MxMIndia

Tag: Manyavar

  • It continues the playful romance of the pair at yet another wedding

    Manyavar launches sequel to its popular Virushka ad

    By A Correspondent

     

    Manyavar has released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” – taking forward the story of Virat Kohli and Anushka Sharma in the ad.

     

    Said Shashank Khaitan, of Dhadak and Badrinath Ki Dulhaniya fame, who has directed the ad: “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey – a brand story that resonates with the entire nation. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”

  • She will be seen in a new campaign along with Manyavar brand ambassador Virat Kohli

    Anushka Sharma to endorse apparel wear brand, Mohey

    By A Correspondent

     

    Mohey, from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising of lehengas, sarees, gowns and suits. She will be seen in a new campaign along with Manyavar brand ambassador Virat Kohli.

     

    Commenting on the occasion, Ravi Modi, Managing Director, Manyavar said:“Manyavar and Mohey have both seen a great response over the last one year. As we target doubling our Mohey store count from 50 to 100 in the coming year, we are proud to announce Anushka Sharma as Moheys brand ambassador. She is an iconic figure of the entertainment industry and popularly known amongst the youth for her individuality and being who she is, which perfectly blends with Moheys values of celebrating oneself.”

  • Featuring Manyavar brand ambassador and youth icon Virat Kohli, the film is targeted specifically to educate and inspire patriotism amongst the youth

    Manyavar unveils India 70 Not Out with Virat Kohli

    By A Correspondent

     

    Leading ethnic wear brand Manyavar has unveiled the India 70 Not Out film Featuring Manyavar brand ambassador and youth icon Virat Kohli in an attempt to educate and inspire patriotism amongst the youth.

     

    Manyavar collaborated with Star Plus through a special brand integration for Independence Day. Three of the channel’ss shows i.e. Ishqbaaz, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein carried the India 70 Not out messages during the running time of the shows on the channel. Manyavar will also be seen through brand integration in Big Boss Telugu where the contestants participate in a fashion show in ethnic clothes sponsored by Manyavar. To further celebrate the Independence Spirit, news anchors of Zee News, ABP News, News Nation and India News will be seen reading the news in Manyavar kurtas on August 15.

     

    Commenting on the campaign, Ravi Modi, Managing Director, Manyavar said:“India70NotOut is an effort to celebrate Indias achievements over the last 70 years and to inculcate a feeling of pride for our country especially the youth.We hope our initiative will reinstate the important significance of Independence Day and encourage everyone to celebrate it in the right spirit.”

     

  • Youth icon Virat Kohli talks about making little moments memorable in a kurta

    Virat Kohli endorses ‘New Beginnings’ for Manyavar

    By A Correspondent

     

    Manyavar, leading brand in men’s ethnic wear, has recently launched its new ad campaign ‘New Beginnings’. The campaign encapsulates the very spirit of Manyavar – a brand that aims to celebrate every occasion in life, be it weddings, festivals or even small beautiful moments that are usually overlooked by us. Hence ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar, inspires to celebrate life and savour every moment.

     

    Dressed in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

     

    Speaking at the launch of campaign, Shilpi Modi, Director, Manyavar said: “True to our spirit this campaign is about rejoicing every moment in our lives –bringing back the joy and excitement of living that we often miss out in today’s busy times. It is also an attempt to inspire youth to rediscover themselves and reconnect with their traditions. A kurta symbolises positivity and celebration that is the essence of our culture.”