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Tag: Lowe Lintas

  • Fastrack has launched a new watch collection – Loopholes with an all-new campaign creatd by Lowe Lintas’ Bengaluru office

    Lowe Lintas creates new campaign for Fastrack

    By A Correspondent

     

    Said Shiv Parameswaran, Executive Creative Director, Lowe Lintas Bangalore: “Sometimes, the product itself can lead to an idea. In this case, it was the perforated design pattern of the watches. The typography we created for “Loopholes” also became the escape route for all our characters. After all, every situation has a loophole. You can get away if you spot them.”

     

    Added Ayushman Chiranewala, Head of Marketing –Fastrack:  “The Loopholes collection is inspired by perforations on sports apparels blended with the unique Fastrack design language. It’s made for the youth who is always on the move. The campaign highlights the ‘holes/ perforations’ on the watches and adds a quirky and fashion forward touch which depicts how the consumer is on the look out to get out of sticky situations by finding out loopholes. The collection has 36 Watches sporting various functions like day date feature and multifunction feature, split equally between guys and girls.”

     

    Speaking on the agency’s work produced for the brand, Hari Krishnan, President (South) – Lowe Lintas said: “When Fastrack showed us their new range of perforated watches, we saw the quirk right there. Every perforation is a loophole and every loophole, an opportunity.”

     

    The campaign will be visible in the online media on YouTube and social media platforms. A series of outdoor communication augmenting the design idea will also bolster the campaign’s visibility.

     

     

  • The story created by Lowe Lintas revolves around Dravid and his team who are in the Dharamshala for a match

    Rahul Dravid & team do an act for Pixel 2

    By A Correspondent

     

    On the back of the launch of Google’s Pixel 2 has launched a new campaign featuring Rahul Dravid conceptualised and executed by Lowe Lintas, Delhi

     

    The three-minute film aims to showcase the user in a real manner, with Pixel 2 seamlessly being part of their life. Dravid, a cricketing legend and coach has been roped in by the brand to share real user’s experience in the film. The personality traits of Rahul – dependable, honest, passionate, genuine and one with a smart cricketing brain are a perfect sync with the smartness and simplicity Pixel offers and the brand attributes of Google.

     

    Said Sapna Chadha, Marketing Director, India and South-East Asia, Google: “The range of features such as Assistant, Maps, Search, Camera clarity, Unlimited storage through Photos, etc that Google’s Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way,”

     

    Added Joy Mohanty, Regional President (creative) North & East, Lowe Lintas: “It was interesting to see what lies on the other side of The Wall – Rahul Dravid, the Coach. We see him hang out with the new kids on the cricket block. And he shows them a trick or two. Aided all along, of course, by his superbly smart Pixel 2.”

     

     

  • The idea of the campaign stemmed from the insight that people do not have the motivation to start making healthy choices because they think the results will take a lot of time

    Britannia Nutri Choice Digestive puts the focus back on health in latest TVC

     

     

    Britannia Nutrichoice Digestive has launched its new film created by Lowe Lintas.

     

    Sadi Ali Harris Shere, Vice-President, Marketing:“Britannia NutriChoice as a brand has always propagated making healthier choices. With the new campaign, the brand is making a clear shift to a purpose led communication, where the intent is to inspire people to start on their health journeys with the promise that the real result of making healthier choices lies in the feeling that they generate from within and Nutrichoice Digestive is the perfect choice of snack to start your health journey with.”

     

    Added a Lowe Lintas spokesperson: “When it comes to making the journey towards a healthier lifestyle, there is one feeling that resonates with most of us. The high of simply having made a start. A guy who has just started gymming or eating healthy feels fantastic on his first day. It’s an instant gratification. Even though the tangible results of his efforts are months, maybe years away.  We felt this was a relatable and fresh insight to encourage fence-sitters to make a healthy start.”

     

     

  • The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls

    Axis Bank & Mumbai Police launch new campaign #MuhPeTaala

    By A Correspondent

     

    During the recent International Fraud Awareness week, Axis Bank in association with Mumbai Police launched its campaign #MuhPeTaala, to promote safe banking. The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls asking information such as pin code, CVV, OTP etc. #MuhPeTaala is the mantra that needs to be followed to prevent cyber banking crimes.

     

    Said Asha Kharga, Cheif Marketing Officer, Axis Bank: “We are delighted to be associated with the Mumbai Police for this initiative on ‘Safe Banking’ and launch the #MuhPeTaala campaign during the International Fraud Awareness week. The insight behind the campaign was that we have a peculiar obsession with keeping things under lock and key. From the heavy locks on our doors to the keeping our luggage chained under train seats, we are very guarded about our possessions. However the irony is that we willingly divulge confidential information in a state of panic even to an unknown caller. Keeping oneself safe from financial frauds is simple, just remind yourself not to reveal any banking information to any. We hope our campaign will help in spreading this message amongst the consumers.”

     

    Added Akash Das, Executive Director – Lowe Lintas:“The banking industry’s efforts in educating customers about safe-banking and risk mitigation is worthy of appreciation. The brief before us was to further enhance customer awareness in partnership with Mumbai Police. The communication objective was to deepen public awareness by using key aspects related to personal banking – sharing details such as OTP, ATM PIN and CVV can expose customers to fraud and the endeavour was to educate them on it. To land our message emphatically, Joshua Thomas and Prathamesh Gharat, came upon the creative idea of “Muh pe Taala”, that was designed to be an easy-to-remember-action when strangers ask for information that can put your finances at risk.”

     

     

  • Unveils an all the new ad-campaign this Children's Day

    Byju’s script an interesting tale for kids with Shah Rukh Khan

    By A Correspondent

     

    Edtech major Byju’s has unveiled its new ad campaign starring Shah Rukh Khan with a bunch of energetic children at a school annual day performance. The campaign celebrates the curiosity of young minds and the importance of loving what they learn.

     

    Created by Lowe Lintas, the ad is centered on the concept that children learn better when they love learning. Announcing its launch, Byju Raveendran, Founder & CEO of Byju’s said: “Children rarely use the word ‘Love’ and ‘Learning’ together as learning has always been equated to pressure, stress and competition.  We have always strongly believed that children learn better when they love what they learn. Our partnership with Shah Rukh Khan will help us increase our reach & create deeper connect across geographies. His wide appeal and adoration amongst parents and children makes him a perfect fit for our brand”.

     

     

  • Campaign launched on the back of the recent consumer friendly packaging launch

    Leonardo Olive Oil dispels myths around the category in latest campaign

    By A Correspondent

     

    Leading olive oil brand maker Leonardo has unveiled its new campaign ‘Indian foods have hots for olive oil’ which creates awareness among consumers regarding the usage of olive oil in their daily Indian cooking.

     

    Commenting on this Neelima Burra, Chief Marketing Officer and Business Head – Health & Wellness, Cargill Foods India said: “Leonardo Olive Oil has done a deep dive with the consumers to gain an understanding of the key triggers, motivators and barriers of usage. With the launch of new packaging, Leonardo Olive Oil has user-friendly names for each of its variants to propagate right decision making. This step is expected to increase the consumption of olive oil in Indian cooking.”

     

    Added Naveen Gaur, Chief Operating Officer – Lowe Lintas: “Leonardo’s brand journey in India has always been centered around creating awareness about the versatile usage of Olive oil in Indian kitchens. Our present campaign is an extension along this path where we break the myth that olive oil cannot be used for Indian cooking. Using the variant best suited for different types of cooking needs like frying, day to day cooking and dressing, it is possible to reap the numerous health benefits of this versatile oil. The campaign is vibrant and at the same time educative of the usages of the variants helping consumers to understand the product and its benefits.”

     

     

  • The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

    Lowe Lintas executes Caratlane’s new campaign – #GetDiwaliReady

    By A Correspondent

     

    Lowe Lintas created a campaign titled #GetDiwaliReady for CaratLande urging millennials to buy jewellery online.

     

    Said Anaheeta Goenka, President Lowe Lintas: “It was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family – be it a place where they stay or a place where they work. And thus was born the campaign idea of new “families”.

     

    Speaking about the campaign, Mithun Sacheti, Founder & CEO, CaratLane said:“Our campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family.  And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle everyday.”

  • Gemini Cooking oil serves not only healthy food, but also a legacy and family heritage to its consumers

    Gemini Cooking Oil unveils new campaign ‘Apna Parivaar Apni Gemini’

    By A Correspondent

     

    Gemini Cooking oil has unveiled the brand’s new campaign ‘Apna Parivaar Apni Gemini’ which highlights the long-lasting relation between Gemini and its consumers across generations.

     

    Speaking on the launch of the new campaign, Neelima Burra, Chief Marketing Officer and Business Head – Health & Wellness, Cargill Foods India said: “With the new campaign, we are furthering the brand promise of goodness of health with Nutri-V i.e. Vitamins A, D & E and reassurance of generations. In the coming months, there will be an anticipated portfolio extension for our brand Gemini – to continue to serve our consumers as well as enhance our relevance with the next generation of health-conscious consumers.”

     

    Speaking on behalf of Lowe Lintas, Naveen Gaur, Chief Operating Officer, Lowe Lintas said: “Dealing with heritage brands is always a challenge as one has to maintain that fine balance of not alienating your core base but at the same time factoring in the emerging trends. Gemini has been a part of the traditional Maharashtrian Kitchen for over three decades. The current campaign beautifully celebrates this association with the evolving Maharashtrian consumers.”

  • Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office

    Lowe Lintas bags mandate for two 3M brands

    By A Correspondent

     

    3M India has appointed Lowe Lintas to handle the creative duties for its brands – Scotch-Brite and Scotchgard.

     

    Hari Krishnan

    Speaking on the win, Hari Krishnan, President, Lowe Lintas (South), said:”It’s a great honour to be partnering a reputed global brand like Scotch-Brite from 3M. The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with the Lowe Lintas brand of ‘Populist Creativity’.

     

     

    Raj Gupta

    Added Raj Gupta, CEO, Lowe Lintas:”Our experience with building brands and creating effectiveness is well known, particularly in the FMCG category. It’s not every day that an agency gets to partner a brand with such a global reputation and footprint. I would like to thank the team at 3M India for having chosen us.”

     

    Sanjit Satapathy

    Commenting on the appointment of Lowe Lintas, Sanjit Satapathy, Country Business Leader, Consumer Business Group, 3M India Ltd: “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. Scotch-Brite brand backed up by 3M’s core strength in innovation and technology has a range of products to address these needs. Globally within the 3M portfolio, India is a key growth market and we have definite plans to drive accelerated growth in the coming years. Keeping that in mind, we decided to partner with Lowe Lintas. With their strengths in strategic thinking and creative execution, Lowe Lintas will help us execute our growth plans for India market”

     

     

  • An ode to the most anticipated festival of the year, this film depicts what the occasion really means to people

    Tanishq’s latest film brings alive cultural sensibilities

    By A Correspondent

     

    Durga Pujo is one of the biggest community celebrations in the country And Tanishq has unveiled a new film, conceptualised by Lowe Lintas, for its festive collection ‘Aagomoni’.

     

    Speaking about the campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for Pujo. The Aagomoni collection has a special piece for each of the five days leading up to the main Pujo. With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq. Jewellery that is crafted with the purest gold and that offers you superior designs.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We were aware that the ad is going to be playing on the days leading up to Pujo, and so we wanted to make a film that resonated with people’s anticipation. Highlighting the madness that goes on behind preparing for Pujo, we tried to recreate the joy that the festival brings them.”

     

     

  • Campaign conceived by Lowe Lintas promises to curb rising prices

    Flipkart back with campaign for Big Billion Days 2017

    By A Correspondent

     

    It’s time yet again for Flipkart’s The Big Billion Days (BBD) which will be a five-day shopping festival.

     

    Conceptualised and executed by Lowe Lintas Bangalore, the campaign is a series of eight films, set in eight relatable, humorous situations that will be visible on and offline.

     

    Highlighting the creative thought process Arun Iyer, Chairman and CCO, Lowe Lintas said: “At a time when rising prices are on everyone’s minds, I think it’s quite cool that Flipkart is making it possible for people to afford the things they’ve always wanted. That’s where the line “Ab mehengaai giregi” comes in. Our intention was to make BBD more than just a mere sale event. Which is why we tackled the cultural problem of ‘mehengaai’ as a whole. We had a blast shooting these different situations, especially with Abhinay, who brings his own magic to everything he does.”

     

    Added Shoumyan Biswas, CMO, Flipkart:“Over the years Flipkart Big Billion Days has grown from the largest shopping carnival in India to being synonymous to #1 festive sale in the country. All of India will see prices drop on things they desire the most and exclusive deals and products unlike anywhere else. Our campaign ‘Ab Mehengaai Giregi’ puts out the biggest offers that are not just worth the claim but also address the daily life woes of every Indian about ‘Mehengaai’. Nothing is ordinary about the Big Billion Days for us, and we are well prepared to reach out to our consumers with highly engaging communication and epic offers”.

     

  • The values evoked by the film are also reflected in the new product range of Sonata that includes contemporary designs and features to complement the style requirements of today’s consumer

    Sonata re-positions itself to capture bold attitude of today’s consumer

    By A Correspondent

     

    Sonata has launched its new campaign with a TVC on the theme – Jo Karein Khud Par Yakeen. The new communication is part of Sonata’s repositioning campaign.

     

    Elaborating on the new communication, Suparna Mitra, Chief Marketing Officer, Watches & Accessories, Titan Company Limited said: “Today, all strata of society are driven by ambition and the hunger to succeed. We feel that Sonata can connect with this attitude by being a marker of bold choices made by our consumers. This aspiration cuts across age and gender where people want to make a much better life, without holding themselves back.”

     

    Speaking on the concept, Hari Krishan, President, Lowe Lintas said: “We wanted the new brand positioning to call out the feeling of optimism and self-belief. Using Lowe Lintas’ patented tool Brand PoV, we developed a point of view for Sonata which was articulated as ‘Fearless makes progress limitless’ amplifying the user-imagery and attitude and underlining the role of the brand as a  ‘Marker of bold decisions.”