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Tag: J Walter Thompson

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods unveils #CookForHer campaign

     

     

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate the International Women’s Day on March 8, 2017.

    The company plans to release its new commercial across social media platforms on this occasion. Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP & ECD, J.Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realisation and the ensuing appreciation for the role that women play in men’s lives.”

     

  • The first TVC created is for Cello Exam Expert Range that features three pens – Maxriter, Pin Point, and Techno Tip

    JWT wins creative mandate of Cello Pens

    By A Correspondent

     

    Cello Pens has awarded its creative mandate to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office. The first TVC created is for Cello Exam Expert Range that features three pens – Maxriter, Pin Point, and Techno Tip.

     

    The ad campaign conceptualised and crafted by J Walter Thompson, Mumbai, highlights how a good pen that offers comfort while writing can ease the student’s pressures while writing an exam.

     

    Commenting on the campaign’s differentiated offerings, Samarth Shrivastava – Senior VP and Executive Business Director, J Walter Thompson, Mumbai, said: “Exams come with their own pressures. You have competitive friends, concerned parents and a whole lot of well-wishers wanting you to perform at your best. Added to that is the society in our country which puts in so much emphasis on writing the exams well for success. Our client at BIC-Cello believes that through their writing instruments they must give students the finest writing experience in every way, ensuring top performance in all important exams. It’s the one thing that takes the pressure off when the student puts pen to paper. And this forms the basis of our communication. We believe the entire theatrics around exam pressures has been captured through our communication while giving the RTB for Cello Exam Expert Range (Maxriter, Pinpoint &Technotip) performance on ‘Comfortable Writing’.”

     

    Added Tanveer Khan, CMO – BIC – Cello India: “The pressure of doing well in exams is around the corner and we all know how stressful and weirdly funny exam time can be. Cello Exam Expert campaign, like our campaigns in the past, uses humour to break the clutter. It reaches out to students in a fun and interesting way to boost their confidence. The campaign emphasis that people around you will say a lot of things but the key is not to feel the pressure. Take a deep breath, pick up your Cello pen and write your exam comfortably, and pressure free! We wish all our dear students across the country Best of Luck!”

     

  • The changes come into effect from January 1, 2017

    JWT announces senior changes as Sanjeev Bhargava exits

    By A Correspondent

     

    J Walter Thompson India has announced senior management changes. With Sanjeev Bhargava, head of JWT leaving for a career outside advertising, the opportunities opened up.

     

    Tarun Rai

    Commenting on Bhargava, Tarun Rai, CEO, J Walter Thompson Company South Asia said; “Sanjeev has done an excellent job in growing JWT Delhi. He is a fantastic professional and has had a stellar career in advertising. He now leaves to start a new career in media and I am sure he will do a great job. I thank him for all that he has done for us and wish him the very best for the future.”

     

    Commenting on the new roles,  Rai said, “Joy, Babita and Kishore have been performing exceptionally well. They are at a stage in their careers where they have a great balance of experience and youth. I am really happy that, as an organisation, we are able to provide opportunities, at the right time, for people to grow. This is also a reflection on the bench strength of JWT. And a signal to all our employees that whenever there is any opportunity in our company we will first look at internal candidates. I am confident that the three of them will continue to perform at the highest level.”

     

    Joy Chauhan, currently head of JWT Bengaluru, will take over as the head of JWT Delhi operations. Kishore Tadepalli, who has been JWT’s head of Hindustan Unilever business, takes over from Joy as head of JWT Bengaluru.  And Babita Baruah gets independent charge of JWT’s business unit – Power of One (PO1) – that handles a large number of PepsiCo’s flagship brands.  Baruah will now report in to Rai.

     

    The changes come into effect from January 1, 2017.

     

     

  • JWT Mumbai created the first TVC for Scrubs, wherein Everyuth is the category leader

    JWT India bags creative mandate for Everyuth Scrubs, releases TVC

    By A Correspondent

     

    Zydus Wellness Limited awarded its creative mandate for Everyuth Scrubs Facewash & Peel Offs to J Walter Thompson India following a multi-agency pitch. The account will be handled by JWT’s Mumbai office. The first TVC created is for the Everyuth Scrubs category.

     

    The ad campaign conceptualised and crafted by J Walter Thompson Mumbai highlights and breaks some myths related to blackheads.

     

    The Everyuth Naturals Advanced Hydro-Active Walnut Apricot Scrub TVC starts with a question “Blackheads hai kya? From here begins the journey to meet different girls from all age groups and what is their understanding about blackheads and dead skin cells. The TVC captures various myths that have been noted in various researches done like ‘Blackheads happen post 30” or “Fair girls are not prone to blackheads” or for that matter even the fact that some women are completely unaware of blackheads or look at it as facial hair.

     

    Commenting on the campaigns differentiated offerings, Samarth Shrivastava, VP & Executive Business Director J. Walter Thompson Mumbai said, “Beauty brands need to realise that they are in a space where the audience already has enough players fighting to survive. So, unless you are hard hitting and entertaining you cannot build your brand presence and we managed to do exactly that”

     

    Added Tarun Arora, COO & Director – Zydus Wellness Limited: “Scrub is an emerging category with very low penetration. The consumer research revealed that there are lots of myths about blackhead and dead skin cells problems. These myths need to be tackled to drive the brand and category growth and that’s what we have achieved through this communication.”

     

     

  • Now in its second year, the HLR Scholarship has been awarded to ten young women across the globe

    Sneha Sankar of NID wins JWT’s Helen Lansdowne Resor Scholarship

    By A Correspondent

     

    J Walter Thompson has announced five young women selected for this year’s class of Helen Lansdowne Resor Scholarship recipients. This includes Sneha Sankar, a graphic design student at the National Institute of Design in India .Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global program launched by J. Walter Thompson and the 4A’s in 2014. It was designed to confront the disproportionately low presence of female creative leadership in the advertising industry, offering a select group of young aspiring female creatives the support they need to change the tides.

     

    Each winner receives an individual scholarship up to $10,000, a paid summer internship with a J. Walter Thompson office in her respective region, a J. Walter Thompson mentor, and a “first look” placement consideration upon graduation.

     

    Laura Agostini, Chief Talent Officer at J. Walter Thompson Company, said of this year’s Scholarship recipient group, “It’s a fantastic honor to again give a group of talented young women an opportunity they have worked so hard for. These are the next Helen Lansdowne Resors, the next generation of female creative leaders, and we’re happy to be able to support their growth so early in their careers.”

     

    Matt Eastwood, J. Walter Thompson’s Worldwide Chief Creative Officer, added, “This year’s group of recipients, Limah, Manuela, Sneha, Tasneem and Yanci, represent a generation that has incredible potential. As our next creative leaders, they will be shaping our industry’s creative output, and I’m proud that we have a part in getting more diverse perspectives into the creative rooms of tomorrow. The industry will be the better for it.”

     

    This year’s recipients represent five of J. Walter Thompson’s key markets and also come from diverse academic backgrounds, speaking to the company’s investment in looking for outstanding creative talent beyond the typical channels.

     

    The winners include:

    Asia Pacific: Yanci Wu, an Experience Designer working towards her Master’s in Business at the Virginia Commonwealth University. Originally from China, she left behind her entire family to pursue her creative passions.

    Europe: Manuela Rondón, a copywriting student at the Miami Ad School of Berlin. Originally from the Dominican Republic, she earned her Bachelor’s in Advertising, Creative & Management from Universidad Autónoma de Santo Domingo.

    Middle East & Africa: Tasneem Karamallah, an Art Direction major at the American University of Sharjah in the UAE. She is dedicated to creating design that is strong and that expresses her strength as a woman.

    North America: Limah Taeb, a first generation Afghan-Muslim-American who is currently pursuing a Master’s in Business at the Virginia Commonwealth University. She is an advocate for encouraging women and minorities to enter the tech and design fields.

    South Asia: Sneha Sankar, a Graphic Design student at the National Institute of Design in India. She was pivotally shaped by her participation on a women’s sports team where she learned about gender biases and inequalities. View Sneha’s portfolio

     

  • He has been working with the WPP group since 1988

    Kelly Clark is new Global CEO at GroupM

    By A Correspondent

     

    Kelly Clark

    Kelly Clark is the new Global CEO at GroupM. Making this announcement on Thursday evening India time, the media investment group of WPP also informed the media that Dominic Proctor was stepping down from the role to work on strategic projects.

     

    Clark most recently served as the CEO of GroupM in North America from 2012 to 2015.  He stepped aside last year to spend more time with his family. Prior to that role, he was the Worldwide CEO for Maxus between 2008 and 2012. He served as GroupM’s CEO for Europe from 2005 to 2008, and earlier he held CEO roles with Mindshare in the UK and in Asia Pacific. Clark began his WPP career at J. Walter Thompson New York in 1988.

     

    “Kelly has demonstrated inspiring leadership at every turn in his career, and he has earned the respect of our clients and our people,” said GroupM’s Global Chairman Irwin Gotlieb. “He has broad experience in North America, Asia and Europe and is focused intensely on delivering advantage to our clients.  I am looking forward to working with him to build on our momentum.”

     

    Meanwhile, Proctor will remain with WPP to work on strategic projects. His exact role has not been defined. “Dominic helped make Mindshare and GroupM the successful global businesses they are today.  It has been a great pleasure to work side by side with Dominic over many years and we all wish him the very best,” said Gotlieb.

     

    And this is what Clark said in a statement issued: “GroupM is in a great position to help our clients win in an incredibly competitive marketplace. Our investments in data, technology and most importantly, our talented people will help us achieve that ambition. It will require a lot of change and a united focus, so I can’t wait to get started with Irwin and our leadership team.”

     

  • Kellogg India strengthens its ready-to-cook oats range with the launch of two new 'Garma-Garam' flavors, 'Masst Masala' and 'Hot Chinese'

    Kellogg India signs on Ranveer Singh as the new face of Kellogg’s Oats

    By A Correspondent

     

    Kellogg’s is refreshing its communication for their ready-to-cook range of Kellogg’s Oats in India. They are all set to launch the new campaign with Ranveer Singh as the brand ambassador for Kellogg’s Oats. The campaign will feature the versatile actor and fitness icon in a ‘garma-garam’ role in the new TVC and as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

     

    With the great taste of Kellogg’s Oats at the center, the new Kellogg’s Oats commercial for its savory variants, “Masst Masala” and “Hot Chinese” is a slice of life concept built on the ability of social media to trigger a storm of speculation and frenzy.

     

    Commenting on this announcement, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare.We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste & nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled. The vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’. We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner.”

     

    Talking about the campaign, Nandita Chalam, Senior Vice President & Executive Creative Director J Walter Thompson said, “It was a challenge to come up with an idea that showcases the brand & the category in a non-traditional space and when one of the country’s hottest stars signed up, fun and excitement were bound to follow. The idea behind the campaign is inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer Singh and the TVC reflects this in a humorous and witty way. We are very happy with the end result and are confident that consumers will enjoy Ranveer and Kellogg’s Oats in a new garma-garam avtaar”.

     

  • The campaign highlights the changing times and the aspiration quotient across age group to elevate oneself to the digital universe

    J Walter Thompson crafts inaugural TVC for Junglee Rummy

    By A Correspondent

     

    Junglee Rummy, the online gaming portal, launched its first television ad for rummy enthusiasts. Rummy is a popular skill-based card game in India that people play regularly in social circuits. Unlike other card games, Rummy requires a blend of mathematical skills and distinct memorizing capacity. Said that, the ad campaign conceptualised and crafted by J Walter Thompson Hyderabad; highlight the changing times and the aspiration quotient across age group to elevate oneself to the digital universe.

     

    Capturing the strategic insight of the portal, the campaign highlights the convenience and liberty to play the game anytime, anywhere without any distraction; featuring brand ambassadors actor Prakash Raj and Rana Daggubati.

     

    The Junglee Rummy TVC starts with the background score “Aao Khele Rummy”, inspired by the nostalgic tune from the 1957 Bollywood track “Sar jo Tera Chakraye”, which had the famous comedian Johnnie Walker singing it onscreen. The tune has been recreated to generate an eclectic mix of modern and old world that takes the viewers back to the yesteryears where a family is sitting in their living room playing a game of rummy. However, due to numerous distractions perpetrated by other family members, the protagonist – played by Raj – gets constantly interrupted, making it impossible for him to play his beloved game. Meanwhile, Daggubati, who is also a part of the family but is not playing the game, is having a lot of fun seeing Raj in such misery. In the end, he comes to Raj’s rescue and introduces him to JungleeRummy. The setting changes into the present era where they both play an uninterrupted game of Rummy on JungleeRummy.com. The idea is to showcase, in a very lucid manner and with a touch of humour, how JungleeRummy enables you to enjoy your favourite skill-based card game with absolutely no distractions.

     

    Commenting on the campaigns differentiated offerings, Ram Gedela, Managing Partner, J Walter Thompson Hyderabad said, “Online businesses need to realize that they are in a space where the audience has the ability to accept or reject any brand engagement. So unless you are surprisingly entertaining first you cannot build your brand presence online and we managed to do exactly that.”

     

    Speaking about the new TVC launch, Ankush Gera, Founder and CEO, Junglee Games said, “This is our first TVC with two of the most well respected and recognised celebrities in Indian cinema. By launching it on national television, we are letting every Indian know that Rummy, which has traditionally been one of the most popular skill-based card games in the country, is now available online to be played anytime and anywhere. Players can register for free on JungleeRummy.com and play games for free or for cash. The presence of Prakash Raj and Rana Daggubati would help Junglee Rummy establish a deeper connect with players in every region in the country.”

     

  • Getting what you deserve by Naukri.com will go on air on 23rd June, 2016 with a TV campaign across 20+ channels

    Are you ‘Getting what you deserve?’, questions Naukri.con in new campaign

     

     

    Leading job website Naukri.com has unveiled its new TVC, “Getting what you deserve?” on the theme of addressing the comfort zone of employees and asking them to look for better job opportunities in the market. The primary thought behind this campaign is to empower the jobseekers to step out and get a job that they deserve. Successful employees often talk themselves out of making changes or even contemplating a job switch because of getting success at work. This TVC tries to change that perception with a simple question- Are you getting what you deserve, as there may be better opportunities waiting outside your comfort zone.

     

    Getting what you deserve by Naukri.com will go on air on 23rd June, 2016 with a TV campaign across 20+ channels and will have language edits as well. The campaign will also be launched on digital media comprising of video, mobile, display and social media. It will also run across the website- Naukri.com and external media platforms as well.

     

    Created by JWT, the TVC opens in a party set up where the star employee is dancing with his office colleagues. The employee waves to his boss who is sitting across the table with his counterparts. The boss discusses the possibility of this star employee moving out to get a better opportunity in the market. Fellow senior management people tell his boss that they will retain the employee by tempting him with new job offers or promotions which are nothing but farce.

     

    Commenting on the campaign, Sumeet Singh, Group Chief Marketing Officer, Info Edge (India) Limited, said “The current campaign targets today’s employees , who are smart , know that they are doing well and while organisations might offer many a carrots to them, are these enough or do they deserve more is a question they need to answer for themselves and explore.”

     

    Sanjeev Bhargava, Managing Partner, J. Walter Thompson, Delhi, added “People do not leave their jobs. They leave their bosses.” was the insight on which we had built the Naukri brand. Now times have changed. The smart employee is a coveted entity. The insight that organisations apply the most devious means (not necessarily in the best interest of the employee) to retain their best employees is the new insight on which the new Naukri communication is based.

     

  • The account will be handled out of the agency's Bangalore office

    Lukup Media appoints JWT as its ad agency

    By A Correspondent

     

    Lukup Media has announced the appointment of J. Walter Thompson (JWT) as their advertising agency. The account will be handled out of the agency’s Bangalore office.

     

    While multiple agencies were invited for the pitch, the JWT team’ work managed to capture the spirit of Lukup Media’s intent of revolutionising the content and entertainment space with game changing experiences.

     

    The campaign will be spearheaded by Senthil Kumar, Chief Creative Officer, JWalter Thompson. Outlining his perspective on this exciting brand Senthil said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

     

    JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

     

    Commenting on the appointment of JWT, Dhiraj Chadha, Head of Marketing, Lukup Media said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

     

    Elaborating on the new win, Joy Chauhan, Managing Partner, J Walter Thompson, Bangalore said, “Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability & personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery.”

     

  • Based in Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India

    Deepa Sridhar to head communications at Turner

    By A Correspondent

     

    Deepa Sridhar

    Turner India has appointed Deepa Sridhar as Head of Turner Corporate Communications and CNN Marketing for South Asia.

     

    Based in Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India and all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNN International. Sridhar will also oversee CNN affiliate and brand marketing in the region. She will support Siddharth Jain, Managing Director of Turner India, and his senior leadership team on all communications initiatives.

     

    Sridhar reports to Gregory Ho, Vice President, Corporate Communications and Marketing for Turner Asia Pacific. “Deepa is a seasoned communications professional with an impressive track record and in-depth understanding of the South Asia market. 2016 is a hugely important year for Turner given the high interest in the US Presidential elections, the Olympics in Rio and the European Championships in France on the news front, while we will also launch the new Powerpuff Girls and Ben 10 cartoon franchises globally, as well as a host of new initiatives for our entertainment brands. Deepa joins us at a very exciting time and will be a valuable addition to our team of communications professionals, building upon the strength of the Turner brands in the region,” said Gregory Ho.

     

    Prior to joining Turner India, Sridhar was Director, Corporate Communications, South Asia, for J. Walter Thompson.

     

  • Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently

    Three factors causing a seismic shift in marketing and communications

     

    By Babita Baruah

     

    It was a rare sunny day in snowy Boston when I walked down the corridors of Harvard Business School. I was a speaker for the India Conference 2016 in February, that saw personalities  celebrities like Shashi Tharoor, Karan Johar, Kamal Hassan, Chanda Kochhar, Chef Vikas Khanna and many others share their views on India in transition.

     

    The marketing panel that I was a part of, was about making sense of a billion minds. It was an opportunity for me to speak about the three factors that, in my view, are causing a seismic shift in marketing and communications today. They are:

    1. Retail Infrastructure: Marketers are confident investors today because of the rise of retail. From malls to e-commerce that delivers to the remotest doorsteps. Along with improved media measurement tools, there is scope for better resource management and relatively-reduced wastage of goods and spends.This has resulted in a strong market. With multiple players that are breaking the strongholds of their predecessors.

     

    2. Media Explosion: I still remember the days my sister and I went to our neighbour’s house every Sunday to watch TV. Every programme is imprinted in my mind. There was hardly any choice then. We remembered everything we heard or saw or felt. Today, we have more than a thousand channels. Free content that brands have to vie with, in their communication. That smartphone in the hands of over 200 million people — that is the window of information, connection and entertainment and has helped the nation leapfrog to Web 2.0 and the Social Age. In this context, brands cannot restrict communication strategy to the tried and tested, but have to make unexplored moves in both creativity and ways of engagement.

     

    3. The Changing Mind: Our growing up years were about consumption being a social embarrassment. It was not something we flaunted. The Ambassador car was a sign of the times and of our mindset. We couldn’t go faster, even if we wanted to. Today, we are a nation of risk takers, tearing down the social fabric of family and tradition. Moving cities, investing in ourselves – all this leads to the forging of new ties. We are increasingly being connected by culture and technology as an enabler. Therefore, the expectation of people from brands today is way more than just an ad. It is about what the brand is giving me; how is the brand engaging with me; is there a platform where I can express myself, is there an issue being addressed that makes my life better, and such concerns. It is a challenging environment for brands. But in that challenge also lies potential — the meeting point of proposition, culture and technology. An exciting time indeed, for marketing today.

     

    Babita Baruah is Senior Vice President, J Walter Thompson. The views expressed here are her own, and do not reflect the views of her organisation. This article first appeared in dna of brands dated February 22, 2016