Bradshaw Stain Tide Saatchi & Saatchi New York / Hearts & Science New York 106.1

     
    6 Best Day Of My Life Shell MediaCom London 105.4
    7= Sport Chek РThe Fastest Olympic Campaign! Sport Chek Touch̩ PHD! Montreal

     

    		 101.3

     
    7= Bully Ads Canadian Safe School Network Touché PHD! Toronto

     

    		 101.3

     
    9 Yasmin’s Sex-Ed Revolution Yasmin PHD Shanghai 96.7
    10 Like My Addiction Addict’Aide BETC Paris 87.2

     

    The world’s top 10 best agencies for media excellence

    Rank Agency Location Points
    1 MediaCom London, UK 317.2
    2 PHD New York, USA 249
    3 Mindshare Mumbai, India 235
    4 PHD Shanghai, China 211.4
    5 Mindshare Shanghai, China 197.4
    6 Clemenger BBDO Melbourne, Australia 184
    7 MediaCom Mumbai, India 174.9
    8 Mediaplus Munich, Germany 171.4
    9 Touché PHD! Montreal, Canada 171.3
    10 Starcom Chicago, USA 169.4

     

    The world’s top 10 agency networks for media excellence

    Rank Agency Network Holding Company Points
    1 MediaCom WPP 1360.6
    2 PHD Worldwide Omnicom Group 1199.5
    3 OMD Worldwide Omnicom Group 1140.8
    4 Mindshare Worldwide WPP 890.2
    5 Starcom PublicisGroupe 761.1
    6 Universal McCann Interpublic Group 731.1
    7 BBDO Worldwide Omnicom Group 546
    8 Wavemaker WPP 526.8
    9 Dentsu Aegis Network Dentsu 482.2
    10 McCann Worldgroup Interpublic Group 447.1

     

    The world’s top 10 holding companies for media excellence

    Rank Holding Company Points
    1 WPP 3565.4
    2 Omnicom Group 3326.7
    3 Interpublic Group 2131.7
    4 PublicisGroupe 1597.3
    5 Dentsu 540.1
    6 Havas 442
    7 MDC Partners 88.6
    8 Hakuhodo DY Holdings 65.1
    9 Publicis Group 41.4
    10 Accenture 17.1

     

    The world’s top 10 brands for media excellence

    Rank Brand Sector Points
    1 Nike Clothing & Accessories 297.5
    2 McDonald’s Retail 263.7
    3 Snickers Food 227.9
    4 Dove Toiletries & Cosmetics 204.5
    5 Netflix Media & Publishing 194.5
    6 Shell Business & Industrial 180.8
    7 Samsung Technology & Electronics 136.1
    8 Headspace Non-profit, public sector & education 129.1
    9 Gillette Toiletries & Cosmetics 122.5
    10 US Army Non-profit, public sector & education 107.3

     

    The world’s top 10 advertisers for media excellence

    Rank Advertiser Points
    1 Unilever 942.7
    2 Procter & Gamble 517.6
    3 Mars 392.8
    4 Nike 283.3
    5 McDonald’s 263.7
    6 PepsiCo 251.4
    7 Anheuser-Busch InBev 217.1
    8 Nestlé 195.7
    9 Netflix 194.5
    10 Royal Dutch Shell 186.5

     

    The world’s top 10 countries for media excellence

    Rank Country Points
    1 USA 2841.9
    2 UK 1427.5
    3 Australia 871.6
    4 India 854.8
    5 United Arab Emirates 748
    6 Canada 684.1
    7 China 656.8
    8 Singapore 363.2
    9 Brazil 345.3
    10 Germany 337

     

    Commenting on the results of Gunn Media 100, Emma Wilkie, managing director of Gunn Report, said: “Hot on the heels of the recently published Gunn 100 ranking for creative excellence and the WARC 100 index for effectiveness, the newly launched Gunn Media 100 benchmarks media creativity and innovation as well as highlighting media trends based on an independent global analysis.

     

    “We’re seeing that the smart use of data, event-led strategies and partnerships that provide new consumer reach are the main themes currently driving the media industry forward offering new and exciting opportunities in the market place.”

     

    The full Gunn Media 100 rankings – including the world’s top 100 campaigns for media excellence, top 50 agencies, networks, brands, advertisers, countries and top holding companies as well as commentaries, the work and credits – are available by subscription on www.warc.com/gunnreport.

     

     

  • Merger of media budgets within Groupe PSA enables synergies

    Opel/Vauxhall appoints MediaCom as its media agency

    By A Correspondent​

     

    Opel/Vauxhall will change its media agency at the beginning of 2018. As of January 1, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel/Vauxhall in the previous eight years.

     

    As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citroën and DS Automobiles at the beginning of the new year.

     

    “During the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018,” said Peter Küspert, Managing Director – Sales and Marketing, Opel Automobile GmbH. “We are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.”

     

     

  • Sushanto Biswas will will replace Niti as the head of MediaCom Delhi

    MediaCom strengthens leadership team

     

     

    MediaCom has announced few significant changes and additions to its leadership team in India. Niti Kumar moves from the Delhi office head role to a national role in which she will lead strategy and insights and new business for MediaCom India.

     

    Sushanto Biswas will will replace her as the head of MediaCom Delhi. Biswas moves to MediaCom from Mindshare, where he used to lead the Ford business. He has over 19 years of experience across agencies and media houses. He will be based in Gurgaon and will oversee all the day to day operations and key client relationships based out of Delhi.

     

    Said Debraj Tripathy, Managing Director, MediaCom on the developments: “Niti and Sushanto, both come with a vast amount of professional expertise. I am delighted to see Niti grow and take on a larger role within the company and am excited to have Sushanto join our leadership team. Their individual knowledge and experience will add to our team’s strength. I am confident that both of them will shine in their new roles.”

     

  • The account will be managed and supervised from the MediaCom Gurgaon office

    Goibibo assigns media mandate to MediaCom

    By A Correspondent

     

    MediaCom has bagged the media mandate for the Goibibo.com account. Goibibo has assigned MediaCom the integrated media planning and buying duties for the company.

     

    Commenting on the win, Saujanya Srivastava, Group Chief Marketing Officer, Go-MMT Group said:“ We have a long standing association with MediaCom. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. MediaCom worked with us on the first Goibibo marketing campaign post-merger, featuring DeepikaPadukone as the brand ambassador. The campaign has been received well and we are confident of an equally positive impact on the business as well. ”

     

    Debraj Tripathy

    Speaking about the win, Debraj Tripathy, Managing Director, MediaCom South Asia, added: “Winning the Goibibo mandate is testament to the wonderful partnership MediaCom has enjoyed with Makemytrip over the last six years. We’ve always put client delight and systems thinking at the heart of our recommendations and this win just proves the effectiveness of this approach. Welcome aboard Goibibo!”

     

    Commenting on the same, Sushanto Biswas, General Manager, MediaCom, said: “We are delighted to win the mandate for Goibibo. Travel and hospitality is a super exciting industry and is only poised to grow in the future. We’re looking forward to delivering better media value to the Goibibobrand“

     

    The account will be managed and supervised from the MediaCom Gurgaon office.