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Tag: J Walter Thompson

  • The campaign is driven by a mix of TV, print, OOH and digital

    Tata Steel unveils corporate brand campaign

    By A Correspondent

     

    Tata Steel has embarked on a corporate brand campaign that celebrates the brand as the catalyst for ushering in a new era in the journey of the organisation.

     

    The campaign line #WeAlsoMakeTomorrow, which recalls the iconic line We Also Make Steel, emerged from the fact that the future is being shaped by imagination and imagination needs steel to become a reality.

     

    Commenting on the brief, Bindu Sethi, Chief Strategy Officer, J. Walter Thompson said: “We were required to reimagine the role of Tata Steel in today’s world. The continuing importance of a company like Tata Steel in shaping the future of our world. The brief to creative was: imagination and ideas would remain in the mind and on paper unless Tata Steel makes them a reality. That is the power of steel. Tata Steel’s technology and innovation gives life to imagination that shapes our future.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson said: “The Tatas wanted to build a steel plant in 1907 and chose Sakchi, a village in the jungle by the banks of two rivers. They ended up building the shining city of Jamshedpur that is exemplary in so many ways. This pioneering culture of innovation in the company led the epic campaign created by JWT in the late eighties ‘we also make steel’. It is an honour for JWT to have worked on the past, present and the future of this legendary company, building a bridge of steel from yesterday to tomorrow. While working on this campaign we met thousands of Tata Steel employees, team leaders and business heads. We rediscovered a company that is shaping the future, with steel at its core and the pioneering culture of innovation as the collective soul for over a hundred years. But what drives innovation is pure childlike imagination. And that is the leap we took to deliver the new line – We also Make Tomorrow.”

  • JWT group has many specialised companies and divisions in the group driven by a single P&L

    Tarun Rai elevated to Chairman & Group CEO of JWT South Asia

    By A Correspondent

     

    J Walter Thompson has elevated Tarun Rai as Chairman and Group CEO of J Walter Thompson South Asia.

     

    Said Tamara Ingram, Global CEO, JWT: “Tarun’s new title accurately reflects his responsibilities. He oversees multiple countries with full-service agencies and digital companies including specialised divisions such as Shopper, Rural, Events, Design, Production and Social. Over the last three years, Tarun has ensured that all of these companies and divisions are integrated seamlessly to deliver the best communication solutions to our clients.”

     

    Addedsaid Tarun Rai, Chairman & Group CEO, J Walter Thompson South Asia: “Our clients are increasingly asking for integrating their brand communication across various touchpoints and platforms. What puts the JWT group at an advantage is that we have many specialised companies and divisions in the group but a single P&L. This makes us platform agnostic and allows us to focus on only the client and brand communication needs. I am lucky to have extremely talented and capable leaders of our various group companies, divisions and functions,”

     

     

  • Created for Exide, by J Walter Thompson, the film has been directed by Abhishek Sinha

    Exide celebrates the joy of being a kid in latest brand film

    By A Correspondent

     

    On eve of Children’s Day, Exide launched a brand campaign showing how as adults we fail to keep up the positive, cheerful drive in life we had as kids.

     

    Commenting on this film, Uttio Majumdar, Head of Marketing, Exide Industries Limited said: “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata, who conceptualised the film: “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”

     

    Created for Exide, by J Walter Thompson, the film has been directed by Abhishek Sinha.

     

     

  • It has been conceptualised by J Walter Thompson and produced by Light Bulb Motion Pictures

    JWT powers new Tata Tiscon campaign

    By A Correspondent

     

    Tata Tiscon has unveiled a new category of communication with J Walter Thompson through a new story – Be the Light.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “As an integral part of most Indian homes and true to our endeavor to continuously better ourselves, we wanted to find a new meaning of Strength today. We wish for the new home builders to understand and appreciate the need to cultivate the true value of strong homes- the ability to bring happiness to the lives living in it. We believe that is true joy of building”

     

    Added Sarvesh Kumar, Chief of Marketing (Branded Products & Retail), Tata Steel: “It’s a lovely concept that builds on the joy that festivity brings to people’s lives, especially the ones who are lonely and alone”

     

    Said Vijay Jacob, SVP and Managing Partner, J Walter Thompson, Kolkata: “Tata Tiscon has a special place in our hearts, we have carefully nurtured this brand from inception to this point where it has taken an important step of adopting an inclusive brand philosophy – The Joy of Building.”

     

     

  • For this campaign, Exide came across the ingenious Siddhikant Mishra from Bhubaneswar

    JWT executes digital campaign for Exide

    By A Correspondent

     

    Exide has unveiled its new campaign titled #WhatDrivesYou. For this campaign, Exide XIDE came across Siddhikant Mishra from Bhubaneswar, who is an example of people that have an extraordinary drive. He is a mathematics major by qualification, and a speed cuber by passion.

     

    Commenting on this web video, Uttio Majumdar, Chief Marketing Office, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spirit of people who take their passion to extraordinary levels. In Siddhikant, we discovered yet another ordinary person driven by an extraordinary pursuit.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the video and the idea of featuring Siddhikant, says, “The challenge for us is to show the incredible spread of the “What drivesyou philosophy through each film. Like speedcubing, which isn’t just another puzzle solving technique. It’s an unbelievable sport that takes an incredible medley of pace and calculation every millisecond. And it’s only who are #DrivenBySpeed that master it, and inspire us with their extraordinariness.”

  • Priya will now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad

    Tista Sen and Priya Shivakumar elevated at JWT

    By A Correspondent

     

    J Walter Thompson has announced the elevation of Tista Sen as Regional Creative Director. Sent, currently a National Creative Director, will now have the additional oversight of JWT Sri Lanka.

     

    Additionally, Priya Shivakumar, currently Executive Creative Director of JWT Bangalore, has been promoted to National Creative Director. Shivakumarwill now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad.

     

    Tarun Rai

    Commenting on the promotions, Tarun Rai, CEO, J Walter Thompson said: “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT. In their new roles, Senthil and I, expect them to provide creative leadership across geographies.”

     

     

    Senthil Kumar

    Added Senthil Kumar, CCO, JWT: “Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond.”

     

     

  • The latest win is Quaker Oats.

    JWT Group South Asia boasts of netting 130 new accounts in 2018

    By A Correspondent

     

    Over the last few months, there has been a cloud on how the creative advertising business is doing. So it’s heartening to learn that leveraging collaboration within the group of three mainline agencies (JWT, Contract and ADK Fortune), two Digital agencies (Mirum and HDS), Design (Design Sutra) and Shopper marketing and Events agency (Geometry Global Encompass India); the JWT group reports bagging over 130 assignments and accounts in 2018. The latest win is Quaker Oats. Other recent wins include Bata, D Décor, Emirates, Essar Oil, Facebook, GSK Pharma, IndusInd Bank, Kalyan Jewellers, Max Bupa, Reebok, Rajnigandha, Sony Entertainment (Sab TV), Sling TV, Sintex, Visa, Voltas Beko, Verisign, Veeba, Wipro Consumer, to name a few.

     

    Commenting on the wins, Tarun Rai, CEO, J Walter Thompson said: “Collaboration between our group companies has been key to winning these new clients. We have diverse companies in the JWT group but the fact that all the CEOs of these companies are part of my leadership team makes collaboration easier. Also, we have a single P&L, unlike some other agency groups, that I am responsible for and it allows us to be focussed on providing the appropriate integrated solution to our clients. We have topped the New Business League charts last year, and we are on our way to doing the same again this year.”

     

     

  • More than half of strategists and planners expect their teams to grow over the next year, notes the report

    WARC’s Future of Strategy

     

    By A Correspondent

     

    WARC, the advertising and media effectiveness specialist, has released the results of its recent worldwide survey of senior strategists, highlighting their challenges and the impact the strategic function is having on the ever-changing marketing landscape.

    Based on a survey of more than 500 senior planners and strategists from around the world,WARC’s second The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the industry. Key findings are:

     

    Strategy teams set to expand as influence grows

    More than half of strategists and planners expect their teams to grow over the next year, in an era when most feel that the influence of planning is growing both within their agency and among clients. Despite this optimism, there is a feeling that planners’ skills are not always being applied most effectively, commonly attributed to the pace of change in the industry, and a client focus on tech rather than sustainable strategy.

    Shekhar Deshpande, Global Planning Director & Strategy Consulting Director, J Walter Thompson, comments: “Senior clients want more strategy, perhaps to help them navigate the current marketing labyrinth, and become better marketers.”
    Budget cuts are threatening the ‘craft skills’ of strategy

    Budget pressures are a clear obstacle for planners and strategists globally. The majority of respondents in all regions say client-side budget cuts are having an impact on strategy teams. This is leading to more short-term thinking by clients. Within agencies, it means lower budgets and planners who no longer feel able to spend time away from their desks.

    Rob Campbell, Chief Strategy Officer, Deutsch, observes: “Fewer and fewer planners spend much time in the real world, preferring to observe it from the comfort of a research report and Google search.”
    Competition for strategic services is growing

    Marketing strategy is no longer just an agency specialism; increasingly strategy is being offered by consultancies, by tech and media firms, or by in-house client teams. That means greater competition for agency planning teams; but it may also mean more varied career opportunities for individual planners.

    Dan Burdett, Chief Marketing Innovation, Officer, EMEA, eBay, raises the question: “In a world where everybody is in some way competing with the guys in Seattle, how do we form coalitions that are going to benefit all of our businesses and help drive the industry forward?”
    Upstream vs downstream remains a crucial divide

    There is a tension between where planners want to be playing – on upstream business problems – and the reality of their day-to-day roles, with, in many cases, limited access to client data and heightened focus on tactical campaign elements. Reflecting the different visions of strategy in the industry and the potential need for reinvention in marketing services, several respondents argue that a link between strategy and execution remains vital.

    Paula Bloodworth, Brand Strategy Director, Wieden + Kennedy, London, comments: “With consumers moving and changing so quickly, we should be more executional in the way we plan and be nimble and flexible and adaptive.”

    Summing, David Tiltman, Head of Content, WARC, says: “WARC’s 2018 Future of Strategy report reveals a discipline in flux. There is generally a feeling of optimism – of greater influence and growing teams. But that is undermined by the impact of client budget cuts and, more broadly, a sense that the planners and strategists are not thriving as they might in current agency structures, at a time when competition for strategic services is growing.”

    A preview of the Future of Strategy report was unveiled during WARC Day at this year’s Cannes Lions International Festival of Creativity in June, with insights shared by senior global strategists. View the highlights video here.

    A sample of the report is available to download here and a free-to- join webinar discussing the findings of The Future of Strategy report will take place mid-August. The full report, including additional data, analysis and exclusive commentaries from senior survey participants, is available to WARC subscribers on warc.com.

  • J Walter Thompson Kolkata has been entrusted by UNICEF West Bengal to develop a 360 degree campaign on behavioural change

    JWT wins Unicef contract for Mission Nirmal Bangla

    By A Correspondent

     

    J Walter Thompson Kolkata has been entrusted by UNICEF West Bengal to develop a 360 degree campaign on behavioural change that will promote toilet-use as a natural and daily habit among the target audiences.

     

    Said Vijay Jacob, Senior, VP & Managing Partner JWT Kolkata: “We have been partnering with UNICEF for creating socially relevant campaigns for many a worthy cause. We welcome the opportunity yet again and  look forward to doing some great impactful work together.”

     

    Added Pragyan Bharati, WASH Specialist, UNICEF Kolkata: “ After reviewing pitches by several agencies, we were happy to zero in on JWT for their strategic understanding and creative expression.”

     

     

  • It projects the strong core that is inside every mother that she uses to overcome every obstacle in the way of her child

    Tata Pravesh celebrates unsung side of mums

    By A Correspondent

     

    On the occasion of Mother’s Day, Tata Steel Pravesh has paid a tribute to mothers by celebrating their unsung side. Said Peeyush Gupta, VP – Steel Marketing & Sales, Tata Steel: “Pravesh’s value proposition is about a strong steely core with an appealing exterior that secures loved ones inside a house. This film salutes a mother who is fearlessly strong when it comes to her child and Mother’s Day provides a befitting occasion to celebrate her strength.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata: “Mothers are made of sacrifices and strength. We wanted to bring out the steel like conviction of mothers who let nothing come in the way for the advancement of their child. And we wanted to tell the story in a gritty way, talking about real issues that mothers deal with and overcome across all sections of society.”

     

     

  • The tagline ‘PranJaaye Par Pulse Na Jaaye’ establishes the magnetic appeal of Pulse candy

    DS Group rolls out second film for Pulse candy

    By A Correspondent

     

    Pass Pass Pulse has rolled out its second TV commercial. The TVC has been conceptualised by J. Walter Thompson.

     

    Speaking on the brand, Shashank Surana, VP, New Product Development, DS Group said:“Pass Pass Pulse has redefined the hard boiled candy space and it is our constant endeavour to strengthen the consumer base by increased product offerings and focused customer interface. This new TVC highlights the love that consumers have for Pulse candy and the temptation they offer or forego to get one. Through this high decibel campaign we intend to extend our consumer connect and also show gratitude to our customers, who made Pass Pass Pulse a roaring success; by offering a Paytm cashback scheme.’’

     

    Added Shujoy Dutta, Vice President & Executive Planning Director, J. Walter Thompson:“Our first commercial on Praanjaaye par Pulse najaye established the irrational love for Pulse. With the second ad we had to take the narrative further, into newer, masaledar, less life-threatening situations while keeping the quirky, craze for the brand alive.”

     

     

  • The TVC has been created by JWT, Kolkata

    Dalmia DSP Cement unveils inaugural brand campaign

    By A Correspondent

     

    Dalmia Bharat has unveiled its new Dalmia DSP TVC to reinstate its positioning as ‘The Dhalai expert’. The TVC has been created by JWT, Kolkata.

     

    Speaking on the latest ad campaign of Dalmia DSP, BK. Singh, Senior Executive Director – Group Marketing, Dalmia Bharat Cement, said:“Dalmia DSP is the coming together of the best technological innovation and highest product quality to deliver durability for generations. Dalmia DSP plays a critical role in the lives of people and will continue to provide progressive ideas and thought leadership for the industry. We are here to stay and build the new world.’’ The new DSP ad showcases the robot, MrD who is the personification of the brand’s strong relationship with consumers through his life”

     

    Added Arjun Mukherjee, VP and ECD, J Walter Thompson, Kolkata: “To justify the superiority of Dalmia DSP Cement we decided to build on the futuristic platform. However, the challenge was also to give an emotional hook to a technology product. We took extreme care to play up the softer attributes of the robot, so that he exudes certain warmth and makes the entire proposition a lot more believable.”