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Tag: Katrina Kaif

  • Katrina to add impetus to Emami’s plan for the next phase of growth for its hair care portfolio

    Katrina Kaif roped in as new face for Emami 7 Oils in One

    By A Correspondent

     

    Emami 7 Oils in One has roped in actor Katrina Kaif as its new brand ambassador. Speaking on the occasion, Priti A Sureka, Director, Emami Limited said: “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last five years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

     

     

  • The brand recently brought in Katrina Kaif as brand ambassador

    Reebok ropes in Varun Dhawan as brand ambassador

    By A Correspondent

     

    Fitness brand Reebok has announced Bollywood actor and fitness enthusiast, Varun Dhawan, as its new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”

     

  • Johnson International is the brand’s new and innovative range of Sanitaryware and Faucets in the Luxury Segment

    H&R Johnson launches ‘Johnson International’ with new ambassador, Katrina Kaif

    By A Correspondent

     

    H&R Johnson has launched a new range of premium sanitaryware and faucets – Johnson International.

     

    Said Vijay Aggarwal of H&R Johnson: “Prism Johnson Limited is committed to provide high quality building material products under one roof. Our H & R Johnson division is already among the top tile companies of the World and the thrust is now to gain a sizeable market share in the fast growing premium sanitary ware and bath fittings segment in India.”

     

    Added Sarat Chandak, ED & CEO of H & R Johnson (India) Division of Prism Johnson: “H & R Johnson has always been known in India for its quality consciousness and innovations. We are keen to increase our presence and market share in the bathroom products segment. Launch of the Johnson International collection is one of few steps that we are taking in that direction.”

     

     

  • The campaign will release across major cities via print, OOH and digital media

    Katrina Kaif to endorse new offering for Metro

    By A Correspondent

     

    Footwear brand Metro Shoe has launched a new collection this season that channels a wide array of unique characters ranging from a casual virile to the elegant dame. The collection features Sidharth Malhotra and Katrina Kaif as its ambassadors.

     

    Said Alisha Malik, Vice President, Marketing, Metro Brands: “We are excited on the campaign with Siddharth Malhotra and Katrina Kaif of the new collection.  Their personalities completely resonate with the brand ethos. Since 1947, Metro Shoes has been trusted for its finest quality and innovative designs and styles. We help our customers put their best foot forward and move ahead more confidently and comfortably. We continue to keep this trust and our loyalty growing, we believe in offering the best in terms of comfort and pockets.”

     

     

  • The new campaign has been conceptualizedto render happiness in a culturally flourished arena

    Lino Perros launches ad campaign featuring Katrina Kaif

    By A Correspondent

     

    Lino Perros, a leading brand in the accessories and handbags category, unveiled its new campaign featuring actress Katrina Kaif. The campaign has been conceptualized to render happiness in a culturally flourished arena.

     

    Touching upon the new campaign, Sanjay Dua, Managing Director said: “Our brand is known for its impeccable quality designs. This new collection highly resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of independence and stature, and the actress reflects the consumer’s image who compliments the look for Lino Perros at its best. I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador. The aspirational, alluring and intelligent persona bestows our brand ideology.”

     

     

  • The brand’s ambition is to position Lino Perros as the brand for culturally curious women who want to explore beauty with innovation

    Katrina Kaif to endorse Lino Perros

    By A Correspondent

     

    Accessories and handbags brand Lino Perros, has unveiled its new campaign featuring actor Katrina Kaif.

     

    Touching upon the new campaign, Sanjay Dua, Managing Director, Lino Peeros said: “Our brand is known for its impeccable quality designs. This new collection highly resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of independence and stature, and the actress reflects the consumer’s image who compliments the look for Lino Perros at its best.  I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador. The aspirational, alluring and intelligent persona bestows our brand ideology.”

     

     

  • This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors

    FBB gets Diljit Dosanjh for new collection

    By A Correspondent

     

    Clothing brand FBB appointed singing star Diljit Dosanj has its brand ambassador. This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors. FBB has created an interesting musical campaign called, ‘Style Se Dil Jeet’ to introduce Dosanjh.

     

    Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. Speaking about the campaign, Prachi Mohapatra, CMO, FBB said: “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”

     

    Commenting on the campaign Ashish Phatak, Executive Creative Director – DDB Mudra West added:‘’Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’

     

     

  • The campaign features Katrina Kaif and celebrates today’s time pressed youth who seek and adopt various health hacks to suit their individual lifestyles

    Tropicana celebrates health habits of the youth in latest brand campaign

    By A Correspondent

     

    Tropicana seeks to celebrate the evolving relationship of millennials with their health, with its new ‘My Health My Way’ campaign. In line with this, the brand has brought on board Bollywood actor and youth icon, Katrina Kaif, as its first ever brand ambassador in India.

     

    Conceptualised by J Walter Thomson, the TVC features a series of health-hacks from today’s fast-paced millennials, reflecting their ‘My Health My Way’ lifestyle. Said Vineet Sharma, Brand Manager – Tropicana: “We are happy to have the young and dynamic Katrina Kaif as the face of Tropicana. Given her zeal for fitness despite a very demanding work schedule, she is a great fit for our new ‘My Health My Way’ campaign. The new campaign will surely resonate with youth in the country, who seek and adopt health hacks that work for them and fit their individual lifestyle. We will also work with Katrina to create awareness about our hero product, Tropicana Essentials IRON, which helps bridge the gap in iron intake given iron deficiency is a prevalent issue in India.”

     

    Added Sumati Singh, Executive Creative Director at JWT: “Through the TVC we aim to connect with a young audience who are often seen incorporating healthy hacks in their lives versus adopting a rigorous fitness regime. The campaign showcases Tropicana as an easy convenient way for millennials to include nutrition in their day-to-day lives.”

     

     

     

  • This patented virtual try on technology attracts 10,000 trials every day

    Katrina Kaif in Lenskart’s new campaign

    By A Correspondent​

     

    Leading eyewear company Lenskart.com unveiled its brand new campaign ‘How do I Look’ with Katrina Kaif. The TVC showcases how Lenskart’s‘3D Try On’ service lets users try different designs live on the phone and simultaneously share pictures on social media to get an instant opinion through the comments and likes.

     

    Commenting on the campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’.. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com  directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. He further added: “Our focus is to use technology to take eyewear buying to the next level.

     

     

  • The films feature actors Katrina Kaif and Sidharth Malhotra

    Makani Creatives unveils two films for Metro Shoes

    By A Correspondent

     

    Makani Creatives has created two films for Metro Shoes featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors.

     

    Said Sameer Makani, Managing Director, Makani Creatives: “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand.”

     

    Added Farah Malik, Managing Director and CEO, Metro Shoes:,“The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.”

     

     

  • Katrina will be the face of Lenskart for the next two years

    Lenskart ropes in Katrina Kaif as brand ambassador

    By A Correspondent

     

    Leading eyewear company Lenskart has announced Bollywood star Katrina Kaif as its brand ambassador. Kaif will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.

     

    Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.

  • Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth

    Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

    By A Correspondent

     

    Metro Shoes has appointed Katrina Kaif and Siddharth Malhotra as its new brand ambassadors. Talking about the association, Farah Malik, CEO & MD, Metro Shoes Ltd. said: “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes Ltd. They are the perfect embodiment of what we stand for – distinctive style with a confident and a sparkling personality. Our new campaign aims to be a strong fashion-forward statement which is aptly represented by trendsetters Katrina and Siddharth. We look forward to charting an exciting brand journey with them.”