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Tag: IndIAA Awards

  • Nielsen India and Campaign India has joined hands with IAA as Knowledge Partners for this event

    Entries invited for second edition of IndIAA awards

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is inviting entries for the second edition of its coveted IndIAA awards. Launched last year, and positioned as the awards for real hard working creative advertising, the awards will have an all-star jury of CEO’s who have judged advertising in the real world. Nielsen India and Campaign India has joined hands with IAA as Knowledge Partners for this event.

     

    Pradeep Guha

    Pradeep Guha, Chairman IndIAA awards said “Advertising campaigns that were released between 1st July 2014 and 30th June 2016 will be honored in multiple product and service categories. To qualify for the Award the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a newcomer) would be awarded. The awards ceremony would be in Mumbai in late September 2016 This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it received on its debut last year. There will be no entry fee”.

     

     

    Srinivasan K Swamy

    Srinivasan Swamy, President IAA India Chapter and Senior Vice President IAA Global, said “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the Agency creative team, the media team and other agencies who contributed to the success of the campaign”.

     

  • 17 categories, 500 entries, 76 nominees, 16 winners, star-studded jury… need we say more?

    IndIAA brings all stakeholders together to collect awards

     

    By A Correspondent

     

    The first edition of IndIAA Awards happened on Tuesday, October 13 evening with leading advertising, media and marketing professionals in attendance. Of the 500 entries received for 17 categories, the final shortlist had 76 nominees with 16 winners.  The IndIAA Awards were received by the Advertisers along with all the co-creators of the campaign, across Creative and Media Agencies and also included other agency partners from Digital, Events, PR, Activation etc.

     

    Also present were Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and Jury members – Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B. Sriram (State Bank of India), and Sanjeeb Chaudhuri (Standard Chartered Bank).

     

    Said Srinivasan Swamy, President, IAA India Chapter “We attempted IndIAA awards as an experiment; we wanted to create a different way of awarding creativity. At the IAA Conversations preceding the awards, Dr. Subhash Chandra and Shankkar Aiyar, as expected, brought fresh perspective and deep insights around News Neutrality through the engaging session.”

     

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

     

    Earlier in the day, Dr Subhash Chandra, Chairman, Essel Group and Zee spoke to Shankkar Aiyar, author and journalist, on News Neutrality. The conversation ranged from the basic concept of neutrality; the solution to compulsion of revenue versus competition; regulation of news gathering and vagueness of media ownership in India. Dr. Chandra also mentioned a new technological engine being put into place in Zee, which will track stories right from filing, so that there is control over biases.

     

    Dr Bhaskar Das, Chairman, IAA Conversations said, “Going against the grain, if need be, to deep dive into the most relevant industry topics has been the objective of IAA Conversations. The topic on News Neutrality follows the same trend.”

     

    Winners of the first IndIAA Awards:

     

     

  • The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'

    IAA gets set for maiden IndIAA Awards and ‘Conversations’ with Subhash Chandra

    Tuesday, October 13, sees the India chapter of the International Advertising Association playing host to two events – one, as part of its regular series IAA Conversations, Essel group and Zee chairman Dr Subhash Chandra will be in conversation with senior journalist V Shankkar Aiyar.  The theme of the discussion is ‘News Neutrality’. This is on between 5.45 and 6.45pm.

     

    At 7pm, the first edition of the IndIAA Awards happen.

     

    Both events will be held at St Regis Hotel in Parel (what was earlier Palladium Hotel and even earlier Hotel Shangri La).

     

    Said Srinivasan Swamy, President, IAA India Chapter: “News Neutrality is a controversial hot button topic. Given Zee’s global footprint and experience in various markets, Subhash Chandra in conversation with Shankkar will bring deep insights to the subject. We have decided to have the IAA Conversation and the IndIAA Awards on the same day, so that the people attending will have the opportunity to engage on two very different topics.”

     

    Said Dr Bhaskar Das, Chairman, IAA Conversations said, “Most often, the News Neutrality debate is around objectivity and ideology.  Now with accelerated online news delivery and wider television reporting, the conflict is even more apparent. This session of IAA Conversations will definitely bring a new perspective to the existing narrative.”

     

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “Since the advertiser and the agencies that co-created the winning campaign are honoured on the same stage, this award format promises to be different.”

     

  • IndIAA Awards Night to be held on 13th October 2015 at the Palladium Hotel, Mumbai

    Nominations for IndIAA Awards announced

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) announced the campaigns which were shortlisted and placed before the elite jury for the first ever IndIAA awards. The shortlist can be viewed on www.indiaa-awards.org.

     

    Pradeep Guha

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “Based on nominations received from agencies and brand teams, and a larger scan of all the key campaigns in a category in the evaluation period, the team created a shortlist based on pre-set criteria. Around 500 campaigns were posted on the awards website, which kept getting populated as the process continued. These were then placed before our jury. Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and members of the jury, Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B Sriram (State Bank of India), Sanjeeb Chaudhuri (Standard Chartered Bank) and Mayank Pareek (Tata Motors) spent considerable time examining the process before viewing the shortlist, and were very satisfied with the way things were turning out.”

     

    Srinivasan K Swamy

    Srinivasan Swamy, President, IAA India Chapter said, “These awards for creative excellence are aimed at saluting great campaigns that have gone through the rigor of client evaluation and have had adequate budgets backing them. We wanted to ensure that work created only for awards does not reach the jury at all. However in the interest of transparency and fair play, the long list, or the complete list of work that were nominated and put up in our website www.indiaa-awards.org, was kept ready for the jury to see. They did in fact refer to this list on a few occasions. The Jury meeting took place on 2nd September in Mumbai when the members picked the winners across 17 major advertising categories”.

     

    IndIAA Awards will be received by the Advertiser along with all the co-creators of the campaign, particularly from the Creative and Media Agencies and may include other agency partners from Digital, Events, PR, Activation etc. “This is the first such award when all the co-creators of an ad campaign will be honored and celebrated on a single stage” said Guha.

     

    On the response to the new awards introduced, Swamy said, “We are very pleased to have the initial positive feedback from the industry, both from advertisers and agencies alike. I look forward to welcoming the fraternity at the IndIAA Awards Night on 13th October 2015 at the Palladium Hotel, Mumbai”.

     

  • IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow

    No usual suspects at IAA Silver Jubilee Summit

     

    President Srinivasan Swamy talks about the IAA India Silver Jubilee Summit coming up in Kochi from September 3-5 with a handpicked line-up of speakers and experts from around the globe, and the soon-to-be-held IndIAA Awards. Excerpts from an interview with Pradyuman Maheshwari

     

    Twenty-five years of IAA India and we didn’t really know about it. A silver jubilee is a huge milestone for any industry body.

    IAA is 25 from when we incorporated ourselves as a company. But technically, IAA was formed 10 years earlier, in 1981, so we’re actually 35. The early stages are not very well-recorded. So we celebrate 25 years as a company, taking it from 1991. But it has been an amazing journey. We are the only organisation which is truly international, and we’ve had all the big leaders passing through the IAA platform, both in India and globally.

     

    Does an industry like advertising need so many associations? There are quite a few already.

    Actually, there are specific associations for specific lobbies. We have an ISA for advertisers, INS for the print media, IBF for television broadcasters and the AAAI for the agency’s interests. It is the interest of advertising which is at the heart, for us, not lobbying. Therein lies a big difference.

     

    So it’s more of a club then, right?

    We don’t see ourselves as a club but as an international body which used to be involved in important aspects of advertising. The records will show that we were behind the formation of the Advertising Standard Council of India. We are actually focused on issues which are taken care of, not just by private agencies, advertisers or media, but all of them together, and make sure advertising is protected and nurtured.

     

    What is it that gets IAA to be so active and the others are not?

    I think it is probably in my DNA. In whichever body I’ve been involved in, I try and give my best. I can’t see the reason why anybody else can’t do it. It’s just that they are not passionate about doing what is required to be done on these jobs.

     

    Coming to the Silver Jubilee summit, which is obviously a big landmark. You say it’s in the same league as Ad Asia…

    It is. I don’t think we’ve seen a line-up of speakers of the kind we have [for the summit]. The president of the Global IAA, Faris Abouhamad, is coming down — not just for the inauguration, on September 3, but for all three days of the summit. The Kerala tourism minister will be there at the inauguration, as well as Amitabh Kant, who was behind the God’s Own Country, Incredible India and Make in India campaigns. He will deliver the keynote address. We have a lot of international speakers as well.

     

    You also have people like Sachin Tendulkar, Shah Rukh Khan and Jaggi Vasudev to provide colour…

    Sachin has been a brand ambassador and advertising icon. He is not there as a cricketer. We also have Arnab Goswami, who is another brand. We find today that at any conference, a spiritual leader connects very well with the audience. Jaggi Vasudev is going to talk about the miracle of being a good human.

     

    Are you happy with the line-up?

    We avoided the usual suspects. We could’ve approached the Chairman of IPG, Omnicom or WPP, but those are easy options to chase. The names we have are actually going to talk about newer things. Our theme is ‘What’s coming next?’ We have Cindy Gallop, founder of BBH in the US, who has done some excellent work with the websites ‘If We Ran The World’ and ‘Make love not Porn’. She is also Cannes Chairman of the Jury for The Glass Lion. We have Paul McCarthy, who has written a book called ‘Online Gravity’, a runaway success about how online impacts different aspects of our lives. Jeffery Cole will speak about the future of digital, while mobile expert Ralph Simon will talk about how mobile is going to transform the world. You won’t get these perspectives from the usual suspects.

     

    Are you going to use your popular debate format here?

    No, we will have only keynote sessions because we find people don’t come prepared for panel discussions. They answer questions put to them, which is not a structured way of taking you through your problem. So we have 18 keynote sessions and only two subjects which will have a discussion – the first, with Prasoon Joshi, after Sachin makes his presentation, and one with Sam Balsara after Darshanbhai Patel makes his opening remarks. All the presentations are of 25 minutes by the keynote speaker, followed by 10 minutes of Q&A.

     

    Since this is a large-format event, it is obviously well sponsored…

    It is sponsored. We are on track to fulfilling our obligations in terms of money. Our friends from various media support us. And we have got all the support from Kerala, like from Mathrubhumi, a Kerala publication. Different TV channels from across India are also supporting us.

     

    Your tickets are priced very low. Would people in India value an event with low-priced compared to one that has higher priced tickets?

    We deliberately kept it low because we want more people to come. For members it is Rs 4,500 while non-members pay Rs 9,000. I also want members to come with their spouses, who comes for free. Non-members pay an additional Rs 4,500 rupees for an accompanying person. I think Rs 9,000 is not low. Attendees also have to spend on air travel and hotel stay.

     

    Kochi is an unusual venue. These events are mostly held in Goa, Delhi or Mumbai.

    IAA is an unusual institution. With programmes in Bombay and Delhi, people come for one session, leave for meetings and come back for cocktails and dinner. In Kochi, there’ll be very little of such distraction, so one can focus on the content and observe as much one can. Delhi, Mumbai and Goa have been done to death.

     

    A part of this interview first appeared in dna of brands dated August 31, 2015

     

    See also on Zee Business at https://www.youtube.com/watch?v=M2Y054u7t50

     

     

  • IAA India president and ad industry veteran Srinivasan K Swamy on the IndIAA Awards that are scheduled to be held in early October

    ‘There is space for more creative awards’

     

     

    As President, Srinivasan K Swamy has breathed new life into the India chapter of the International Advertising Association making it unarguably the most active body for advertising, media and marketing professionals in the country. And just when he had achieved the impossible with an event like the silver jubilee summit that is scheduled for September 3-5 in Kochi, he has announced the IndIAA Awards. Hours after the announcement was made, Swamy spoke to Pradyuman Maheshwari of MxMIndia on IndIAA, its highlights and whether it will impact the other awards for the creative fraternity.

     

    So IAA too has jumped on to the awards?

    We have been discussing for nearly two years that we should have an award for advertising that’s not just for the sake of creativity but an award for making a difference to the marketplace. We’ll award good, creative work coming from Top 20 categories based on audience response. We’ll see all that’s happened in the last one year – July 2014 to June 2015 and get people to also nominate what they’ve missed out and we will shortlist this on certain parameters. We have a wonderful set of jury members. We’ll put it in front of them and they’ll handpick the winners. We have two awards for each category – one for an established brand and a challenger brand.

     

    Unilever COO Haresh Manwani to chair all-new creative advertising award – IndIAA 

    By A Correspondent

     

    There are awards and awards and awards, and there’s yet another for India’s creative advertising craft. But this one is with a difference. For one, the top captains of big business are on the jury, and two: there’s no entry fee, and in fact all entries will be nominated.

     

    Organised by the India chapter of the International Advertising Association (IAA) which is in its silver jubilee year, the IndIAA Awards is being billed to honour “real hardworking creative advertising.”

     

    Chairing the jury is Harish Manwani,  Chief Operating Officer, Unilever and Non- Executive Chairman Hindustan Unilever with senior business leaders like D Shivakumar (Chairman & CEO, Pepsico India), Bhaskar Bhatt (MD, Titan), Mayank Pareek (President, Passenger Vehicles Unit, Tata Motors), Sangeeta Pendurkar (MD, Kellogg India), Sanjeeb Chaudhari (Global CMO and Regional Head – South Asia, Standard Chartered Bank) and B Sriram (MD, State Bank of India).

     

    Said Manwani: “Creativity is critical to great advertising – advertising that ultimately helps to build successful brands. Effective advertising implies the existence of deep consumer insights, the rigour of a repeatable process between the client and agency and optimal level of  media spends.  Only then does a great creative idea get transformed into effective advertising.”

     

    There is no entry fee for the awards, Srinivasan K Swamy, President, IAA India said. Asked whether this would compete with the major awards in the country – notably the Abby from the Advertising Club and the Kyoorius Awards, Swamy said there is space for all awards to co-exist.

     

    Added Pradeep Guha, Chairman, IndIAA Awards: “In its inaugural edition, advertising campaigns that were released between July 1, 2014 and June 30, 2015 will be honoured in multiple product and service categories. To qualify for an award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner and a challenger brand (a newcomer) would be awarded.”

     

    The jury meeting is scheduled to happen on September 2 and the awards ceremony is likely to be held in early October 2015. Details on categories, criteria and nominees are available atindiaa-awards.org. Campaigns can be nominated by mailing a link of the film atawardsindia@gmail.com.

     

    Is there space for another award?

    You will be surprised. The kind of work that will be awarded is the work you and I enjoy sitting in our living rooms. Awards, otherwise, celebrate work which none of us have seen. There’s a big difference here. The awards won’t be just for creative agencies, but also for advertisers who co-created it, to the media agencies, digital agencies who’ve been part of amplifying it. Everybody will be called upon stage, the advertisers and the agencies related to them and they’ll be honored together.

     

    In a sense you have that in the Effies which looks at effectiveness…

    Effies are more process-driven in terms of the results delivered. But you don’t celebrate all the people on one platform. You don’t get the full team who co-created it to come on stage and get it.

     

    You’ve been part of the Advertising Club, Goafest and 3As of I…  don’t you think the Abby could’ve been improved?

    Talking about GoaFest and Abby, I think it has its own purpose and if people are ignoring it, it’s out of their own personal reasons. All awards have a role to play. Celebrating good work in whatever manner is always good and I won’t say Goafest, Cleo or Cannes have lost their relevance. All these awards have a purpose and the creators must celebrate their success there. This is special from our point of view where we’re talking about advertising that has made a difference in the marketplace and all of us sitting in our living room, enjoying that advertising; that will be seen for the first time in the awards shows.

     

    Could we well see a IAA versus Goafest-3As of I- Advertising Club war?

    No. As I said there is space for more awards. If we can have so many awards for feature films, why can’t we have more awards for creativity and advertising?

     

    I am asking this because we don’t see the bonhomie between a Goafest Abby and Kyoorius after the latter has its own awards

    Kyoorius is a private organisation award whereas Abby is certainly an industry association giving the  award. But you can’t ignore the fact that Kyoorius came and took some impetus away from Abby. That’s the division. When there was a division between Ad Club and 3As of I, a lot of effort was taken to bring them together on the Goafest platform. There’s very little difference between a Kyoorius and an Abbyaward. Both awards are for creativity, both have jury members, more often than not, it’s for work that more often we see in life. It’s still only the peripheral work that brings the awards.

     

    Do you anticipate any problem between 3As of I and the IAA?

    I think there’s enough space for a Kyoorius, Abby and IndIAA awards. People like to receive an award for the good work they’ve done. The more platforms celebrating it, it’s better for the creative perspective.

     

    How have Ad Club and 3As of I reacted to it?

    It’s possibly not been internalised by many. We’ve been working in the background and not made a serious announcement about it till yesterday. A few days ago, Campaign magazine broke that news. The more people realize there is another award coming up, they realize there is space for a lot more. There is a relevance for Kyoorius, Abby, Goafest… more awards is good, because more appreciation for good work is always good. As I said, there are so many film awards…

     

    With agencies not having enough budgets for sending entries to awards, not charging an entry fee is a good idea?

    Yes, all our works are nominated, they’re not entered. There’s the difference. There is also a process by which all good work can be nominated by the jury.

     

    Nomination always means there can be an element of subjectivity. The best work may not necessarily come.

    We also have a process of suo moto nominating, we also nominate ourselves. In front of the jury, all the good work is dropped into categories. We know what the 20 categories are. We know the brands of the 20 categories. We know what work has come out of those 20 categories and brands.

     

    The fact that you have Haresh Manwani and D Shivkumar, you can be sure that a Lowe Lintas and an Ogilvy will participate.

    They have no choice! I’m not even asking a Lowe Lintas or an Ogilvy to participate. We have a panel. We will review all the work and nominate work. If your work is good in our opinion, we nominate you for consideration to the jury. We’re not expecting an O&M or a Lintas Lowe to send in their work for consideration. We are going to pick the work from the public domain.

     

    But, they have to come and accept the award.

    They would be fools if they don’t! The client has to be there to accept the award. The person who co-created the work is going to be there for the award.

     

    Yet again: do you expect fireworks thanks to the awards… amongst the industry associations?

    There is space for multiple awards.

     

    Given what’s happened in the past?

    At one level, because award shows collect money, they are seen as commercial activity. We’re not just seeing it as commercial activity. We’re giving something back to the profession. We want to honour people who are doing genuine work, making a difference to the marketplace with their creativity and we want to get them on a platform where we can honor all of them… both, from the established and the emerging brand.