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Tag: Kalyan Jewellers

  • Sanjeev Kotnala crosses his fingers fingers as he waits for the next communication from Kalyan Jewellers

    Kalyan Jewellers scores on I-Day. What next?

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaThe whole atmosphere during Independence Day is of sales in the market and a surging patriotic feeling. At every moment, the citizens are prompted to respect the people working on the border, to buy Indian-made goods, to speak of India’s achievements and so on. It is also when the brands leverage the associated emotions, strumming the emotional chords. Some make a ruckus, and few make an uncluttered, nurtured sweet melody. It is always a subject which can go wrong. This year, Kalyan Jewellers did touch the hearts full of patriotic tsunami around Independence Day with their simple film with a twist at the end.

     

    The whole nation on the day celebrates its freedom. The masses salute the Tiranga, and stories and songs of velour and bravery are on the loudspeaker. The nationalistic feeling has found new exponential heights with the ‘Har Ghar Tiranga’ campaign.

     

    Kalyan Jewellers released its film, which, not to any surprise, opened up on the marriage ceremony. Quite a few jewellery designs were displayed before the news comes in. There is a call from headquarters, and the person has to join immediately. The message is not sent to the person but is relayed like the old-time radio transistors. Jokes apart, you see the person carrying the ironed uniform apologising that the call of duty has to be respected. And then, as the person leaves, you realise you have been tricked. And in fact, you have allowed yourself to be nudged into being tricked.

     

    The Kalyan Jewellers hint at honouring the strength, grace, and resilience of our brave men and women who shine brighter than their finest jewels. There is no other specific action, call for action or anything else. You feel good. Your heart, surging with the waves of patriotic emotions, feels justified and calmness returns. You forward the file. For others to see and learn. You think you have done your good deed of the day. And for a moment, if you are in the market for gold/diamond buying, you subconsciously make an appointment with the Kalyan Jewellers shop you have seen in the city.

     

    As for the grand, the film works. Independence Day is over; the film presence in digital slowly starts dropping in intensity, and you realise that you have been tricked thrice over. Once you watched the film the first time, once when you forwarded it to share it on social media and now when the brand moves on. Maybe it is not the end, and perhaps we will see many different situations featuring many more professions and empowered women defining a new audience subset.

     

    I hope I am proven wrong. And Kalyan Jewellers does not stop just at this film or communication. I hope they take the thought further. They now have a solid franchise of networked jeweller shops nationwide and have grown out of the Gold- and gold-making charges ads featuring AB. These ads like Subh Muhurat, Muhurat Jewellery, reaching 200 Shop milestone,  True Emotion, or Bridal Collection have served their purpose. Maybe Kalyan Jewellers will leverage the aura and personality of Big B in a better frame. Maybe. And I keep my fingers crossed as I wait for the next communication from Kalyan Jewellers.

    They definitely hit this one for six.

    Hope I am proven wrong.

     

     

     

  • For the Telugu, Kannada and Tamil Nadu markets

    Kalyan Jewellers ropes in Rashmika Mandanna as brand ambassador

    By Our Staff

     

    Kalyan Jewellers has announced the appointment of Rashmika Mandanna as its brand ambassador for the South, representing Kalyan’s lifestyle segment.

     

    Commenting on the appointment, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said: “We are thrilled to have Rashmika Mandanna as our brand ambassador for the Telugu, Kannada and Tamil Nadu markets. Together will Kalyani Priyadarshan, she will be the face of our lifestyle jewellery line up, and we are confident that her popularity and appeal will help us connect with a wider audience and strengthen our brand further.”

     

  • Encourages women to celebrate their identity

    Candere by Kalyan Jewellers rolls out campaign for Women’s Day

    By Our Staff

     

    Candere by Kalyan Jewellers has launched their Women’s Day campaign- a digital initiative, #EkZindagiKhudKeNaam.

     

    The digital campaign showcases women from various walks of life, catering to different professional demands. However, Candere, as a contemporary lifestyle brand, takes pride in celebrating these women from all corners and acknowledging their diverseness & individual achievements.

     

    Sharing the thought behind the campaign, Rupesh Jain, Founder and CEO, Candere by Kalyan Jewellers, said: “We are delighted to present our unique Women’s Day campaign that encourages women to celebrate their identity by taking a break from the usual days. With #EkZindagiKhudKeNaam, we aim to establish an emotional connection with the audience, trying to value their choices and preferences.”

     

    Added Trupti Morone, Head-Branding, Candere by Kalyan Jewellers: “The campaign is a reminder to women that they are enough and do not need any external validation. The highlight from the campaign “ Tujh se behtar tujhe kaun jaanta hai” further reinforces that no one knows you better than yourself urging them to prioritize their likes and dislikes.”

     

    https://youtu.be/SYwLoFDVnTA

  • To help establish consumer connection to drive brand growth

    Candere By Kalyan Jewellers launches V-Day campaign

    By Our Staff

     

    Candere by Kalyan Jewellers announced the launch of their Valentines’ Day campaign “Will You?” Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.

     

    Speaking about the campaign, Rupesh Jain- Founder and CEO of Candere, said: “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”

     

    Added Trupti Morone, Head -Branding, Candere by Kalyan Jewellers: “Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand Candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space.”

     

  • With footballer Sweety Devi

    Kalyan Jewellers unveils campaign for football-themed jewellery

    By Our Staff

     

    With FIFA World Cup having kickstarted, Kalyan Jewellers has launched a brand new football-themed jewellery – Es Vida. The brand has kickstarted the campaign with professional footballer Sweety Devi. The limited edition jewellery designs of Es Vida pays tribute to the country’s vibrant football culture.

     

    Talking about the football memorabilia, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said: “We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East. We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season. In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fan’s for whom football is life, will embrace Es Vida.”

     

  • Film created by Luminant Media

    Candere online jewellery portal launches Diwali campaign

    By Our Staff

     

    Candere, the online jewellery portal by Kalyan Jewellers, has announced the launch of its Diwali campaign. The 82-second Diwali film titled ‘Khushiyon kfe Gehno se, #RishtonKoSajayein’’ has been crafted by The Luminant Media.

     

    Sharing his thoughts on the launch of the Diwali campaign, Rupesh Jain, CEO of Candere, said: “Growing up, we have heard from our parents and grandparents how festivals used to be much more fun back then, with the entire family together. Unfortunately, during the pandemic, people had to stay away from their loved ones, even during the festivities. With things slowly falling back to normal this year, Candere wants to encourage families and friends to celebrate togetherness. Our tagline, “Khushiyon ke Gheno se, #RishtokoSajayein, is an attempt to spread joy/ happiness this Diwali by gifting Candere’s special festive collections to thei close ones.

     

    Added Anant Rathi, CCO, The Luminant Media: “It’s that time of the year again when everyone gets together to celebrate the festival of lights. This Diwali, through the campaign, we wanted to showcase an emotion of nostalgia. In this fast-paced world, we want people to recreate memories like the old times urging them to celebrate the bond of togetherness.”

     

  • Ad features regional brand ambassador, Ritabhari Chakraborty

    Kalyan Jewellers unveils Pujo Collection in campaign

    By Our Staff

     

    Kalyan Jewellers is celebrating Durga Puja with the launch of its updated Sankalp collection, unveiled through a new digital ad film.

     

    The campaign features the brand’s regional ambassador for the state of West Bengal – Ritabhari Chakraborty. Directed by Satarupa Sanyal, Ritabhari Chakraborty’s mother, the 40-sec ad film eulogises the divine feminine around us – her Shakti, her aura and her grace.

     

    Notes a communique: “Sankalp, the refined collection of traditional jewellery, truly symbolizes the essence of the Goddess Durga through an extensive range of designs that include gorgeous handcrafted jewels in yellow-gold with enamel Meenakari work such as Panch Noli, Sonar Haar, Jui Haar and bangles, Ratanchur, Kaan Pasha and Angti ring, making them a perfect blend of classical artistry and intricately designed jewellery.”

     

  • Exhibits Maharshtrian-heritage inspired jewellery collection – Sankalp

    Kalyan Jewellers celebrates Ganesh Chaturthi with digital ad campaign

    By Our Staff

     

    Kalyan Jewellers celebrates the occasion of Ganesh Chaturthi (31 August) with the launch of its digital ad film, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant. The actor is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp.

     

    Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practiced across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a brautifully-crafted choker set from Kalyan Jewellers’ Sankalp Collection.

     

    As part of the festive offers, the jewellery brand has announced up to Rs. 10,000 off on every Rs. 1 lakh worth of diamond jewellery purchases*. Furthermore, Kalyan Jewellers will be giving away instant discount of up to Rs. 300 off per gram on making charges* as well as Rs. 50 more per gram on Old Gold Exchange*.  The jewellery brand has introduced the ‘Special Kalyan Gold Rate’ standardizing the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30th September 2022.

     

     

  • To commemorate Akshaya Tritiya

    Candere by Kalyan Jewellers launches new campaign

    By Our Staff

     

    Candere by Kalyan Jewellers has launched a campaign, #TaiyariPooriHai, that talks about their customisation feature.

     

    Said Rupesh Jain, Founder & CEO of Candere: “It is our constant endeavour to provide our customers with an enhanced jewellery shopping experience. The customization feature is not something new that we have come up with; in fact, Candere was started with the intent of providing its customers with a piece of jewellery that resonates with them. The percentage contribution of customized orders is around 50-60% of our total order share. We have integrated advanced technologies to ease their shopping experience. Although the market has multiple jewellery designs to offer, every customer wants their design to be unique and stand out, and that’s where our customisation feature comes in handy. They can get the jewellery of their choice with just one tap within the comfort of their own home.”

     

    Added Akshay Matkar, Head of Marketing at Candere: “Jewellery is just not a fashion accessory; it is more than that. We Indians have sentiments attached to our fine jewellery, and when it comes to shopping for one, it is a decision that is very well thought of. So this Akshaya Tritiya, we are ready to help our customers fulfil their Khwaishein with our customisation option. All they need to do is select the design and leave the rest to us!”

     

    Akshay Trittiya falls on May 3 this year. While it is regarded as an auspicious date by many, in recent years, marketers have been promoting it to sell their wares (Please refer to this article from our archives: https://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/).

     

  • Regional brand ambassador Wamiqa Gabbi essays the role of a Punjabi bride

    Kalyan Jewellers launches 2nd ad in Muhurat campaign

    By Our Staff

     

    Kalyan Jewellers has launched the second digital ad of the Muhurat campaign. The 40-second ad features regional brand ambassador, Wamiqa Gabbi as a Punjabi bride.

     

    Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Weddings are nothing less than grand events that are celebrated in myriad ways across geographies in our country. However, one common factor cuts across all the weddings across is the auspicious time or the ‘Muhurat’. Taking cognizance of this, we aim to partner our customers across all the  ‘Muhurats’ through the eponymous wedding jewellery collection that has a wide range of jewellery designs, catering to every bride from every part of India. Our firm belief in the concept of ‘hyperlocal’ has helped us through our journey as one of the most loved jewellery brands in the country.”

     

  • Features regional brand ambassador, Kinjal Rajpriya, as Gujarati bride

    Kalyan Jewellers unveils ad for wedding season

    By Our Staff

     

    Gearing up for the wedding season, Kalyan Jewellers has launched its digital Muhurat campaign. The new campaign ad featuring regional brand ambassador, Kinjal Rajpriya highlights the wide range of Gujarati bridal jewellery pieces from the company’s Muhurat Collection.

     

    Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “India is a vast country with different customs and traditions practiced even within the same state, yet there is something that unites the diversity of traditions that India holds – the ‘Muhurat’ or the auspicious time for the celebration. Weddings are a deep-rooted element of our society and at Kalyan Jewellers, we aim to embrace the importance of every ‘Muhurat’, and our wedding jewellery collection has a wide range of jewellery designs, which will cater to every bride from every part of India.”

     

  • Launches ‘Muhurat’ jewelleries

    Kalyan Jewellers campaigns for wedding season

    By Our Staff

    Kalyan Jewellers has launched a new campaign highlighting its wedding jewellery brand Muhurat. Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad. The music is composed  and sung by Shankar Mahadevan with Shashaa Tirupati joining in as the female lead.

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “Indian weddings are diverse and vibrant with varied traditions, customs and special moments, and our new Muhurat campaign tells the story of one such bride and her family, on her special day. The very same diversity is also seen when it comes to bridal jewellery, and as a brand with a pan-India presence, we understand that jewellery worn on that special day is a legacy every woman is proud to own. Our specially curated and newly revamped Muhurat wedding collection features exclusive designs inspired by regional trends, and are designed and skillfully crafted by local artisans.”