MxMIndia

Tag: Law & Kenneth Saatchi & Saatchi

  • The agency's Mumbai office will handle Bauli’s brand portfolio

    L&K Saatchi & Saatchi bags creative mandate for Bauli India

    By A Correspondent

     

    Italian MNC Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

     

    Said Raghav Ravichandar – Senior Marketing Manager, Bauli India: “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

     

    Added Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”

     

  • #HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or air-force

    Hero MotoCorp salutes real heroes of the nation in latest film

     

     

    Hero MotoCorp has unveiled the third edition of its #HeroSalutes campaign. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”

     

    While the film peaked on-air on August 15, and screened in theatres, the campaign also had full page print ads in leading national dailies on I-Day as well and was supported with digital engagement on social media with unprecedented views and likes.

     

  • He has worked on brands like Vivo Smart Phones, India Gate, Vodafone, Tata Chemicals, Zee Networks, Sun Pharma amongst others

    Tushar Pal joins L&K Saatchi & Saatchi as ECD

    By A Correspondent

     

    Tushar Pal

    Tushar Pal joins Law & Kenneth Saatchi and Saatchi from Lowe Lintas. He has over 15 years of experience across agencies like DDB Mudra, Ogilvy, FCB Ulka& Lowe Lintas previously. He will be based out of the Gurugram office of the agency.

     

    Said Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “Tushar is the kind of advertising professional and creative bloke you would love to have on your team. His calm exterior hides an unrestrained creative soul, always willing to push the envelope and backed with solid brand work. He comes in at a perfect time, when things are hotting up at Law & Kenneth Saatchi & Saatchi Gurugram. Having Tushar at the helm in Gurugram at this crucial time is an asset and I am looking forward to working shoulder to shoulder with him”

     

    Said Pal on joining L&K S&S: “The agency has an inspiring vision and the firepower to deliver only the best. I look forward to leading the team and push the creative envelope that results in awe-inspiring work.”

     

  • The new campaign seeks to build greater appeal, and expand the market base for a car that has been well accepted and loved by the country for over five years now

    Renault Duster highlights true SUV spirit in new campaign

    By A Correspondent

     

    Expanding the Duster stable, Renault launched a new variant of the Renault Dusterrecently. Conceptualised by Law and Kenneth Saatchi and Saatchi, the new TVC-led  campaign aims to encourage people to be more socially conscious, while highlighting the versatility of the Duster.

     

    Said Virat Khullar – Head of Marketing, Renault India: “This is the first time Renault has introduced an emotive campaign on social awareness for the Duster. The TVC essentially retains the Duster’s iconic macho stance, but also adds a heart of gold to the narrative. The overarching objective was to realign the communication approach for the new Duster in a way that it resonates with both urban and semi urban audiences, thereby reaching out to a wider base of audience. The campaign subtly brings this emotion alive, through our protagonist, with his all-terrain capable and resilient new Renault Duster. The campaign essentially drives home the point to take the right step with the right intent that becomes a source of inspiration for others too”

     

    Added Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “The task was to build emotional appeal for the new Duster. We mined stories that would strike a chord with greater India, while also allowing us to demonstrate the inherent strength and capability of the car.”

     

    Said Vivek Kumar Duggal – Sr. Vice President, Law & Kenneth Saatchi & Saatchi: “With over 1.5 lakh on-road, the Renault Duster has a pan-India presence. Our narrative therefore brings alive a palpable overarching Indian context. Our stories bring alive this emotion, through our protagonist, with his capable Duster.”

     

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Kolkata office

    Law & Kenneth Saatchi & Saatchi wins Tata Metaliks creative mandate

    By A Correspondent

     

    Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Tata Metaliks which produces pig iron and ductile iron pipes in India. The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Kolkata office. The agency will be responsible for the integrated communications mandate on the brand.

     

    Commenting on the win, Devraj Basu – Senior Vice President & General Manager, Law & Kenneth Saatchi & Saatchi said: “Proud to be associated with Tata Metaliks. A company with such exemplary vision and values. To build brand equity in this category and be truly distinctive in the B2B space would be at once interesting and challenging. We look forward to a great partnership.”

     

    Added Sanjiv Paul, Managing Director, Tata Metaliks Limited: “Tata Metaliks is at a crucial juncture now following the amalgamation of its pig iron and DI pipes businesses. There couldn’t have been a better time to partner with an agency like Law & Kenneth Saatchi & Saatchi to take ahead our creative mandate in sync with the Tata Group values. Ours is a B2B business primarily, both challenging and exciting. We look forward to our association with Law & Kenneth Saatchi & Saatchi, to build our brand perception in the minds of all our stakeholders, be it our customers, our employees or the community at large and take our brand to the next level.”

     

  • It implores the viewers to travel more and 'Turn what you know around'

    Thomas Cook asks people to #TravelToKnow

    By A Correspondent

     

    Thomas Cook India has launched a new campaign to promote traveling as a way to breaking cultural barriers.Focusing on North East of India, the two films feature young people from the region, who eventually invite you to their part of the world, to discover who they really are.Conceptualized by Law & Kenneth Saatchi & Saatchi India, the films are produced by Lightbox Films and directed by Rahul Nangia.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said: “Thomas Cook India has always been at the forefront of bringing fresh and exciting new experiences to our customers. However, the North East of India is undiscovered by a large majority. With this campaign our intent is to question the myths about the region and to generate a strong positive interest in the region.”

     

    Speaking about the films, Rahul Nangia, Joint NCD, Law & Kenneth Saatchi & Saatchi said: “The characters in the film were facing the camera for the first time. The idea was to keep the films real and hard-hitting.  And to use a simple visual device to turn perceptions around.”

     

     

  • Unveils the 2017 backpack collection comprising 81 unique and bold styles

    Skybags launches #PlayBackToBack campaign featuring Varun Dhawan

    By A Correspondent

     

    Skybags, the youth brand from the house of VIP Industries, has unveiled a campaign called #PlayBackToBack to launch its latest range of backpacks. Conceptualised and executed by Law & Kenneth Saatchi & Saatchi, #PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

     

    Talking about the new collection and the campaign Sudip Ghose, Vice President – Sales and Marketing, VIP Industries said:“As always the new collection will offer the best and the latest trends in backpacks. Today, backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by VarunDhawan.”

     

    Speaking from a creative perspective, Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi said:“Skybags is fun, stylish brand, meant for the youth. The centrepiece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

     

  • #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India

    Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5

    By A Correspondent

     

    #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India (nearly 80 per cent of the country) miss every month, just because of their period. In fact studies show that one in every five girls in India is forced to drop out of school just because she misses five days every month. #GiveHer5 helps give her 5 of ‘those’ days back, so she never misses out on school, her dreams, or her life. All it takes is 150 rupees.

     

    Kickstarted by Ashok Kurien and the Ammada Trust, and powered entirely by women (and men) on Facebook, Twitter and Instagram, #GiveHer5 seeks to crowd source funds to give her Saafkins – the world’s first reusable, 12-hour menstrual protection. A proprietary disinfecting treatment called Livinguard Technology makes each Saafkins antimicrobial, and washable. Now finally, there is an affordable solution for the millions housebound every month during their period.

     

    Within hours thousands had come together to share, like, retweet and pledge their support on social media. And by the end of the day, popular celebrities like Varun Dhawan, Arjun Kapoor and Rahul Khanna had joined the list of people pledging to #GiveHer5.

     

    Commenting on the launch, Ashok Kurien, Founder/Executive Trustee – The Ammada Trust, said: “80 per cent of Indian women cannot afford sanitary napkins – so they use unhygienic cloth. 20 per cent of girls drop out, or miss 5 days of school every month. The Saafkins were invented to put these millions of underprivileged girls back in school and help them complete their education. A unique world-class technology product for just Rs.12 a month. We owe this to our girls!”

     

    Delna Sethna, Chief Creative Officer, Law & Kenneth Saatchi & Saatchi said, “We so have the luxury as urban women to ignore our period… 80 per cent of the female population find their lives coming to a literal standstill for 2-5 of “those” days… We wanted to focus our efforts and impact the lives of the young school going girls, who more often than not drop out of school, rather than deal with the embarrassment (lack of sanitary protection, bathrooms, you name it), of their period… The math, when you put it out there is hard to refute: Rs150… Keeps one girl in school… For one whole year! How can we sit back and do nothing, especially the next time we sit down to order a “tall latte, please?”

     

  • The Big Republic Day sale is a manifestation of Pepperfry’s value promise to its consumers

    Pepperfry.com celebrates contribution of craftsmen in latest campaign

    By A Correspondent

     

    Pepperfry.com has launched a new Republic Day marketing campaign that celebrates Indian craftsmanship by extending the revelry to consumers via the Big Republic Day Sale.

     

    The film has been conceptualised by Law and Kenneth Saatchi and Saatchi and it conveys the Republic Day sale message exhorting consumers to celebrate the joy experienced by them by availing the exciting discounts on Pepperfry.

     

    Sai Debarjyo Nandi, Sr. Vice President, Law & Kenneth Saatchi & Saatchi: “Pepperfry sources furniture from one part of the country and makes them accessible to customers in another part of the country, makes for a great story for a Republic Day message. But we didn’t just want to give information, we wanted to bring alive the feeling the makers and users of Pepperfry furniture feel, which is the singular point of commonality.”

     

    Commenting on the new campaign, KashyapVadapalli, CMO, Pepperfry, said: “We have been successfully bridging the supply gap in the furniture segment for the last five years. In this journey we have worked with 1000+ small and micro manufacturers [carpenters, artisans, craftsmen] who we have enabled to capitalize on the Pepperfry platform and reach the booming Indian online consumer market. We are proud of the fact that we built a truly national marketplace our current campaign brings that to the fore.”

     

    He further added, “The campaign has been conceptualized keeping the occasion of Republic day in mind. It will help us capitalize on the occasion which is slowly becoming an important retail shopping event. We want consumers to benefit by taking advantage of the Republic Day sale on the Pepperfry platforms.”

     

  • The total outlay for the campaign is Rs 5 cr. In addition to TV, the message will also be promoted across digital and social platforms like Google, YouTube, Facebook

    Christmas is for everyone, says Pepperfry ad

    By A Correspondent

     

    Furniture and home marketplace Pepperfry has launched a new marketing campaign encouraging Indians to celebrate the joyous festival of Christmas. Through this campaign, Pepperfry.com seeks to bring about a change in the consumers’ mindsets by expanding the scope of celebrating Christmas beyond the conventional parameters.

     

    The TVC consists of one creative execution to be aired across a bouquet of entertainment, movies, English infotainment, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 cr. In addition to TV, the message will also be promoted across digital and social platforms like Google, YouTube, Facebook.

     

    Talking about the TVC, Debarjyo Nandi, Senior Vice President, Law & Kenneth Saatchi & Saatchi, said, “Christmas is not for one community or for a particular age-group, it is a time of the year where the merry spirit infects everyone. But there are still many who still restrict celebrating Christmas to only gifting for kids. The objective was to find a way to make Christmas relevant to everyone. We have used gifting furniture as an excuse to make Christmas more inclusive with the message ‘Christmas is for everyone’.”

     

    Commenting on the new campaign, Kashyap Vadapalli, CMO Pepperfry, said,“In the last four years we have seen that there is high interest in the home and furniture category during the holiday and Christmas season. Conventionally people have been celebrating Christmas within the traditional confines of gifting for children, we thought of extending it across all consumer segments, by bringing in the furniture shopping and gifting angle, which includes adults of all ages.”

     

  • He will be based out of the Mumbai office of the agency

    Rohit Malkani joins Law & Kenneth Saatchi & Saatchi as ECD

    By A Correspondent

     

    Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience across agencies like Rediffusion DY&R, JWT, Grey Worldwide, Planetasia.com, Publicis Ambience Advertising, Bates 141, Publicis Singapore & Minority Brand Creation and Management. He will be based out of the Mumbai office of the agency.

     

    He has worked on brands like Kingfisher, Van Heusen, Unilever, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, Virgin Mobile, ICICI Bank, Citibank, Legrand, Siemens amongst others

     

    Said Anil S Nair – CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi on the appointment: “Rohit is a fantastic addition to our creative leadership team. His expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

     

    On joining Law & Kenneth Saatchi & Saatchi, Malkani said: “These are exciting times at Law & Kenneth Saatchi & Saatchi. The agency is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible offer and I can’t wait to bring my brand of infectious energy to the organization.”

     

  • The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity

    Renault India spreads the light this Diwali with L&K Saatch & Saatchi

    By A Correspondent

     

    Renault India has got its creative agency Law & Kenneth Saatchi & Saatchi to help them create something different this Diwali. The idea – Spread the Light, the Renault Diwali Drive. An exclusive drive to a village to celebrate Diwali with the local community and share in the true spirit of the festival.

     

    The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity. They received an overwhelming response which saw representation of all Renault flagship cars.

     

    The drive flagged off from the Renault dealership and made its way to Bheliv Village in Raigad district in Maharashtra, a 110 km drive. The thrilled customers carried sweets, decorations and everything needed to make this Diwali special for the people of Bheliv Village.

     

    The villagers gave them a warm welcome with a traditional aarti, dhols and garlands. The customers had an immersive experience as they joined the villagers in their preparations for the evening celebration.

     

    The celebration then crescendoed with the exchange of light, where the customers gave solar lanterns and received handmade diyas from the delighted villagers. The villagers were thrilled to make new friends and have them partake in their Diwali celebrations. The customers on the other hand, never imagined the impact they could have on other people’s lives by sharing the spirit of Diwali.

     

    Said Virat Khullar, Head of Marketing, Renault India: “Renault always aims to connect with its Indian audience and be rooted in its culture and this was the perfect opportunity to collaborate with our valued customers and make Diwali special by the simple act of sharing light where it’s most needed”.

     

    Added Kartik Smetacek, Executive Creative Director – Law & Kenneth Saatchi & Saatchi: “We were keen to do something meaningful for Diwali. Light is quintessential to the festival and spreading the light is really symbolic of spreading happiness. I think the activity captured and celebrated the true essence of Diwali.”