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Tag: Kalyan Jewellers

  • The trust series of ad films showcases all of the brand’s endorsers

    Kalyan Jewellers rolls out sixth edition campaign

    By Our Staff

    Kalyan Jewellers announced the launch of the 6th edition of its #TrustIsEverything campaign with a digital film starring all of its brand ambassadors. The 90-second multilingual film sees global and regional brand ambassadors come together, to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of ‘Bharosa’.

    Notes a communique: “The film aims to capture the essence of different cultures, languages, traditions and values, while highlighting that trust is the basis of relationships – everywhere! Starting with the #MyGoldMyRight campaign to the latest #BharosaHiSabKucchHai, the brand has endevoured to consistently portray the principle of trust in creative ways.”

     

     

  • Brand ambassadors, Katrina Kaif, Wamiqa Gabbi, Pooja Sawant, Ritabhari Chakraborty and Kinjal Rajpriya marked the occasion wearing the newly launched Ameya Collection

    Kalyan Jewellers celebrates festive season

    By A Correspondent

     

    Kalyan Jewellers launched its #TraditionOfTogetherness campaign with a TVC showcasing life within a gated community, with people from various parts of India coming together to celebrate the festival of lights in harmony.

     

    Following the TVC, Kalyan Jewellers’ brand ambassadors posted shot-at-home videos celebrating the festivities with their families.

     

    Noted a communique: “The new jewellery line is inspired by life’s celebrations and vibrancy. As the name suggests, Ameya is all about boundless possibilities, offering greater flexibility with its customisation options. The jewellery collection offers a wide range of design options for customers from traditional motifs with antique designs to Kundan and Polki work, from heritage-inspired temple designs to Nakashi work with precious stones and uncut diamonds.”

     

     

  • Chakraborty is seen in an all-new avatar

    Kalyan celebrates Mahalaya with Ritabhari Chakraborty

    By A Correspondent

     

    The occasion of Shubho Mahalaya Amavasya marks the end of Shradh or Pitru Paksha and the beginning of the auspicious Devi Paksha. Usually, this also marks the beginning of the 10-day Durja Pujo festival, but this year, the homecoming of the goddess will be observed exactly a month after Shubho Mahalaya Amavasya.

     

    To mark this significant day, Kalyan Jewellers brand ambassador Ritabhari Chakraborty’s is seen in an all-new avatar.

     

    Said Chakraborty: “It’s an honour for me to portray Maa Durga in collaboration with Kalyan Jewellers and Anandabazar Patrika. It is all the more special because it gives out a very important message that if Maa Durga symbolises women power then why don’t we respect and worship our women equally.”

     

     

  • Aims to enhance digital-first strategy to strengthen connect with new-age audiences

    Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    By A Correspondent

     

    Kalyan Jewellers has announced the appointment of two new directors and named a new Chief Executive Officer. With this announcement, former L&K Saatchi & Saatchi CEO Anil Nair  joins the company’s board as independent director.

     

    Speaking about this appointment T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are extremely delighted to welcome Mr. Anil Nair to Kalyan Jewellers. He brings to the table unmatched expertise in advertising and brand building, which will be critical to the company’s growth despite the challenges in the COVID-19 era. At Kalyan Jewellers, we aim to continue our successful journey and expand our footprint to cater to newer audiences.”

     

    Added Nair:  “Kalyan Jewellers is one of the most trusted brands in India today and has built a strong and extremely loyal customer base across the country. The Hyper-Local strategy of catering to the needs of the consumer with local preferences and tastes has been the success mantra of the brand, according to me. Their campaigns have always resonated with the masses, and played a key role in creating a unique brand voice. It’s a great honour to be on Kalyan’s board and I look forward to an exciting journey with Kalyan Jewellers.”

     

     

  • Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories

    Kalyan Jewellers celebrates motherhood with tribute by Amitabh Bachchan

    By A Correspondent

     

     

    https://www.facebook.com/KalyanJewellersIndia/videos/544228533120099/

     

    This Mother’s Day, Kalyan Jewellers launched a digital ad film with Amitabh Bachchan reciting the poem ‘Maa Tune Sone Ka Dil Paaya’ – thus paying tribute to all mothers. The video rendition of the poetic tribute features ‘Maa & Me’ images, these photographs were sourced via social media participation. From the hundreds of crowdsourced images, the brand handpicked some of the best moments captured on camera to be part of the campaign video.

     

    Speaking about this campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Our mothers have always stood by us and been our biggest support system. This year while some of us are lucky enough to celebrate Mother’s Day at home, there are several who are celebrating it from afar. In times like these, it is important that one holds on to the good and beautiful moments and takes the nostalgic trip down memory lane. Our Mother’s Day campaign has sought to follow this approach and use the evergreen voice of Amitabh Bachchan juxtaposed with real photos.”

     

    Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories.

     

     

  • ‘Goldsmith Relief Fund’ constituted in association with three industry federations to support kaarigars across the country

    Kalyan Jewellers launches ‘Goldsmith Relief Fund’

    By A Correspondent

     

    Kalyan Jewellers has announced that it will be supporting the daily wage worker community from the Gems and Jewellery industry as well as the Film industry, in association with Amitabh Bachchan’s ‘We Are One’ initiative that aims to support over 1,00,000 families.

     

    On its part, Kalyan Jewellers will provide 50,000 households with monetary relief during these tough times.

     

    For the ‘kaarigars’ or artisans and the daily wage workers who are part of the gems and jewellery industry, Kalyan Jewellers has launched the ‘Goldsmith Relief Fund’ and will be working closely with Jewellery Manufactures Association (Kerala), Coimbatore Jewellers Association and Gems & Jewellery Export Promotion Council (Mumbai). The fund will be used to provide relief material and monetary assistance to the daily wage workers.

     

    Talking about the initiative, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are witnessing an unprecedented global pandemic. During these testing times, it is important to support the daily wage worker community which has been most affected due to the shutdown. The Goldsmith Relief Fund is a humble initiative that we have put together to try and bring some semblance of financial relief to the artisans working in our industry.”

     

    Kalyan will also be partnering with the ‘We Are One’ Public Service Announcement film. Led by Amitbh Bachchan, stalwarts from the film industry have come together to make this short PSA, that clarifies the importance of staying home and maintaining social distancing to break the chain during COVID-19.

     

    “The film being made is very special as it brings together all the best creative minds of our industry. This will further strengthen the unity among the citizens of our country to fight COVID-19 and enable India to lead the world out of this pandemic,” added T S Kalyanaraman.

     

     

  • Launches new collection, Sankalp, with regional ambassador, Pooja Sawant

    Kalyan Jewellers celebrates Gudi Padwa in new digital film

    By A Correspondent

     

    Kalyan Jewellers has launched its digital campaign for the festival of Gudi Padwa. The digital campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant in a traditional avatar, wearing jewellery from Kalyan Jewellers’ Sankalp jewellery collection.

     

    Speaking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Gudi Padwa is a great time to renew our commitments to this market, and showcase the vast variety of traditional Maharashtrian designs that Kalyan Jewellers has to offer. Currently, we have a total of nine showrooms in the state of Maharashtra, and we recognise it as one of our key markets with a lot of potential. With Sankalp, our range of traditional Maharashtrian jewellery, we hope to cater to a younger audience who juggles the world of modernity and tradition with ease. Our digital campaign, is targeted at this section and it highlights the deep rooted traditions and customs of the land, that they proudly follow.”

     

     

  • Features Bollywood star Katrina Kaif along with regional brand ambassadors

    Kalyan Jewellers lights up digital with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched its all-new digital campaign for the Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and actor Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.”

     

    The jewellery brand also has campaign videos featuring Tamil star Prabhu Ganesan, Telugu star Akkineni Nagarjuna, popular Malayali face Manju Warrier and Kannada actor Shivarajkumar representing the brand in other key states.

     

     

  • The ad campaign marks Shweta Bachchan Nanda’s debut with father Amitabh Bachchan

    Kalyan Jewellers unveils new campaign with focus on trust

    By A Correspondent

     

    We’ve read about it already and now the TVC is here. Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of trust that the brand attributes itself to.

     

    Speaking about the campaign, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”

     

    Speaking about the ad film, Kartik Smetacek, L&K Saatchi & Saatchi added: “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”

     

     

  • A video story with the Bachchan’s kick starts the brand’s campaign

    Kalyan Jewellers celebrates #AlwaysWalaLove on eve of Father’s Day

    By A Correspondent

     

    Kalyan Jewellers has kickstarted its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan. The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

     

    Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The campaign will be seeing bloggers across the country like Aman Preet Singh Virk from Chandigarh, Divya Maben from Bangalore, Youtuber Sudeshna from Kolkata in conversation with their fathers. The campaign aims to involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

     

     

  • The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012

    Now Shweta Bachchan Nanda also gets into acting mode, albeit in a Kalyan Jewellers ad

    By A Correspondent

     

    Leading jewellery brand Kalyan Jewellers has roped in Shweta Bachchan Nanda as an influencer. The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.

     

    The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

     

    The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July. For the moment, we have to make do with the stills.

     

     

  • The promotion is valid until June 9, 2018 across India, UAE, Qatar, Kuwait and Oman

    Kalyan Jewellers launches global promotion for Akshaya Tritiya

     

     

    Kalyan Jewellers has unveiled a unique global promotion leading up to Akshaya Tritiya, wherein customers will get an opportunity to win a Mercedes-Benz CLA upon purchase of jewellery at any of the Kalyan Jewellers showrooms.

     

    Said T S. Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers: “Kalyan Jewellers has always focused on providing a compelling shopping experience that enables the customer to extract enhanced value from their purchase and fulfill their aspirations. We are positive that our patrons will appreciate this pre-Akshaya Tritiya opportunity. The promotion also coincides with the ongoing wedding season, and it is a great chance for our customer to win free Mercedes-Benz CLA car while buying jewellery from Kalyan Jewellers.’’