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Tag: International Advertising Association

  • The events which led to the recent Tanishq advertisement being pulled back are very unfortunate, notes the India Chapter of the International Advertising Association

    IAA India statement on Tanishq ad

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has issued a statement on the Tanishq ad controversy.

     

    Notes a statement:

     

    “The India Chapter of the International Advertising Association (IAA) strongly reiterates the need to strengthen and safeguard the fundamental right to express and receive commercial expression as guaranteed in Section 19 (1) (A) of the Constitution of India.  Any attempt to stifle this should be condemned in the strongest of terms.

     

    The IAA has always stood for freedom of commercial speech and expression, self-regulation and gender-parity. Our many meaningful initiatives in these areas stand testimony to that commitment. The marcom industry has always used its creative depth to create messages that promote amity, peace and harmony in every area of life and work. The events which led to the recent Tanishq advertisement being pulled back are very unfortunate. While we respect the opinion of every individual on subjective matters, these should not descend to illegal threats and anti-social behaviour.

     

    We appeal to the concerned governments to take a serious view of such intimidating behaviour and take exemplary action where required to ensure that businesses are provided a safe environment to communicate their brand advertising messages and contribute to economic resurgence of the country.

     

    Both AAAI (Advertising Agencies Association Of India) and TAC (The Advertising Club) are also united with India Chapter of IAA (International Advertising Association) on this stand.”

     

  • Punit Goenka (Managing Director & CEO, Zee Entertainment Enterprises Ltd) will continue as a member of the Managing Committee as the Immediate Past President

    IAA India unveils power-packed mancom

    By A Correspondent

     

    The India chapter of the International Advertising Association has announced the names of co-opted members and invited to the Managing Committee of the India Chapter of IAA for the financial year 2020-21. These were done by newly elected President, Megha Tata, Managing Director – South Asia, Discovery Communications India.

     

    Said Tata: “I am delighted to bring together such a wonderful mix of youthful enthusiasm, experience, and diversity in gender, geography and industry-wide representation”

     

    The Mancom members are:

    :: Rana Barua (Chief Executive Officer, Havas Group India),

    :: Ashish Bhasin (CEO, APAC and Chairman India, Dentsu Aegis Network),

    :: Rajiv Kental (President – Marketing, Amar Ujala Publications Ltd)

    :: Rani Reddy (Director, Indira Television Ltd)

    :: Srinivasan K Swamy (Chairman & Managing Director, R K SWAMY BBDO Pvt. Ltd.)

    :: Sam Balsara (Chairman & Managing Director, Madison Communications Pvt. Ltd.)

    :: Umang Bedi (Co-Founder, Dailyhunt)

    :: Dr Bhaskar Das (Group President, Republic TV)

    :: Partho Dasgupta (President, The Advertising Club, Mumbai)

    :: Pradeep Guha (Managing Director, 9x Media Pvt. Ltd.)

    :: Nina Elavia Jaipuria (Head – Hindi and Kids TV Network, Viacom18 Media Pvt. Ltd.)

    :: Alok Jalan (Managing Director, Laqshya Media Group)

    :: Salil Kappoor (Business Unit Head-Appliances, Orient Electric Ltd)

    :: Tarun Katial (CEO, Zee Entertainment Enterprises Limited (ZEEL)

    :: Anbuchezhiyan K (Independent Communication Consultant, Past President- The Advertsing Club, Madras)

    :: V. Shreyams Kumar (Managing Director, Mathrubhumi PTG & PBG Co. Ltd.)

    :: Sunil Lulla (Chief Executive Officer, BARC India)

    :: Ramesh Narayan (Founder , Canco Advertising Pvt. Ltd.)

    :: Sangeeta Pendurkar (Chief Executive Officer , Pantaloons (Aditya Birla Group)

    :: Kallie Purie (Vice Chairperson, India Today Group)

    :: Neeraj Roy (Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd)

    :: I Venkat (Director, EENADU)

    :: Ashok Venkatramani(Founder -Intelligent Insights Pvt Ltd -a business intelligence tech platform )

     

    Other than Tata, ​at the AGM held on September 28, 2020, the following officebearers were elected:

    :: Pradeep Dwivedi (CEO- Eros India of Eros STX Global Corporation) elected Vice President,

    :: Jaideep Gandhi (Founder -Another Idea) as Hon. Secretary,

    :: Abhishek Karnani (Director-The Free Press Journal) as Hon. Treasurer

     

    Punit Goenka (Managing Director & CEO, Zee Entertainment Enterprises Ltd) will continue as a member of the Managing Committee as the Immediate Past President. ​

     

    The other elected members of the Managing Committee were:

    :: Anant Goenka (Executive Director, The Indian Express (P) Ltd),

    :: Avinash Pandey (CEO, ABP News Network Pvt. Ltd.),

    :: Janak Sarda (Managing Director, Deshdoot Media Group),

    :: Nandini Dias (Chief Executive Officer, Lodestar UM),

    :: Prasanth Kumar (CEO-South Asia GroupM- A WPP Company).

     

  • Dwivedi takes over from Ramesh Narayan who held the position

    Pradeep Dwivedi is elected as IAA VP & Area Director for APAC

    By A Correspondent

     

    Pradeep Dwivedi

    Pradeep Dwivedi, CEO, Eros India of Eros STX Global Corporation, has been elected as the Vice President and Area Director for the International Advertising Association (IAA) APAC region. He is currently Honorary Treasurer and Director of IAA India chapter. Dwivedi takes over from Ramesh Narayan who held the position.

     

    Said Dwivedi: “I am humbled and honoured at the responsibility. I must thank  Mr. Ramesh Narayan for a fruitful and productive tenure as my predecessor in leading IAA APAC wonderfully for the past two years as well as Mr. Srinivasan K Swamy, Chairman & World President, IAA Global  for inspiring me to take on this mandate.  The APAC region has amazing potential and I look forward to working with all the Chapter Presidents to take the ideals of the IAA forward and collectively ensure that IAA remains the harbinger and compass of marketing communications world-wide in a unique post-CoVid19 era, even as we navigate the challenges ahead of us. ”

     

    Added IAA Chairman and World President Srinivasan Swamy: “I am delighted to welcome Pradeep Dwivedi as our Area Director and Vice President for Asia Pacific. He has been an integral part of IAA India chapter for nearly a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in taking on this leadership responsibility at IAA Global.”

    Said Ramesh Narayan, IAA APAC region’s outgoing VP & Area Director:“ I have always believed in advertising as a potent force for social good, and our actions in IAA APAC have been a testimony to that ethos. I am happy that Pradeep will carry the torch forward with sustained zeal and continue our sincere endeavour. Our best wishes are with him.”

     

     

  • STACA is the apex body whose operations arm is the Advertising Council of India (ACI)

    Jaideep Gandhi joins STACA Board

    By A Correspondent

     

    The Standing Committee on Advertising (STACA), at a meeting of their Board of Trustees inducted senior adperson Jaideep Gandhi, Founder of Another Idea, onto their Board of Trustees. STACA is the apex body whose operations arm is the Advertising Council of India (ACI).

     

    Jaideep Gandhi

    Said Pradeep Guha, Chairman of STACA: “Jaideep Gandhi has been a veteran advertising person associated with prestigious industry Associations such as the Advertising Agencies Association of India (AAAI) and the India Chapter of the International Advertising Association (IAA) for many years. His understanding of industry matters will be an asset to STACA and ACI, under whose aegis the AdAsia has been held in India. ACI also sponsors six young professionals every year to the prestigious FastTrack program in Malaysia.”

     

    STACA was set up in 1981 as a Public Charitable Trust. Its main object is to impart education in advertising, marketing and allied subjects. Besides, the Trust organises various activities to promote growth & development of advertising and marketing and to promote better understanding amongst all the constituents in the field of advertising.

     

     

  • The Glitch has stepped up to produce a film to spread this message

    The Glitch unveils campaign on elderly care for IAA

    By A Correspondent

     

    Soon after the International Advertising Association (IAA) India Chapter launched its public awareness campaigns to help elders who are most at risk during the lockdown, The Glitch has stepped up to produce a film to spread this message.

     

    Pooja Jauhari

    Says Pooja Jauhari, CEO, The Glitch: “Senior citizens are among the hardest hit during the lockdown. At the Glitch we have a ready set-up to produce all forms of content at the homes of our production and video teams’ homes. I am delighted that we could support IAA in putting out this important message. In these unprecedented times we all need to come together and help.”

     

    Added Ramesh Narayan, Immediate Past President and Area Director – APAC, IAA: “We are proud that our creative community and media friends always rise to the occasion and help promote good causes. This classic example of a film made Working from Home (in about four days) is being backed almost all TV channels like Zee, Sony, Discovery, Network 18, Republic, to name a few. Another example to show that communication is a force for good. The Rotary District will help amplify the campaign on social media through its network of 103 Clubs in the region.”

     

     

  • It features second in a three-part mini-series of Covid Communicators featuring Tista Sen

    IAA unveils campaign second in Covid Communicator series with Tista Sen

    By A Correspondent

     

    Tista Sen

    The International Advertising Association (IAA) India Chapter has launched its second in a three-part mini-series of Covid Communicators featuring Tista Sen, Regional Creative Director, Wunderman Thompson.

     

    Notes a communique: “Tista, well-known in the industry as a creative leader, is one of the extraordinary people who have created a unique communication (pro bono) under these extraordinary times of lockdown. Known for her positive attitude, she puts forth a message of hope and positivity using the magic of memories about Mumbai. The film has been made by Hansa Events as their contribution to the industry.”

     

     

  • The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani

    IAA speaks up for senior citizens and against domestic violence

    By A Correspondent

     

    The India chapter of the  International Advertising Association (IAA) has unveiled public service messages on the critical issues concerning senior citizens and domestic violence.

     

    Punit Goenka

    Said Punit Goenka, President, IAA Chapter : “We need to take good care of our senior citizens keeping them safe from Covid-19. At IAA, it has been our constant endeavour to make people aware about their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be further more amplified. We have also been concerned by the spike in the level of domestic violence across the country.  We will be implementing a series of communication campaigns across the nation, sensitising citizens on these critical issues.”

     

    Many publications have stepped up to support the IAA effort. Similarly social organisations like Rotary, industry bodies like Indian Merchants Chamber (IMC) and the Population First (Laadli) NGO will also play a role in disseminating information and counselling, where necessary.

     

    The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.

     

     

  • It’s the tenth anniversary of the awards

    Thackeray Jr & WPP CEO at Olive Crown Awards

    By A Correspondent

     

    The 10th Anniversary of the International Advertising Association (IAA) Olive Crown Awards will be held in Mumbai on March 3. Environment, Tourism and Protocol Minister Aditya Thackeray, WPP CEO Mark Read and Headspace founder Andy Puddicombe are scheduled to be present.

     

    Punit Goenka

    Said Punit Goenka President IAA India Chapter: “The Olive Crown Awards are very important because they are the only awards to celebrate creative excellence in communicating sustainability. And we have spared no effort to make the 10th Anniversary of these prestigious awards very special.”

     

     

    Megha Tata

    Added Megha Tata, Chairperson Olive Crown Awards: “This year the response has been very good – both from agencies as well as corporates. The Olive Crown Awards have always been run as a cause, so there were no entry fees charged and the attendance to the awards function is also strictly by invitation.”

     

     

  • The competition is powered by Zee and IAA and is being supported by Indian Documentary Producers’ Association

    IAA partners Deshdoot to promote short film festival highlighting civic sense

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) will support Marathi daily Deshdoot, in launching and judging a pan India short film competition on the topic of ‘Civic Sense’. This competition is also accompanied by knowledge sessions on the final day of the screening. The Deshdoot Short Film competition is powered by Zee and International Advertising Association (IAA) and is being supported by Indian Documentary Producers’ Association (ADPA).

     

    Said Punit Goenka, President, IAA: “We are happy to support this initiative which aims to inculcate a sense of civic consciousness in the public. The IAA has always stepped up to play its role in anything that is good for societal change. That’s what being a responsible industry Association is all about.”

     

    Added Janak Sarda, MD – Deshdoot and Mancom Member, IAA: “As a prominent entity within the social fabric of the region, Deshdoot is also working on the creating awareness about civic sense among the people. Civic sense is the responsibility of living in communities, cities, towns and maintaining a dignified life for fellow beings as well as the nature around. The campaign run by Deshdoot has been received very well with lot of appreciation and the short film competition is a setup to further take forward this message to the society at large.”

     

     

  • There is also a new category for work done by an NGO in the green space

    Entries open for IAA Olive Crown Awards

    By A Correspondent

     

    The International Advertising Association (IAA) has invited entries for the 10th Annual Olive Crown Awards.

     

    Said Punit Goenka, President India Chapter of the International Advertising Association (IAA): “These awards are very meaningful. They bring the environment on top of the creative agenda for marketers and advertising agencies. They are also unique. In its tenth year now, the Olive Crown are the only awards of their kind in the region. Finally, it is a great example of a global body IAA working together with an Asian industry association, the Asian Federation of Advertising Associations (AFAA) to further a good cause.”

     

    Added Olive Crown Awards Committee Chairperson Megha Tata: “The Olive Crown awards need no introduction to the marketing and advertising community. They are the first and only awards that salute creativity in communication sustainability. This year we have added a few new categories, one for international advertising, which is essentially advertising created and run in Asia, outside India. AFAA have been a part of these awards for a long time and hence this category. There is also a new category for work done by an NGO in the green space. And finally there is an award for New Age Green Initiatives working in the space to reduce, minimise or manage whatever could be harmful to the environment. Keeping in mind the importance of the environment we are anticipating a very good response. And keeping in mind the green nature of this subject, no forms will be mailed out in any physical form.”

     

     

  • Research indicated that what senior citizens wanted most was the time of young adults

    IAA Rotary Campaign For Good unveils film on seniors

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter and the Rotary movement had invited entries from young professionals in advertising agencies to create a ‘Campaign For Good’ based on research that indicated that what senior citizens wanted most was the time of young adults.

     

    Judged by ace creative names Arun Iyer, Raj Nair and Navin Talreja, the winning team was Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy. This team was presented a special IndIAA Award.

     

    The winning Print campaign of three advertisements was run in mainstream media including the Mid-day and the Free Press Journal.

     

    Now the film has been produced by Zee (pro bono) and will premiere on Zee 5 and all Zee broadcast channels.

     

    Said Abhishek Karnani, Chairman IndIAA awards, the campaign has a great emotional tug and we are delighted that this effort to show that communication can be a force for good is being supported so generously.

     

     

  • Megha Tata (MD Discovery South Asia) was elected Vice President

    IAA re-elects Punit Goenka as its President

    By A Correspondent

     

    The International Advertising Association (IAA) has re-elected Zee Entertainment MD and CEO Punit Goenka as its President. Megha Tata (MD Discovery South Asia) was elected Vice President. The other office bearers are Jaideep Gandhi (Secretary), Pradeep Dwivedi (Treasurer) and Ramesh Narayan Immediate Past President.

     

    The members elected to the Managing Committee are: Anant Goenka (Indian Express Group) Abhishek Karnani (Free Press Journal) Janak Sarda (Deshdoot) MV Shreyams Kumar (Mathrubhumi Group) and I. Venkat (Eenadu Group)

     

    Said Goenka: “IAA will continue to invest its time and energy in addressing key industry level interests, in order to enhance the overall professional ecosystem. As one team, we will continue to roll out our Intellectual Properties, with an enhanced focus on regional markets. As an institution, we will also continue to play an important role in espousing cause related initiatives, which are in line with our ethos of “what’s good, is good for business. It has been a wonderful experience serving such an esteemed institution and I look forward to working closely with its members for the second term. I shall continue to seek their support and co-operation and wish them all the very best.”