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Tag: Indigo Consulting

  • Will be leading the group's digital experience and technology agencies

    Amaresh Godbole appointed CEO, Digital Tech @ Publicis

    By Our Staff

     

    Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital Technology Business, Publicis Groupe India. In this role, Godbole will be leading the group’s digital experience and technology agencies Digitas India and Indigo Consulting. He will also be responsible for scaling up the Publicis Commerce D2C offering.

     

    The role will report into Anupriya Acharya, CEO Publicis Groupe South Asia and both Unny Radhakrishnan, CEO Digitas India and Jose Leon, MD, Indigo Consulting will work closely with Godbole. Prior to this, Godbole was Head of Creative and Capability at Google India, and he also has a history of over a decade with Publicis Groupe where his last role was CEO, Digitas India.

     

    Said Acharya on the appointment: “The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes. We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”

     

    Added Godbole: “In Digitas, Indigo Consulting and the Publicis Commerce teams, the Groupe has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C. The Groupe’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time.”

     

  • As Vice President – delivery and operational excellence

    Indigo Consulting appoints Sam Antony

    By Our Staff

    Sam Antony
    Sam Antony

    Indigo Consulting, the Publicis Group agency specialising in enterprise technology, design, and data-first talent, has strengthened its delivery and operations team by appointing Sam Antony in the role of Vice President. He will be in charge of complete digital delivery and operational excellence of deep-tech transformation projects, across the company.

    Said Jose Leon, COO Indigo Consulting: “As a team, we are deeply committed to continuing to strive in all our endeavours to deliver excellence to our existing and new customers. We are strengthening our delivery and operations teams under the leadership of Sam Antony. His rich and global work experience and solution-oriented approach will add great value to our customers and organisation.”

    Added Antony: “I am excited to be a part of Indigo Consulting and looking forward to play a critical role in Delivery Excellence. I look at this opportunity as the one that drives excellence through People, Processes and Technologies. Standardization and Industrialization are going to be the keywords for us to be consistent in our deliveries which would ultimately drive higher customer satisfaction and achieve profitable growth.”

     

  • The account was won following a multi-agency pitch

    Indigo bags L’oreal digital marketing mandate

    By A Correspondent

     

    L’Oreal Paris has awards Indigo Consulting, Publicis Groupe’s digital agency, with its complete digital marketing mandate. The account was won following a multi-agency pitch.

     

    As a part of the mandate, Indigo Consulting will drive key agendas for the brand on digital, a medium that is emerging as a critical channel for the brand for both engagement and commerce. Indigo Consulting will offer solutions across digital marketing, ORM, and analytics, as well as manage high velocity e-commerce content operations.

     

    Pau Gruart

    Said Pau Gruart, General Manager, L’Oreal India: “With the beauty category’s focus on digital and e-commerce growing rapidly, we welcome this partnership with Indigo. We are confident that Indigo Consulting is the perfect partner considering their sharp data led approach rooted in their intrinsic understanding of the Indian consumer and the beauty category. We look forward to build insightful and data led communication across all digital touchpoints that can help drive significant growth for L’Oreal Paris”.

     

    Ankush Sohoni

    Commenting on the account win, Ankush Sohoni, Vice President, Strategic Business Unit, Indigo Consulting, added:“The beauty and skin care category in India is filled with great opportunity. L’Oreal Paris is one of the few brands in this category that has embraced digital extensively and has leveraged it to transform itself. L’Oreal is dialling up on new marketing codes to provide access and deep personalised experiences to its consumers. The use of data is intrinsic to what they do on digital and the quality of communication that they put out is rich. We are looking forward to use our capability of integrating data, creativity and technology to support L’Oreal Paris to achieve their business and brand goals. It is a privilege to get the opportunity to work on such an amazing brand.”

     

     

  • The account was won following a multi-agency pitch, and will be serviced out of Indigo Consulting’s Mumbai office

    Maybelline partners Indigo for digital communication & e-commerce content

    By A Correspondent

     

    As part of the mandate, Indigo Consulting will strategically manage Maybelline New York’s digital and social media campaigns and support the e-commerce content efforts. The account was won following a multi-agency pitch, and will be serviced out of Indigo Consulting’s Mumbai office.

     

    Vaidehi Vimadalal

    Said Vaidehi Vimadalal, General Manager, Maybelline India: “We are really excited to have Indigo on board with us. They have been doing some great work across their various clients and we are confident that they will help us achieve our vision on the brand which is to become the #1 Make up brand in India. Looking at the shift that the industry is seeing right now and how dynamic things are especially on digital and ecommerce, to have a partner like Indigo, which has been one of the front runners in digital+tech, we are sure that we will see some great work and campaigns in the coming years.”

     

    Rajesh Ghatge

    Commenting on the account win, Rajesh Ghatge, CEO, Indigo Consulting added: “The makeup category in India is on the threshold of new leadership. We are excited to partner with Maybelline in their journey to this pole position. Engagement & commerce on digital, and innovation driven by technology is gaining tremendous momentum. We are excited  to get an opportunity to combine our collective capabilities across data, creativity and technology  to provide Maybelline New York, with the velocity it needs to aggressively take over the Indian market. We look forward to ‘Making It Happen’”

     

     

  • Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting

    Indigo elevates Jose Leon to COO

    By A Correspondent

     

    Indigo Consulting, Publicis Groupe’s leading digital business and marketing transformation company, has elevated Jose Leon to Chief Operating Officer. Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting.

     

    Rajesh Ghatge

    Leon joined Indigo Consulting in 2017 from Adobe. Commenting on his elevation, Ghatge said: “Soon after my joining Indigo Consulting, I was clear of needing a transformational leader to partner me in our endeavour to build on the organisation’s strength and transform it into a data-led, creative fuelled, technology driven digital solutions provider for our clients. Over the last few years, Jose has collaborated with me in executing on this vision. Powered by fantastic talent, today we deliver excellence on very large marketing and technology mandates for number of brands across categories. Jose has played a pivotal role in introducing new services and growing marquee businesses. Given the unprecedented challenges that we face in the business environment, we feel that we are just in the right place to add tremendous value to our clients. We are launching sector -specific technology enabled products and solutions across platforms fintech , omnichannel and content velocity.It is just the time for Jose to take over a larger role and lead the next wave of innovation and growth at Indigo Consulting.”

     

    Jose Leon

    Added Leon on his elevation: “When I joined the company, I saw great potential in executing transformation across Talent and Technology at Indigo Consulting to drive superior value for our customers. It has been an exciting journey thus far and in the new role, I look forward to continuing our relentless drive to deliver excellence across our product and service offerings. The next wave will see a launch of a series of innovative products and further deepening of expertise across sectors. The current challenge has deepened our resolve to partner our clients and help them cope and win.”

     

     

  • Mehta is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services

    Burzin Mehta joins Indigo Consulting as NCD

    By A Correspondent

     

    Indigo Consulting has appointed Burzin Mehta as its National Creative Director. He is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services i.e. consulting, digital technology and transformation, marketing, design and UX.

     

    Rajesh Ghatge

    On his appointment Rajesh Ghatge, CEO Indigo Consulting said: “As we continue our evolution towards becoming a truly effective digital transformation partner for our clients, I am delighted to have Burzin on-board. His obsession with digital first thinking and a non-compromising rigour to curate work is exactly what we need to deliver excellence for our clients. We have been driving some high impact solutions by leveraging data, creativity and technology and Burzin’s partnership in this endeavour is only going to raise the bar of our solutions.”

     

    Jose Leon

    Added Jose Leon, President, Indigo Consulting: “For the last eight quarters, brands have focussed almost entirely on data – perfecting the art of targeting audiences and the science of the right channel to engage them. This strategy is starting to plateau in terms of monetisation, in proportion to the effort, investment and focus being committed to it. As a result, creative freedom has been heavily compromised. At Indigo Consulting, we believe experiential marketing and creative can continuously influence customers, provided it is driven by data and actionable insights. True to his nickname, ‘Buzz’ will provide data-led creative leadership across all functions and regions so we can more effectively pursue our purpose of ‘Shaping Human Behaviour through Creativity, Data and Technology’.”

     

    Burzin Mehta

    On his new role, Mehta said: “The recent past has seen the role of creativity expand to much more than solving marketing problems. Whether it is with the quintessential big idea, the effective use of data, the smart application of technology or an ingenious mix of them all. And that is what’s most exciting about this opportunity. The chance to put together this heady mix and effectively solve problems of all kinds. With a team that has the intent and passion, to make it happen.”

     

     

  • Saurabh for West, based out of Mumbai; Sumitra for South and based out of Bengaluru, and Prashant for North & East regions

    Indigo Consulting makes key elevations in its leadership team

    By A Correspondent

     

    Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani

    Indigo Consulting has made key elevations within its leadership team wherein it has elevated Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani to the role of Senior Vice Presidents.

     

     

    Speaking on the elevations, Rajesh Ghatge, CEO Indigo Consulting said: “Over the last few years, Indigo Consulting has seen some fantastic momentum and growth. On the back of tremendous value being delivered on all dimensions of digital, we have won large marketing mandates and transformation projects across domains and continue to deliver on their dynamic business requirements. Our growth is powered by the organic growth of our marketing AORs and the launch of specialised services in content production, UX, insights and analytics through our Centres of

    Rajesh Ghatge

    Excellence. Saurabh, Sumitra and Prashant have traversed this journey and contributed immensely towards the growth of customers at Indigo Consulting while growing their independent units. They have done this while maintaining an amazing streak at winning new mandates from large enterprise brands as well some global Fortune 100 brands. Their pivotal role in the execution of Publicis Groupe’s ‘Power of One’ philosophy for Indigo Consulting has bolstered the company’s position as an integrated digital partner. Empowering them to take on a larger mandate was inevitable. I am looking forward to them creating more value for our customers and further fuelling our fantastic momentum while pushing the bar of our product.”

     

    The three newly elevated Senior VPs will focus on new avenues to drive exponential business value for Indigo Consulting’s customers. They are also mandated to further expand their business units and teams.

     

     

  • The account was won following a multi-agency pitch

    Reliance Fresh appoints Leo Burnett India and Indigo Consulting to manage creative mandate

    By A Correspondent

     

    Reliance Fresh has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team. The appointment will see the agencies responsible for integrated communications work, spanning brand strategy, creative, social and digital services. On its part, Indigo Consulting will help Reliance Fresh with its brand affinity, with the aim of bringing it to consumers’ consideration by leveraging select digital and social platforms.

     

    Speaking post the announcement, Damodar Mall, Chief Executive Officer – Grocery Retail said: “We are happy to have Leo Burnett join us in the journey of Reliance Fresh –  our retail format with the highest mindshare. In its current phase of confident growth and expansion, it was important for us to have the right partner to craft the brand’s creative language and identity. Going forward, with the renowned Leo Burnett team, we are sure Reliance Fresh’s expression will scale new heights.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Reliance Fresh is one of the fastest growing brands in their category and is well on its way to modernise and transform the way India does its grocery shopping. We are excited to be a part of this journey with the brand and are committed to build a strong narrative that will help embed the brand deeper into the local markets.”

     

    Said Rajesh Ghatge, CEO, Indigo Consulting: “It is safe to say that a vast majority of consumers discover, engage and transact with a retail brand on digital. Digital not only will help in driving the brand narrative but will also empower the consumer by making this narrative hyper contextual and hyper relevant to their need states. The category of fresh, frequent and regular shopping provides us opportunities to leverage data and serve the relevant and targeted communication to the brand’s consumers. We are excited to work on creating a seamless and channel agnostic solutions for Reliance Fresh at scale.”

     

     

  • Jimani joins Indigo from Cheil Worldwide, where he was Creative Director

    Indigo brings in Tharun James Jimani as Senior CD

    By A Correspondent

     

    Tharun James Jimani

    Publicis Communications’ Indigo Consulting has appointed Tharun James Jimani as Senior Creative Director. He will be based in Indigo’s Gurugram office and will report to Prasanna Kulkarni, Head of Creative.

     

    In his new mandate, Jimani will lead the creative function for Indigo’s existing and new clients in the Gurgaon office. He will work very closely with the teams across offices to drive business impact through innovative, data-led communication solutions.

     

    Prasanna Kulkarni

    Speaking about the appointment, Kulkarni said: “Indigo Consulting’s Gurgaon operations have grown significantly especially in the last few months, and we want to make the best use of this momentum. We constantly add new brands to our growing portfolio, and this warranted an expansion of the creative leadership team. Tharun’s appointment comes at the perfect time, especially given his impressive experience across brands and categories.”

     

    Jimani joins Indigo from Cheil Worldwide, where he was Creative Director. Speaking about his new role, he said: “Indigo Consulting is one of the true forward-looking digital communication and business transformation companies in the industry today. It walks the integration talk with the Power of One philosophy, and is constantly looking to make clients business-ready for the future. I look forward to contributing with effective creative ideas for clients through my new role.”

     

     

  • The business was won after a multi-agency pitch

    Indigo Consulting appointed digital marketing partner for Home Credit India

    By A Correspondent

     

    Indigo Consulting has won the digital marketing mandate of Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia. Indigo Consulting’s Gurugram office will handle the digital marketing duties for the Home Credit brand in India.

     

    Speaking on the occasion, Marko Carevic, Chief Marketing and Customer Experience Officer, Home Credit India said: “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavor to enable customers realise their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”

     

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO, Indigo Consulting said: “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”

     

     

  • Singh will report to President Jose Leon and will be based out of Mumbai

    Dheer Singh joins Indigo Consulting as VP – Technology

    By A Correspondent

     

    Dheer Singh

    Indigo Consulting has made a key hire to its senior management. It has brought Dheer Singh on board as its Vice President of Technology for strategic accounts. Singh will report to Indigo Consulting President Jose Leon and will be based out of Mumbai.

     

    Singh’s focus will be to deliver cutting-edge tech solutions and digital thought-leadership for Indigo Consulting’s key strategic accounts.

     

    Jose Leon

    Speaking about the appointment, Leon said: “Dheer has built solid high-performance technology solutions for brands through his critical thinking skills and two decades worth of techno-commercial experience. With his keen sense of technology, Indigo Consulting will be able to innovate further in our strategic accounts and deliver multi-dimensional solutions to problems.”

     

    Speaking about his appointment, Singh added: “I’ve been following Indigo Consulting’s exponential growth for a while, and its momentum excites me. The company’s forward-facing outlook towards providing pure-play technological solutions that solve business problems aligns with my own. I am eager to dive right in with my team and effectively contribute to the digital business transformation process for Indigo’s key clients. I look forward to a long and fruitful journey here.”

     

     

  • The account will be managed by the agency’s Bengaluru office

    Ola ropes in Orchard and Indigo to lead marketing mandate

    By A Correspondent

     

    Cabride-hailing aggregator Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand’s marketing services mandate in the country. The mandate includes brand strategy, new launches, content strategy, and digital communications, and was awarded post a competitive multi-agency pitch. The account will be managed by the agency’s Bengaluru office. It was handled earlier by the Bengaluru-based Happy Mcgarrybowen

     

    Said Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett on the win: “Ola is one of the few brands born in India that are defining the fundamentals of how we live. The brand is changing the rules of mobility for India, while enabling respectable livelihoods for over a million driver-partners. As an agency, we are really chuffed about this mandate, as this is an opportunity to take the story of a revolutionary Indian brand into their next stage. We are thrilled to partner with Ola and leverage the strengths of Leo Burnett Orchard and Indigo Consulting teams to build a unified brand platform.”

     

    Added Anand Subramanian, Senior Director, Marketing Communications at Ola: “We look forward to this partnership with Leo Burnett Orchard in our mission to build mobility for a billion people. Over the past eight years, the Ola brand has evolved to become one of the world’s largest mobility platforms, impacting the lives millions of customers and partners alike. We are confident that this new partnership will help resonate the brand’s voice amongst Ola’s 150 million+ users and beyond.”