
By A Correspondent
The second edition of the IndIAA Awards was held in Mumbai on Friday, September 16. Out of the total 20 categories, 15 of the categories received awards.
Ogilvy and Mather, once again, bagged the highest number of awards this year. It got five awards for the work done for clients like Dainik Bhaskar, Titan Company Ltd, Max Life,Vodafone and Rajasthan Tourism. “I think it is a wonderful show. Lots of work has been recognised and I am very glad that Ogilvy and Mather have been recognised a lot. I think we should go on and keep celebrating our successes as an industry and I am so glad that young people are doing such good work,†said Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia.
Jury Chairman D Shivakumar, Chairman and CEO, PepsiCo India made a presentation on the age-old discussion about agency versus clients. He drew an analogy between this situation and cricket, where he named the agencies as a team of bowlers and the clients as batsmen. He talked about how the agency client dynamic is evolving and the most successful brand campaigns benefit from this. He also talked about the crucial incubation period required for rebranding to be effective. His advice to the participants for the next year was, “I would say be far more consumer centric. I think the ability to do something around the consumer is what will be creative.â€
Said Srinivasan Swamy, President, IAA India Chapte:, “We had a wonderful programme today. We are delighted that the entire industry is backing IndIAA Awards. We gave awards for 15 categories out of 21. The jury did not think six categories measured enough to be given award. But overall, it has been satisfying.”
Pradeep Guha, Chairman, IndIAA Awards, added: “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.â€
List of Winners
1. AUTO TWO WHEELERS (Joint winners)
>Â TVS Jupiter: Zyada ka fayda
Client: TVS Motor
Creative agency: Dentsu Communications, Bengaluru
>Â Bajaj V: Invincible
Client: Bajaj Auto
Creative agency: Leo Burnett
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2. CONSUMER ELECTRONICS
>Â Micromax Unite4: Angrezipanti ko dikhao angootha
Client: Micromax
Creative agency: Creativeland Asia
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3. MEDIA and ENTERTAINMENT
>Â Dainik Bhaskar: Zidd karo duniya badlo
Client: Dainik Bhaskar
Creative agency: Ogilvy & Mather
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4. CORPORATE
>Â Mahindra: Seed the Rise for India’s Farmers
Client: Mahindra Group
Creative Agency – Flying Cursor
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5. FASHION and ACCESSORIES
>Â Titan Raga: Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. FOOD and BEVERAGES
>Â Pepsi: Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. GOVERNMENT / MINISTRIES
>Â Indian Army: The Most Exciting Job
Client: Indian Army
Creative agency: Grey Group India
8. HOME CARE
>Â Ariel – Dads Share the Load
Client: P&G India
Creative agency: BBDO India
9. INSURANCE
>Â Max Life: Sachchi Advice
Client: Max Life
Creative agency: Ogilvy & Mather
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10. ONLINE COMMERCE
>Â Flipkart: Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
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11. PERSONAL CARE
>Â He Deo: Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
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12. TELECOM / INTERNET / IT / APPS
>Â Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
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13. TRAVEL, TOURISM, HOSPITALITY
>Â Rajasthan Tourism: Jaane Kya Dikh Jaye
Client: Rajasthan Tourism
Creative agency: Ogilvy & Mather
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14. PHARMA / WELLNESS / HEALTHCARE
>Â IAPC – Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
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15. FITTINGS AND FIXTURES
>Â Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson