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Tag: Indigo Consulting

  • At Indigo Consulting, he will be based out of Mumbai and will report to Rajesh Ghatge, CEO, Indigo Consulting

    Prasanna Kulkarni joins Indigo as Head of Creative

    By A Correspondent

     

    Prasanna Kulkarni

    Indigo Consulting has bolstered its key leadership team with the appointment of Prasanna Kulkarni as Head of Creative. Kulkarni has 20 years of advertising, brand strategy and digital media experience, and his last stint was with Cheil India as Creative Head – Digital. At Indigo Consulting, he will be based out of Mumbai and will report to Rajesh Ghatge, CEO, Indigo Consulting.

     

     

     

    Rajesh Ghatge

    Speaking about the appointment, Ghatge said: “We have driven aggressive acquisition of new clients in the last couple of years, winning large digital marketing mandates and complex digital transformation projects in the bargain. We have some of the largest brands across categories engaged with us. To deliver the best-in-class intelligent digital and omni-channel experiences, we have built and groomed an amazing creative community at Indigo Consulting. Prasanna’s mandate is to lead this community from the front across our communication and digital platform design, and build offerings. I look forward to him leveraging his deep expertise in both, brand communication and interaction design, to fuel our momentum further. His endeavour will be to deliver a fantastic creative and innovative product to our clients.”

     

     

  • The agency won the business after a multi-agency pitch

    NIIT hands over digital mandate to Indigo Consulting

    By A Correspondent

     

    NIIT has signed up Indigo Consulting as its strategic digital partner. The business was won post a multi-agency pitch, and Indigo’s Gurugram office will handle the account.

     

    Speaking about bringing Indigo Consulting on-board as its strategic digital agency, Kshitij Jain, Vice President – Marketing & Sales, Career Education Business, NIIT said:“We embarked on this overall brand transformation journey a couple of months ago. Digital is a critical pillar within our overall blueprint because of its potential to exponentially impact transformation. We look forward to a fruitful association with Indigo Consulting.”

     

    Jose Leon

    Added Jose Leon, President, Indigo Consulting: “India is likely to have the world’s largest workforce by 2027 with a billion people aged between 15 and 60. NIIT has value to offer to this entire spectrum – right from enabling the youth identify its skills and enhance them formally in a structured environment, to senior working professionals getting certified from premier institutes to explore better career opportunities. Digital Transformation experts at Indigo Consulting are crafting a strategy to create and deliver an immersive experience for all target users of NIIT, and we are excited about this partnership and the positive impact this can deliver for the brand.”

     

     

  • The Centre brings together capabilities and skills of teams at Sapient Razorfish, DigitasLBi and Indigo Consulting

    Publicis Communications sets up customer experience centre

    By A Correspondent

     

    Publicis Communications has announced the launch of its customer experience centre of excellence in India. Three Publicis Communications agencies – Sapient Razorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.

     

    The centre will be led by Hemant Bhagia, Customer Experience Director at Sapient Razorfish. Speaking about the new development, Himani Kapadia, CEO – India, Sapient Razorfish and DigitasLBi said: “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting: “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”

     

     

  • The agency will manage the brand’s entire digital and social media mandate

    Indigo Consulting bags Garnier India’s digital portfolio

    By A Correspondent

    Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’s personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled out of the agency’s Mumbai office, and was won after a multi-agency pitch.

    Pankaj Sharma

    Speaking about bringing Indigo Consulting on board as its digital agency, Pankaj Sharma, General Manager, Garnier India said: “The team at Indigo displayed an indepth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us. I am sure they will help us become the most loved beauty brand in India.”

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO, Indigo Consulting: “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”

     

     

  • Paul’s new mandate is to lead business development, account management, sales and strategy functions for Indigo Consulting’s digital transformation business

    Indigo Consulting beefs up key leadership team

    By A Correspondent

     

    Indigo Consulting has brought on board Paul Dueman as Senior Vice President – Strategy & Business, Chetan Thaker as Head – Customer Success and Alifiya Naik as the Lead – UX Consultant. The three will be based in Mumbai and will report to Jose Leon, President at Indigo Consulting.

     

    Jose Leon

    Welcoming the new key hires on board, Jose Leon, President – Indigo Consulting said: “At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day.”

     

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO Indigo Consulting: “We invested time and efforts last year not just in building on our strengths in the UX, Design and Technology domains, but also in elevating the competency sets to deliver large scale digital transformation and digital experience mandates. We have gathered tremendous momentum and are working on some industry first projects for large clients across categories. We will continue to invest in expanding our teams and infuse them with best-in-class talent to ensure ‘customer success’.

     

     

  • Tekwani has worked on a multitude of leading brands such as Shoppers Stop, UTI Mutual Funds, HotStar, Truly Madly and Star Sports, among several others

    Indigo Consulting appoints Prashant Tekwani as VP – Client Services

    By A Correspondent

     

    Indigo Consulting, Publicis Communications’ digital agency, has announced the appointment of Prashant Tekwani as Vice President – Client Services. Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office. His appointment comes close on the heels of Indigo Consulting hiring Jose Leon as President.

     

    Rajesh Ghatge

    Welcoming Tekwani on board, Rajesh Ghatge said, “Prashant’s appointment supports the infusion of new talent across key levels at Indigo Consulting, across all the offices. His strategic approach towards business development, coupled with his drive and passion to lead digital communication and large scale social retainers, makes us confident that we have the right person for the job. We are eager to have him on board to drive growth for Indigo Consulting, and become digital partners to key brands in the north and east markets.”

     

    Prashant Tekwani

    Speaking about his new mandate, Tekwani said: “Indigo Consulting is one of the fastest-growing digital agencies, providing world-class digital transformation and communications solutions to some of the leading brands in India. Just this stellar pedigree was a big enough reason for me to take up the role I was offered. Indigo’s inherent data-led, strategic approach to brands, and the passionate, dynamic team made me certain that it is just beginning to reach its massive potential, despite the vast body of work already behind it.”

  • The Choco Smoothie is a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the-go

    Indigo Consulting unveils latest digital campaign for Danone

    By A Correspondent

     

    With health and well-being at the core of the brand’s philosophy, Danone has rolled out a new campaign for its chocolate flavoured drink – Choco Smoothie.

     

    Speaking about the ad, Himanshu Bakshi, Marketing Head, Danone India said, “’Take a Chill-Fill’ tells a consumer that small problems are an everyday affair. So why not just stop stressing and take a ‘Chill-Fill’ with Danone smoothie?”

     

    Added Navin Kansal, National Creative Director, Indigo Consulting said, “Danone Smoothie is a healthy, filling and an anytime consumption snack. The ‘Take a Chill Fill’ ditty is a light-hearted take on how this ‘snack’ can play a role in helping us take little things that blindside us in our day-to-day lives, in our stride. And at the same time be satiating as well.”

     

     

  • The agency’s sprawling new office premises will also house Indigo Consulting, Arc Worldwide and Prodigious

    Leo Burnett India relocates to a new office in Gurugram

     

     

    Leo Burnett India has brought together its North India operations under one roof. Leo Burnett India, Indigo Consulting, Arc Worldwide and Prodigious’ Delhi arms will now integrate into the same office space located in Gurugram in New Delhi NCR. Helping achieve the integration is a staircase spanning three floors, right in the middle of the office. It is perhaps this flight of stairs that brings all the agencies together, truly integrating the people and businesses, notes a communique.

     

    Speaking about the launch of the new office, Samir Gangahar, President – North, Leo Burnett India said, “The beauty of this office is that the design philosophy is inspired by the culture within the organisation. Hence, the emphasis on creating several open spaces for collaboration and each floor being seamlessly connected. We couldn’t have created a better environment to drive our agenda of integration to solve clients’ business problems, to the next level.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting, “As an agency specialising in digital transformation and digital communication, we strive to create and deliver great consumer experiences for our clients. The best experiences can only be created when client challenges and opportunities are addressed agnostic of any particular media channel. Working together in a seamless office space fosters collaboration to create fantastic and effective work – without losing anything in translation.”

     

    The new workspace in Gurugram has been designed by Studio B, headed by architects Jaya Kanwar and Balbir Singh.

     

  • Leon will lead the agency's Digital Design and Build vertical

    Indigo Consulting brings Jose Leon on board as President

    By A Correspondent

     

    Jose Leon

    Indigo Consulting, Leo Burnett India’s full-service digital agency, has appointed Jose Leon as President to lead its digital design and build vertical. Leon comes in from Adobe, where he was responsible for the digital marketing business across multiple domains in BFSI, Retail, Education, Automotive, among others, in collaboration with digital agencies.He will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting, and will be based out of the Delhi office.

     

    Welcoming Leon to his new role, Ghatge said: “Over the last few months, we have been executing a plan to evolve ‘design and build’ services at Indigo Consulting. We have 17 years of credentials in building, managing digital platforms and assets across the web, mobile and e-commerce, for large national and international clients. We are investing in leadership talent across Business Consulting, Analytics and UX thereby expanding capacities to partner clients across their digital transformation journey. Jose brings with him some incredible technology experience and has partnered with large clients in the private, public and government sectors – consulting them and implementing large digital transformation projects for them. He has been entrusted with the important task of driving the ‘build’ agenda at Indigo Consulting.”

     

    Speaking about this new role at Indigo Consulting, Leon said: “This is an amazing opportunity. The TAM (Total Addressable Market) for Martec alone is between $32B-$40B here-and-now and Indigo Consulting, being an integrated digital agency has capabilities across all spheres of this market opportunity. We are continously re-skilling and re-investing in our people in addition to bolstering our partnerships across the spectrum, from Design Thinking and Augmented Reality right up to Machine Learning, Real-Time Analytics and Block Chain. I am looking forward to leading Indigo Consulting’s design and build function, and helping it reach the vast potential I see in it.”

     

  • She joins Indigo Consulting after her last stint at iContract, where she was the Associate Vice President

    Indigo Consulting hires Sumitra Sarkar as VP – Client Services & Strategy

    By A Correspondent

     

    Sumitra Sarkar
    Rajesh Ghatge

    Leo Group digital agency Indigo Consulting has announced the appointment of Sumitra Sarkar as Vice President – Client Services & Strategy. Sarkar will be based in Mumbai, and will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting.

     

    Speaking about the appointment, Ghatge said: “There is some tremendous momentum that we have gathered over the past few months on the back of some large client wins. We invest significantly in our client relationships and it starts with our business leaders who have the experience, skill and temperament to manage and grow these relationships. The business leaders become partners to our clients getting completely immersed in their businesses. Sumitra has an impressive track record, and we are thrilled to have her in our team. The brief to her is to ‘make a difference’.”

     

    Sarkar joins Indigo after her last stint at iContract, where she was the Associate Vice President. Speaking about her new role, Sarkar said, “I’m excited to be part of Indigo Consulting. Their data and brand-led approach to digital communication is very differentiated from what I have seen in other agencies. They have been producing some awesome work on the back of this approach.”

     

  • The account was won post a multi-agency pitch

    Indigo Consulting wins digital duties for Danone India

    By A Correspondent

     

    The Leo (Burnett) Group’s Indigo Consulting has bagged the digital mandate of French food giant Danone in India. The account was won post a multi-agency pitch, and will be handled out of the agency’s Mumbai office.

     

    Speaking about bringing Indigo Consulting on board, Himanshu Bakshi, Marketing Director, Danone India said: “Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association.”

     

    Commenting on the account win, Rajesh Ghatge, CEO Indigo Consulting, said: “We are excited at the prospect of partnering Danone to comprehensively leverage digital to engage with their consumers across brands. We spot a huge opportunity for Danone to build communities and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and and create highly engaging content, while driving Danone’s brand and business agenda on digital.”

     

  • The account was awarded following a multi-agency pitchof the financial services firm

    Indigo iStrat wins Indepay Networks mandate

    By A Correspondent

     

    Privilege prepaid card issuer and the pioneer of branchless banking, Indepay Networks,has appointed Indigo iStratas its digital agency. Indigo iStrat is Leo Burnett India’s digital wingand won the new account post a multi-agency pitch.As part of the mandate, the agency will handle Indepay’sBrand Communication, Social Media and Digital Media planning for India and other global markets.

     

    Rajib Saha

    Said Rajib Saha, CEO, Indepay: “Indigo iStrat shared an impressive approach to launch our business in India and Indonesia. We bring with us a unique offering that changes the way we use cash for our everyday spends; and communicating our proposition effectively would have been a challenge amidst the high share of voice in themedia by other financial technology players, especially post demonetisation in India. Our ability to run integrated communication with banks as co-owners, gave us great advantage and Indigo iStrat’sexpertise in Banking and Financial category helps them understand these nuances and the sensitivity through which these ideas need to be communicated to our audience.”

     

    Rajesh Ghatge

    Commenting on the win, Rajesh Ghatge, CEO, Indigo Consulting said: “Indepay is indeed a great win for us. At Indigo Consulting, amongst several sectors, we have worked extensively at offering digital build and marketing solutions to the banking and finance sector, fully understandingthe complexity and scale at which brands within this sector need to operate. At the heart of transformation in the BFSI categoryis a seamless consumer experience and engagement that the brands are striving to deliver.This win showcases our in-depth understanding of the business, ideas and the digital medium.”

     

    Added Sonya Sahni, Chief Strategy Officer,Indigo iStrat: “In the cluttered financial products space it will be challenging,yet exciting to establish Indepay. The business model is disruptive and will require communication that can inform, educate and drive performance. It’s a digital first client, allowing us to demonstrate brand thinking and activation across digital touchpoints.”