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Tag: Havas Media

  • His key mandate will be to drive growth for the group in the Western region

    Havas Media appoints Hans Mathews as ED

    By A Correspondent

     

    Hans Mathews

    Havas Media India has appointed Hans Mathews as Executive Director of its West India operations. He will be based out of Havas Media’s Mumbai office.

     

    While Hans will manage the agency’s Mumbai office, his key mandate will be to drive growth for the group in the Western region.

     

    Hans joins with seventeen years of experience in the industry, having worked with international agencies in India, MENA and Malaysia. Most recently he was the Chief Client Officer at Mindshare Malaysia where he led Ford’s regional APAC media team managing partnerships with digital and content partners. He was also responsible for managing brands like UL, Maxis, Kraft, Nestle and HSBC. Prior to this Hans has held leadership roles at Mindshare India, Zenith Optimedia and other leading agencies.

     

    Anita Nayyar

    Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “Hans has a rich industry experience working across multiple blue chip brands in different categories. He has been in many leadership positions and has managed critical client relationships. This along with his business development ability makes him ideal to head our Western operations. We are very happy to have him with us.”

     

    “Mumbai and the Western region are at the core of Havas Media India’s operations. Our business in the region has grown tremendously over the years and today we are handling very prestigious clients in that market like Parle, Quikr and many others. Hans, with his astute leadership, will propel our operations further. We warmly welcome him”, added Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    On his new role, Hans Mathews, Executive Director, West said, “I am delighted to be a part of the dynamic Havas Media team which has witnessed great momentum in the last few years. I find the agency’s positioning around Meaningful Brands engaging and think the framework offers brands tremendous opportunities to communicate effectively. I am looking forward to contributing to Havas Media’s western operations and taking the business to the next level.”

     

  • In his new role, Pranay will be responsible for strengthening the strategic output on key clients

    Havas Media appoints Pranay Shah Singh to lead strategy

    By a correspondent

     

    Havas Media Group has announced the appointment of Pranay Shah Singh as Head of Strategy for Indonesia.

     

    In his new role, Pranay will be responsible for strengthening the strategic output on key clients including, XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of group’s proprietary Meaningful Brands Research and Meaningful Connections Planning Process that helps brands connect with people and create shared value for brands and consumers.

     

    Pranay joins the agency with ten years of experience in the dynamic Indian media industry, where he developed an expertise in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle. His involvement in social initiatives like Dhriti and recognition as a rising media star in India by Brand Equity magazine, are testamant to his interest in the evolution of communications, and how it impacts society and culture.

     

    He will report jointly to SK Biswas, Chief Strategy Officer of Havas Media Group APAC and Riadi Sugihtani, CEO of Havas Media Group Indonesia.

     

    Commenting on the appointment, SK Biswas said: “In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey .”

     

    On his appointment, Pranay said: “I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of Southeast Asia that is witnessing unprecedented consumer growth.”

     

  • In his new role, Josh will be responsible for driving offline and online strategy for the agency's key clients including AXA, Emirates, LG Electronics and Shangri La Hotels

    Havas Media appoints Josh Gallagher as Regional Strategy Director

    By a correspondent

     

    Havas Media Group has announced the appointment of Josh Gallagher as Regional Strategy Director.

     

    In his new role, Josh will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to delivering innovative solutions to new and existing clients. An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with our quality of life and well-being.

     

    Josh joins the agency with ten years of experience working with international media and digital agencies in Australia. He was most recently with Zenith Optimedia Melbourne, where he worked as a Communications Strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. Prior to this, he spent seven years with Universal McCann Brisbane, where he worked as Client Services and Strategic Director. He has also had a stint at digital agency Kruse Digital.

     

    Based out of Singapore, Josh will report into SK Biswas, Chief Strategy Officer at Havas Media Group, Asia Pacific.

     

    Commenting on his appointment, Biswas said: “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”

     

  • His key responsibility will be to drive growth for the digital offering of Havas Media in India

    Havas Media appoints Ranjoy Dey as Head – Digital

    By a correspondent

     

    Ranjoy Dey

    Havas Media Group, India has appointed Ranjoy Dey as Head – Digital. His key responsibility will be to drive growth for the digital offering of Havas Media in India.

     

    An MBA graduate, Dey has about 19 years of experience having worked extensively in the digital marketing domain. Prior to Havas he was COO at Ignitee Digital and was earlier with Digitas India. Dey has handled brands like Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Pizza Hut Delivery, amongst others. His works have won several National and International awards including the PMAA, MAA Globes, Abbys and DMA.

     

    Anita Nayyar

    Speaking on the appointment, Anita Nayyar, CEO Havas Media Group India and South Asia said, ‘Digital at core’ is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across devices. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”

     

    Mohit Joshi

    “Young India is a hotbed for digital and 360marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India”, added Mohit Joshi, Managing Director, Havas Media India.

     

  • European frozen foods major Iglo Group has hired Havas Media as its global media buying agency

    Havas awarded global media buying role for Iglo group

    By A Correspondent

     

    European frozen foods major Iglo Group has hired Havas Media as its global media buying agency. This follows the appointment of Havas Worldwide as the group’s global brand positioning and advertising agency in Q4 of 2013.

     

    Havas Media was selected after a competitive pitch process which included Iglo Group’s incumbent agencies. Havas Media presented a compelling proposal that best met the Group’s selection criteria.

     

    Commenting on the appointment, Iglo Group’s CEO, Elio Leoni Sceti said: “After a highly competitive pitch process, I am delighted to announce the appointment of Havas Media as our global media buying agency. The appointment will give us the ability to have a fully joined-up approach to our creative and media communication. This new approach to our marketing and the Iglo brand is central to our new growth strategy that aims to double the size of the business by 2020.”

     

    Said Marc Schader Global Chief Commercial Officer, Havas Media Group added: “We are honoured to become Iglo Group’s partner across Europe and look forward to helping them achieve their exciting and ambitious targets.”

     

    Iglo Group products are available in 11 countries and distribute across a number of other countries in Central and Eastern Europe.  The core brands are Birds Eye, Iglo and Findus and the range of products are from frozen foods and ready meals to bakery products and desserts.

     

  • Havas Media India has strengthened its digital team with two key senior appointments.

    Havas Media makes senior digital hires

    By A Correspondent

     

    Sumit Kumar
    S V Sunilkumar

    Havas Media India has appointed Sumit Kumar as General Manager, Mobext India while S V Sunilkumar, has joined as Business Head Digital-Mumbai.

     

    In tune with the group’s integrated structure, Havas Media India’s full-service digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.

     

    Anita Nayyar

    Speaking on the appointments, Anita Nayyar, CEO, Havas Media Group, India & South Asia, said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players – we are glad to have them on board.”

     

    “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Anurag Bhatnagar, MD-Digital, Havas Media India.

     

    Anurag Bhatnagar

    “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions – a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India,” explained Mr Kumar.

     

    Commented Mr Sunilkumar: “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

     

  • The partnership creates a closed-loop creative and data offering for advertisers

    Havas Media & Cognitive Match power data-driven creatives

    By A Correspondent

     

    Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization.  This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf).  Advertiser clients of Havas, India included, can now benefit from a market leading closed-loop dynamic display advertising platform.

     

    Cognitive Match leverages first and third party consumer data to deliver relevant display advertising creative to every individual in real-time.  Deep integration with DSP technology at Havas, and Havas internal advertiser data platform Artemis, means advertisers will benefit from maximum value from their data.  This solution leapfrogs the current firms in market that focus solely on personalized retargeting, such as Criteo, or customer relationship management marketing programs such as Marketo.  Campaigns for top advertisers have already begun running through the combined platform, showing gains in performance and insights for advertisers in the US and globally.

     

    “The Cognitive Match platform provides us with a great flexibility and efficiency to adapt the message in real time to our clients’ customer,” said Sylvain Le Borgne, EVP Data Platform for Havas Media Group.

     

    “Our teams at Cognitive Match and Havas are working together globally across web and mobile” said Alex Kelleher, Founder CEO of Cognitive Match.  “Our shared expertise in advertiser and dynamic creative campaign management, across Europe, Asia and The Americas, means that both global and local advertisers will immediately benefit from our new partnership”.

     

  • Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds.

    Havas Media bags Neo Milk Products

    By A Correspondent

     

    Anita Nayyar

    Havas Media continues its winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds.

     

    “We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence, we look forward to working with them,” said Anita Nayyar, CEO, Havas Media Group, India & South Asia.

     

    Dinkar Suri

    “The Neo ‘Ghar Jaisa Dahi’ needed an equally unique communication partner who could get the message across to consumers. We found Havas Media’s understanding of the category where branding and strategy plays a big part to be a major plus in this regard,” said Dinkar Suri, Director & President, Neo Milk Products, on the appointment.

     

     

     

    Mohit Joshi

    “The year 2013 has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive,” added Mohit Joshi, Managing Director, Havas Media India.

     

  • Havas Media was awarded the duties a multi-agency pitch that reportedly lasted over two months

    CareerBuilder awards Digital AOR to Havas

    By A Correspondent

     

    Online job portal CareerBuilder India has awarded the Digital AOR to Havas Media. Havas Media has been awarded the duties after competing with all the major online digital agencies that were also keen on getting CareerBuilder India on board. The multi-agency pitch reportedly last over two months.

     

    Premlesh Machama

    Said Premlesh Machama, Managing Director, CareerBuilder, “We decided to appoint Havas Media after careful consideration as their response to our brief and strong experience within the category confirmed them as the best partner moving forward.”

     

     

     

     

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media, India and South Asia, added: “It was a very tough but a ‘well-organized’ pitch with practically all the leading agencies in the fray. We are extremely proud to have won the business and are looking forward to being their true partners for mutual growth. ”

     

     

     

     

    Anurag Bhatnagar

    Said Anurag Bhatnagar, Head Digital, Havas Media: “CareerBuilder is a crucial win for us as it establishes our capabilities and credentials across every single service line of the digital ecosystem.”

     

    The newly rebranded Havas Media Group includes all of Havas’ media agencies, consisting of Havas Media and Arena Media.

     

  • The account size is valued at Rs 25 to 30 crore

    Havas Media to handle the Media Duties of Wonder Cement

    By A Correspondent

     

    Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. The account size is valued at INR 25 to 30 crores.

     

    Wonder Cement is a part of R.K. Marble Group the leading name in the marble industry.

     

    Anita Nayyar
    Mohit Joshi

    Speaking on the appointment, Anita Nayyar, CEO Havas Media Group, India and South Asia said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core’ at Havas Media, we are sure we will be able to leverage our global expertise on the business.”

     

    “It is a challenging category and we are geared up to take the challenge,” said Mohit Joshi, Managing Director, Havas Media India.

     

  • The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India

    Havas appoints Abhishek Jain to head buying for West

    Abhishek Jain

    By A Correspondent

     

    Abhishek Jain will head buying for the west for Havas Media India, with the buying and operations team reporting in to him. Prior to joining Havas Media, he was with Lintas Media Group managing buying for Maruti and Sony.

     

     

     

    Anita Nayyar

    Commenting on the appointment Anita Nayyar, CEO, Havas Media Group India & South Asia said, “We already have an established presence in the West with cross-industry clients and are looking to further expand our footprint. Abhishek’s talent will bring additional, innovative and value offerings to our clients and the region.”

     

     

     

     

    Kunal Jamuar

    “Abhishek joins us with a rich experience of over 13 + years which spans across media planning and buying, having worked on several key businesses and categories. He has a strong understanding of his mandate and we are glad to have him in the Havas family”, said Mohit Joshi, Managing Director, Havas Media India. “His skill will go a long way in delivering a better client experience,” said Kunal Jamuar,

    Executive Director, West, Havas Media India who he will be reporting in to.

     

     

    Mohit Joshi

    “It gives me great pleasure to come back home to Havas Media after 2.5 years. Anita Nayyar and Mohit Joshi have always been an inspiration, a great team of Business Mind and Strategy. Havas is the fastest growing media agency now who values both its clients and its people and I am happy to be a part of it”, said Mr Jain.

     

  • The Aspiring Minds win is estimated at Rs 20 crore

    Havas Media to handle media duties of Aspiring Minds

    By A Correspondent

     

    Aspiring Minds India’s leading employability solutions company patronized by students and corporates across industry has appointed Havas Media to handle its media duties. The win is estimated at Rs 20 crore.

     

    With a management team from MIT, the IITs and IIMs Aspiring Minds is adapted to meet requirements across sectors, candidates can seek a desired job and get feedback of their areas of strength and weakness with an analysis on their core skills and necessary improvement areas. AMCAT is already the largest employability assessment in the country ad has been taken by over one million students in the country.

     

    Himanshu Aggarwal

    Commenting on the appointment, Himanshu Aggarwal, Co-Founder & CEO, Aspiring Minds said, “We pioneered a new space in the education- employment segment and have seen robust growth, establishing a pan-India operational presence in a short span of time. Investing substantially in media, we are now geared up to expand and take the AMCAT advantage to every youth of the country,” adding, “We believe Havas Media with their media skills and cross sector knowledge, passion for people and understanding of our customer both student and corporate will be the right partners to help achieve our objectives in the marketplace in the long term.”

     

     

    Anita Nayyar
    Mohit Joshi

    “The best students today need direction even after their degree in choosing the industry suited to their success and the employer needs his fit. Aspiring Minds has positioned itself strongly in the recruitment space and in getting jobseekers a job on merit. They are very activity focused and research based; and so are we, we look forward to working on this account,” said Anita Nayyar, CEO, Havas Media Group, India & South Asia.

     

    “Education and employment fit is the need of the hour for India. Our mix of media and digital expertise in reaching a younger audience across India will certainly bring in the momentum. The team is smart, young and open to ideas so it will be an interesting association”, added Mohit Joshi, Managing Director, Havas Media.