MxMIndia

Tag: IPG Mediabrands

  • Rohit Gupta of Sony Pictures Networks was elected as the Vice-Chairman and Shashidhar Sinha of IPG Media Brands was re-appointed Honorary Treasurer

    D Shivakumar elected Chairman of ASCI

    By A Correspondent

     

    D Shivakumar

    It’s the time when Board meetings are held as was the case with the Advertising Standards Council of India (ASCI) held on Wednesday where  D Shivakumar, Group Executive President, Corporate Strategy at Aditya Birla Group was unanimously elected as the Chairman of the Board of ASCI. As the member of the Board of Governors for three years, supporting self-regulation, Shivakumar is an accomplished business leader having spent over 19 years in sales, marketing and general management positions across consumer products and the luxury industry.

     

    Rohit Gupta, President – Network Sales & International Business, Sony Pictures Networks India Pvt Ltd, was elected Vice-Chairman and Shashidhar Sinha, CEO, IPG Mediabrands, was re-appointed Honorary Treasurer.

     

    Members of the Board of Governors include; Harish Bhat (Director, Tata Global Beverages Ltd.), Subhash Kamath (Managing Partner, BBH Communications India Pvt Ltd), Sandeep Kohli (Executive Director & Vice President for Personal Care Hindustan Unilever Ltd), Prof SK Palekar (Adjunct Professor & Advisor – Executive Education Institute of Management Technology), NS Rajan (Managing Director, Ketchum Sampark Pvt Ltd), KV Sridhar (Founder & Chief Creative Officer (Director), Hyper Collective Creative Technologies Pvt Ltd), Abanti Sankaranarayanan (Former Vice Chairperson, CIABC), Girish Agarwal (Director, Dainik Bhaskar Group), Madhusudan Gopalan (CEO, Procter & Gamble Hygiene and Health Care Ltd.), Prasun Basu (President – South Asia – Nielsen (India) Pvt. Ltd.), Sivakumar Sundaram (President- Revenue Bennett, Coleman & Co. Ltd), Vikas Agnihotri (Director Sales, Google India Pvt. Ltd.), Umesh Shrikhande (CEO, Taproot India Comm. P. Ltd.).

     

    Said Sankaranarayanan, the outgoing Chairman, ASCI: “2017-18 has been another strong year for ASCI as we have made significant advancements towards building our organisational muscle, external credibility and strong collaborations. Our stringent guidelines, seamless processes and the dedication and hardwork of our Consumer Complaints Council have contributed to restricting the use of misleading advertisements and enhance self regulation. ASCI’s momentous achievements for the year include successful completion of three year-long collaboration with Department of Consumer Affairs, renewal of Memorandum of Understanding (MoU) with Food Safety Standards Authority of India, introduction of ‘Guidelines for Celebrities in Advertising’ and inclusion in Ayush’s Empowered Committee to control misleading ads of AYUSH drugs. As the Chairman for ASCI for the year 2017-18, I am extremely proud to be a part of this journey and I am confident that under Shivakumar’s Chairmanship. ASCI will continue to grow swiftly and steadily.”

     

    Added Shivakumar: “I want to thank Abanti for her stewardship. We live in changing times with respect to information, media and trust of society. ASCI has been built on the foundation of self-regulation and the wisdom of the previous chairmen and the board. It’s my privilege to do the role now.”

     

     

  • He will continue to be Managing Director of Magna

    Arun Sharma is now COO, Initiative

    By A Correspondent

     

    The IPG Mediabrands-owned full-service media agency Initiative has announced the elevation of Arun Sharma to the role of Chief Operating Officer (COO) for Delhi.  Prior to this, as Senior Partner of Initiative, Sharma played a pivotal role in spearheading the Reckitt Benckiser account. Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit Magna and was named Managing Director of the division.

     

    Said Vaishali Verma, CEO, Initiative: “We couldn’t have found a better person for this position as he is one of our own and has been leading the RB business for the last 4 years with many industry and RB India firsts. Also, Initiative as an agency believes in growing brands through culture, something that Arun has led from the front with creating a successful asset as Banega Swachh India for Dettol.”

     

    Talking about the new role, Sharma said: “Indian media industry is going through very exciting times. Initiative with its strong brand equity, perfect mix of large and reputed global and local clients, cutting edge tools and techniques, strong product offerings, talented and driven bunch of people is best poised to serve its client in this dynamic market scenario. In my new dual roles as COO Initiative Delhi and MD of Magna, my key priority would be to help our clients grow their business by leveraging our expertise, strategic use of our tools, by implementing our global learning and dominant scale in media. I am extremely excited and looking forward to the bigger challenge that I have been given, supported by a great team on ground.”

     

    An alumni of MICA, Sharma started his career with Madison in 1998 as Strategic Planning Supervisor for the Coke Business. In 1999, he moved to Universal McCann as Associate Media Director and handled businesses like Nestle, L’Oreal and Gillette. In 2003, he had a brief stint with Mediacom following which Sharma moved to the client’s side and joined Bharti Airtel as DGM Marketing. Following a stint of 11 years, in 2014, Sharma quit Bharti Airtel as VP Marketing – Head Media (All Business, South Asia) and moved to Initiative as Vice President – Reckitt Benckiser Business Head.

     

     

  • While spends on digital will grow the most, it's less than 50% of television. Print will grow 6% but will be a close second to TV…

    AdEx to grow 12.1% in 2018: IPG Mediabrands

     

    By A Correspondent

    India ​will ​be a ​Rs ​1 t​rillion​ advertising market by 2022 India has waned through the lingering impact of currency exchange in November 2016 and pass through effect of unified tax structure in July this year​, notes IPG Mediabrands.​

     

    Transitory costs for introducing bold structural reforms have been paid and upswing in economic activity is strengthening. The bank recapitali​s​ation plan coupled with insolvency and bankruptcy code 2016 revives the sector and this will boost private investment. Revival in rural economy and growing middle class will boost economic growth. GDP in real terms is expected to grow +6.7% a speck slower than earlier projected +7.17%. In 2018 IMF report predicts growth of +7.4%.

     

    Advertising revenue will grow at CAGR of +12.1% in the next five years to touch INR 1.07 tn. Growth will be led by digital with +21.6%. Television will still rule the top as the largest media in 2022 with a market share of 41%. Digital and Print will have equal share of 25%. Mobile will displace desktop as the 3rd largest category by 2020.

     

    United States and China contribute close to 50% of the incremental ad dollars between 2018 and 2022 while India ranks third with a 6% contribution. The traditional categories like Print are so strong and growing YOY in India that over 60% of this incremental dollars is coming from traditional categories.

     

    The ​estimated Adex growth rate of +11.5% ​made ​earlier in June ​2017 ​has been revised marginally downwards to +11.1%. In 2018, ​IPG Mediabrands expect​s​ the Adspends to grow +12.1%. Categories driving up spends next year will be:-

    AUTO enjoys a strong domestic demand due to rising income, rising middleclass and a young population. Demand for commercial vehicles due to heightened infrastructure activity and government’s focus on electric vehicles to meet emission targets are some of the growth drivers.

    FMCG penetration will increase with modern trade growing faster in Tier-II and Tier-III cities. Raising disposable income among rural consumers, E-commerce strengthening their offering with daily products, evolving consumer lifestyle and government FDI policy is infusing growth.

    BANKING demand will raise thanks to increase in working population. Housing and Personal finance are key drivers. Government’s financial inclusion plan is expanding the reach of banking services and insurance coverage to rural segment.

    CONSUMER DURABLES demand will grow with rural electrification and e-commerce expansion.

    E-COMMERCE growth is propelled by increasing smartphone penetration, digital literacy combined with affordable data costs. GST will help E-commerce players to streamline supply chain and eliminate dual taxes. The sector is attracting more users from Tier-II and Tier-III cities.

     

    Net Advertising Revenues by category (​Rs Cr Net)

     

    Net Advertising Revenues: 2018-2022 (​Rs bn Net)

     

    Net Advertising Revenues:Top 10 markets (​USD Bn)

     

     

  • The mandate was awarded global media duties for the ​Lego Group following a competitive pitch process

    Lego appoints Initiative globally (including India) as media agency

    ​By A Correspondent​

     

    Initiative, ​the ​IPG Mediabrands media agency​, has been awarded global media duties for the ​Lego Group following a competitive pitch process.

     

    The Lego Group is one of the world’s leading manufacturers of play materials, based on the ​Lego brick.

     

    “We are excited about working with the Initiative team to connect with parents and kids in new, innovative ways. After an extensive global review, we believe that Initiative’s digital-first approach, international reach and strong local insights will support our long-term ambition to bring LEGO play to more children around the world,” said Julia Goldin, Chief Marketing Officer of The LEGO Group.

     

    “The LEGO brand and iconic products have a special place in the lives of children and parents, and we’re honored they’ve entrusted us with such a big responsibility. We’re thrilled to be part of their team,” said Mat Baxter, Global CEO of Initiative.

     

    “With more than half the world’s children locally in our region (over 1 billion children 0-14 in Asia according to United Nations: 2017 World Population Prospects), we are truly excited and inspired to help Lego in its ambition to bring creative play and learning to more children,” added Leigh Terry, CEO IPG Mediabrands APAC.

     

     

  • D. Shivakumar, Chairman & CEO PepsiCo India Holdings P. Ltd. was elected as the Vice-Chairman and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed as the Honorary Treasurer

    Abanti Sankaranarayanan is Chairman of ASCI

    By A Correspondent

     

    Abanti Sankaranarayanan

    At Abanti Sankaranarayanan, Chief Strategy & Corporate Affairs Officer at Diageo India and former Vice Chairman, Confederation of Indian Alcoholic Beverage Companies (CIABC) has been elected as Chairman of the Advertising Standards Council of India (ASCI).

     

    D. Shivakumar, Chairman & CEO PepsiCo India was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands was re-appointed as the Honorary Treasurer.

     

    Other members of the Board of Governors are Al Rajwani (Managing Director & Chief Executive, Procter & Gamble Hygiene and Health Care Ltd.), Benoy Roychowdhury (Executive Director, HT Media Ltd.), Gurmit Singh (Vice President  India Business, Oath), N.S. Rajan (Global Partner & Managing Director, Ketchum Sampark Pvt. Ltd.), Narendra Ambwani (Director, Agro Tech Foods Ltd.), Prashant Singh (Managing Director, Nielsen India Region), Raj Jain (Chief Executive Officer, Bennett, Coleman & Co. Ltd.), Rohit Gupta (President – Network Sales & International Business, Sony Pictures Networks India Pvt. Ltd.), Sandeep Kohli (Executive Director & Vice President, Personal Care, Hindustan Unilever Ltd.), S.K. Palekar (Adjunct Professor & Advisor – Executive Education, Institute of Management Technology), Srinivasan K. Swamy (Chairman & Managing Director, R K SWAMY BBDO P. Ltd.), Subhash Kamath (Managing Partner, BBH Comms India Pvt. Ltd.) and Sunil Lulla (Chairman & Managing Director, GREY Group  India).

     

    Said Swamy, who is the outgoing Chairman of ASCI: “2016-17 has been an interesting year for ASCI as it marked some impressive advancements. In a noteworthy achievement, ASCI received positive re-enforcement for the role it plays as a self-regulatory body in a landmark Supreme Court Judgement. Renewal of the Memorandum of Understanding (MoU) with The Department of Consumer Affairs (DoCA) which is currently on its third year, and the signing of two new MOUs with the Food Safety and Standards Authority of India (FSSAI) and the Ministry of AYUSH, has collectively proven credibility ASCI enjoys with the Government. Other noteworthy aspects include ASCI being included as an Expert Committee member to look into matters pertaining to advertising of High Fat Sugar and Salt (HFSS) foods and Sugar Sweetened beverages (SSBs), and as a key stakeholder in the committee constituted by the National Highways Authority of India (NHAI). ASCI is now a part of the Executive Committee of International Council on Ad Self-Regulation (ICAS). Interestingly ASCI was a Gold winner at Global EASAs Best Practice Awards for its mobile app, a service that was introduced in 2016. Another significant step was introduction of an Independent Review Process by a retired Supreme Court/High Court Judge, when CCC decisions are sought to be reviewed by affected advertisers. Guidelines were issued relating to Celebrity endorsements of products/services given the importance consumers attach to such association.   Im delighted to have been an enabler for this years journey for ASCI and Im sure the Council will take proactive steps in the cause of self-regulation in advertising.”

     

    Added Sankaranarayanan: “ASCI has seen a remarkable year on year progress through formalised collaborations with various regulators, notable recognitions from eminent external organisations, further facilitation of robust codes and guidelines and swifter processes to promote the cause of self-regulation in advertising. I feel privileged to be elected as Chairman of ASCI and Im elated to take over as the torch bearer for several more successful initiatives and significantly contribute to effective self-regulation in advertising. Its heartening to see ASCIs relentless efforts being recognised by the judicial body, prominent regulators and government bodies and we shall take all efforts to continue to keep it so. Core to ASCIs mission to ensure protection of the interests of consumers, through supporting Honesty, Decency, Responsibility and Fairness in Advertising, ASCI shall carry on to keep true with its consumer focused tagline, So you can trust advertising.”

     

  • The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions

    Sony India appoints Initiative as its media agency

    Sony India has announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process.Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of services will also include providing media planning and buying across platforms. Others in the pitch included incumbent Carat and MediaCom.

    The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions.

    Said Yuichi Hasegawa, Head of Marketing Communication & Retail, Sony India: “Our decision to appoint Initiative Media is reflective of the agency’s capability of understanding brand Sony and providing a strategic approach to widen audience and strengthening the market position of our brand portfolio. We look forward to working with Initiative Media and have a strong belief that together we can create success and drive our premium brand story forward” .

    On the appointment, Shashi Sinha, CEO,  IPG Mediabrands, India said: “We are delighted that Sony, an extremely prestigious marketer and brand is back with Initiative. We would like to thank Sony India for reposing their faith in us. Initiative stands committed to delivering the very best for Sony’s success.”

  • Industrypersons believe the decision is regressive and could set the advertising clock back for news channels irreparably

    Future Shock?! Channels opting out of BARC could lose ad revenue

     

    By A Correspondent [updated thrice, last update: Saturday, May 20]

    The decision of certain English news channels to opt out of BARC measurement could lead to a huge negative fall-out. The channels which do it stand a chance of advertisers renegotiating their deals and even stopping advertising forthwith.

    MxMIndia spoke to a cross-section of the community, and they believe the decision is regressive and could set the advertising clock back for news channels irreparably. Earlier in the week, News Broadcasting Association (NBA) complained to the TRAI about Republic TV’s alleged usage of multiple LCNs for distribution. It later appealed to BARC, urging it to not release data for English news channels pending the verdict from TRAI. And when BARC chose to release the data yesterday (Thursday), the association secretary general sent a mail to BARC CEO Partho Dasgupta as per an Economic Times report. The mail noted: “Given your indifference to the serious situation at hand, we are left with no option but to advise some of our aggrieved members to opt out of BARC’s watermarking system with immediate effect until there is appropriate redressal of our grievance.“

    A reference was made to how print advertising has gone down in the absence of a currency (IRS) over the last two years. “While the advertising for English nosedived, regional is still holding fort,” a senior industryperson told MxM, hours after the news of the NBA’s surprise mail to BARC was shared with select media.

    Shashi Sinha, CEO of IPG Mediabrands and Chairman of the BARC technical committee, was visibly upset with the development. “I don’t know what the hoopla is all about,” he said, adding: “Everyone has done it on different occasions – around their launch or on special days. If at all anyone has not done it, it’s NDTV,” he said.

    Another senior industryperson told MxMIndia that if the English news channels were so aggrieved, they should have opted out of BARC measurement before the data was released. “Now the world knows that Republic TV is ahead of all others, and there has been enough noise about it on the channel and in terms of advertising on other media,” she said.

    And how will media agencies react to the decision? A senior buyer who requested on anonymity as he is not authorised to speak said that if it’s a one- or two-day gimmick, it’s fine. But if it continues, there’s a problem as there is a lot of accountability in terms of deliverables. So if there is no viewership data, advertising may exit from channels who are not able to supply data.

    Industry captains we spoke with also dismiss the decision to look at multiple distribution points (LCNs) as a marketing tactic around launches or induce sampling. “After a few days or weeks, the real picture shows up, and this is what the aggrieved channels ought to have done.”

    Meanwhile, from the BARC India point of view, it has a steady policy on the matter, we were told. And this has been displayed on the measurement body’s website.
    http://www.barcindia.co.in/resources/pdf/Policy%20for%20Measuring%20Viewership%20of%20Channels%20Available%20on%
    20Multiple%20Frequencies-%20Sept%202016.pdf

    On previous occasions too – when a channel has relaunched, or done a special campaign around the UP elections or around the Union Budget, BARC has reported the data in its entirety. However many be the distribution points.

    BARC has been consistent, a senior industryperson told us. But networks haven’t been so. For instance, while a leading business news channel chose the multiple LCN route around the Union Budget this year, it has now opted out of BARC ratings for its general news channel. A case of double standards, perhaps.

    Meanwhile, BARC has issued a statement (Friday, May 20, 5.20pm). Here goes:

    “BARC India was set up with the mandate to measure What India Watches, and our measurement system delivers exactly that.

    We have a transparent policy on the matter of measuring channels, (which is available on our website http://bit.ly/2dllmIp). This policy has been consistently applied to all channels who subscribe to our measurement.

    The fact is that this is a common distribution strategy among various TV channels, particularly News Broadcasters, to place their channels on multiple LCNs and across genres in the past, and they continue to do so even now.

    Based on information collected from various monitoring agencies we have seen that multiple English news channels on different occasions have placed themselves on multiple LCNs viz across 64 distribution networks during rebranding/revamp, across 16 networks during budget coverage, across 12 networks during UP elections etc. It has become a usual practice.

    We are clear about our position – we measure viewership of channels basis their unique Watermark ID, irrespective of the platform the channel is available on or the number of instances within the platform. For channels having same watermark on more than one LCN, viewership gets aggregated and reported as a single channel and not multiple channels. BARC India neither monitors channel placements across the various DTH platforms/cable head-ends in the country, nor does it have the mandate to do so.

    In the past, we have measured multiple LCN instances of channels as per our policy, and reported them as one channel and the same principle has been applied to our data released yesterday. BARC India is not the regulatory body for resolving issues concerning multiplicity of LCNs for a channel.

    Ideally these issues should be sorted among broadcasters themselves rather than dragging BARC India into these.

    BARC India will continue to measure what India watches.”

    MxMIndia also spoke with Nakul Chopra, senior industryperson and President of the Advertising Association Agencies of India, the apex body of advertising agencies in the country, and this is what he said: “It’s one industry. Differences will always be there. It’s better to let things settle down, take a deep break and let sanity prevail. Having said that we are a 100% behind BARC and what  BARC has said in its statement.”  When asked on what the AAAI advice would be to member-agencies on the decision to advertise on channels that have pulled out of BARC measurement, Chopra said: “We are discussing amongst ourselves and with the ISA (the Indian Society of Advertisers) and will give our formal response very soon.” Any timeframe, we asked. “Next week,” he said.

    And this is what Sunil Kataria, President, Indian Society of Advertisers, the apex body of advertisers: “Any advertiser wants to put money behind TV media which delivers audience viewership and that metric is available through TV ratings. Hence TV ratings are the sole metric for making advertising spend decisions. BARC has already issued a statement on their policy of measuring what India watches and  hence measuring the viewership as per their stated policy. We are closely monitoring the situation and hope the issue gets resolved. In the meanwhile, we are also in talks with AAAI and would come with our formal statement next week .”

     

     

  • Captains of print media and advertising Industry and marketers get together under the Audit Bureau of Circulations to evangelise print

    Print still rules in India, despite TV & Digital

     

    By A Correspondent

     

    In a show of strength, captains of the print media and members of the advertising and marketing sectors have got together to evangelise the print media.

     

    Their view: Yes, television exists and digital is growing rapidly, but print is growing fast too.

    Gathered in a central Mumbai hotel, under the aegis of the Audiot Bureau of Circulations, a near-70-year-old organisation that certifies circulation figures of member publications twice a year. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital, notes the ABC.

     

    As on date, ABC certifies 910 Daily and Weekly Newspapers, 57 Magazines and Annuals. Other members of the ABC include media and ad agencies, print media advertisers, government organisations and the DAVP. The total number of ABC members is 967.

     

    Few reasons why print publications are growing in circulation:-

    :: Impact of education – Growth in literacy and education have created substantial 
headroom for growth of newspapers.

    :: Advantage of India’s Economic growth – It is believed that the growth of newspapers in India is directly related to urbanisation leading to higher aspirations, heightened interest in buying assets etc.

    :: Reading newspaper a part of daily routine combines well with ease of reading at your own time.

    :: Easily accessible and available at home – newspapers are home delivered in India, unlike in the West

    :: Competitive pricing – newspapers are the cheapest source of news.

    ::Customised sections and pull outs cater to various segments of readers together 
with localized content.

    :: Power of the written word – Newspapers have continued their strong traditions over the years to provide accurate and reliable news to their readers.

     

    As compared to the world print market, India is one of the brightest spots in the print media: India one of the few countries where print advertising revenue is growing,India’s paid-for daily circulation is growing whilst most other countries are declining, Number of paid-for titles in India highest in the world and growing while number of titles in other countries declining

     

    Print is growing at an incredible 4.87% increase in CAGR over a 10-year period. As many as 2.37 crore copies were added in the last 10 years accompanied by an increase of 251 publishing centres. Largely regional language newspapers have contributed to the growth, we were informed.

     

    Leading the presentation made by ABC was Shashi Sinha, CEO, IPG Mediabrands, India. While highlighting the above along with Girish Agarwal, Director, Dainik Bhaskar group, he quoted KPMG India figures to show that in terms of advertising revenues, print is thriving (see table above).

     

    Print is Growing Presentation

  • The award was presented at the IAMAI's India Digital Awards held in Delhi on Thursday

    Interactive Avenues is IAMAI Best Digital Agency for 4th time

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) has named IPG Mediabrands’ full-service digital agency, Interactive Avenues (IA) as the Best Digital Agency of the Year for the fourth time in a row. The 7th edition of IAMAI’s India Digital Awards was part of the 11th India Digital Summit held in New Delhi.

     

    At the 2017, India Digital Awards, Interactive Avenues won 4 Gold (including the Best Digital Agency of the Year), one Silver and two Bronze trophies. The agency picked the Gold awards for Reckitt Benckiser’s Display Campaign, Johnson & Johnson’s Search Marketing Campaign and American Express Email Marketing Campaign. It picked the Silver award for Coca-Cola India’s Social Media Marketing Campaign. The agency grabbed the two Bronze awards for Samsonite Most Innovative Use of Content and Jockey’s Search Campaigns.

     

    “Last year when we picked up this trophy for the third time, it seemed liked a momentous occasion in our journey as an agency. But winning this award for the fourth time is really gratifying and reinforces our belief in the kind of work we are doing and the value we are adding to our client’s business”, said, Amardeep Singh, CEO, Interactive Avenues, adding: “IPG Mediabrands’ commitment in bringing in the most cutting edge tools and techniques to India has made Interactive Avenues the most future ready digital agency in the country We have India’s largest end-to-end social management infrastructure & teams, the most advanced data analytics and programmatic platforms and listening centres and several proprietary research tools.”

     

     

  • Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement"

    The Ad Club’s Media Review back on Oct 13

    By A Correspondent

     

    The Advertising Club’s annual Media Review will see Jonah Goodhart, CEO and Co-Founder, Moat and Shashi Sinha, CEO IPG Mediabrands India do the honours. This edition of the review is to be held on Thursday, October 13, 2016 at 6.15 pm at St Regis Hotel in Mumbai.

     

    Goodhart will address the engaging subject of “Viewability: The Big Challenge of Digital measurement” while Sinha will speak on “Growing India’s Adex with Measurement”. The review will throw light on the growing significance of viewability in the digital advertising industry.

     

    Speaking about this the impact of the Media Review, Raj Nayak, President – The Advertising Club said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review is a great enabler and allows all who are part of this industry to be aware, stay innovative and stay relevant.

     

    Speaking about the need for measurement in the context of this edition’s discussion, Shashi Sinha, CEO IPG Mediabrands, India said: “An impactful campaign is one that is creative, innovative and aligns to the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brands message. Also measurement helps provide qualitative insights allowing brands  to fine tune their messaging and achieve significant optimization for their spends.”

     

  • Anjali Hegde, formerly chief executive of Reprise Media, the second digital agency of IPG Mediabrands, has been appointed as the CEO of Ansible India

    IPG Mediabrands launches mobile marketing firm Ansible in India

    By A Correspondent

     

    Media services major IPG Mediabrands has launched its global full-service mobile marketing company Ansible in India. The services of Ansible India will include mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions. Anjali Hegde, formerly chief executive of Reprise Media, the second digital agency of IPG Mediabrands, has been appointed as the CEO of Ansible India.

     

    Headquartered in New York, Ansible came into existence in 2007 starting with operations across North America. To rapidly grow Mediabrands’ mobile footprint, in 2013, Mediabrands acquired mobile solutions agency Mnet in Australia and in early 2016 acquired Mubaloo in the UK.

     

    Ansible’s global footprint now includes 18 offices across 11 counties globally, with each providing the full breadth of mobile capabilities; extending from media, sites and apps into mobile commerce, mobile content, and broader technologies such as wearables, beacons, connected cars, augmented reality and virtual reality.

     

    With this Mediabrands clients in India get access to cutting edge global technologies, tools, expertise and research, a communiqué notes, adding: “Specifically, Ansible India’s clients will enjoy access to global publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, and patented technologies such as “HARK™”, which is the technology that powers “Kia Game On” tennis – an Ansible mobile app campaign that won “Best In Show” and three other awards at the 2014 Mobile Marketing Association APAC Awards and “Most Innovative App” and “Best Mobile Marketing” at the 2015 Mobile World Congress in Barcelona.”

     

    Said Travis Johnson, Global President of Ansible: “Mobile is the most personal media channel – statistically it’s no more than a metre from you for 90% of your day. As such, Indian consumers have high expectations and will quickly reject brands with poor mobile experiences. Ansible India is created to provide end-to-end mobile capabilities to optimise the entire user experience and ensure our clients are ahead of their competition. It’s not just about mobile media, it’s about optimising the creative, mobile site, app and every element that will soon include wearables and in-car experiences. We are thrilled to enhance IPG Mediabrands India with this breadth of expertise”.

     

    In India, Ansible would operate out of Gurgaon, Mumbai and Bengaluru offices of Interactive Avenues and is currently in the process of building the teams.  “We had been watching the mobile space with great interest.  It was evident that in order to create great brand experiences on mobile, we need to have top class tech and development skills of scale.  Today, Ansible is perfectly poised to provide the best of media and the best of technology solutions on mobile to brandsin India”, says CEO Anjali Hegde.

     

  • Gionee joins the IPG Mediabrands OOH arm's Rapport roster of 30-odd clients

    Gionee appoints Rapport as OOH partner

    By A Correspondent

     

    Mobile device-maker Gionee has consolidated its entire out-of-home (OOH) mandate with Rapport India, the OOH arm of IPG Mediabrands.

     

    Rapport India is a full service Out-Of-Home (OOH) agency and has AOR mandates for Hindustan Unilever, Amazon, Samsonite, Tata Docomo and 23 other marquee clients.

     

    Said Nomit Joshi, AGM, Gionee, “We are extremely happy to announce our OOH partnership with Rapport. We were impressed with the science that Rapport brought to the medium through strategy and planning, transparency, monitoring and measurement.  We are confident that our association with Rapport will be productive especially with the proprietary tools they own that will go on to heighten the impact of the brand creatives.”

     

    Recently, Rapport launched a campaign for Gionee across 40 towns in India. The campaign was rolled out for a span of 15-30 days depending on the market which included the display of large number of units. The campaign was launched to promote Gionee’s Marathon M5Plus smartphone and targeted high impact youth hangouts, corporates, major malls and shopping areas.

     

    “Gionee is at the threshold of breaking into the top few brands in the country in the handset segment. Rapport would certainly like to partner this journey to success”, said Sanjeev Goyle, CEO, OOH & Rural – IPG Mediabrands India.