MxMIndia

Tag: International Advertising Association

  • The participants were from Malaysia, India, China, Taiwan , Nepal, Sri Lanka, Bangladesh and Indonesia

    AFAA & IAA host Fasttrack, a Leadership Development Programme

    By A Campaign

     

    The Asian Federation of Advertising Associations (AFAA) and the International Advertising Association (IAA) concluded the seventh edition of Fasttrack, a three-day leadership programme for young professionals in Kuala Lumpur from September 11 to 13 2019. The participants were from Malaysia, India, China, Taiwan , Nepal, Sri Lanka, Bangladesh and Indonesia.

     

    Said Pradeep Guha of the Advertising Council of India (ACI): “I am delighted that Fasttrack has come so far. The feedback from all our nominees from India has been superb. I am also happy to note that they are advancing steadily in their professional lives and contributing gainfully to our industry. The ACI, which has as its members the IAA (India Chapter), AAAI, Advertising Club and IBF has been sponsoring six delegates for an all-expenses-paid experience in the programme for the last several years. We believe it is our investment in our industry and the returns are showing now. We conduct a national search for these six delegates and this year the entire search and short-listing was handled by media veteran Paritosh Joshi. We are happy to continue backing Fasttrack and wish it spreads from Malaysia, where it is being run now, to India as well”.

     

    Added Bharat Avalani, Chief Knowledge Officer of the AFAA and the pioneer of the programme: “We are incredibly heartened by the breakthroughs. We continually receive positive feedback from the human resources department of the participants, and we are pleased to witness their ability to engage in higher-level conversations and take greater responsibility in their work. The advertising and marketing  industry is challenged like never before; trust and credibility is diminishing, therefore this is a critical time for us to raise leaders with the right attitudes to seek solutions,”.

     

     

  • The Indian Chapter of this year’s review will be presented by Neil George

    Nivea’s Neil George to present at the IAA’s Retrospect and Prospects

    By A Correspondent

     

    We know about Retrospect & Prospects, the annual event of the India chapter of the International Advertising Association (IAA) that offers a review of the highs and lows of the MarCom world and takes one through an overview of the year gone by. In addition to this, the platform also aims at crystal-ball gazing the future trends and what to expect in times to come.

     

    This year, rather than call one of the usual suspects to conduct the review or even call an industry biggie who is well-known to the world, IAA has invited Neil George, Managing Director for Nivea-India, Bangladesh, Sri Lanka, Nepal and Bhutan to do the honours. We haven’t heard him in the past, but, then, save IAA, Ad Club and IAA events, we don’t frequent too many events and aren’t invited to them either. The event is on June 27 in Mumbai.

     

    Said Partho Dasgupta, CEO, BARC India on the event: “This programmes has done really well for the IAA. We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year and are hoping for some brilliant insights this year as well. The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds.”

     

    PS: June 27, incidentally, is also Mid-Day’s anniversary, the 40th, if we remember right. Perhaps the paper should be roped in to sponsor the event… right, Mr Dasgupta?

     

     

  • IAA has collaborated with Lowe Lintas to showcase this youth celebration

    IAA asks young to vote via #MeraPehlaVote

    By A Correspondent

     

    In a bid to encourage first-time voters to vote, the India chapter of the International Advertising Association (IAA) has launched a digital campaign named #MeraPehlaVote aka #MyFirstVote. IAA collaborated with Lowe Lintas on the creative.

     

    Said Ramesh Narayan, Immediate Past President, IAA India Chapter: “India has more than 50% of its population below the age of 25 years. The youth of India will play a significant role in the success of making our country an economic and global superpower. Encouraging them to be part of the greatest festival of democracy was our goal at the onset. #MeraPehlaVote nicely brings this proposition to the forefront and we hope that it will act as a celebrating tool and get our youngsters to the pooling booth.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “There are more than 8 crore first-timer voters this election. That’s a formidable force and they must go out and vote in order to be heard. We thought, at a young age like that, you experience and celebrate many firsts of life – first drive, first love, first job, etc. What then should stop you from celebrating your first vote? #MeraPehlaVote is a campaign that not only urges people to cast their first vote but also to celebrate it.”

     

     

  • The Chairman and World President of the International Advertising Association (IAA) speaks on the mega-event and his plans for IAA

    India can be proud of staging IAA World Congress: Srinivasan K Swamy

     

    Impossible is not a word that you’ll ever find in the books of Srinivasan K Swamy, Chairman and World President of the International Advertising Association (IAA). Hardly had the IAA World Congress at Kochi got over, he was busy working on plans for the next few projects. And of course achieving his dreams for IAA across the world.

    The Chairman of the RK Swamy Hansa Group, Swamy took on the global charge in October. A quick chat with

    Srinivasan K Swamy on the success of the IAA World Congress and what’s next on the IAA calendar. A slightly shorter variant of this interview appeared as part of a pull-out published with Business Standard today, March 12. Compiled by MxMIndia. Published and conceived by The Resource 24×7

     

    You had set yourself near-impossible targets for the IAA World Congress. Now that the Congress is over, and the feedback received indicates that it was very successful, what are your own thoughts? Are you happy with what you set out to achieve?

    Frankly, during the last few days prior to the Congress, it all came together. Of course the speakers were done and dusted well in advance. A few cancellations in speakers were always expected and we had some options that we exercised, without compromising on what we set out to do. The only reason we settled for Grand Hyatt Lulu Convention Centre in Kochi was because only this venue could host a capacity of 2500 delegates in India, that too in style. Our target for participation at the Congress was set at 2500, the full capacity, and we exceeded that too thanks to the enormous support we received from Kerala delegates.  We also felt the evenings is what would make the event memorable and these were executed to perfection. All our international delegates were overawed by the scale and the grandeur of the event, and India can certainly be proud of staging this spectacular international event in India.

     

    And we now hear that the next IAA World Congress is in St Petersburg, Russia next year. How will you better the really high benchmark that you’ve set with Kochi?

    St Petersburg is a beautiful city with many palaces and historical monuments. It  starts off with that advantage straightaway. The event is going to be conducted in late May 2020, when the sun never sets. It will be a new experience for many delegates during these ‘white nights’. Further, it will be more easily accessible from many European cities, so more international delegates will be a natural consequence. And last but not the least, the Governor of St Petersburg, the City Administration and the Federal Russian Government are fully backing the Congress and are very keen to ensure that the event will be a world-beater in both content and entertainment. We have already formed a committee of experienced people to finalise all details and I am sure the St Petersburg Congress will in no way fall short of the benchmark we have set for ourselves in Kochi.

     

    Pre-event, you had mentioned that the real work on the Congress happened only in the last six-odd months. Given that all of you amongst the key organisers have other businesses to look into, what were the challenges that you faced?

    The actual work for the Congress started well over 18 months ago. Many of the speakers were finalised well in advance. As is always the case, the momentum builds in the last few months when strong marketing efforts are put in for delegates to sign up. When we are organising an important event like the World Congress, our business demands do take the backseat. And fortunately, none of the core committee members complained in this regard and tirelessly plugged along.

     

    The IAA World Congress in India is just a one-off event. Do you have plans to harness the momentum that the IAA franchise gained in India over the next few months?

    We have many good global events coming up. We will have the Africa Rising conference taking place in May 2019 at Accra, Ghana. In June, we will be in Cannes, France having our own leadership sessions. In October, we plan on our third edition of the IAA Global Conference in Bucharest on Creativity4Better. There are couple of other things on the anvil which will be announced once the plans/dates are finalised. Events apart, we are putting enormous emphasis on Education. We have already accredited 44 institutions on marketing/ advertising courses and we want to provide active support to them, apart from expanding our accredited institutions base to twice that large over the next two years.

     

    The IAA is of course a lot more than the World Congress, and in your presentation at the opening ceremony, you spoke about the work that you intend undertaking in the field of digital privacy? It’s a huge ask given the extent of intrusion that has taken place. What are your specific plans?

    Privacy in the digital world is a matter of concern for everyone. No wonder the governments of various countries are stepping in to protect their Citizens. IAA believes that over-regulation may not necessarily be in the interest of the consumer, because it could impair on the efficacy of well-targeted communication. As a strong promoter and defender of advertising self-regulation, IAA is of the view that a strong data privacy regulation would actually act against the interest of the consumers. Advertising after all is a major source for economic growth. It promotes competition, thereby innovation, improves product quality, promotes choice, reduces prices. Excessive privacy laws would make targeted advertising difficult making the cost of advertising very high impacting on all the benefits of advertising listed.  With 43% of the global advertising budget going to digital, regressive privacy laws will change the business of advertising as we know it. IAA is therefore trying to speak to all the stakeholders – advertisers, agencies, media, digital companies, technology companies etc – to hopefully arrive at a self-regulation code we all can subscribe to and also develop a mechanism to oversee this. The response from the people I have reached out to has been overwhelming and I am sure many of what we need to do, will be based on further consultation with multiple stakeholders. As they say, watch this space!

     

    The India chapter has been super-active ever since you helmed it. Do we see you inspire other country chapters to also become as active as the India chapter?

    IAA Chapters are only as active as the leaders leading them. And another ingredient that is needed for this is the quantity of members. Our focus at IAA will be on both these fronts. We have already made some changes in our by-laws which will aid in membership-building. We have put in place some guidelines to check the health of the Chapters. And we do want to get Chapters to adopt certain common events from the vast repertoire of events we have in many of our Chapters. We have some distance to cover in this but I can say the journey has begun!

     

    A slightly shorter variant of this interview appeared as part of a pull-out published with Business Standard today, March 12. Compiled by MxMIndia. Published and conceived by The Resource 24×7

     

     

  • Paul Polman, Mark Pritchard, Piyush Pandey, Jacques Seguela, others shine on the second day of the IAA World Congress

    Biz with Purpose on Day 2 @ IAA-WC

     

    By A Correspondent

     

    The second day of the 44th edition of the IAA World Congress organised by the International Advertising Association (IAA) saw several star speakers addressing a packed audience of professionals, practitioners, academics and students. The joint themes of ‘Brand Dharma’ and ‘Tech for Good’ were what everyone spoke on or discussed.

     

    It was also time for felicitations and awards. Yusuf Ali, Chairman and Owner, Lulu Group, was felicitated by Srinivasan Swamy, Chairman & World President, International Advertising Association. In his speech, keeping with the theme of the conference, Ali reiterated to all the marketing and communications stakeholders to act responsibly towards the society and stay true to their business values.

     

    The IAA Golden Compass Awards were conferred to Marc Pritchard, Chief Brand Officer, Procter & Gamble and Andrew Robertson, President & CEO, BBDO Worldwide. The IAA Inspire Champion Awards was conferred to Raj Nayak, senior media professional and former Chief Operating Officer at Viacom18. The IAA Inspire Honorary Life Member Award was conferred to Ranil De Silva from Sri Lanka.

     

    In the first session of the day, Paul Polman, President of the ICC, Chairman of the B-Team and Vice-Chair of the UN Global Compact. CEO Unilever made a passionate plea to companies to run their businesses by heart, because he felt that businesses can’t succeed in a society that fails.

     

    Polman stated that value and trust are two important elements for a company. However, currently, trust is low in the industry because of fake news, frauds, unethical employment practices, sexual harassment etc, he said.

     

    As advertisers, we should look and hear from a consumer’s viewpoint since consumers judge us by what we do, not by what we say, Polman said, adding: “You cannot run business with freedom without responsibility. If we don’t protect it, we won’t have a future.  Partnership is important to work on sustainable growth. A partnership, which is for a common good. Putting other’s interests before ours is very important because although we have the resources to help the society, all we are missing is human will power. Tech has connected us better with people, but has also given us loneliness.” He ended his speech by urging the audience: “If you belong to 2% of population, think about 98% population and live responsibly.”

     

    Next up was Simon Kahn of Google APAC on the Future of Digital Immersion. According to Kahn, the next wave of technology will assist us, augment our experience and will help us accelerate things we need to get done.

     

    The digital tech has started to help us in all practical areas, most progress which we have seen is in the area of speech recognition. We are now up to near human quality in speech recognition.  In India recently, we worked with Flipkart when wanted to add the experience of haggling for the big billion day sales and it the result was many millions interaction with the tool with average time of engagement for min 6 minutes. Communication is also about gesture and nonverbal cues, hence we are training computers to replicate the same hence breaking down physical world barriers

     

    This was followed by a panel discussion. Tom Doctoroff, Business Leader and Global Brand Builder on Derisk the future in conversation with Michael McQueen, Trend forecaster and Author and Tim Reid, Comedy Writer and Innovation Expert. Said Reid: “Best ideas come as jokes make your thinking as funny as possible. What makes is laugh are two things, first is the truth (as it is relatable) and the second is surprise, we experience, when something doesn’t quite fit in in the normal trend. Truth with the twist is the biggest thing that make us laugh. In an idea session, if we can get people to say something which has point of truth with an element of surprise and you will probably see a genius idea there somewhere and hence there is a science behind it creativity works better with humour.

     

    Mcqueen, who has done a lot of work with millennials on what are they thinking and what are they looking at, shared his insights on decoding the millennial mindset and how one can bridge gaps. There are 34% millennial population in India, which is very important numerically and economically as they will enter spending peak by 2026. McQueen advised the marketers to market their products through them and not to them.

     

    There was much anticipation for the session of Marc Pritchard, Chief Brand Officer, Procter & Gamble. After screening the latest ad campaign from his company in India, Pritchard started the conversation with the proposition of ‘What if brand could be force for good and a force growth’. He emphasised on living the brand’s purpose and not just talk about it. He stressed on the need of brands to align themselves with a purpose. He covered three major problems faced in the business diaspora; Gender Equality, Sustainability and Technology.

     

    People expect more from brands, he said. They want the brand to take a stand on the social issues. 9 out of 10 consumers want brands to live with their values, they want brands to take stand. In sustainability there is a difference between what people say and do. 67% of the population talks about sustainability but only 30% of them actually act on it. Sustainable goals are equally good for the growth of the brands, he sai. He spoke about how P&G is doing its bit by using technology is work on a product that can eliminate need of water in cleaning,

     

    “I urge to reduce renew and recycle water, energy and waste. It will be nice if all brands can come together.”

     

    Later, Chris Tung , CMO, Alibaba, spoke about the Alibaba model and how it has built for itself an ecosystem for brand-builiding. Mark D’Arcy, VP of Global Business Marketing and Chief Creative Officer, Facebook was in conversation with Hungama founder and digital pioneer Neeraj Roy. India is the second-largest market for Facebook. D’Arcy asked mainstream brands to be always being interesting and relevant in reference to content marketing. The journey from attention to action is interesting, he said. All touchpoints in the journey should be engaging and seemless. FB is deeply committed to innovation too. We have curiosity of constantly learning as an organisation is important. It helps in growing the business and help improve the culture.

     

    The following session had Rahul Welde, EVP Digital Transformation, Unilever and Lindsay Pattison, Chief Client Officer, WPP in a chat with Ralph Simon.

     

    The biggest change in marketing and technology sector is speed, Welde said. The results are quick which enables faster changes meeting the needs. Apart from technology, the most important assets in marketing are skills and talent. To make a greater impact, one needs to have a skilful leadership and talent pool in the organisation.

     

    Said Pattison: Disruption is affecting everybody and every brand. India has a 14% ad spent growth which is highest in the world, making it the most potential market for the advertisers.

     

    After some serious business truths, the audience witnessed an extremely engaging session by Jacques Seguela, Co-Founder of RSCG & Vice President of Havas Media where Seguela underscored the need for storytelling and emotions to not get disconnected in our pursuit of technology.Seguela, who was celebrating his 85th birthday on Thursday, receive a standing ovation. His session was followed by that of Ed Pank of Warc who spoke on ‘Tech for Good, Innovating for Social Impact’.

     

    The final session of the day was by Ogilvy Chief Creative Officer and celebrate adperson Piyush Pandey offered a perspective on ‘Brand Dharma’ that made people sit up and take notice. “A lot of people spoke about sustainability, climate change and everything. I would like to draw your attention to sustainability of human emotions that are under threat in the digital world… Sustainability in environment is to make life longer but sustainability in relationships is to love and enjoy life.”

     

    The evening entertainment for the day was interestingly titled ‘Fashion & Flavours of India’. After a day packed with high energy session, the winding down was well-deserved.

     

     

  • The International Advertising Association World Congress to be held at Kochi next month

    IAA out to promote awareness about Diabetic Retinopathy in India

    By A Correspondent

     

    International Advertising Association (IAA) in association with the All India Ophthalmological Society (AIOS) is providing a platform for all advertising and marketing professionals in India to showcase their creativity for a cause during the upcoming International Advertising Association World Congress in Kochi next month. IAA is inviting entries for creating a campaign to drive awareness on Diabetic Retinopathy. This national health initiative is titled EYE4Future and is conceptualised by IAA in partnership with All India Ophthalmological society.

     

    Said Punit Goenka President IAA (India Chapter): “The ethos behind the campaign is that IAA has always believed that communication should be a force for good. The India Chapter has an excellent track record of supporting good societal causes.”

     

    Added Dr S. Natarajan, President-Elect of the AIOS: “The diabetes pandemic is sweeping across the country. There are 62 million people with diabetes in India and another 77 million people estimated to be pre-diabetic. These and all those who have not yet been diagnosed as diabetic are facing grave risk, including those of Diabetic Retinopathy and hence there is a need to build mass awareness about this issue. I am glad the IAA is supporting this much needed initiative.”

     

    The campaign will be judged by a jury for creativity and simplicity. IAA will support the winning team to produce the campaign, and invite two members of the team to Kochi. The campaign will be unveiled in the presence of renowned speakers and celebrities at the IAA World Congress on February 22. The last day to send in entries is January 28, 2019.

     

     

  • The advertising and marketing services veteran will take charge as IAA Global Chairman & World President today

    Ati Sundar! Srinivasan Swamy to be IAA Big Boss

     

    By A Correspondent

     

    It appears to be an Indian summer in Europe this year. In June, creative gurus Piyush and Prasoon Pandey were awarded the highest honour at the Cannes International Festiveal of Creativity, and now Srinivasan Swamy, Chairman of the R K Swamy Hansa Group will take over as the Chairman and World President of the illustrious International Advertising Association (IAA), the first Indian ever to do so.

     

    Sundar, as he is called by his friends, will lead a team of 25 Executive Committee members from a host of countries including USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran, Nepal and India. He takes over from senior advertising professional Felix Tataru from Romania today (October 4, 2018) at an event to be held in Bucharest.

     

    The International Advertising Association is an 80-year old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world’s most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners. Its activities involve professional development of marketing communication practitioners, protecting freedom of commercial speech, advertising self-regulation, protecting consumer interest, training and education.

     

    In 2016, Swamy was accorded the Lifetime Achievement Award by the Advertising Agencies Association of India.

     

    As Chairman of R K Swamy Hansa, his professional interests currently include Creative & Media Advertising, Interactive & Digital Advertising, Health Care Communications, Social & Rural Sector, Communication, Human Resources Communication, Marketing Analytics, Market Research, Events & Activation, Retail Identity, Public Relations, Continuing Medical Education, Global Language work etc.

     

    Swamy has been active in various industry bodies working towards the growth and development of the Advertising industry. He was President of AAAI for three consecutive terms (2004 – 2007) and continues to take active interest in the activities of AAAI. He has been Chairman of Advertising Standards Council of India (ASCI), and a Board Member of Audit Bureau of Circulations. Swamy was also President of All India Management Association during 2008-09.  He was the President of The Madras Chamber of Commerce & Industry (2008-10), Madras Management Association (2001-02) and the Advertising Club, Madras (1988-89).

     

    He had a superactive tenure as President of the India Chapter of International Advertising Association and was also elected Senior Vice President of International Advertising Association, the global body. The list goes on and on.

     

    Swamy is actively involved with socially relevant institutions such as a 220-bed, multi-discipline tertiary care, Hindu Mission Hospital at Chennai catering to the urban poor and the surrounding rural areas; Chairman of Valluvar Gurukulam School Society which runs  a school for 2800 poor students, primarily girls and Vice President of National Boys and Girls Education Society, a premium education institution in Central Chennai which runs three reputed schools.  He is also Chairman of Vidyadhanam and Annadhanam Trust, a Vedic Padasala of Sri Ahobila Mutt and Trustee in the Consumers Association of India and Concert.

     

     

  • In the second of the extracts from IAA’s ‘The Gutenberg Galaxy’, Nandini Dias looks at reasons why print still rules in our country

    Why print in India is defying the global trend…

     

     

    By Nandini Dias

     

    Nandini Dias

    It is by now a pretty well-established finding that the typically argumentative Indian rarely conforms to global marketing norms. That’s the reason many multinationals have had to change the global narrative to suit the Indian mindset.

     

    Companies like Unilever, McDonalds, Kellogg’s, Maggi have had to make fundamental changes in their pitch to the local market. Native clothing, for instance, is fairly mainstream as are investment patterns which, unlike the rest of the world, stays largely within fixed deposits and gold with pension and insurance battling weak penetration most of the time.

     

    Print media, it seems, is another case in point. Where it seems to be on a downward trajectory globally but in India it seems to be holding steady albeit with the growth rate declining to around 7 or 8%. While the change is inevitable, in typical Indian complexity, the change in the system will be more covert, with stealth and over time. But it’s interesting to assess why we are defying the global trend.

     

    1. Rising literacy level is probably the highest growth driver. The maximum growth is in the six Hindi-speaking states of UP, Bihar, Rajasthan, Madhya Pradesh, Jharkhand and Chattisgarh where half of India’s lower literacy (48.12) lived. In addition, the unrelenting thrust and effort put in by newspaper brand in these states has borne fruit.

     

    2. Unlike many western countries, the distribution mode for newspapers in India is 99% home delivery under a subscription model. The very fact that it reaches millions of homes, effortlessly and with amazing consistency has ensured that the habit does not wear off easily . In addition, while news reaches Indian homes in various formats, print has taken on a unique form of mass personalisation. FMCGs have started using newspapers with renewed thrust to roll out sampling and product trials. Auto brands like Tata have used print to distribute personalised augmented reality kits to push test drives. While DMPs are struggling with API and data onboarding, print has started using their databases intelligently to ensure that consumers and marketers can get connected. Print seems to have evolved into a hydra- headed combination of direct marketing, digital, print, sampling and even experiential. So change has come but in a muted form. Newspapers need to further enable connection between reader and ecommerce or purchase. If the lead generation through print proves to be a cost effective model the evolved version may stand to scrutiny.

     

    3. Print in India will also stand at an advantage for another four-five years as our internet consumption is predominantly in English and only 12% of the population actually read and understand English. Also, while 15 years back it was accepted that purchasing power and English-speaking consumers had a huge intersection, that is no longer true today. Regional ethnic groups like Haryana’s Gujjars and Jats have gained rapid affluence and their language of comfort is not English. The need to go beyond English is important and regional language newspapers are leaving no stone unturned to ensure that they partner the regional nouveau riche. While regional digital is also charged up it may take some years to catch up.

     

    4. While digital is supposed to ring the death knell of newspaper, the over saturation of fake news and unregulated citizen journalism has inadvertently brought renewed credibility to the print medium. And with television and digital posturing as sensational ‘breaking news’ media, newspapers have been forced to reposition themselves as offering in-depth analysis of news and current affairs which are well researched and validated. But the experience, visually rich, speed and convenience are aspects that need to be worked upon.

     

    So, while both sides will struggle to come out more victorious the challenges that need to be answered are two-fold.

     

    :: How to monetise e-paper. The equation between digital advertising revenues, cost per reader, paywall or not etc. hasn’t been very conducive to making the business profitable.

     

    :: The millennial youth has grown up using personalised screens. Will the newspaper printed format ever be relevant for them?

     

    Published with permission from the International Advertising Association (India Chapter).

     

     

  • The IAA Leadership Awards saw awards being presented in 22 categories

    Ajay Piramal, Sam Balsara recognised at IAA Leadership Awards

     

    By A Correspondent

     

    The International Advertising Association’s (IAA) India Chapter presented the winners for the sixth edition of the coveted Leadership Awards at St Regis Hotel, Mumbai.

     

     

    Key highlights of the panel discussion:

    Prathyusha Agarwal, CMO- ZEEL: “TV has been the source of entertainment for every Indian household for decades and continues to be so. As the entertainment powerhouse of the country we believe only when we come together across platforms, extraordinary happens. Hence, we are here to provide the best solution to the advertisers. We are also witnessing huge growth in the regional markets and connecting with people in their own language is invaluable. Fundamentally, TV is and will always be relevant, but it is also a glorious time for marketers with digital and working together to effectively reach out to consumers”

     

    Sanjay Behl, CEO- Raymond Ltd: “Properties that are being watched in India right now are at an all-time high beating world numbers. Fundamentally, there are two questions in context of media, first being brand position and second which medium helps me build my brand. I feel brands are working towards influencing immediate purchase rather than analysing which medium helps in the long run. No doubt, that the reach of TV is high, it is also quick as product life cycles are short and TV gives you a wide reach within a 30 second Ad duration. It is also intense as TV as a broadcast medium builds passive engagement vs Digital disengagement. I also feel quality innovations have been happening in consumption of the media as TV remains the second highest return on investment after paid research. I truly believe TV is a and will remain a powerhouse medium in our country.”

     

    Shashi Sinha, CEO- IPG Media Brands India: “In the media agency ecosystem, there is a lot of discussion on ratings. I appeal that we must look at first impressions to make actual comparison and what comes easily to traditional advertisers may not appeal to the youth today. I feel TV has a long way to go and is a under nourished medium. However, for people to build brands, India still has a long way to go so one needs to advertise using TV as a medium.”

     

    Partho Das Gupta, CEO – BARC India: “TV today reaches 836 mn individuals across India, we as Indians still are TV fanatics. People are spending 4 hrs on TV in the South of India. Almost 12 hours of advertising gets telecasted in India. Hindi content is still ruling, 688 mn viewers are watching GEC serials while at a similar number 680mn are watching movies which is a higher number than people who watch movies in the theatre. Sports as a genre is also going up. Overall, I would say TV is the biggest dominant medium today and will continue to grow.”

     

    Said IAA India President Ramesh Narayan: “A unique power-packed event, we have with us advertisers, media, corporates all assembled to salute excellence in leadership. This is very inspirational.India chapter has been leading from the front to name a few initiatives #WorktoLivetoWork , IAA Mentorship for Women, IndIAA Regional Awards, Reigniting the Artist and Storyteller in you, IAA Olive Crown Awards, IndIAA national awards and for the first time in 80 years we have IAA World Congress  being hosted in Kochi in February 2019.”

     

    Before the awards were presented, a panel discussion was moderated by Partho Dasgupta, BARC India with eminent panellists –Sanjay Behl, CEO, Raymond, Shashi Sinha, CEO of IPG MediaBrands and Prathyusha Agarwal, CMO, ZEEL on television medium being a strong influencer (See box alongside).

     

    The highlight of the evening saw IAA India inducting veteran industryperson Sam Balsara into the IAA Hall of Fame for doing so much more than just founding and building a great communication company.

     

    Ajay Piramal, Chairman, Piramal Group was recognised as the IAA Business Leader of the Year. Sharing his learnings from the Bhagwad Gita he mentioned it has the philosophy that can be used to practice on a day to day basis. ” Some of the lessons I have learned are to 1. Have courage – keep fighting 2. Be fearless – take the path less travelled  3. Focus on action – results follow actions 4. Be equanimous”.

     

    The event was sponsored by Zee. Lokmat group was Associate Partner. Said Rishi Darda, Joint Managing Director and Editorial Director, Lokmat on the association: “At Lokmat as Maharahstra’s No 1 Newspaper we have always focussed on recognising individuals for their exemplary contribution across various areas. #IAALeadershipAwards  partnership compliments our organisational focus in identifying deserving marketers of today and providing a platform to create awareness on their outstanding work in their relevant area. The stellar jury also adds to the credibility of the event. The attendance of stalwarts in media, the hall of fame induction of Sam Balsara  and the motivation towards mentoring youngsters of tomorrow; all of which is focussed towards nurturing and developing the marketing fraternity. We thank industry for supporting us all through and IRS 2017 not only affirms our Maharashtra leadership but confirmed our leadership in Pune market.”

     

    Here’s a list of the prizewinners:

    Winner List – Leadership Awards 2018

     

     

  • The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year

    7th edition of IAA Olive Crown Awards announced

    By A Correspondent

     

    International Advertising Association (IAA) India Chapter brings back its annual property, the Olive Crown Awards in its 7th edition. IAA recently announced the call for entries, inviting applications across 20 categories from the marketing and advertising fraternity for the IAA Olive Crown Awards in 2017. The Awards, recognize creative excellence in communicating sustainability or green advertising, and have been embraced by the entire industry. Entries will be accepted till 15th February 2017.

     

    The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year, Green Advertiser of the Year, Green Agency of the Year and Young Green Writer of the Year among others. There is also one special Corporate Social Crusader Award for companies who believe that doing good, is good for business. An eminent jury has been invited to judge these awards.

     

    Neeraj Roy, President, IAA India Chapter said, “The Olive Crown Awards are an initiative to recognize the best creative solutions in communicating the need for a sustainable environment. We are excited to be back and in our 7th edition we hope to replicate the success we have achieved over the years, while looking forward to receiving some thought provoking entries this year as well.”

     

    Monica Tata, Chairperson, IAA Olive Crown Awards Committee said “These awards are for those who believe in being not just custodians of their respective brands, but also custodians of Brand Earth. The Olive Crowns are run as a cause and there is no entry fee.”

     

    Over the years the IAA Olive Crown Awards have grown in stature and are a unique way of celebrating excellence in creativity that encourages sustainability, and builds consciousness towards the environment.

     

  • The 'Advertising and The 5 Senses' series highlights the importance of using all our five senses in advertising

    IAA hosts Advertising & The 5 Senses

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.

     

    The ‘Advertising and The 5 Senses’ series highlights the importance of using all our five senses in advertising, as opposed to only visual (sight “print advertising”) or audio (sound “Radio”). The series presents sessions by industry experts with a background in each of the five senses – taste, sound, sight, smell and touch so the audience could learn about the nuances of these senses as they relate to communication and together add immense value. This initiative is led by Janak Sarda, Management Committee Member of IAA.

     

    As part of session on ‘Sound’, Raja demonstrated the power of sound in advertising. Creator of the concept of ‘Mogo’ or musical logo, Raja shared examples of how sound has the ability to evoke images, emotions and even trigger memories and therefore stressed on the need to create a sonic identity which reflects the emotion of the brand.

     

  • The International Advertising Association (IAA) elected its team for the coming two years during its annual Board of Directors meeting

    Sundar Swamy, Kaushik Roy in IAA global leadership team

    By A Correspondent

     

    IAA India President Srinivasan (Sundar) Swamy and APAC head (and former President) Kaushik Roy are part of the global body’s leadership for 2016-18. The International Advertising Association (IAA) elected its team for the coming two years during its annual Board of Directors meeting.

     

    “Felix Tătaru at 42 is the youngest IAA Chairman in our history,” commented Michael Lee, IAA Managing Director, adding:  “We have an ambitious agenda for the next two years and our exciting mission continues today”

     

    Said Tataru: “We are very excited to assemble our leadership at such an exciting and challenging time in our industry. The IAA, representing all areas of  marketing communications – advertisers, agencies, media and educators is committed to inspire the industry and society. Everyone in our industry is empowered to contribute in their own way and the IAA looks forward to harnessing the resources and energy of our members around the world”

     

    Among the current industry issues for the IAA include the continued importance of best practices and integrity; the defense of unwarranted bans and interference with brands and advertising and the development of talent within our industry

     

    The following is the list of IAA Officers for 2016-2018:

     

    Felix Tătaru 

    Chairman and World President,

    GMP Group, Romania

     

    Faris Abouhamad

    Immediate Past Chairman and World President,

    CEO, InterOne Resonance, UAE

     

    Srinivasan Swamy

    Senior Vice President,

    CMD, RK SWAMY BBDO Pvt Ltd, India

     

    Diane Slade 

    General Secretary,

    Head of Advertising Edith Cowan University,Perth, Western Australia

     

    Venanzio Camarra

    Treasurer,

    Managing Partner and Chief Consultant of Studio Aldabra<, Italy

     

    Carla Michelotti

    Vice President Corporate Members and Government Affairs,

    President, Carla Michelotti LLC, USA

     

    Kaushik Roy

    Vice President Area Director Asia Pacific,

    President – Brand Strategy & Marketing Communication, Reliance Industries Ltd, India

     

    Tom Brookbanks

    Vice President Area Director USA/Canada,

    Senior Vice President, Starcom Mediavest, USA

     

    Kyra Roest

    Vice President Are Director Europe

    Business & People connector, /UM’GE:BUN/, Netherlands

     

    Saad El Zein

    Vice President Area Director Middle East Africa

    Saad El Zein Company, UAE

     

    Michael Lee

    Managing Director IAA, USA