MxMIndia

Tag: Havas Media Group

  • Mandate comprises the Hyundai Motor Group brands Hyundai, Kia and Genesis

    Innocean renews global media mandate with Havas

    By Our Staff

     

    Innocean, global marketing and communications company, has agreed to renew its global media partnership with Havas Media Group beyond 2022. The company kicked off an internal review earlier this year and led the entire process on behalf of all relevant stakeholders from Hyundai Motor Group brands across their key regions.

     

    :: The mandate comprises the Hyundai Motor Group brands Hyundai, Kia and Genesis

    :: The global scope includes Europe, Middle East, Asia Pacific, and Latin America, managed through Innocean’s international team in Seoul, its European team in Frankfurt, its Middle East team in Dubai, and its Asia Pacific teams in New Delhi and Jakarta

    :: Innocean and Havas Media Group have a long history of partnership on behalf of the Hyundai Motor Group and are excited to continue this long-term relationship

     

    In 2019, INNOCEAN ran a structured competitive pitch process and decided to again work with Havas Media Group as the media agency for Hyundai, Kia and Genesis. Over time, the partnership has led to a larger scope of work in various service areas. Whereas the relationship is now reviewed more frequently, Innocean is once again selecting Havas Media Group – the incumbent agency –for a longer period of time. Both parties are excited to continue their successful partnership into upcoming years.

     

    William Lee, Global CEO at Innocean said: “We are satisfied to continue our partnership with Havas Media Group for the coming years. We made significant progress in the last few years to support our Hyundai Motor Group clients on digital transformation and excellence.”

     

    Peter Mears, Global CEO at Havas Media Group said: “We are thrilled to extend our relationship with Innocean following a thorough and rigorous review process. The Hyundai Motor Group brands are leaders in new mobility solutions, and we look forward to reinvigorated collaboration as we help them navigate today’s everchanging media ecosystem.”

     

  • IPL continues to be a TV-first property; however engagement on digital is higher

    Havas Media Group India’s Hi-Cricket 2022 report out

    By Our Staff

     

    Havas Media Group India has partnered with YouGov, a global research and analytics agency, for its syndicated study that helps advertisers measure the impact of their ads during the Indian Premier League (IPL) 2022. The study helps establish the efficacy of IPL as a platform when it comes to influencing mind measures and also answers one of the most critical questions that advertisers have today: the role of premium buys on brand health.

     

    Said Deepa Bhatia, General Manager, India, YouGov: “The Hi-Cricket research that YouGov India conducts annually in partnership with Havas Media Group India has become one of the most pivotal research exercises for us. Hi-Cricket provides an in-depth, customised look into the coveted Indian Premier League (IPL) as an advertising and sponsorship vehicle and is an invaluable tool for brands and marketers to understand how the tournament delivers on their marketing objectives. This is critical given the exponential growth in investment that’s pumped into this cricketing extravaganza by brands, which has in fact made the IPL the biggest platform to create long-term brand image and value. IPL 2022 is coming back with it’s the first season in an endemic world. This study is designed to deliver valuable insights into a post-Covid world, within Havas’ Meaningful Brands framework.”

     

    Commenting on the study, Sanchita Roy, Head of Strategy, Havas Media Group India, added: “Hi-Cricket 2022 is in alignment with our philosophy of ‘Meaningful Media’ – fundamentally, this means media that is trusted, engaging and influential – and YouGov’s Cube philosophy (people, time and variables). The recent study tracks the impact of IPL 2022 on brand metrics in the endemic world as people have finally come out of isolation. IPL is all about community building and enjoying the sports league with family and friends, so sentiments surrounding it are undoubtedly high. Involvement with IPL goes far beyond the actual matches as there are peripheral properties including Fantasy Leagues and Gaming that ensure high engagement of viewers thereby making it the best choice for brands to connect with the audience. This makes Hi-Cricket a real time solution that consistently and accurately measures and monitors brand trends based on key indicators. It helps us identify the most Meaningful Brands and drive Meaningful Conversations with our clients as we help them understand the overall impact of their association with the IPL.”

     

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • New global initiative will ensure a more equitable share of investment in trusted news

    Havas Media Group launches Meaningful Marketplaces

    By Our Staff

     

    Havas Media Group has announces the launch of Meaningful Marketplaces, a new way of investing in trusted news sources and minority-owned and operated media. Built from a consumer-first perspective, Meaningful Marketplaces will provide, as per a communique, a direct connection to trusted, influential, and engaging media curated by humans and never machines. Havas Media Group’s roster of clients will have access to this new offering globally.

     

    Said James Gyngell, Global Managing Director of Partnerships at Havas Media Group: “Meaningful Media has never been more important. To thrive, it needs an equitable and self-sustaining ecosystem. We developed Meaningful Marketplaces to function as that ecosystem, ensuring transparency for all stakeholders and investing for positive change. Launching first with MediaMath, Pubmatic and Magnite, we invite all participants in the industry to join us.”

     

    It will be interesting to see which publications in India would qualify to earn investments as ‘meaningful marketplaces’.

     

  • A proprietary study to understand the impact of IPL on brand health metrics

    Havas Media Group launches Hi-Cricket

    By Our Staff

    Havas Sports & Entertainment has partnered with YouGov, a research and data analytics group, to launch Hi-Cricket, a proprietary study to understand the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories.

    The study, led by the Havas Insight team, has respondents from key cities to get a deeper understanding of how a larger than life platform such as IPL helps influence mind measures. Hi-Cricket will also answer the role of premium media buys in impacting brand health, one of the most critical questions raised by advertisers today.

    Mohit Joshi
    Mohit Joshi

    Said Mohit Joshi, CEO, Havas Media Group India: “Hi-Cricket 2021 is a culmination of Havas’ Meaningful Brands philosophy and data from YouGov’s Cube. While there is a lot of discussion on IPL performance and viewership, this unique study helps to not only understand consumers’ level of engagement with the game but also allows advertisers to track the impact of IPL 2021 on brand health metrics like Awareness, Consideration, Familiarity and Recommendation. The research uses customised quantitative structured questionnaire and encompasses Tier 1 & 2 cities. Designed to constantly monitor brand trends on key brand health indicators, along with Meaningful attributes, this study will help advertisers understand the overall impact of their association with IPL. Hi-Cricket is the first initiative by Havas Insights and Havas Sports and Entertainment; we also intend to take the partnership into other sporting domains such as the Olympics, Hockey, Football and Kabaddi.”

    Deepa Bhatia
    Deepa Bhatia

    Added Deepa Bhatia, General Manager, India, YouGov: “According to YouGov India profiles’ data, IPL is one of the biggest sports assets along with ICC Cricket T20 World Cup. Sports assets have impacted the recall of brands globally. YouGov panel constitutes data of 2 lakh active panel respondents who have participated in various surveys. During the IPL season, YouGov will consistently reach out to people who watch IPL to set up the study. Using Havas’ Meaningful attributes, the customised Hi-Cricket study will help us understand what drives meaningfulness for brands and to what extent are campaigns able to drive perceptions for brands based on functional, personal and collective benefits.”

     

     

  • The mandate includes both offline and digital media duties

    Havas Media to deliver for Domino’s Pizza

    By A Correspondent

     

    Havas Media has bagged the integrated media duties for Domino’s Pizza operated by Jubilant FoodWorks Limited. The account has been assigned after multi-agency pitches and participation from the leading networks. The mandate won by Havas Media includes both offline and digital media duties.

     

    Pratik Pota

    Said Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks: “We are glad to have Havas Media on board as our media partner. We are confident that their expertise, market understanding and integrated offering will help us in driving the next phase of transformation and growth for Domino’s. We look forward to a long and fruitful partnership”.

     

     

    Rana Barua

    Added Rana Barua, CEO, Havas Group India: “We are absolutely delighted to partner with a prestigious brand as Domino’s Pizza, which is one of the most loved pizza brands in the world. And looking forward to playing an integral role in charting out the next phase of growth. Whilst, the Food and Beverage industry as a whole has gone through extremely challenging time during the past few months during the pandemic, we are confident, we will be able to contribute to the brand’s growth with our holistic village model and integrated offering”.

     

    Mohit Joshi

    Said Mohit Joshi, CEO – Havas Media Group: “This win is a testament to our continued efforts of scaling our operations further in India and the expertise we bring to our clients. At Havas Media, we invest in media that matters and drive Media Experience (MX) that connects a client with their target audience. This unique data-driven and content powered approach is the bedrock of all our strategies. With this mandate, we look forward to further strengthening Domino’s Pizzas’ meaningful journey and adding an esteemed brand to our stellar list of existing clients”.

     

    The business will be handled out of the agency’s Gurugram office led by Uday Mohan – Managing Partner – North and West.

     

     

  • He will continue to report to Rana Barua, Group CEO, Havas Group India

    Mohit Joshi is now CEO, Havas Media Group

    By A Correspondent

     

    Mohit Joshi

    We thought he was CEO of Havas Media already, but now it’s formal and official. Havas Group India has announced the elevation of Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect. Prior to this, Joshi was Managing Director of Havas Media Group. He will continue to report to Rana Barua, Group CEO, Havas Group India.

     

    Joshi has spent over 13 years at Havas Media and has 20+ experience in the media. He is also in the mancom of AAAI and IAMAI and is actively involved in other industry bodies as well.

     

    Vishnu Mohan

    Added Vishnu Mohan, Chairman and CEO, Havas Group, India and Southeast Asia: “I have had the privilege of welcoming Mohit to Havas almost 14 years ago. A true dynamic leader with an in-depth understanding of consumers, brands, and the changing media landscape. Mohit’s experience and long association with Havas makes him an ideal choice for the leadership role, as we look to significantly scale our presence in the media space.”

     

     

    Rana Barua

    Said Barua: “Over the last few years, Mohit has not just driven existing clients and business but has also played a lead role in driving the growth for the agency. He is a passionate and a visionary business leader, who brings invaluable expertise. His long-term vision coupled with his acumen will help us make a more meaningful difference to brands and consumers. I am happy that its Mohit who will lead Havas Media Group into the next phase of growth.”

     

    Added Joshi: “In today’s dynamic and evolving business environment, Havas overall is undergoing a massive change to stay differentiated, relevant and meaningful. I’m excited to take on this huge responsibility and new responsibilities and combating the challenges during this crucial time and I look forward to the next chapter working closely with Rana, the senior management of Havas Group India, my wonderful colleagues and clients and the entire team across the region and all our global offices.”

     

     

  • This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy

    Havas Media announces partnership with Tribes for OOH

    By A Correspondent

     

    Havas Media Group India has announced a strategic partnership with Tribes, the OOH, retail, and activation agency. This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy.

     

    Said Rana Barua, Group CEO – Havas Group India: “During this transformative time for the OOH industry, our partnership with Tribes underscores our commitment to building long-term impactful relationships. This alliance fits in perfectly with our global operating system MX, which is providing our clients the tools to build more meaningful media experiences creatively and at scale.”

     

    Added Gour Gupta, CEO & MD, Tribes: “Tribes’ superior return on experience driven by technology and innovation has forged many long-term partnerships and a proven track record of client success in producing award-winning memorable campaigns. This partnership with Havas is yet another milestone and underscores our commitment to building long-term impactful relationships.”

     

    Said Mohit Joshi, MD – India, Havas Media Group: “Along with a pan- India presence, Tribes brings a rare blend of creativity with insights to help brands succeed with out-of-home media. Moreover, with the country gradually opening-up, and the festive season approaching, OOH and activation are slated to play a significant role in building media strategies for brands and it is the right time to invest in this space. We are delighted to partner with Tribes and look forward to transforming the OOH landscape leveraging their expertise to provide our entire spectrum of clients with advantage of integrated experiential solutions, which beautifully fits in with our village way of working”

     

     

  • The media agency furthers its commitment to explore ‘meaningful media’

    Havas Media launches social equity marketplace

    By A Correspondent

     

    Havas Media has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses.

     

    This, notes a communique, is the agency’s latest commitment to exploring meaningful media and recognising the need for equitable treatment of businesses that are traditionally underrepresented in the marketing industry.

     

    Said Havas Media Group Global CEO Peter Mears: “In a time where consumer and client sentiment is focused on social action in many forms, we felt it was important to launch a product that allows clients to take positive actions with their media spend as desired, just like a bank can create or manage socially responsible funds. Our role is to advise clients of the opportunity to support these businesses in a system that previously did not make it easy for brands to support minority-owned companies. Today, it’s just as important where a brand shows up as what they have to say.”

     

    Added Andrew Goode, EVP and Head of Biddable Media at Havas Media North America: “As an industry partner, we would encourage media businesses to be ‘meaningful’ in every sense—from the brand safety they provide as media partners, through to their corporate behaviours as organisations. We could not be more excited to launch this programme first in the US before expanding to our global clients.”

     

    Will see the roll-out in India? Well, for now it begins in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets (and perhaps India) is planned for later this year.

     

     

  • Nayyar was until recently CEO India & South East Asia at Havas Media Group

    Anita Nayyar, others join Zee5

    By A Correspondent

     

    Anita Nayyar

    With a vision to augment its growth trajectory in the adech space, Zee5 has strengthened the team by on boarding three industry veterans led by Anita Nayyar, ex-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, an entrepreneur and expert in the tech and media world known for his ability to scale businesses and. Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN.

     

    These new hires along with the current ZEE5 team will be spearheading and be responsible for paving the next phase of ZEE5’s advertising business growth.

     

    Nayyar, in her new role as Head of Customer Strategy and Relationships, will help build the agency-partner ecosystem for Zee5’s India business. On the other hand, Easwaramony joins as a consultant for adtech to drive all advertising, user data and audience related initiatives, right from strategy to implementation with vendors and product teams. Prior to this, Easwaramony was responsible to drive the APAC business of Softbank invested advertising firm InMobi for several years.

     

    Meanwhile Roy joins as Director Product – Adtech. Earlier, he has led the platforms and product bsiness at DAZN Sport Streaming Service across the UK, US, Canada and APAC in his previous avatar.

     

    Commenting on the new appointments, Tarun Katial, CEO, Zee5 India said: “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business. I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team and I am confident that their experience will further enable ZEE5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other.”

     

    Nayaar and Easwaramony will work closely with the recently hired Rajeev Dhal, Chief Revenue Officer.

     

     

  • ACC Limited is India's foremost manufacturer of cement and ready mixed concrete

    Havas Media bags integrated media duties of ACC Cement

    By A Correspondent

     

    Havas Media has bagged the integrated media mandate of the Mumbai-headquartered ACC Limited.

     

    Said Ashish Prasad, CMO and Head New Products & Services, ACC Limited: “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience & expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives”

     

    Added Rana Barua, CEO, Havas Group India: “ACC Cement is synonymous for cement and enjoys high equity in the Indian market. From anticipating customers’ needs to being able to serve them with innovative and differentiated products and solutions, ACC has always been a front-runner. Havas Group’s multi-faceted, integrated, meaningful approach makes us a strong force to reckon with. We are glad to be partnering with such an iconic brand and look forward to a meaningful association.”

     

    Said Mohit Joshi, Managing Director, Havas Media Group, India:“We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group’s integrated media skills centered on digital and our ‘Meaningful Brands’ framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”

     

     

  • Prior to this Vishnu was heading the Arena division at Havas media group

    Vishnu Sharma joins Crayons Network

    By A Correspondent

     

    Vishnu Sharma

    The Crayons Network has appointed Vishnu Sharma as Executive Vice President heading the media division of agency. Prior to this, Sharma was heading the Arena division at Havas Media.

     

    Commenting on the hiring, Kunal Lalani, Chairman, The Crayons Network said: “Vishnu’s inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“

     

    Added Ranjan Bargotra, President, The Crayons Network: “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”