MxMIndia

Tag: Ipsos India

  • Qualification, Confidence, Intelligence and Hardwork emerge Top 4 contributing factors, notes an Ipsos report

    What makes Indian women get ahead?

    Base: 19,443 online adults aged 16-74 across 27 countries, 20 September to 4 October 2019

     

    By A Correspondent

     

    Given the huge global focus on Gender Equality, Diversity and Inclusion, a global survey by Ipsos in partnership with the Global Institute for Women’s Leadership, Policy Institute, World Questions: What helps or hinders gender equality? – unlocks the key factors that help women get ahead; it is particularly interesting as it provides insights across all markets put together (at the global level) and by local markets.

     

    What works for Indian women? Top factors that propels them forward are achievable on their own.

     

    According to urban Indians, the top 6 factors that lead to elevating women’s status are –
    qualification (31%), confidence (31%), intelligence (30%), hardwork (30%), never giving up
    (24%) and being brave (24%).

     

    And for global women?
    The drivers are somewhat different: Hardwork (29%) is at the top, followed by intelligence
    (27%), qualification (27%), competence (27%), confidence (25%) and never giving up (25%).

     

    And what makes Indian men get ahead?
    Hardwork (37%) sits at the top, followed by intelligence (29%), qualification (27%), confidence (25%), success (19%), competence (17%) and Never giving up (17%), being brave (16%), political connections (15%), being well behaved (15%), being polite and kind to others (13%), good sense of humour (11%) and their looks (8%).

     

    Said Amit Adarkar, CEO, Ipsos India; Operations Director, Ipsos APEC (Asia Pacific excluding China): “The findings definitely challenge age old beliefs about what works for women and men. These findings provide insights to citizens as well as marketers – citizens, when they look at the hierarchy of priorities for elevation of status and a better life – and marketers, of how they communicate in their adverts – we see a bit of a disconnect between what is portrayed and what actually works for a better life.”

     

    Factors stopping Indian women from achieving gender equality with men For Indian women, urban Indians blame it on several factors – women lacking financial independence (22%), lack of education for men & boys (21%), too few women in positions of political power (17%), police not taking Violence Against Women (VAW) seriously (17%), employers not promoting women to senior positions (17%), employers not helping women to balance work & care responsibilities (17%), lack of knowledge around issues faced (16%), employers not addressing gender pay gap (15%), lack of access to education for women/ girls (15%), among others.

     

    Interestingly, for global women, factors inhibiting their growth largely are to do with work policies: Employers not addressing gender pay gap (22%) is cited as the top global factor hindering progress of women. Others being, employers not helping women to balance work and care responsibilities (21%), employers not promoting women to senior positions (18%), lack of education for men and boys (17%), government not promoting equality (17%), men not helping achieve equality (15%) etc.

     

    “Indian women largely either don’t work or are in the informal sector, where they get a short shrift. Lack of financial independence is the biggest stumbling block in their progress,“ added Adarkar.

     

    Areas that have made most progress for Indian women – in achieving equality between men and women over the past 25 years.

     

    Top factors that have greatly contributed in reducing inequalities between men and women are – women having equal access to education (44%), women having jobs in science and technology (36%), women being represented in govt and politics (35%), women’s participation in sport (34%), women having reached CEO/ board positions (33%), among others.

     

    And what about the bext 25 years, what will work in further achieving gender equality? Top factors listed include – Women represented in govt and politics (42%), women holding senior positions in business (36%), women having equal access to education (36%), women having jobs in science and technology (34%) women reaching CEO/Board positions (32%).

     

    “Women will further need to get into the male dominated bastions (power centres) to reduce the gap,” said Adarkar.

     

    The survey is an international sample of 19,943 adults aged 18-74 in the United States and
    Canada and 16-74 in all other countries. Interviews were conducted between September 20 and October 4, 2019. The survey was conducted in 28 countries around the world including India, via the Ipsos Online Panel system

     

     

  • The advertising professional, writing interesting copies and creatives, highlighting merits of brands, is viewed with scepticism

    Ad execs, third least trusted professionals, notes Ipsos survey. Journalists & TV News Readers 8th & 9th from the bottom

    By A Correspondent

     

    According to a new global survey by Ipsos, Armed Forces have been adjudged the most trustworthy profession by majority (71 per cent) of urban Indians. Second and third places of trustworthiness in professions have been bagged by scientists and teachers. The survey christened Global Trust in Professions asked global citizens to rank professions by trustworthiness and untrustworthiness.

     

    At least 59 per cent urban Indians rate politicians as the most untrustworthy profession, followed by government ministers (52 per cent) and advertising executives (41 per cent).

     

    Parijat Chakraborty, Country Service Line Group Leader, Public Affairs & Corporate Reputation,  Ipsos India feels, it boils down to transparency and nobility, adding:  “Armed Forces are perceived to be a dedicated force, who are defined by values of sacrifice, commitment, discipline etc. – they serve, like their motto of service before self; likewise scientists and teachers are seen as persevering professions, contributing to nation building. Politicians, despite their efforts to clean up the system, have not yet won the trust of most. Also, the advertising professional, writing interesting copies and creatives, highlighting merits of brands, is viewed with scepticism,” says Chakraborty.

     

     

  • Attributes such as kindness, happiness, confidence, dignity, intelligence, wisdom make men and women more beautiful

    Ipsos global survey reveals beauty secrets of consumers

    By A Correspondent

     

    A global survey by Ipsos shows that attributes such as kindness, happiness, confidence, dignity, intelligence, wisdom make men and women more beautiful, instead of only the physical ones such as appearance of skin, body type, hairstyle, sexiness.

     

    Amit Adarkar

    Said Amit Adarkar, CEO Ipsos India & Operation Director, APAC, Ipsos: “Role of non physical attributes in defining beauty is an interesting trend. They are the over arching attributes which complete a person’s persona and thus makes a person attractive. Inner beauty that manifests itself as happiness or confidence is increasingly becoming relevant. At the same time, globally as well as among Indians there are ideal physical parameters of beauty (as expected) but inner beauty is the cherry on the top,”

     

    The key attributes of beauty in the pecking order were – happiness (82 per cent), confidence (82per cent), kindness (79per cent), dignity (78per cent), intelligence (77per cent), wisdom (77per cent), strength (74per cent), humour (70per cent), professional success (65per cent), youthfulness (64per cent), financial success (60per cent), sense of style (59per cent), body weight and shape(54per cent), spirituality/ religious faith (54per cent), facial appearance (54per cent), sexiness (53per cent), hairstyling (51per cent),  appearance of skin (51per cent) and make up/ cosmetic (41per cent).

     

    Top beauty attributes that emerged for Indian men included: happiness (84per cent), confidence (84per cent), intelligence (80per cent), dignity (79per cent), wisdom (79per cent), strength (79per cent), professional success (69per cent), financial success (69per cent), youthfulness (63per cent), sense of style (58per cent), body weight and shape (57per cent), spirituality/  religious faith (57per cent), hairstyling (53per cent), sexiness (52per cent), facial expression (52per cent), appearance of skin (49per cent)  and make-up/ cosmetics (39per cent).

     

    “Beauty defining non physical attributes for both men and women are quite similar. May be we should re-work the old adage- ‘birds of the same feather flock together’ to ‘birds of the same disposition and personality flock together,” added Adarkar.

     

     

  • He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses

    Ipsos India appoints Sonul Verdia as Customer Experience Vertical Head

    By A Correspondent

     

    Sonul Verdia

    Ipsos India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs and Corporate Reputation businesses.

     

    Verdia, who already leads the Mystery Shopping practice, views his role as a great way of leveraging dual opportunities with clients: “There is a lot of synergy and linkage between Customer Experience and Mystery Shopping and clients can derive benefits of both at one point of contact and it will enable us to provide clients with a more robust and competitive strategy for enhanced customer satisfaction. I’m super charged about the new role and our enhanced offerings.”

     

    Said Amit Adarkar, CEO Ipsos India and Operations Director, Asia Pacific, sees ample opportunity for growth in CX business: “CX is the new battleground and at the top of every CEO’s agenda, as it ties in with healthy topline and bottomlines – Ipsos delivers a complete ‘Return on Customer Experience Investment, ensuring that CX delivers on some of the key challenges faced by organizations – how they can exceed brand promise, promote customer retention and recover those at risk, grow share of wallet, increase advocacy and drive up operational efficiency. Ipsos is already is key player in Customer Experience both globally and locally, but we feel some sectors have not understood the utility of measuring and monitoring of customer expectations and delivering on them. Because a bad experience can make customers reject the brand for life. Our enhanced offerings come backed with technology to capture in the moment experience, helping clients address issues with speed.”

     

     

  • Ipsos is foraying into innovative solutions for « breakthrough insights » for clients

    Geeta Lobo gets additional mandate at Ipsos

    By A Correspondent

     

    Geeta Lobo, Ipsos Bengaluru Branch Head, has additionally donned two key hats – of India Ambassador for Ipsos Global Science Organisation and Social Intelligence Analytics Head, for Ipsos India, with immediate effect.

     

    Said Lobo : “The GSO team works to make sure that the Ipsos solutions have strong theoretical foundations and have been validated using scientific rigor, providing clients with pathbreaking, forward looking perspectives.”

     

    Geeta Lobo

    Lobo will be spearheading the India business for Social Intelligence Analytics (SIA), a key focus area for Ipsos globally. With the global acquisition of Synthesio, a social listening tool, SIA is now positioned to map and derive insights from user generated data on social media platforms, whether, text, pictures or videos, enabling clients with useful insights around their brands and consumer expectations.

     

    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India & Operation Director, Asia Pacific : “Ipsos in its new positioning of Be Sure is foraying into new innovative solutions, with a strong focus, in enabling clients grow and forge ahead with transformative insights. The GSO will be particularly focusing on disciplines like Data Science, Artificial Intelligence, Behavioral Science and Neuroscience. Likewise, Social Intelligence Analytics will be very useful to clients, as it will be a turbo charged combination of trawling through billions of conversations and unstructured data and deriving meaningful insights by employing highly competitive analytical frameworks.  And Lobo will be working closely with teams and clients, pan India, for these offerings.”

     

     

  • Wekhande moves from Vodafone, where she was General Manager, Finance

    Ipsos India ropes in Rhuta Wekhande as CFO

    By A Correspondent

     

    Market research firm Ipsos India appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect. She moves from Vodafone, where she was General Manager, Finance.

     

    She will report to Andrew Wong, CFO, Ipsos APAC and with a dotted line reporting to Amit Adarkar, Ipsos India CEO and Director Operations, APAC.

     

    Meanwhile, Ramnath Pai, erstwhile Ipsos India CFO has been elevated as CFO, Ipsos Sub Sahara Africa (SSA). Based in Johannesburg, South Africa, Pai will report to Olivier Champourlier, CFO EMEA and on the dotted line to Clive Little, CEO, Ipsos SSA.

     

    Said Adarkar: “A CFO’s role in a market research set-up is extremely critical – apart from keeping a keen eye on topline growth and ensuring healthy bottomlines and day to day challenges of careful financial planning, cash flow management, budget and forecasting, the role is transforming. From a number cruncher, the CFO’s role now encompasses business strategy and counseling top management, in key business decision,”

     

     

  • Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of Philippines, Indonesia & Vietnam as IT Head

    Ipsos India allocates regional roles for senior honchos

    By A Correspondent

     

    Ipsos India has announced regional roles for two senior honchos. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation. And Arun Agarwala, IT Director, Ipsos India will take up duties of some of the key markets in the APEC (Asia Pacific Excluding China) region, of Philippines, Indonesia & Vietnam.

     

    Said Sen: “Ipsos is the world’s number one Product Testing Company. Ipsos Innovation has been engaging with clients in providing counsel and carrying out product tests for innumerable categories and brands across FMCG, Durables, Automotive, Healthcare, Personal Care, Telecom among others, helping clients innovate and reinvent in today’s changing world.”

     

    Added Agarwala: “Ipsos aims to strengthen IT service support and IT management in APEC. My remit is to help the countries further increase local IT performance and service quality, including IT services. Support and execute Global IT infrastructure, IT services projects and ensuring IT as an enabler and business partner.”

     

     

  • Adds 20 GfK staff across Ipsos India offices

    Ipsos acquires GfK’s four global divisions in Custom Research Business

    By A Correspondent

     

    Ipsos India CEO Amit Adarkar has announced that the acquisition by Ipsos globally – the purchase of four divisions of GfK Research — has fortified its position in the Indian market with access to enhanced capabilities in customer experience, innovation experience, health and public affairs.

     

    Amit Adarkar

    Said Amit Adarkar, CEO, Ipsos India: “The strategic acquisition of four divisions of GfK, ties-in with our global strategy of providing deeper understanding of society, markets and people, riding on intensive specialization in services, and reinforces Ipsos’ image as the largest research provider globally. And it adds to similar specialties already available in the Ipsos bouquet of capabilities and enhances our intensity of offerings.”

     

    A total of 20 staff members will join Ipsos in India and undergo induction training for seamless transfer.

     

     

  • Designated Executive Director, she will also lead the Shopper Practice for Ipsos India

    Ipsos hires Sreyoshi Maitra as ED

    By A Correspondent

     

    Sreyoshi Maitra

    Ipsos has hired Sreyoshi Maitra in a senior leadership position, as part of its Delhi cluster. Designated Executive Director, she will also lead the Shopper Practice for Ipsos India and will report to Krishnendu Dutta who leads the Delhi cluster for Ipsos.

     

     

    Maitra moves from MRSS and has previously held senior level positions with Nielsen, Kantar IMRB and Kantar Milward Brown.  Her expertise covers a vast number of areas in both Consumer and Shopper behaviour, and also ROI on Channel spends.

     

    Her remit is for key Ipsos clients in Delhi and NCR, though for Shopper Practice her repertoire of clients would extend across geographies of India.

     

    Krishnendu Dutta

    Said Krishnendu Dutta, Delhi Cluster Lead for Ipsos:“With her wealth of domain expertise and experience, Sreyoshi will play a key role in deepening our relationship with clients, further bolstering our position in the market.”

     

     

  • He will report to Ipsos India CEO

    Ipsos hires Vivek Gupta as MD

    By A Correspondent

     

    Vivek Gupta

    Ipsos has hired Vivek Gupta from Kantar to steer its Mumbai business. Gupta will be designated Managing Director and will report to Amit Adarkar, CEO, Ipsos India.

     

    Gupta’s role will mainly focus on managing and growing all Mumbai-based client relationships, though he will be closely involved in strategy formulation and implementation for other geographies.

     

    Amit Adarkar

    Said Adarkar: “Donning an archetypical business head’s hat, Gupta will be aggressively going after lucrative, new accounts and servicing existing large accounts with attentiveness and detailing, underscoring Ipsos’ glocal strategy of providing global know how and backing with local depth of knowledge and sectoral experience.”

     

    Gupta has worked for most part with Kantar and IMRB in different capacities. And has also held positions with GFK, DDB Mudra and Ogilvy & Mather (O&M).

     

     

  • Verdia takes up charge with immediate effect and will report to Amit Adarkar

    Sonul Verdia to lead Mystery Shopping for Ipsos India

    Sonul Verdia

    By A Correspondent

     

    Ipsos has announced the appointment of Sonul Verdia to lead its Mystery Shopping Services. Verdia takes up charge with immediate effect and will report to Amit Adarkar, CEO, Ipsos India.

     

    Amit Adarkar

    Said Amit Adarkar, CEO, Ipsos India: “Verdia comes with a rich and deep experience in providing counsel to marketers in some of the key competitive global markets covering service, appearance, in-store promotions and product placement. The role of Mystery Shopping cannot be overemphasized. The assessment is independent, efficient and agile and provides marketers discovery and service improvement. Which means marketers have a better handle on ROI, which was earlier done basis guesstimates and rudimentary methods.”

     

     

  • The new Product Intelligence approach gathers consumer feedback on in-market products and uses a product testing lens to analyze the social data

    Ipsos launches new data solutions offering, Product Intelligence

    By A Correspondent

     

    Market research major Ipsos has launched Product Intelligence – a new solution that, as a communique explains, helps marketers evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.

     

    Vidya Sen

    Said Vidya Sen, Executive Director, Innovation & Product Testing, Ipsos India: “Product Intelligence leverages cutting edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.”