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Tag: Havas Media Group

  • The integrated media mandate will involve both traditional as well as digital including mobile duties

    Havas Media wins integrated mandate of Spice Mobiles

    By A Correspondent

     

    Havas Media Group India has announced thewin of Spice Mobiles media mandate. The win came post a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The incumbent on the business was OMD. The account will be handled from the agency’s Gurgaon office.

     

    Sriwant Wariz

    Said Sriwant Wariz, GM Marketing, Spice: “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. ”

     

    Added Anita Nayyar, CEO, Havas Media Group, India and South Asia: “Spice is a great brand and we are privileged to be entrusted with their media mandate.Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association.”

     

    “Havas Media’s entrepreneurial approach has paid us huge dividends. Our Digital At the Core philosophy resonates with the clients and provides Meaningful communcaiton solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it,” said Mohit Joshi, Managing Director, Havas Media Group, India.

     

  • The integrated media mandate will include traditional as well as digital and mobile duties

    Havas Media’s Arena Media wins integrated mandate of Bagrry’s

    By A Correspondent

     

    Arena Media, a part of Havas Media Group, today announced the win of Bagrry’s India Limited- one of the leading brands of breakfast cereals and health foods in the Indian subcontinent. The brand was won after a multi-agency pitch. The integrated media mandate will include traditional as well as digital and mobile duties. The account will be handled from the Gurgaon office of Arena.

     

    Said Aditya Bagri, Director, Bagrry’s,, “As India’s Health Food FMCG we are dedicated to creating products that are cherished by customers – not viewed as a mere necessity. Arena instinctively understood our passion, vision and forward thinking. Arena has the credentials, strengths and focus to build platforms of connect and relevance, across media. They also have a good understanding of the Indian customer who is today driven by quality.”

     

    On the appointment, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “The Indian consumer’s dependence on packaged foods has increased and health awareness has constantly been on the rise.  The Bagrry’s group has played a meaningful role in customer’s lives over the past many years; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and pioneer Indian brand.”

     

    Added Mohit Joshi, Managing Director, Havas Media Group, India, “Wellness ranks high as an emerging industry and Bagrry’s is perfectly positioned in that domain. At play will be Havas Media Group’s integrated media skills centered on digital-mobile and the Meaningful Brands framework which together will map the brand chart for Bagrry’s. We look forward to working with the team.”

     

  • The account will be handled from the agency Gurgaon office

    Havas Media wins integrated media mandate of Amplifon

    By A Correspondent

     

    Havas Media Group India has won the integrated media mandate of Amplifon India, a leading hearing care service provider. The madate comes post a keenly fought multi-agency pitchin which the leading agencies participated.

     

    With over 60 years of experience in treating hearing disorders, Amplifon has been providing excellent client care in hearing loss diagnosis and treatment. It is one of the largest hearing care service provider in the world and is spread across 22 countries and has more than 5,500 clinics across the globe. The company had been listed on the STAR Segment and FTSE Italia Mid Cap Index on the Italian Stock Exchange.

     

    Samit Verma
    Shveta Paul

    Samit Verma, CEO Amplifon India said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”

     

    Shveta Paul, Marketing Director, Amplifon India commented “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs -which has already touched many lives. We look forward to a meaningful association with them.”

     

     

    Mohit Joshi

    Mohit Joshi, Managing Director, Havas Media Group, India, commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today Havas is seen as a SMART agency in the matket.We look forward to being Amplifon’spartners in their growth journey.”

     

    The account will be handled from the agency Gurgaon office.

     

     

  • Havas Media Group has made some senior level appointments and further strengthened its team in the West

    Kunal Jamuar is back at Havas Media

    By A Correspondent

     

    Kunal Jamuar
    Chanchal Shaktawat

    Kunal Jamuar, re-joins Havas as Managing Partner, Havas Media, West & South. He was earlier with the group as Executive Director-West and is back in the country following a stint handing the West and Central African markets as Chief Planning Officer, mediaReach OMD.

     

    Besides Jamuar, the group has also appointed Chanchal Shaktawat as Vice President Planning, West. She was earlier General Manager at OMD. Having worked with leading agencies like OMD, Allied, Mindshare Fulcrum and Carat her brand experience portfolio includes Nissan, Toyota, Standard Chartered Bank, Unilever, Future Group, Medimix, amongst others.

     

    Anita Nayyar

    Speaking on the appointments, Anita Nayyar, CEO, Havas Media Group, India & South Asia said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations which I’m sure they will successfully achieve.”

     

     

    Mohit Joshi

    Mohit Joshi, Managing Director, Havas Media Group India, explained, “It’s homecoming for Kunal.He is a great leader and an even greater human being. Am very sure he will steer our operations to newer hights of success.Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”

     

    “It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations”, said Jamuar. “Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” added Shaktawat.

     

  • Clovia recently raised a round of funding from IvyCap Ventures

    Havas Media awarded integrated media mandate of Clovia

    By A Correspondent

     

    Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, in a multi-agency pitch. Havas will chart the Clovia brand map with traditional as well as digital and mobile duties. To be handled from the New Delhi office, the account is estimated to be upwards of INR 30 crores.

     

    Clovia is an online-first brand of Lingerie and Innerwear, which brings premium products at affordable pricing to the Indian consumers through direct sales channels. Clovia is backed by Indian and European Conglomerates and is establishing foot prints across the globe

     

    Clovia recently raised a round of funding from IvyCap Ventures.

     

    Speaking on the appointment, Pankaj Vermani, Co-Founder CEO, Clovia, said, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”

     

    “Clovia is introducing a new wave of International styles and quality in the Indian consumer space. We found the same passion in Havas Media who understood the need to provide a world class shopping and product experience to the Indian woman”, continued Neha Kant, Co-Founder, CRO Clovia.

     

    Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy; Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”

     

  • The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns

    Meta Quality Barometer to assist in optimising investments for clients

    By A Correspondent

     

    To improve media inventory and campaign quality, Havas Media Group announced the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns, to share with all stakeholders (technology partners, media publishers and clients) to optimise investments.

     

    Dominique Delport, Global Managing Director of Havas Media Group explains:

    “Confidence in data quality is a critical issue for our industry. The scale of fraudulent inventory generated by sophisticated ‘bots’ is extremely concerning and neither media vendors nor agencies are safe. We need to bring trust and clarity back for our clients. For these reasons Havas has invested in our best-in-class Artemis Alliance data platform for over a decade.

     

    Now it manages 100% of our online campaigns, harvesting over 300 billion secure and disaggregated data points each year and was recently awarded ISO27001 certification by Bureau Veritas. Its focus – to create an actionable measurement for viewability, brand protection, media inventory and campaign quality.

     

    “As a result, we are delighted to launch the first Meta Quality Barometer for our industry. Helping us to connect the dots of the most advanced tech providers, delivering a unique and systematic “meta” barometer on data integrity, security and brand safety. This will facilitate and boost our communications with media owners to increase the quality of inventory for our clients. I am extremely proud of the teams in Artemis Alliance who have formalised a systematic approach to challenging industry practices so that we can help to provide better business solutions for our clients and media partners,”  adds Dominique Delport.

     

    Leveraging its extensive experience in handling event level data, Artemis Alliance collects detailed and raw data from all of its technology partners (Adledge, Catchpoint, ClarityAd, Hub’Scan, WhiteOps, Integral Ad Science and Peer39/Sizmek). That data, at its most granular level, is used to analyse and score the quality of the media inventory by industry, by market and by media owner.

     

    Rob Griffin, EVP, Media Futures & Innovation, Havas Media Group summarises:

    “This is a win-win deal.  We can now pull in data from across all screens, technology companies and media partners to provide the first external, objective review of outcomes across the five critical areas of Compliance, Experience, Impact, Context and Traffic.  While we can’t guarantee 100% viewability or zero fraud, we can make a commitment to our clients and our publishers to improve the quality of inventory available and make the information clear and easy to activate.  The ultimate win, therefore, will be for clients, who will benefit from smarter solutions and cleaner data to drive investments and business decisions.”

     

  • The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

    Parle Products takes the Outdoor route to promote Litter Free initiative

    By A Correspondent

     

    Parle Products has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back of its nationwide TV campaign rolled out earlier this January.

     

    The initiative, developed by Havas Media Group’s OOH and activation brand Havas Media Active, seeks to take forward Parle’s anti-littering message in an outdoor setting. The outdoor push seeks to amplify the powerful messaging by creating a live, interactive, community experience increasing the chances of its successful adoption as a day-to-day habit. It aims to encourage citizens – namely the youth, to dispose garbage in a correct manner – in the Dustbin!

     

    The high decibel awareness campaign is buzzing all over Cyber City and Cyber Hub. Key components include OOH TV screens in buildings playing the three variations of the Parle Litter Free TVCs with the Corporate Boss, the Class Monitor and Lady in the Shopping Mall looking for Mr. Clean. Backlit scrollers, a series of snap posters and digital pods urge Delhites to stop littering. They chide and explain at the same time with captivating messages like – “Apne ghar ko saaf rakhna sabko ata hai. Toh sadkon ko kyo nahin?” and “Yeh kachrewala ka kaam hai. It’s everyone’s responsibility” making it impossible to simply walk past.

     

    Pravin Kulkarni

    Commenting on the campaign Pravin Kulkarni, GM Marketing, Parle Products Ltd. said, “Indians are habituated to consuming products and thoughtlessly pitching wrappers adding to the volume of littering in public places. Our Parle products have disposable wrappers, so we wanted to talk to people, to our youth – to educate and create awareness about this irresponsible behaviour. The OOH campaign is aimed at capturing our youth’s attention, in their environment, with peers and passers-by; prompting conversations and driving them to take responsibility and stop littering. We are already seeing that littering has reduced in targeted locations.”

     

     

    Anita Nayyar
    Mohit Joshi

    Anita Nayyar, CEO, Havas Media Group India, explained “We are glad to take on and execute this ‘meaningful’ initiative with Parle Products. Dirty surroundings are unhealthy, unsafe to society and allowing littering to continue is akin to saying, it’s acceptable. Parle has taken a stand to go Litter Free and wanted to talk to our sharing youth generation in their everyday surroundings. We decided to take the OOH route and zeroed in on Delhi-NCR to catch en-mass this audience. To give a sense of scale, only Cyber City has 4 Lakh working professionals and 50,000 visitors every day which this campaign is addressing.”

     

    “Parle is a great brand and we have grown up eating Parle G. This initiative connects with the new age audiences in a very meaningful and engaging manner and further enhances the relevance of Parle among the new age audience and in the community at large”, continued Mohit Joshi, MD, Havas Media India. The TVC and poster campaign was created by Vipin Dyani, CCD, Thoughshop Advertising and Film Productions.

  • Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing

    Damien Marchi is Global Head of Content at Havas Media

    By A Correspondent

     

    Damien Marchi

    Havas Media Group has announced the appointment of Damien Marchi as Global Head of Content. The news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with NewsCred, the world’s leading content marketing platform.

     

    Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. He has lived and worked in France UK and Sweden working at local, EMEA and global levels and led digital adaptations for shows such as The X Factor, Got Talent, Idols (FremantleMedia), Big Brother and Star Academy (Endemol). He has worked with brands such as RedBull, Air France, P&G and L’Oréal.

     

    Prior to joining Havas, Damien was member of the executive committee of Euronews, the most watched news channel in Europe, in charge of Innovation and Products and championing the digital transformation of the newsroom.

     

    Dominique Delport

    Dominique Delport, Global Managing Director Havas Media Group commented: “2015 will be the year of content for Havas. We are going to innovate at scale and it’s already started thanks to our friends at Universal and NewsCred. Multi device content marketing runs through Damien’s veins. He has always been at the forefront of global developments in content, working on some of the world’s most talked about shows. Data and content is at the core of what we do and Damien is a true all-rounded digital innovator. There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space”.

     

    In line with the Group’s “Havas’ Village” approach to promote integration between its divisions, Damien is working closely with Lucien Boyer, Global CEO of Havas Sports & Entertainment and Vin Farrell, Global Chief Content Officer for Havas Worldwide.

     

    Damien is based in the Havas Paris HQ and reports directly to Dominique Delport.

     

  • Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding

    Havas Media wins digital mandate of Ranbaxy’s Consumer Healthcare brands

    By A Correspondent

     

    Subodh Marwah

    Havas Media Group India has started 2015 on a very positive note. They have won the digital marketing mandate of Ranbaxy’s Consumer healthcare brands post a multi-agency pitch which included the incumbent as well as all leading digital agencies.

     

    Commenting on the appointment, Subodh Marwah, Vice President and Head-Global Consumer Healthcare said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.

     

    Anita Nayyar
    Mohit Joshi

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating Meaningful Brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”

     

    “Digital is the future and Havas Media Group’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy”, continued Mohit Joshi, Managing Director, Havas Media India

     

    Ranjoy Dey

    “Ranbaxy is a great brand to be associated with. Consumer Healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media”, explained Ranjoy Dey, Head of Digital, Havas Media India.

     

    Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.

     

  • The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4)

    Havas announces global partnership with Facebook’s Atlas

    By A Correspondent

     

    Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have a heavy focus on US and Western Europe and will see the communications network offering the ad server to its clients during 2015.

     

    The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4). Havas Media Group becomes the first company to announce a partnership with this scale and geographical focus.

     

    The connection of Atlas with Havas Media Group’s Artemis data platform gives clients the opportunity to accurately track all interactions people have with a brand up to (and beyond) the point of purchase, as they experience a variety of brand messages across all media.

     

    Dominique Delport, Global Managing Director Havas Media Group said: “Havas Media Group has spent the last 15 years investing in market leading data driven solutions through Artemis its proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best in class, tech neutral solutions for our clients.”

     

    Erik Johnson, Director, Atlas commented: “This is a great step for Atlas and Havas Media Group, bringing the power of people based marketing to more brands in more countries. Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry.”

     

    The partnership takes immediate effect with more Havas Media Group clients expected to work with the new platform in the coming months.

     

  • It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win

    Havas Media wins media biz of World Kabaddi League

    By A Correspondent

     

    On the heels of retaining the prestigious MTS India media business, Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL) – the first professional Kabaddi League of the world, in a multi-agency pitch. The account is estimated to be upwards of INR 30crores.

     

     

    Raman Raheja

    WKL is an initiative to uplift the level of Kabaddi by professionalizing the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.

     

    Talking on the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organization looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”

     

    Anita Nayyar

    Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”

     

    Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO mobile.

     

  • In his new role, Pranay will be responsible for strengthening the strategic output on key clients

    Havas Media appoints Pranay Shah Singh to lead strategy

    By a correspondent

     

    Havas Media Group has announced the appointment of Pranay Shah Singh as Head of Strategy for Indonesia.

     

    In his new role, Pranay will be responsible for strengthening the strategic output on key clients including, XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of group’s proprietary Meaningful Brands Research and Meaningful Connections Planning Process that helps brands connect with people and create shared value for brands and consumers.

     

    Pranay joins the agency with ten years of experience in the dynamic Indian media industry, where he developed an expertise in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle. His involvement in social initiatives like Dhriti and recognition as a rising media star in India by Brand Equity magazine, are testamant to his interest in the evolution of communications, and how it impacts society and culture.

     

    He will report jointly to SK Biswas, Chief Strategy Officer of Havas Media Group APAC and Riadi Sugihtani, CEO of Havas Media Group Indonesia.

     

    Commenting on the appointment, SK Biswas said: “In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey .”

     

    On his appointment, Pranay said: “I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of Southeast Asia that is witnessing unprecedented consumer growth.”