MxMIndia

Tag: Mathrubhumi Group

  • Silver bullet, Milma campaign and April Fool’s day programme won the awards

    Mathrubhumi group wins big at WAN-IFRA South Asian Digital Media Awards 2017

    By A Correspondent

     

    The Mathrubhumi group has been conferred three metals at South Asian Digital Media Awards 2017 jointly presented by Wan – IFRA, the World Association of Newspapers and News Publishers, and Google.

     

    Congratulating the MB team, M V Shreyams Kumar, Jt Managing Director – Mathrubhumi Group said: “This recognition has been bestowed at a time when we as an organisation are striving hard to move a step closer to the new evolving digital world of today, I am glad our sustained efforts are being acknowledge and recognised in international platforms like these, it keeps our team enthusiasm going strong and staying ahead in the race.

     

    The awards presented by WAN –IFRA and Google, recognise publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news today.

     

  • As part of the mandate, Vizeum's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations

    Vizeum wins media mandate for Mathrubhumi Group

     

     

    Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Mathrubhumi Group.

     

    As part of the mandate, Vizeum’s scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.

     

    Said Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Mathrubhumi has been at the forefront of future proofing the brand and has diversified into many new age business areas. We are happy to have Vizeum on board and hope they will effectively communicate our key brand attributes through our media campaigns, taking the brand to the next level.”

     

    Added Shripad Kulkarni, Managing Director, Vizeum India: “We are extremely happy to have Mathrubhumi Group as part of our client roster. Mathrubhumi is a progressive group that has many new age initiatives.  The Group’s aspirations are perfectly in sync with a growing agency network like ours. We shall strive to promote the wide ranging portfolio of leading brands of the Mathrubhumi Group.”

     

  • The awards will be presented in Mumbai on September 8th at the Mumbai

    Gopal Vittal to head high-powered IndIAA Awards jury

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has released a list of initial confirmations of jury members for the third edition of their IndIAA awards which would be presented in Mumbai on September 8 in Mumbai.

     

    The jury members are: Gopal Vittal, CEO Bharti Airtel – Chairman; Members: Sunil Duggal, CEO, Dabur India; Suresh Narayanan, CMD, Nestle India;

    Shikha Sharma, MD & CEO, Axis Bank; Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products and President, ISA; Nitish Kapoor, SVP Regional Director South Asia & Managing Director,  Reckitt Benckiser India; Sanjeev Bikchandani, Founder & Executive Vice Chairman, Info Edge.

     

    Said Pradeep Guha, Chairman IndIAA Awards Committee: ”Any award is only as good as the jury who judges it, and I am very pleased to announce such a stellar list of names. These are people who have judged advertising every day and are best suited to decide on the merit of real work.”

     

    Added Neeraj Roy, President, IAA India Chapter“ We all recognise the importance of real advertising that is created following a brief, and which has passed through the rigour of client approval, to address a genuine need in the market. I am glad that this jury will lend their expertise to pick deserving winners, and the teams comprising the CMO/Brand Managers, the agencies behind creating the work and placing them on media, will together go up on stage to collect the Awards”.

     

    Said Srinivasan Swamy, Senior VP & President-Elect, IAA Global: “I am happy that the IndIAA awards have such a senior jury. Their stature and their commitment will reflect very positively on the results that will be declared. I am equally pleased to hear that Mathrubhumi has come forward as the Title Partner for the second year in succession, having seen the value and importance of this award. This is the only Award where all their important constituents are coming together to collect the Award on a single stage.”

     

    Added ​M V Shreyams Kumar Jt. Managing Director of the Mathrubhumi Group, which has significant interests in print, TV, radio and digital media and is the primary sponsor of the awards:“Being in the news space, credibility is very important to us. Awarding real advertising therefore appealed to us. The announcement of such a distinguished jury only adds to that credibility factor. We are pleased to partner in an initiative where credibility and excellence in creative expressions fuse so well.”

     

  • Campaign contest offer winners an all-expenses paid trip to God's own country

    Mathrubhumi offers new integrated solutions

    By A Correspondent

     

    With Onam on the anvil (note: MxMIndia launched on Onam Day in 2011), Mathrubhumi has launched a campaign on integrated media solutions.

     

    A series of print ads have appeared on trade publications, but these ads in phonetic Malayalam. Readers were prompted to know what the gibberish looking questions meant via QR codes or to key in a link. Each QR code or link threw up a tongue-in-cheek film of Malayalees and their Onam purchase decisions and ended with a call to action to explore Mathrubhumi Groups custom integrated offerings.

     

    Said Kamal Krishnan PS, National Head – Integrated Media solutions, Mathrubhumi Group: “Media planners are bombarded with exaggerated claims of market coverage during festive season by all major media houses. We as a group, wanted to bring attention to what we can deliver through integrated efforts to help our clients achieve their festive goals in Kerala. Integration is the need of the hour to deliver desired responses to advertising by optimizing the strengths from within the group.”

     

    Commenting on the campaign, Francis Thomas, Creative Director, Maitri Advertising Works said: “The challenging brief to disrupt the traditional approach and to extend the experience of integration was exciting. The narratives, based on the idea Malayalees will be buying what they see in various Mathrubhumi brands, is conveyed through subtle insightful humor about Malayalees but with strong conviction”.