Tag: Katrina Kaif

  • Debrief: Titan Raga: Great attitude

    By Anil Thakraney

     

    Titan Raga has released a new commercial with brand ambassador Katrina Kaif. And it strikes the right balance between attitude, lifestyle and product.

     

    In the commercial, Katrina appears all set to go off on a journey, but her plans get scuttled by a sudden text message, apparently from her boyfriend, saying: “My flight’s cancelled, let’s postpone our trip.” (Incidentally, this isn’t Salman Khan’s message, and I say that for one significant reason: Bhai cannot craft one English word without glaring typos.) Disappointed, but only for a moment, the sprightly actress decides to carry on with the journey. She grabs her Titan Raga, and invites her mom to join her. Both zip off in a car, grooving to a cool track.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=oCGsUqI3RW4[/youtube]

    Nice commercial. Highlights the ‘Life is now’, never-say-die spirit of young urban India. Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. And there’s just enough branding in the film, it’s there but it’s not in your face. Simple idea, zippy execution. Good show.

     

    Just one small gripe: Did Kats have to ask her mom out ONLY because her partner let her down? Couldn’t she have done it anyway? Wouldn’t that have been cooler? But, no matter. It still works.

     

    Rating: (On a scale of 1 to 5): 3. Brand and attitude nicely matched.

     

  • Kat and Bebo in race for the Best Actress in romantic role

    By A Correspondent

     

    Kareena Kapoor, popularly known as Bebo, has always been the dream co-star of many a successful hero, especially the three Khans – Aamir Khan, Salman Khan, Shahrukh Khan. The three Khans have delivered smashing box office hits with the reigning queen with her co stars.

     

    But Katrina Kaif, Salman Khan’s close friend and confidant, is slowly emerging as the darling of the masses. Both girls are absolutely brilliant on and off screen too.

     

    Kareena has given powerful performances, be it Jab We Met, 3 Idiots or Ra One. Kat isn’t lagging behind, after wowing audience with Rajneeti, Tees Maar Khan, and My Brother Ki Dulhan.

     

    Now Bebo and Kat are hot favourites contenders for Best Actress in Romantic Role for the BIG Star Entertainment Awards.