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Tag: Kaizzen

  • The mandate covers corporate reputation management, brand visibility and crisis management

    Talentedge awards PR mandate to Kaizzen

    By A Correspondent

     

    Kaizzen, the PR and digital agency, has won the PR mandate for edtech firm Talentedge. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.

     

    On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said: “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”

     

    Added Vineet Handa, CEO, Kaizzen: “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past 12 years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and EdTech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”

     

     

  • Mukherjee was last with Outlook Money where he was Editor

    Arindam Mukherjee joins Kaizzen as Director – Media & Strategy

    By A Correspondent

     

    Arindam Mukherjee

    PR and digital media agency Kaizzen has strengthened its media advisory and content services, with the appointment of Arindam Mukherjee as Director –  Media and Strategy. Mukherjee will focus on media, strategy and content for Kaizzen’s clients and work closely with Vineet Handa, Founder and CEO, Kaizzen and Rahul Mehta, COO, Kaizzen.

     

    Mukherjee has been a business journalist for over 25 years and was last with Outlook Money magazine as Editor.

     

    Said Handa: “Arindam is a highly experienced and respected business journalist with over two decades of experience in mainstream media and I welcome him to our leadership team. He has deep understanding of the working of the media,in addition to domain expertise and knowledge on various sectors, which will provide a significant  value addition to our existing clients and help strengthen our media advisory and content services overall”.

     

    Added Mukherjee: “I am excited to join Kaizzen and to work with Vineet and Rahul to strengthen the media advisory and content services at Kaizzen. I will bring in all learnings from my long media experience to work for furtheringthe growth of Kaizzen.”

     

     

  • The mandate encompasses strengthening brand  awareness and building brand preference, in India

    HSNC Univ awards Kaizzen with its PR mandate

    By A Correspondent

     

    PR agency Kaizzen has been awarded the public relations mandate for Mumbai-based HSNC University. The mandate encompasses strengthening brand  awareness and building brand preference, in India.

     

    Dr. Niranjan Hiranandani

    On Kaizzen’s appointment, Ritika Shah, GM – Corporate Media Relations, Hiranandani Group & Communities, said: “We are pleased to appoint Kaizzen as our Public Relations Consultancy, to communicate our progressive vision and mission to the relevant audiences. Appreciably they very well sync with Dr. Niranjan Hiranandani – Provost of HSNC University’s ideologies and vision. The team’s experience in managing similar mandates for other industry bodies and in the education space, affirms my belief in their ability to deliver strong results. We look forward to a long-term association with team Kaizzen.”

     

    Added Vineet Handa, CEO – Kaizzen: “We are thankful to the management team at HSNC University for placing their trust in Kaizzen. Our team is excited at the opportunity of working collaboratively with the team at HSNC University, and look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that will positively impact the brand. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education is one of our very strong practice areas, and the current mandate will help consolidate this practice even further.”

     

     

  • The mandate encompasses devising a creative and engaging communications strategy to strengthen brand awareness in India

    Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier

    By A Correspondent

     

    Hindustan Liquids, the sole exclusive importer of Perrier in India, has appointed Kaizzen with the PR and digital mandate iconic French carbonated water Perrier. The mandate encompasses devising a creative and engaging communications strategy to strengthen brand awareness in India, by building and reinforcing the brand’s presence in digital and media communication verticals.

     

    Said  Chandni Kohli Dhall, CMO, Hindustan Liquids on appointing Kaizzen: “As we are targeting the F&B sector in India for the next few years, we were looking at a partner who would understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a long-term and mutually beneficial relationship.”

     

    Added Vineet Handa, CEO, Kaizzen: “We are very pleased to get this opportunity to manage the media and digital communications mandate for an iconic global brand like Perrier. As Perrier’s communication agency in India, we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that will positively impact the Perrier business in India. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. B2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. The account will be lead out of Kaizzen’s Mumbai office.”