MxMIndia

Tag: Indian Premier League

  • JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015

    JSW is Principal Sponsor of Delhi Capitals

    By A Correspondent

     

    Delhi Capitals has announced JSW Group as the IPL team’s Principal Sponsor for the upcoming season of the Indian Premier League. JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015.

     

    Commenting on the new sponsor, Parth Jindal, Chairman and Co-Owner of Delhi Capitals said: “We at the JSW Group  see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. DC embodies the same zeal, desire and hunger as JSW and thus we are proud to be the principal sponsor of the Capital city’s IPL team and wish them all the best for IPL 2020… The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.”

     

     

  • The communique adds, and we don’t miss out on the significance of the statement: Dream11 (Sporta Technologies Pvt. Ltd) is an Indian company based in Mumbai, Maharashtra

    BCCI formally announces Dream11 as title sponsor for IPL 2020

    By A Correspondent

     

    There were rumoured to be some hiccups. So for nearly 24 hours after the IPL chairman Brijesh Patel announced that fantasy game league Dream11 was the title sponsor for IPL 2020, the formal press release was made public on the Indian Premier League website.

     

    The IPL Governing Council has confirmed that Dream11 is the new title sponsor of the 2020 edition of the league. The communique adds, and we don’t miss out on the significance of the statement: Dream11 (Sporta Technologies Pvt. Ltd) is an Indian company based in Mumbai, Maharashtra.

     

    It also adds: Dream11’s association with sports has grown over the years and it is presently partnering a total of 19 sports leagues along with six Indian Premier League Franchises.

     

    Said Patel in the statement: “We welcome Dream11 on board as title sponsor for the 2020 edition of the IPL. Dream11 upgrading their association from an Official Partner to Title Sponsors is a great testament to the brand IPL. Dream11 as a fantasy sports brand will only grow the engagement of the IPL with its fans. As a digital brand it will give them leverage to create exciting online engagement for fans sitting at home and watching the matches. We look forward to delivering great value to Dream11.”

     

    Added Harsh Jain, CEO & Co-Founder, Dream Sports (Dream11): “The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge and skill. Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the title sponsor of IPL, which in our opinion is the world’s greatest sports property. We believe that ‘Dream11 IPL’ also perfectly defines what IPL is all about: every team fielding its Dream11 team culminating in the IPL finals determining The Dream11. We are happy to continue building our partnership with BCCI & IPL to further promote sports fan engagement in India, and look forward to 10 Crore+ Indians making their Dream11 for every Dream11 IPL match.”

     

    There were some murmurs of discontent amongst sports sponsorship-watchers given a minority stake held by Chinese investments major Tencent.

     

     

  • Given the delay in the beginning of the IPL, there is a pause on the roll-out

    Pause on Disney+ launch

    By A Correspondent

     

    Disney India has put on hold the launch of Disney+, which was all set to launch later this month post the beginning of the 2020 edition of Indian Premier League.

     

    Uday Shankar

    Said Uday Shankar, President – The Walt Disney Company APAC and Chairman, Star & Disney India: “We recently announced that Disney+ would launch in India through the Hotstar service in conjunction with beginning of the Indian Premier League cricket season. Given the delay of the season, we have made the decision to briefly pause the roll-out of Disney+ and will announce a new revised premiere date for the service soon.”

  • It should not be a decision governed by advertisers, franchises or players, writes Shailesh Kapoor

    Given Covid-19, must the IPL show still go on?

     

     

    An update: BCCI has announced the postponement of IPL 2020 to April 15, 2020. This column was written much before the announcement was made.

    By Shailesh Kapoor

     

    The twelfth edition of IPL is scheduled for kick off 10 days from today, i.e., on March 23, 2020. In the wake of the escalating Covid-19 situation across the world, ‘non-essential’ travel and community gatherings are being restricted, both by the administration and the private sector. Sporting events tick both these boxes. They are non-essential, and they involve community gatherings in stadia. And it’s only natural that they should be considered for postponement.

     

    While several sporting events have been canceled or postponed over the last two weeks, the big news came in yesterday with the suspension of NBA, after player Rudy Gobert tested positive. Gobert incidentally mocked the Covid-19 situation by touching the mikes at a presser, just two days before he was diagnosed.

     

    Should IPL go on, then? Till about a week ago, BCCI was cautious, but keen on going ahead with the league anyway. But much has changed since then. The ‘best-case’ scenario of BCCI today stands at an IPL played in empty stadia, to eliminate the community-gathering risk. Television and digital media are the revenue drivers for IPL, and while empty stadia may take some of the zing away, the economics of the big-ticket event will be impacted only marginally.

     

    However, one could question the desperation to go ahead with the tournament at any cost. IPL is clearly non-essential, and the marathon length of the event would mean that players and officials are exposed to multiple people during the course of the league. Over the last few days, high-profile cases ranging from heads of state to ministers to actors have emerged from across the globe. In no uncertain measure, it tells us that public life puts you to more risk than an average citizen. Sportspersons fall in this category, and there’s the additional complication of overseas players, who may have traveled to different countries in the lead up to IPL.

     

    But a lot of cricket is going on worldwide. Among that, India is playing South Africa at home, where the remaining two matches will be held to empty stadia. The Ranji Trophy final is being played too, even as I write this. The veterans’ tournament, promoting road safety, was called off yesterday after five days of cricket. But in general, cricket across the world seems somewhat immune to the hazard at hand. Then why should IPL take all the blame?

     

    But that’s how IPL’s imagery is. There’s an intrinsic association between IPL and greed, built as a public perception over the years. Because there’s so much money involved, all IPL-related decisions can come across as material and insensitive.

     

    The players, especially the young talent, would really want to play. They may not get this once-in-a-lifetime opportunity again. But this should not be a decision governed by advertisers, franchises or players. It should be based on larger considerations of a situation that’s evolving rapidly with each passing day.

     

    IPL can surely wait another year (it’s impossible to reschedule it later in the year given the cricket calendar). And BCCI could be fighting many perception battles, with the media and the administration, if they decide to stick to the schedule.

     

     

  • Coolwinks appointed the Principal Sponsor of Sunrisers Hyderabad

    By A Correspondent

    Sunrisers Hyderabad have unveiled their roster of sponsors for the forthcoming season of Indian Premier League. Coolwinks.com, Red FM, Rupa, Astral Adhesive, Grado, Nerolac and Jio have been signed on as principal sponsors for the twelfth edition of IPL. The sponsors’ logos and branding will be exhibited on the jerseys and team’s match kits. Other sponsors who are on board with the franchise for this season are Double Horse and Car2Drive. Tyka, UB and Coke are franchise partners.

    Said K Shanmugham, CEO, Sunrisers Hyderabad: “We are extremely happy to have such stellar partners for our team as we prepare ourselves for the twelfth edition of the Indian Premier League. Like every season, we are keen to give a superlative performance on ground and the support from our sponsors always motivates us to excel and win the IPL championship. Along with our sponsors we are looking forward to re-create history and make it a victorious journey.”

  • TAM Sports gives us the leading categories, advertisers & brands across the telecast of the 2018 editions of the two sporting events

    Advertisers on FIFA World Cup 2018 & IPL 2018

    TAM Sports, a jv of Kantar Media and Nielsen, tracks leading sporting events. In the set of tables below, we have a list of the leading categories, advertisers and brands across the television coverage of the 2018 editions of FIFA World Cup and the Indian Premier League (IPL).
  • These are two questions that the industry has been asking since Star's winning IPL bid

    Has Star overstretched with Rs 16,347.50 cr bid? Why did Sony not make a global bid?

     

    By A Correspondent

     

    Star India Chairman and CEO Uday Shankar is known to think big and take big risks in his broadcast business. Even his rivals concede that the former news journalist has given a new definition to scale.

    But is a bid of Rs 16,347.5 crore for global television and digital rights for the Indian Premier League for 2018 to 2022 too big to chew. Has Star overstretched itself. Ever since the announcement was made on the afternoon of Monday, September 4, these are the questions that many mediapersons have been asking.

    The Rs 16.3+kcr bid for 300 matches of the IPL would mean the need to recover Rs 54 crore match and this is a big, big ask, some of the naysayers have been saying. However, not everyone is in agreement with this fear. Said one observer: Cricket is a religion in this country and with the Indian diaspora across the world. Over the years, the format has got exciting, the players have improved, so the consumption of the sport has increased. And hence there will be takers to reach this growing community.

    According to media agency professionals we spoke with, the rates for ad spots around the IPL will leapfrog. And so will the access rates via Hotstar, Star India’s digital platform. Their worry is whether advertisers will pay the extra dollar just because Star has to recover its monies.

    According to Vinit Karnik, Business Head, ESP Properties at media agency network GroupM, Star India hasn’t overstretched itself on the bid. Karnik also observed that the recovery of the commitment by Star will be done in not just advertising revenues but also via digital which is going to grow rapidly in the next few years and via distribution.

     

     

    “This is a historic moment for Indian sports industry as BCCI has demonstrated highest media rights sales in the history of world cricket. These media rights numbers are now comparable to the best of sports around the world. IPL once again proves to be the best sporting league that build exponential value for all stakeholders,” Karnik said in a statement.

    Earlier, there were 14 bids were received, earlier in the morning from beIN IP Ltd., Star India Pvt. Ltd., Followon Interactive Media Pvt. Ltd, Sony Pictures Networks Pvt. Ltd., Times Internet Ltd, Supersport International (Pty) Ltd., Reliance Jio Digital Services Pvt. Ltd., Gulf DTH FZ LLC, Econet Media Ltd., Facebook Inc., DAZN / Perform Group, Yupp TV, Airtel and BAM Tech.

    Said Uday Shankar, Chairman and CEO, Star India: ”We are honoured to be selected as IPL’s Global Media Rights Partner and we thank BCCI for conducting such a transparent process. The Vivo Indian Premier League is undoubtedly one of the most exciting sporting leagues in the world and this acquisition of media rights reaffirms our commitment to serve cricket fans and make cricket even bigger than it is. We are delighted that in Star, IPL has found its natural home. We look forward to bringing this exciting format to our audiences across the world in a quality that all our viewers are accustomed to both on television as well as on digital on Hotstar.”

    Elaborating on Star India’s commitment to sports, Shankar added: “At Star India, we believe that Indian sports have barely scratched the surface of its potential. Both the viewership of sports and more importantly participation in sports is something that we would like to grow substantially over the next few years. The acquisition of these rights is symbolic of our commitment to not just cricket but to the growth of a wider sports culture in the country.”

    Another question that has been raised by some A&M professionals is why Sony didn’t make a global bid after having made a fairly ambitious bid of Rs 11,050 crore for television rights alone. This some feel is an aberration from Sony’s aggression in the past.

    A media agency professional said that while the loss of IPL rights is a significant loss for Sony Pictures Network, all is not lost yet for the network which has made sizeable investments in sports in the recent past. The India rights are scheduled to come well ahead of IPL 2018, and Sony will definitely make a huge bid for that, the professional who requested anonymity noted.

    Perhaps. We’ll wait and watch. In the meantime, it’s sunny days ahead for Star India.

  • India Ke Sapno Ki Apni Dukaan launches the finale film of Chonkpur Cheetahs

    Amazon’s Chonkpur Cheetahs continue to make post-campaign impact

    By A Correspondent

     

    To coincide with the Indian Premier League finale that played out last night, Amazon.in’s latest T20 campaign Chonkpur Cheetahs, too launched the finale closure film for the season. The campaign ‘India keSapnokiApniDukaan’ consisted of a series of films about an aspiring team’s journey to reach their goal of playing in the T20. The campaign captured the various ways in which Amazon.in enables the team to get one step closer to their dream by providing them access to a huge selection of products which might not otherwise have been easily available. Commenting on the closure film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said: “We are thrilled by the response witnessed for the Chonkpur Cheetahs campaign from across the country, to the team actually becoming a loved household name today. With the closure film we want to convey that every Indian dream can come true. As Amazon, we want to show our support to millions of Indians by being their partner in their quest to reach their dreams.” Conceptualised by Ogilvy and Mather Bangalore and directed by Amit Sharma of Chrome Pictures, the campaign was led by multiple TVCs through the course of T20, amplified through an integrated campaign spread across Digital, Social, OOH, Print and Radio.

  • Ultratech, Jio, Astral Bondtite, Canara Bank, Nerolac, Kurl On, Sun Direct and Red FM have all signed on as partners

    SRH brings onboard multiple sponsors for IPL Season 10

     

     

    Indian Premier League champions Sunrisers Hyderabad have unveiled a line-up of big name sponsors, as the squad gears up to defend its title in the IPL’s tenth season.

     

    Ultratech, Jio, Astral Bondtite, Canara Bank, Nerolac, Kurl On, Sun Direct and Red FM have all signed on as partners for IPL Season 10, with their logos and branding set to be prominently displayed on the team’s match kits. Gillette, Apollo Hospitals, UB, Tyka and Motul Oil have also partnered with the franchise.

     

    Said K Shanmugam, CEO, Sunrisers Hyderabad:  “It is a matter of immense pride for us to partner with brands of such stature as we gear up for the tenth season of the Indian Premier League. This is an important season for us and the support from our partners will be vital as we bid to win two IPL titles back-to-back. Together with our sponsors we look forward to embarking on what promises to be an exciting, and hopefully in our case, a triumphant, history-making journey ahead.”

     

  • The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign

    Vodafone scores a Perfect 10 with IPL

     

     

    By A Correspondent

     

    Talk of the Indian Premier League, and other than the title sponsor, if there’s one brand that’s is kinda intrinsically associated with the cricketing tournament, it’s telecom major Vodafone. Right from inaugural tournament in 2008, Vodafone and its advertising agencies have worked extra to be associated with the premier sporting league.

     

    And despite all the controversies around it, Vodafone India has stayed on. However, there’s more to the advertising one sees around the live broadcast. For instance, the large amount of BTL activity at the time of the IPL, including the cricket stadia. The match-signing is now an activity that other brands also like doing, in order to engage with customers and/or their own constituents.

     

    Celebrating a decade of its association with the Indian Premier League, Vodafone India has announced to make the 2017 edition as big as it gets. This year, even as Vodafone and IPL commemorate a decade-long partnership,Vodafone customers and IPL viewers can look forward to many new initiatives. Vivo IPL 2017 starts on April 5 and continues till May 21.

     

    The Vodafone Super Fan that offers Vodafone customers to get the match winning ball signed by the winning captain on live television,takes on a larger avatar in IPL 2017. Then there will be the Zumi Cheer films with the little characters displaying their signature steps.

     

    Another engagement exercise is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the front row of the stadium, even if they are not actually in the stadium, but are watching the match from a Vodafone store anywhere in the country.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade. We at Vodafone are proud and privileged to have been part of this 10-year journey that has changed sports and cricket in India. If you have loved the iconic Vodafone campaigns over previous editions of IPL, this year is going to be bigger, better and even more action packed. Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experiences to the Super Fan for the first time. Vodafone customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.

     

    Vivo IPL 2017 starts on April 5 and continues till May 21

     

    Vodafone @ IPLs

     

    Year 1: 2008:: Happy to Help

    :: Link:  https://www.youtube.com/watch?v=Xa5i8Yx9RPk

     

    Year 2: 2009:: Vodafone introduced ZooZoos

    :: Cricket Alerts - https://www.youtube.com/watch?v=Mx5PYo5oNZw

    :: Beauty Tips - https://www.youtube.com/watch?v=LZ5J-RWQuIY

     

    Year 3: 2010:: Campaign: Launch of IVRS (Zoozoos)

    :: Link: https://www.youtube.com/watch?v=_1qpm5K8fIw

     

    Year 4: 2011:: Vodafone 3G: Faster, Smarter, Better (Introducing Super Zoozoos)

    :: Link: https://www.youtube.com/watch?v=0GFr_GSjYPI

     

    Year 5: 2012:: Internet is Fun

    :: Link: https://www.youtube.com/watch?v=pwqNdhzUPpM

     

    Year 6: 2013:: Mobile Internet: Faster Download, sharing, online recharges, games etc

    :: Link:  https://www.youtube.com/watch?v=P0fQHXN1Bd4

     

    Year 7: 2014:: Superior Customer Experience

    :: Link: https://www.youtube.com/watch?v=8GVEiaP3mf0&feature=youtu.be

    :: .Link: https://www.youtube.com/watch?v=a4MPiybKAqA&feature=youtu.be

     

    Year 8: 2015:: Speed is Good

    :: Link:https://www.youtube.com/watch?v=ztDH9ufdhgY&list=PLFIgzNfEWW2XesiPcL0npS_fA_XeHFjZ0

     

    Year 9: 2016:: #BeSuper

    :: Link: https://www.youtube.com/watch?v=iFRMh5kv19k

     

    Other initiatives in IPL

     

    2012 - Vodafone launches Super Zoozoo comic series (The Adventure of Super Zoozoos, New Year videos, Christmas Carols, Diwali & Valentine Day greetings)

    2012- Vodafone SuperFan launched

    2013 – Vodafone Facebook ZooZoos page crosses 10 million fans

    2014 - Vodafone FanArmy

    2016 - ZooZoo Emoji on Twitter - India’s first corporate brand emoji 2016

    2016 – Cheer Slogan – #HakkeBakke  -  https://www.youtube.com/watch?v=WuGr2dVzoC4

    2016 – Vodafone Super Album (75,000+ photographs were collated in an Online Album)

     

  • Maxus has been the AOR for last 9 years

    Maxus retains IPL media business

    By A Correspondent

     

    Maxus has successfully retained the media responsibilities of the Indian Premier League for its tenth edition. Maxus has been the media agency for IPL ever since the league started in 2008. The account will be handled out of its Mumbai office.

     

    Commenting on the retention, Kartik Sharma, Managing Director, Maxus South Asia said, “We are extremely proud and humbled to be chosen as the media agency once again by BCCI. I am grateful to BCCI for valuing our efforts. We look forward to continue delivering even better results through our media campaigns on IPL.”

     

    The multi-agency pitch saw participation from other leading media agencies, following which Maxus retained the business.

     

  • The 10th season of Vivo IPL 2017 will give fans a first-hand experience of the IPL trophy with its multi-city trophy tour

    IPL unveils new logo for 10th edition

    By A Correspondent

     

    In its 10th edition, the Indian Premier League has unveiled a new logo. The logo attempts to capture 10 years of the tournament with the pose of a batsman playing a shot alongside the logos of the device-maker and IPL.

     

    A multi-city trophy tour will give fans a first-hand experience of the trophy. In addition, fans can experience a stadium-like environment at fan parks across 38 cities.

     

    The 2017 edition of IPL is scheduled to be held from April 5 to May 21.