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Tag: Kalyan Jewellers

  • The agencies will also work on the online jewellery brand Candere, which was acquired by Kalyan Jewellers recently

    Kalyan Jewellers empanels Ogilvy and L&K Saatchi & Saatchi for creative duties

    By A Correspondent

     

    Following a multi-agency pitch, Ogilvy and L&K Saatchi & Saatchi won the global creative mandate for Kalyan Jewellers across India and West Asia markets.

     

    Commenting on the development, T S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said: “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of Trust, as we embark on the next phase of growth.’’

     

    Said Piyush Pandey, Executive Chairman & Creative Director South Asia Ogilvy: “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”

     

    Added Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are both excited &honored to be the brand & communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”

     

  • 30 Audi A3's to be won marking the single largest customer initiative

    Kalyan Jewellers unveils industry-first global campaign

    By A Correspondent

     

    KalyanJewellers has unveiled a global campaign with 30 Audi A3s on offer. Such an initiative is an industry first, claims a communique. The KalyanJewellers-Audi campaign marks the single largest customer-centric initiative and will run from April 10, 2017 until June 9, 2017 across the India, UAE, Qatar and Kuwait.

     

    Announcing the onset of the campaign, T.S. Kalyanaraman, Chairman & Managing Director, KalyanJewellers said: “We have always focused on providing a compelling shopping experience that enables the customer to extract enhanced value from their purchase and fulfill their aspirations. KalyanJewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. They are the cornerstones of all our achievements and this initiative is a reiteration of the same. The KalyanJewellers – Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite KalyanJewellery.”

     

  • New Ad campaign features Jaya Bachchan and Amitabh Bachchan

    Kalyan Jewellers unveils Apoorva Diamond collection with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched Apoorva, the new diamond collection. The collection is being highlighted in a new advertising campaign featuring brand ambassadors Jaya Bachchan and Amitabh Bachchan. The Apoorva collection comprises of choker, necklaces, quintessential for brides to be, besides celebrating traditional occasions and festivities. These necklaces are created using a traditional canvas of organic motifs and a labyrinth of diamonds. The collection is priced between Rs. 5 lakh and Rs. 10 lakh. Customers will be offered 90 per cent cash back and 100 per cent buy back in exchange for this range of jewellery.

     

    The ad campaign announcing the launch features Jaya Bachchan and Amitabh Bachchan as grandparents. The concept builds on the premise of a grandmother’s reluctance to consider diamond necklaces for the granddaughter’s reception, which is based on her belief that a ‘large set’ will not be available for her budget of Rs. 5 to 10 lakh. However, at the KalyanJewellers’ showroom the grandfather (Big B) picks an Apoorva diamond necklace which stands out for its grandeur and brilliance and, also within the budget – much to the delight of everyone, including the grandmother.The TVC will also be aired in Hindi and in regional languages like Tamil, Malayalam and Telugu. The regional launguages script is tweeked to include the local brand ambassadors ManjuWarrier, Prabhu and Nagarjuna.

     

    Ramesh Kalyanaraman, Executive Director Marketing and Operations of Kalyan Jewellers said, “Every woman desires a diamond necklace for her wedding, and Apoorva fulfills the distinct needs of every woman by offering a compelling collection which is intricately crafted and completes the wedding trousseau.”

     

  • The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor

    Kalyan Jewellers unveils star-studded campaign

    By A Correspondent

     

    Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month. The campaign focuses on Kalyan Jewellers bringing the world’s largest jewellery collection to Chennai. It features the company’s national brand ambassadors Amitabh Bachchan, Aishwarya Rai Bachchan as also regional ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shivaraj Kumar and Manju Warrier. Prabhu’s son Vikram is also part of the campaign.

     

    Commenting on the campaign, Ramesh Kalyanaraman, Executive Director, Marketing & Operations said, ‘’Chennai is the single largest jewellery market in the country and it was important that the campaign appropriately reflected our strength of size and scale in bringing the  the largest and finest collection of jewellery to Chennai’s discerning customers.  Kalyan Jewellers will bring the finest shopping experience to cater to the distinct demands of jewellery connoisseurs in Chennai.’’The bespoke showroom is spread over 40,000 sq.feet and will display 600 kg of jewellery, offering more than 5 lakh contemporary and traditional designs.

     

    The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor. VA Shrikumar Menon, Managing Director of Push Integrated Communications, the creative agency behind the campaign said that the creatives attempt to communicate the proposition of the world’s largest gold and diamond jewellery collection at Kalyan Jewellers, captured in a candid, friendly manner on camera. The teaser films released on leading TV channels has Amitabh Bachchan talking to Prabhu and Aishwarya Rai Bachchan on his desire to learn Tamil in light of his visit to Chennai for the launch of Kalyan Jewellers.