Tag: Katrina Kaif

  • Katrina Kaif promotes Berger Paints latest offering in new film

     

     

    Berger Paints India Limited announced a new ad campaign for the launch of its Silk Glamor Luxury Emulsion paint. The film features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour.

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said:“The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

     

    Added Priya Shivakumar, Vice President & Executive Creative Director, JWT: “While thinking of the story line I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”

     

  • Panasonic assures ‘A better life’ in new campaign for its AC range

    By A Correspondent

     

    Panasonic India has launched its new campaign communicating how its Life Conditioner gives one healthier, smarter and faster air. Themed – ‘A Better Life, A Better World’, the campaign resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

     

    The new range of air conditioners enhances the consumer experience by providing them with prerequisites cooling features and empowers them with the latest Japanese technology. LifeConditioner is the amalgamation of the healthier, smarter and faster technology. Panasonic Life Conditioners are equipped withNanoe-G & PM 2.5 Air Purification which eliminates airborne particles and serves purer air in your home.

     

    The advertising campaign features Panasonic’s brand ambassador -Katrina Kaif who has a strong youth appeal which connects with the brand’s techno-savvy consumers looking for products with global standards.

     

    The campaign gives an insight into the life of consumers across Indian geographies taking a closer look at the need for cool and pure air that can help them have a healthier lifestyle.  With this campaign, Panasonicaims to establish a strong connect with its audiences by showcasing the smart innovations which make for ‘A Better Life, A Better World’.

     

    Announcing the new campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said,“We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World’. Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic LifeConditioners.”

     

    Sartajof Saints & Warriors said, “The story attempts to give an insight of consumers across Indian geographies seeking technology which satisfies their need for a faster, healthier and smarter technology in ACs. Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story-telling ensures that the characters are a reflection of the Indian consumers’ mindset.”

     

  • Berger Paints takes Berger Silk proposition further with new TVC

    By A Correspondent

     

    Berger Paints unveiled its new campaign for luxury interior brand Berger Silk with the tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi”. Leading Bollywood actor, Katrina Kaif, continues to be the brand ambassador for Silk. Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched.

     

    Silk has always been positioned on the platform of luxury, aspiration & exclusivity. The new campaign will build on the existing communication platform of “Experience Silk on all your walls” and take it a notch higher to the level of “Experience the richness of Silk.”

     

    Commenting on the concept, Abhijit Roy, Managing Director, Berger Paints India Ltd says “This is the second leg of our association with Miss Katrina Kaif for our brand Berger Silk. Over time, there has been a lot of positive and synergistic imagery rub-off between Katrina and the brand Silk. To build on this association, we hope to reach out to the more discerning consumers through this new television advertisement.”

     

    The ad opens to a can bursting to a splash of Silk. A drop is seen entering the world of Silk which in moments gets metamorphosed into a gorgeous lady (Katrina) who then immerses herself in the richness of Silk and explores the breathtaking walls of a luxurious villa with stunning colors (Silk Emulsion), textures (Silk Illusions) & stencils (Silk Designzz). The ad ends with the campaign tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi” thereby emphasizing the brand promise- Silk makes your walls look so rich, smooth & luxurious that they become masterpieces for the world at large to see and admire.

     

    Berger Paints will be initiating a 360 degree marketing campaign to establish the new ad. The advertisement will be aired across leading channels in various categories of news, movies, sports, GEC and regional.

     

  • IAA awards media & marketing honchos at leadership awards

    Srinivasan K Swamy with I&B Minister Manish Tewari

     

    By A Correspondent

     

    ITC CEO YC Deveshwar, Madison World CEO Sam Balsara and Ogilvy & Mather CEO Piyush Pandey were amongst the award-winners at the first ever International Advertising Association (IAA) Leadership Awards held in Mumbai on Saturday. Information and Broadcasting Minister Manish Tewari was chief guest of the evening.

     

    The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertisers. Agencies and the Media. Well-known research firm The Nielsen Company and consulting firm Ernst & Young were associated with the event that was organised and sponsored by the Colors general entertainment channel.

     

    Popular television artist Mini Mathur emceed the evening as the fraternity was welcomed by IAA’s India chapter president Srinivasan K Swamy and Colors CEO Raj Nayak. In his address, the I&B minister asked the industry to mull over pressing issues like ad duration in channels, effective viewership measurement, adding that the government will not institute any regulations without consulting the industry.

    Award Categoy Awardee
    Marketer of the Year: Travel & Hospitality  Manish Kalra, Make My  trip
    Marketer of the Year: Banking  Sujit Ganguli, ICICI Bank
    Marketer of the Year: Insurance  Rita Bhattacharya, LIC
    Marketer of the Year: Media & Entertainment  Gayatri Yadav, Star India
    Marketer of the Year: Household Products  Amit Syngle, Asian Paints
    Marketer of the Year: FMCG – Personal Care  Arun Srinivas, HUL
    Marketer of the Year: FMCG – Food & Beverages  Chandramouli Venkatesan, Cadbury Kraft India
    Marketer of the Year: FMCG – Consumer Durables  Rahul Saighal, Samsung Appliances
    Marketer of the Year : Auto Two Wheeler Anil Dua, Hero Motocorp
    Marketer of the Year: Auto Commercial vehicles  UT Ramprasad , Tata Motors
    Marketer of the Year: Auto Passenger Vehicles  Mr. Mayank Pareek, Maruti Suzuki
    Marketer of the Year: Telecom Products  Anuradha Aggarwal, Vodafone
    Media Agency Head of the Year  Sam Balsara, Madison World
    Creative Agency Head of the Year  Piyush Pandey for Ogilvy & Mather India
    Best CEO  Y C Deveshwar, ITC
    News Anchor of the year  Rajdeep Sardesai, CNN-IBN
    Editor of the year  Jaideep Bose, The Times of India
    Mediaperson of the year  Shobhana Bhartia, HT Media
    Brand Endorser of the year – Female  Katrina Kaif
    Brand Endorser of the year – Male  Salman Khan
    IAA Hall of Fame  Pradeep Guha

     

    Also amongst the winners was Bollywood actor Salman Khan who made his first ever appearance at an awards function with IAA Leadership Awards. The actor known to have bagged maximum endorsements and is on a high with brands queuing to sign him, bagged the award for the Brand Endorser of the Year – Male. Katrina Kaif was awarded Brand Endorser of the Year – Female. Mr Pradeep Guha, former IAA president who has been CEO, Zee Entertainment and President, Bennett Coleman and Company Ltd was admitted to the IAA’s Hall of Fame with the lifetime achievement award.

     

    Marketers from across 12 categories were among the awardwinners as also were Editor of the Year (Jaideep Bose) and News Anchor of the Year (Rajdeep Sardesai). Shobhana Bhartia, chairperson of  HT Media, was awarded the Mediaperson of the Year award. The table above has the list of winners.

  • Front Page 2012: Salman & Katrina Sexiest Celebs of 2012

    By A Correspondent

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Salman Khan and Katrina Kaif emerge as the Sexiest Celebrities in the year 2012. They both also rank as the Most Popular Bollywood Stars in the male and female category respectively.

    The results are based on our proprietary celebrity-tracking tool, Celebritix, which tracks the imagery of more than 60 celebrities (across films, television and sports) on 20 key dimensions. Celebritix covers 4,000 respondents every quarter in the 18-45 age group across SEC ABC.

    Salman Khan who emerged as the sexiest male celebrity had a great year, with two blockbusters at the box office – Ek Tha Tiger and Dabangg 2. He also hosted an eminently successful season of Bigg Boss this year. Katrina Kaif tops the list of sexiest female celebrities by a considerable margin. This year, Katrina featured in big releases like Ek Tha Tiger and Jab Tak Hai Jaan, and also ruled the song charts with her Chikni Chameli ‘item number’ in Agneepath.

    The table below lists the top 5 sexiest celebrities – male and female with their respective ranks.

    Salman Khan

    1

    Yuvraj Singh

    2

    Virat Kohli

    3

    Hrithik Roshan

    4

    M.S. Dhoni

    5

     

     

     

     

     

    Katrina Kaif

    1

    Kareena Kapoor

    2

    Priyanka Chopra

    3

    Madhuri Dixit

    4

    Sania Mirza

    5

     

     

     

     

     

    Yuvraj Singh, in his comeback year to International cricket, had high scores on sexiness which indicates that the attribute is not just about a conventionally well-toned physique, but also overall fitness and physical appeal of the celebrity. The other cricketers on the list are Virat Kohli and MS Dhoni on rank 3 and 5 respectively.

     

    Amongst female celebrities, Kareena Kapoor who had a spate of releases and endorsements, besides a much-publicised marriage with Saif Ali Khan, occupies the second position on the list. She is followed by Priyanka Chopra, Madhuri Dixit and Sania Mirza. Madhuri’s presence on the list proves that true sex appeal is ageless questioning the seemingly inverse relationship between marriage and sex appeal.

     

    MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Salman Khan and Katrina Kaif emerge as the Most Popular Bollywood Stars in the respective male and female categories for the second consecutive year.

     

    With the record-breaking success of Ek Tha Tiger, Salman leads with a huge margin. However, his share sees a marginal drop of 3% over the last year. Katrina, on the other hand, has only strengthened her already dominant position and occupies the highest share across all territories. Her combined share is higher than that of the female stars in the second and third positions.

     

    The table below captures the top 5 Bollywood stars – males & females for the year, with their respective popularity share:

    Males

    2012

    Females

    2012

    Salman Khan

    45

    Katrina Kaif

    54

    Shahrukh Khan

    27

    Kareena Kapoor

    33

    Hrithik Roshan

    22

    Priyanka Chopra

    18

    Akshay Kumar

    20

    Aishwarya Rai

    15

    Aamir Khan

    18

    Kajol

    11

     

    With the success of Jab Tak Hai Jaan, Shahrukh Khan ranks second with the 27% share, maintaining his dominance over the West Bengal Territory. Hrithik Roshan and Akshay Kumar have both gained momentum while Aamir Khan loses share despite his path-breaking television debut and the release of Talaash.  Emraan Hashmi though not on the top list, emerged as the success story of the year. He gained the highest share of 176% amongst all actors and it will be interesting to note his journey on the charts in 2013.

     

    Amongst female stars, Kareena Kapoor, with four releases this year, emerges as the second most popular star with 48% growth over the last year, followed by Priyanka Chopra who moved up from no. 5 to no. 3. She had two successful films in 2012 and this contributed to her growth on the charts.

     

    Vidya Balan added to her popularity with the success of Kahaani making her the success story amongst actresses. She has gained the highest share amongst actresses of an impressive 241% growth. A number of actresses made their debut in 2012, but only Parineeti Chopra (debut in Dec 2011, solo debut in May 2012) features in the top 15 actresses with a 2% share.

     

    The results are based on consumer research conducted amongst 39,000 theatre-goers through the year 2012 across 19 cities. MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • SRK, Katrina team up for Lux ad

    By A Correspondent

     

    Bollywood stars Shah Rukh Khan and Katrina Kaif star together for the first time come together in an ad campaign for best-selling beauty soap bar, Lux. They will endorse two new sensuous variants, Lux Peach and Cream & Lux Strawberry and Cream.

     

    In 2005, Shah Rukh Khan came onto the brand to feature in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time, the product he endorses has a fragrance created by world renowned perfumer Didier Gaffet. Inspired by the perfume Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words, “The fragrance of Lux reminds me of being happy and being in love.”

     

    Shah Rukh Khan and Katrnina Kaif’s sizzling chemistry can be seen radiating through the campaign, which has been shot and directed by French director Juan Delcan. The Sufi-inspired music score is by Gulzar and sung by Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.

     

    At the shoot, Shah Rukh Khan also said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.”

     

    Katrina Kaif added, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”

     

  • Katrina is brand ambassador for Relaxo’s brand Flite

    By A Correspondent

     

    Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite. The name Flite coined from the words ‘fashionable’ and ‘light’ itself says a lot about the brand and its promise.

     

    Gaurav Dua, Executive Director, Relaxo Footwear Ltd said, “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. With a fan following that is hard to describe in mere words, Katrina is looked upon as a fashion diva and icon. Her vibrant and unconventional style is often imitated by girls across the country. Which is why Katrina Kaif was the perfect match for Relaxo Flite’s new campaign. We are extremely proud to associate with her and we are sure her charismatic appeal in the ad will win hearts!”

     

    Katrina Kaif said “It’s like an integral part of your life, an everyday staple that you need. It’s how you don a pair of Flite with what you wear every day, and you are ready to go.”

     

    Katrina Kaif will soon be seen in a 30-second TVC for Flite created by Arms Communications.

     

  • Reviewing the Reviews: Ek Tha Tiger

    Ek Tha Tiger

    Key Cast: Salman Khan, Katrina Kaif

    Directed By: Kabir Khan

    Written By: Kabir Khan, Neelesh Misra

    Produced By: Aditya Chopra

     

    Kabir Khan’s Ek Tha Tiger foxed critics because it wasn’t as brainless as Salman Khan’s other ‘100 Crore’ films. It sort of foxed the public for the same reason. You want to see Salman be silly, you want him to go some belt-jerking kind of Dhinka Chika dance, you want him to maaro quotable dialogue.

     

    Still, the film had the gloss Yash Raj Films’ money can buy, a Bond and Bourne kind of action in exotic places — Ek Tha Tiger delivered what Agent Vinod could not.

     

    The film got mosty 3 stars and up, with grudging praise.

     

    Wrote Indian Express’s Shubhra Gupta, “There is only so much Serious Salman you can handle without wanting to burst out into giggles, so don’t go looking for a grim spy story. Grimness is best dealt with by the Bournes. Salman is much more in packaged-by-Yashraj-Bond mode, bashing ’em up, and lovin’ her for ever, essentially Bhai doing his stuff, but restricted from being all over the place, which is not such a bad thing. I had fun while it lasted.”

     

    Anupama Chopra of Hindustan Times commented, “But the screenplay by Kabir and Neelesh Misra requires Salman to emote and play a character. Thankfully, he makes an effort. Of course, he is always in invincible hulk mode — yes, there is a brief shot of him taking his shirt off — but there is also sweetness and a touch of vulnerability, especially when he first meets Zoya. He seems almost perplexed as he falls in love. Katrina doesn’t have enough to work with but she works hard to give Zoya some weight. Their romance seems effortless. In places, Ek Tha Tiger becomes downright silly. So the modus operandi might be to think of it as a fairy tale with spies and guns. And enjoy the ride.”

     

    Sukanya Verma of rediff.com wrote, “With Wanted, Ready and Bodyguard, Salman Khan did cheesy with such marvellous flair that even though these films are nowhere near quality line, ‘stupidity sells’ became the new mantra at the box office. No, I am not a Bhaihater or a Bhaitard, colourful expressions recently invented to describe one’s derision or devotion to the actor, addressed so with alarming familiarity, whether in affection or sarcasm. (Please note how I’ve NOT mentioned Dabanng along with the afore-mentioned poppycock because it was genuinely entertaining. Heck, it was one of my favourite films of the year.) My point is that we’ve gotten so habituated to the commitments and ehsaans, the raggedy humour and the implausible heroics written specifically to reinforce the larger-than-life presence of the superstar that we have started to expect JUST that. So here’s the good news. Ek Tha Tiger demolishes this mindset with such unhurried relish it will take me one more viewing to believe it’s actually happening.”

     

    Aniruddha Guha of DNA went with 3.5, “Ek Tha Tiger (ETT) is probably Hindi cinema’s best action film yet. Conrad Palmisano, who’s been stunt co-ordinator on films like the Rush Hour series, the Robocop series, Batman Forever and Romeo Must Die, directs four brilliantly put together action set-pieces. They are all lavishly mounted, shot at breathtaking locales, and executed with skilled precision. In the midst of it all is Salman Khan, Hindi cinema’s poster boy for escapist entertainment. Thankfully, ETT is the rare Khan film that has a plot too, thin as it may be.”

     

    Taran Adarsh of Bollywoodhungama.com did his usual 4.5 rave, “On the whole, Ek Tha Tiger is a high-octane thriller that works big time. This one has style and substance, both, besides dazzling action, stunning international locales and stylish execution. Most importantly, it has Salman Khan, the trump card of this enterprise. There’s no denying that Salman’s charisma has resulted in a mind-blowing, astounding, never-seen-before start at the ticket window, but the film’s content will sustain it thereafter. The film has long legs to prolong its splendid run. This is, without doubt, Salman’s best. Sure shot Blockbuster!”

     

    Then the 2.5s Rajeev Masand of IBN and Karan Anshuman of Mumbai Mirror. The former wrote, “To be fair, Ek Tha Tiger is a very different beast from recent Salman Khan starrers, particularly his last two releases, Ready and Bodyguard. Now that could be construed either as good news or bad news depending on what you thought of those films. For those like me, who weren’t fans of those blockbusters, it’s refreshing to note that Ek Tha Tiger’isn’t an over-indulgent one-man showreel. Hallelujah, this film has a plot. Unfortunately, however, it’s a one-line, threadbare plot around which director Kabir Khan constructs the entire movie.”

     

    And the latter ranted, “Stylistically, Ek Tha Tiger attempts to marry the grittiness of, say, Hollywood’s Bourne series with the gloss of a Yash Raj film. The result is an inconsistent look and feel. For instance, the cinematography in the action sequences work with a healthy mix of handheld, tracking, and steadicam shots, all in realistic, incidental lighting. While on the other hand you have a night scene about a picnic date in a park with swans and a lake that actually reflects a meteor shower. The artificiality and overdone lighting (so that you can see every inch of the frame) is totally outdated and old-school.”

     

    Kunal Guha of yahoo.com quipped, “Ek Tha Jackie Shroff. And then he had a son. But this one belongs to the genre mastered by Jackie Chan and plastered with superhuman stunts by Salman Khan: action comedy mashed up with a spy thriller. If you thought Agent Vinod made a Ronald McDonald out of the genre, Ek Tha Tiger (ETT) takes a mousey tail and sticks it up his nose for Salman to swing from ear to ear. Regardless, if you’ve followed Salman’s recent films, you know that they’re in a genre of their own and cannot be graded for the story, screenplay, performances or any other metric used to evaluate other films. They can just be enjoyed or suffered, depending upon the elasticity of your tolerance.”

     

  • Katrina Kaif leads Ormax’s list of top celeb endorsers for Slice ad

    By A Correspondent

     

    Leading Bollywood star Katrina Kaif has emerged as the most powerful endorser amongst celebrities. This was determined by a celebrity-brand association recall study conducted by Ormax Media to measure the brand association of Salman Khan, Kareena Kapoor, Katrina Kaif, MS Dhoni and Sachin Tendulkar with the various brands they endorse.

     

    The table below gives the association score of various celebrities with specific brands. The score is a measure of the strength of the association. 13 brand-celebrity combinations crossed an association score of 15. Katrina Kaif takes three out of the top four slots, with Slice being a clear leader. In contrast, the most popular male Bollywood star today, Salman Khan, has only brand (Wheel) making the cut, though Ormax Media believes this is because Salman remains a very selective endorser and most of his endorsements started only recently.

     

    Brand Celebrity Association Score
    Slice Katrina Kaif 45
    Boost Sachin Tendulkar 32
    Lux Katrina Kaif 28
    Veet Katrina Kaif 25
    Pepsi MS Dhoni 23
    Limca Kareena Kapoor 23
    Head & Shoulders Kareena Kapoor 21
    Lays MS Dhoni 21
    Pepsi Sachin Tendulkar 18
    Aircel MS Dhoni 17
    Boroplus Kareena Kapoor 16
    Olay Katrina Kaif 16
    Wheel Salman Khan 16

     

    The study was done among a total of 1000 respondents across 16 markets. TG was Males and Females, 15-34 yrs. Ormax Media plans to cover other celebrity endorsers such as Shahrukh Khan, Akshay Kumar, Priyanka Chopra and Virat Kohli in the next round of the celebrity association track.

     

  • Katrina Kaif unveils new Nakshatra logo and new brand campaign

     

    By A Correspondent

     

    Katrina Kaif, brand ambassador of Nakshatra, the diamond jewellery brand, on Tuesday, unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony at the Grand Hyatt. Also present on this occasion were Mehul Choski, CMD, Gitanjali Group, Shardah Uniyal, VP – Marketing, and Sushil Sharma, VP, International Brands, Gitanjali Group.

     

    The unveiling was a spectacular ceremony, accompanied by a soul stirring performance by singer Kavita Seth, followed by unveiling of the latest Nakshatra jewellery collection by Katrina Kaif and Mehul Choksi.

     

    Speaking on the occasion, Katrina Kaif said: “As the brand ambassador for Nakshatra, it gives me immense pleasure to be a part of this momentous occasion. The introduction of a new brand identity and logo simply enhances the divinity and immortality that Nakshatra represents; making each woman feel special and divine – almost like a Goddess. I look forward to a continued great association with Nakshatra and continue to wish the brand all the very best”

     

    Enhancing the existing and emerging personality of the brand, the new campaign and identity aims to recreate the heavenly hues and the divine glow connecting the brand with the inner beauty that every woman radiates. ‘Divine Force’ is one of the key attributes of the new campaign – a fresh rendition of the “Divine Luck” philosophy associated with the brand, whereby every piece of Nakshatra jewellery carries with it an exquisite beauty that can only be described as preciously divine.

     

    The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes. The campaign is an expression of this ethereal, goddess like divinity – a divine energy that is sparkling, precious, mesmerizing.

     

    Commenting on this rebranding initiative, Shardah Uniyal said, “It is a very proud moment for us at Gitanjali, and especially for Nakshatra. The new ethereal identity and logo lends a new dynamic and divine personality to the brand. It not only reflects but profoundly enhances the brands core values and the new avenues that we intend to venture into.”

     

    The new brand tagline, ‘Glow Divine’, is in keeping with the inner radiance that a diamond emits whilst complimenting the inner beauty that every woman radiates. Keeping in with the philosophy of “Glow Divine” the new brand logo is inspired by the popular floral Indian motif and exhibits eternal beauty and brilliance of constellation in a graphically depicted diamond cluster. The look and feel of the brand logo represents the ethereal beauty of Goddess of divine energy.

     

    Mehul Choksi, CMD, Gitanjali Group said: “The new logo and identity is yet another remarkable milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations. It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”

     

    Nakshatra, one of the most respected jewellery brands inIndia, epitomizes jewellery that is ethereal, infinite, immortal, beautiful and radiant. The pieces are crafted around a unique set of floral designs, using the traditional seven stone cluster. First launched in 2000, as a flagship of the Diamond Trading Corporation (DTC), it was subsequently taken over by the Gitanjali Group, and has been awarded Superbrand status since 2008.

  • The Anchor: 5 faces that define Indian advertising

    1. Piyush Pandey

    He provides creative leadership to one of the leading advertising agency of India. He leads by example and the interesting bit is that most of his creative education came by travelling in trains. He was playing for Ranji Trophy and they could only afford train travels for their players. During these travels he got insight into the small-townIndiawhich he uses in his creatives. Trains give a glimpse into different types of people and their lives which can weave into beautiful stories.

     

    2. Prasoon Joshi

    He is a brilliant music writer besides being an excellent advertising professional. He has made it on his own from a small town inIndia. He is the original bilingual copywriter ofIndia.

     

    3. Aishwarya Rai Bachchan

    We had launched her with a three-second presence in Pepsi commercial where she said: “Hi, I am Sanju”. Her presence made every male from 8-80 get into a tizzy and they wanted more of Sanju. She has become one of the most recognizable face of the Indian advertising, besides being that of Indian film industry.

     

    4. Katrina Kaif

    She made it fashionable for foreign faces with an accent to make their presence felt in Indian advertising. She is every director’s dream come true and a face that is not easy to forget.

     

    5. Me

    Beauty is only skin deep but my motto is ugly is forever. So I am immortal face of the advertising industry.

     

    Prahlad Kakkar is an ad filmmaker and CEO, Genesis Films

    Photograph: Fotocorp