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Tag: Mathrubhumi Group

  • Campaign contest offers winners an all paid trip to Vietnam

    Mathrubhumi launches integrated ad campaign celebrating Onam

    By A Correspondent

     

    Kerala’s leading media group, Mathrubhumi has launched a pan-India ad campaign around Onam that demonstrates the various combination of media that can effectively drive response across target groups.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Come Onam, media groups and advertisers keep talking about brands to people across Kerala, The campaign aims to demonstrate various combinations of media that can effectively drive response across target groups, through the integrated model and help our clients achieve their festive goals in Kerala. The campaign message is that it will be difficult for the Malayali and advertisers to ignore Mathrubhumi this Onam.”

     

    Added Francis Thomas, Creative Director, Maitri Advertising Works:  “We wanted this year’s Onam campaign to be very direct in its messaging – we wanted planners across the country to be aware of the reach that Mathrubhumi has across Kerala and even in the UAE. Using print as an effective medium for interactivity and demonstration was a cool challenge and we think the team did justice to it. Adding in the contest gave an added layer to the campaign and hopefully, planners will take notice”.

     

     

  • The multi-platform spanning initiative was to inspire and educate parents and children on a wide range of exciting careers

    Mathrubhumi organises Re-Imagine the Future Season 2

    By A Correspondent

     

    Leading Kerala-based media group Mathrubhumi organised the second edition of “Re-Imagine the future” initiative at the Indian Public School, Kochi. The multi-platform spanning initiative was to inspire and educate parents and children on a wide range of exciting careers besides the norms of tradition. The initiative was in a TED talk format which included participation from personalities including actor Prakash Raj, Indian footballer Sunil Chhetri and comedian Ramesh Pisharody.

     

    Said Jayakrishnan, Head – Brand Communications -Mathrubhumi Group: “Season 2 of ‘Re-imagine the Future’ was to create a conducive platform for children and parents to get inspired and educated with the real-life stories of our invited speakers of their success, and failures and what future holds for them, it was to create an understanding amongst children and parents to go beyond their stereotype thinking and encouraging them to explore unconventional yet lucrative careers which they could opt for in their future life ahead.”

     

     

  • This multi-phase revive mission will be supported by all the brands of the Mathrubhumi Group

    Mathrubhumi announces launch of #ReviveKerala

    By A Correspondent

     

    #ReviveKerala, Kerala’s formidable media group Mathrubhumi’s recent initiative seeks to create awareness and to raise funds for the relief efforts in Kerala. This multi-phase revive mission will be supported by all the brands of the Mathrubhumi Group and strives to give a cause a unified voice and encourage the country to join hands and contribute to support Kerala.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “Kerala is going through the worst calamity in its history, The whole world stood by us to face the crisis, but the road to recovery is long, we need to rebuild that, recreate the infrastructure which is extensively damaged and we need all the support we get from everywhere, as ‘Prayer of iron islanders in games of thrones “What is dead may never die, but rise again harder and stronger, from here Kerala can go forward.”

     

  • The Mathrubhumi Media School will offer PG Diploma courses in Print & Broadcast Journalism

    Mathrubhumi inaugurates media school in Kochi

    By A Correspondent

     

    Media group Mathrubhumi launched its new venture, Mathrubhumi Media School in Kochi. The inauguration ceremony was attended by George Sebastian, Dean, Mathrubhumi Media School, Senior News Editor M V Jayakumar, PK Jayachandran, Bureau Chief, Ms P Sindhu Unit Manager, Mathrubhumi, and Naveen Sreenivasan, Cluster Head.

     

    Said M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “To this latest venture, the house of Mathrubhumi, brings its unswerving commitment to accuracy and credibility, which has guided our fortunes from tempestuous beginnings to an era of media synergy across platforms. We will impart the best of education and training, with rigorous fidelity to respect for truth, equality and freedom.”

     

    Added Sebastian: “We have within the group all constituents of mass media viz; newspapers, magazines, television, FM radio, On-line media and a fully developed experiential marketing division. With an experience of over 94 years of excellence in creating content and reporting, Mathrubhumi is uniquely equipped to set up a media school. We are confident of imparting a wholesome learning experience to students which involve not just the theory of journalism, but they also get to practice what they learn.”

     

     

  • Club FM, 94.3 won gold for its campaign “Kuzhi Map

    Club FM 94.3 bags Gold at New York Festivals Award

    By A Correspondent

     

    Club FM 94.3 has bagged a gold award at New York Festivals International Radio Program Awards.

     

    The radio network won a Gold for its campaign “Kuzhi Map” (pot-holes map) under Public Service announcement promotion and two finalist certificates for Vinodinde Prathikaram (Vinod’s revenge) under Craft and Dim Light under Public Service Announcement Promotion categories.

     

    Said MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “For Club FM to be honoured with a gold award amidst wide international competition is truly an honour. The win is a testament not only to the collective output of our radio stations but also to the broad appeal and quality of our programming. This is extremely important to us as a private service broadcaster.”

     

     

  • The Mathrubhumi Media School will offer PG Diploma courses in Print & Broadcast Journalism

    Mathrubhumi to launch new media school in Kochi

     

     

    Mathrubhumi has announced its foray into a new venture, ‘Mathrubhumi Media School’ in Kochi, Kerala. The media school, with the objective of promoting excellence in the field of media, will infuse broad knowledge, integrity and social commitment, underscores a communique.

     

    Speaking on this occasion, M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said: “This is a historic milestone for a 94 year-old media company; we wish to help build great leaders, build skills and expertise which will be a testament of our organisation’s philosophy and belief.”

     

    Said George Sebastian, Dean, Mathrubhumi Media School: “We have within the group all constituents of mass media viz; newspapers, magazines, television, FM radio, On-line media and a fully developed experiential marketing division. With an experience of over 94 years of excellence in creating content and reporting, Mathrubhumi is uniquely equipped to set up a media school. As a media conglomerate  Mathrubhumi  has  very strong and established relationships with the various constituents of the media world,  like prominent national and regional advertisers, research agencies, the Ministry and government departments, and industry bodies like ASCI, MRUC, INS, IBF and AROI, and with other media companies. This will enable us to provide a platform to students to interact with various industry experts. We are confident of imparting a wholesome learning experience to students which involves not just the theory of journalism, but they also get to practice what they learn.” The school is scheduled to start courses from July 2018.

     

     

  • The campaign will be promoted in trade media and social media platform Facebook

    Mathrubhumi kicks off campaign for biodegradable flex boards

    By A Correspondent

     

    Media conglomerate Mathrubhumi has kicked off its campaign for bio-degradable flex boards. The initiative will include removing all the vinyl flex material used by Mathrubhumi from advertising billboards across Kerala and usage of only biodegradable government approved materials for advertising in the future.

     

    Speaking about the campaign, M V Shreyams Kumar, Jt Managing Director, The Mathrubhumi Group said: “This is a very small step undertaken by our organisation social responsibility towards protecting the environment, we hope we are able to make a difference and receive support from other media houses as well to practise the same.”

     

    The campaign will be promoted in trade media and social media platform Facebook.

     

     

  • The tie-up will offer the Malayalam news channel in reaching out to new TGs and new advertisers for the channel

    Mathrubhumi News now on Hotstar

    By A Correspondent

     

    The Mathrubhumi Group’s news channel will now be available on Hotstar. The tie-up will offer the Malayalam news channel in reaching out to new TGs and new advertisers for the channel, notes a communique.

     

    Said M V Shreyams, Joint Managing Director, Mathrubhumi Group: “Mathrubhumi News in the most reliable and impactful news platform, we are happy to partner with Hotstar and reach out to an entirely new audience to the MB News community, the platform looks promising and future ready and it’s the need of the hour to be on such a destination”.

     

     

  • The contest will run in two parts five Club FM stations

    Club FM engages its listeners with May or May not Contest

    By A Correspondent

     

    Kerala’s leading radio station Club FM has introduced a listener-engagement exercise titled “May or May not”.  The contest will run in two parts five Club FM stations including Kochi, Thrissur, Kannur, Calicut, and Trivandrum till May 24.  The contest is promoted through all the platforms of Mathrubhumi and also in social media through Club FM Facebook page.

     

    Speaking on the occasion, M V Shreyams Kumar, Joint Managing Director – Mathrubhumi Group said: “Club FM has always been very steadfast and proactive when it comes to engaging our listeners, I am quite sure that this contest will attract a large number of people, which is indeed an epitome to what our radio station stands for”.

     

     

  • The radio network focus is on localising content keeping in mind the tradition and culture of the city

    Club FM 104.8 begins operations in Kozhikode

    By A Correspondent

     

    Club FM, the radio division of the Mathrubhumi Group, launched its sixth radio station in Kozhikode. The station will be aired on the frequency 104.8 FM and will offer authentic and edited news and round-the-clock entertainment and music programmes to the Malayalee diaspora.

     

    The launch function was attended by Mathrubhumi officials including Chairman & Managing Director MP Veerendra Kumar, along with Managing Editor P V Chandran, M V Shreyams Kumar, Joint MD, P V Gangadharan (Director), P V Nideesh (Joint Managing Editor), Mayura Shreyams Kumar (Officer–Innovations, Club FM)  and other officials.

     

    Speaking on this occasion, Shreyams Kumar said: “We are delighted to launch our sixth new station after Kochi, Trivandrum, Thrissur, Kannur & UAE. Our strategy is to expand in newer markets, and establish our leadership status, aligned as per Club FM’s brand personality of being irreverent, young, cool and trendy. We look forward to delight listeners with innovative content and presenters that will be industry first on radio”.

     

     

  • A marathon awareness drive educating girl students on idea of sustainable mensuration

    Grihalakshmi magazine launches ‘Aatharva Yaanam’ initiative across Kerala schools

     

     

    Women-centric magazine Grihalakshmi has launched its ‘Aatharva Yaanam’ initiative (literally meaning a menstrual journey). The mass awareness menstrual program will be conducted across 14 districts of Kerala for girl students of age group 12 – 19 years. Apart from students, the genuine social objective will include the participation of teachers, parents and the general public.

     

    Commenting on  the initiative M V Shreyams Kumar, Joint Managing Director –Mathrubhumi group said “The unique initiative is undertaken as a one step further of our earlier announcement of introducing one day paid extra leave for Mathrubhumi news women reporting staff of their first day of periods. We feel that it is very important to educate the youth of today on menstrual hygiene, people should be more educated and aware about the countless taboos and superstitious beliefs surrounding mensuration, we hope in establishing Kerala state an example for other states to undertake similar programs for their citizens.”

     

     

  • The book fest will display over one lakh books comprising 15,000 titles in Malayalam & English

    Mathrubhumi organises Kerala Fest & Bookfest in Mumbai

    By A Correspondent

     

    Media group Mathrubhumi, will be organising the third edition of its Kerala fest and Book Festival in Navi Mumbai from November 3 to 12. The 10-day festival will be held at Urban Haat, CBD Belapur. The book fest will display over one lakh books comprising 15,000 titles in Malayalam and English along with music CDs etc.

     

    Said George Sebastian, Senior General Manager – Marketing, Mathrubhumi Group: “The festival is a celebration of Malayalee’s rich, cultural traditions, and the days are filled with cheerfulness, exuberance, excitement, and nostalgia for the Malayalee diaspora. For advertisers & sponsors, the platform provides a unique opportunity for national brands to connect with local audiences. We are confident make it successful this year as well.”