MxMIndia

Tag: Havas Media Group

  • The pitch was jointly won by Havas Media and Havas Life Sorento, the group’s healthcare specialist division

    Havas Media bags digital duties of Piramal consumer products division

    By A Correspondent

     

    Havas Media has bagged the digital duties of Piramal Enterprises Limited’s (PEL) Consumer Products Division. The pitch was jointly won along with Havas Group’s healthcare specialists, Havas Life Sorento.

     

    The mandate includes social media, content, ORM, SEO and website duties for PEL’s Consumer Products Division comprising of 22 brands across categories such as skin care, vitamins and nutrition, antacids, analgesics, gastro-intestinal and baby-care. The account will be handled out of the agency’s Mumbai office.

     

    Said Mohit Joshi, Managing Director, Havas Media Group: “We are delighted to be partnering with a renowned meaningful brand like Piramal that caters to the Indian self-care market with a purpose to improve people’s lives by offering products that address their routine-disruptors. Havas with its combined capabilities from creative, media and healthcare divisions, manifested in our ‘Village’ Together model, will aim to provide the best consumer-centric solutions to the client. Based on the philosophy of ‘Doing Well and Doing Good’, Piramal Group is known to create long-term value for its stakeholders and the community at large, and we are delighted to be their trusted torchbearers in this journey.”

     

     

  • Mx capitalises upon the most Meaningful Media to build more Meaningful Brands, notes a communique

    Havas Media unveils new Mx methodology

    By A Correspondent

     

    Havas Media Group has unveiled Mx, short for Media Experience, which is being billed as a new global operating system.

     

    Said Greg James, Global Chief Strategy Officer at Havas Media Group: “The recent past shows media planning and buying as overly fixated on ‘platforms,’ ‘data,’ and ‘ad tech.’ These elements, while vital to success, must remain anchored in those truths that lie deep in the human language of consumers.”

     

    Added Peter Mears, Global CEO of Havas Media Group: “Brands today face enormous pressure to deliver growth. Mx allows us to drive effectiveness for our clients around the world by building meaningful connections creatively – and at scale,”

     

     

  • Venkat joins from Initiative Media where he was Senior VP

    Havas Media India appoints R Venkatasubramanian as National Head of Investments

    By A Correspondent

     

    R Venkatasubramanian

    Havas Media India has appointed R Venkatasubramanian as National Head of Investments. He joins Havas from Initiative Media where he was serving as Senior Vice President.

     

    In his new role, Venkatasubramanian will be based out of Gurugram and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets.

     

    Anita Nayyar

    Commenting on his appointment Anita Nayyar, CEO – India and Southeast Asia, Havas Media Group said: “Venkat is an accomplished, seasoned professional, with his rich experience of over two decades, Venkat will ensure that the complex media environment is well navigated and negotiated for Havas Media clients. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. Havas Media has the team, capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing and goal strategy. We wish Venkat a happy homecoming!”

     

    Mohit Joshi

    Added Mohit Joshi, MD – India, Havas Media Group: “We are delighted to have Venkat back with us once again. Havas Media has been growing at a phenomenal rate over the years. We have always been keen to get great professionals who have made a mark in the industry. Venkat is one such person who has contributed phenomenally in building brands through creation of innovative media associations. We are looking forward to using his experience and commitment to develop our brand partnerships further.”

     

     

  • The account size is estimated to be approximately Rs 30 crore

    Havas Media wins digital media mandate for Sri Lanka Tourism

    By A Correspondent

     

    Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, Agxa Pvt Ltd., won the digital media mandate of Sri Lanka Tourism Promotion Bureau (SLTPB).

     

    The account size is estimated to be approximately Rs 30 crore and will be handled out of the agency’s Gurgaon office led by Uday Mohan, Managing Partner – North and East India. The mandate includes social media, mobile and website.

     

    The SLTPB intends to launch a global destination marketing campaign for Sri Lanka over a period of three years. The campaign will be an integrated brand campaign focused on promoting awareness of tourism products in Sri Lanka, increasing the number of tourist arrivals, and targeting more high-value tourists to achieve the targets laid out for the sector.

     

    Said John A.E. Amaratunga, MP, Minister of Tourism Development: “A transformation of the tourism industry is required to make Sri Lanka competitive in the global travel market place. Our vision is to be the world’s finest island for memorable, authentic and diverse experiences. SLTPB’s aim is to provide improved quality of services and service delivery by embracing digital and social mediums. The underlying goal of all efforts is to offer world-class visitor experiences while still being firmly rooted in the inherent natural, cultural, historic and social capital of Sri Lanka. We are happy to be partnering with Havas Media on this transformational journey.”

     

    Added Anita Nayyar, CEO – India and South Asia, Havas Media Group: “Sri Lanka is a vibrant, exciting and cultural destination and tourism is an incredibly important sector with over 2 million visitors each year spending approximately US$ 3.5 billion. According to a study conducted by Havas Group, travel & tourism ranks No. 1 as the most meaningful category globally and brands that are meaningful enjoy 60% higher chance of purchase in this category. The industry is poised to offer great growth and investment potential. We are delighted that Sri Lanka Tourism found value in our offering and appointed us to partner them in their endeavour to promote this beautiful island nation.”

     

     

  • The account size is estimated to be upwards of INR 50 crore

    Havas Media bags integrated media duties of Netmeds.com

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company. The account size is estimated to be upwards of INR 50 crore and will be handled out of the Bengaluru office led by Saurabh Jain, Vice President – South, Havas Media India.

     

    Pradeep Dadha

    Said Pradeep Dadha, Founder and CEO, Netmeds.com: “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”

     

    Anita Nayyar

    Added Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO – Havas Group, North India said: “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”

     

     

  • Established in 2002, IMC Advertising Pvt Ltd is based in Kozhikode

    Havas Media ties up with Kerala’s IMC Advertising

    By A Correspondent

     

    Havas Media Group, India has entered into a strategic partnership with IMC Advertising, a Kozhikode (Calicut), Kerala-based advertising agency to strengthen its footprint in the southern market of India.

     

    Established in 2002, IMC is led by AV Bhanuprakash, Managing Director, Ummer Kutty CTP, Executive Director and Chairman M P Ahammed. IMC’s current client base includesMalabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court and Cosmos Sports.

     

    As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs50 crore), and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.

     

    Said Ahammed: “We are delighted to partner with Havas Media Group. IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”

     

    Commenting on the partnership, Anita Nayyar, CEO, Havas Media Group, India and South Asia said:“Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region. We are confident that IMC’s expertize & proven success record will help capitalize on local businesses around the region. We look forward to a long and fulfilling partnership with them”

     

    Added Mohit Joshi, MD, Havas Media India:“IMC Advertising will give us the access to knowledge and understanding of the local market which will further bolster our operations in the south. This move represents a commitment to offer our clients a more efficient, competitive and meaningful marketing solution. We are also happy to take on the mandate of Malabar Gold & Diamonds, a global leader in its segment. We look forward to exploring many such new business opportunities in partnership with IMC Advertising.”.

     

  • The account will continue to be handled from the Gurgaon office of the agency

    Havas Media retains integrated media mandate for Kohler

    By A Correspondent

     

    Havas Media India has successfully retained Kohler’s integrated media business following a multi-agency pitch. The agency has also been entrusted with some of its PR duties. The account will continue to be handled out of Gurgaon office.

     

    Anita Nayyar

    Speaking on retaining the business, Anita Nayyar, CEO, Havas Media Group, India and South Asia said: “It is a matter of pride that Kohler has once again chosen Havas Media. The pitch has further entrenched our relationship with Kohler. It has been a great association so far and we will ensure we provide more integrated and meaningful solutions for the brand in the coming year.”

     

    Sandeep Singh, Director Marketing, Kohler India commented, “We are happy to partner with Havas Media yet again. We have been working with them over the last few years. We feel that they understand the market and will continue to be an effective partner in the years to come.”

     

    Mohit Joshi

    “Kohler is a dynamic brand which thrives on style and innovation. We are confident that we will keep up the great work that we have been doing over the years for the brand. We eagerly look forward to innovate together and drive the brand forward,” added Mohit Joshi, Managing Director, Havas Media Group, India.

     

  • While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan

    Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged

    By A Correspondent

     

    Effective immediately Havas Creative Group and Havas Media Group will be a combined unit, as separate business units but under one P&L.

     

    The process of the unification has been in the works for long, but now it impacts the APAC region.

     

    How does it impact India? Well the veteran Vishnu Mohan will now take charge of both media and creative for India and the rest of South East Asia. The India heads – Anita Nayyar and Nirmalya Sen – will continue in their respective roles. In fact Nayyar would report to Mohan even earlier, only Sen’s reporting changes from Juan Rocamora to Vishnu Mohan.

     

    Look out for updated report later in the day

     

  • The account will be handled from the Bengaluru office of the agency

    Havas Media wins integrated media mandate for Foyr

    By A Correspondent

     

    Havas Media Group, India has bagged the integrated media mandate for Foyr, an online and automated interior designer. The account will be handled out of the agency’s Bengaluru office.

     

    Shailesh Goswami

    Speaking on the association, Shailesh Goswami, Founder and CEO, Foyr.com said “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

     

    Said Anita Nayyar, CEO, Havas Media Group, India and South Asia: “In an age of digitisation, personalisation and customisation, there is an increasing demand and huge scope for furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

     

    “Foyr is a future-first brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr,” added Mohit Joshi, Managing Director, Havas Media Group.

     

  • Announces the launch of its office in Ludhiana

    Havas Media unveils new office in Punjab

    By A Correspondent

     

    It’s not just the political parties which are turning their attention to the land of the five rivers. Havas Media, India has expanded its operations to Punjab with the opening of a new office in Ludhiana. The agency announced the official launch of its office, increasing the agency’s national presence in seven cities and across 130 markets globally.

     

    The expansion will enable international and local clients from the Punjab, Haryana, Chandigarh, Himachal Pradesh and J&K markets . Said Ashok Bawa who has been appointed as Business Director of Havas Media Ludhiana: “There is a lot of potential in this market and now Ludhiana has its first International media agency. We are excited to be associated with a multinational agency and to be representing Havas Media in Ludhiana. We have the local insights which coupled with the expertise of the international group will help both local and international brands develop meaningful and long-term relationships with local consumers.”

     

    Anita Nayyar, CEO, Havas Media Group, India and South Asia commented, “The opening of Havas Media Ludhiana comes at a very strategic time as the group completes 10 glorious years in the Indian media industry. The team carries with itself an experience of more than 40 years operating in Ludhiana and working with clients like Hero Cycles and others. We are confident that the team’s expertize will help capitalize on local businesses around the region.”

     

    Added Mohit Joshi, Managing Director, Havas Media Group, India:  “We are excited about the growth we are experiencing and this move represents a commitment to continue to build on the success our team has accomplished. As we focus on the region’s positive economic growth and expanding client network, we look forward to offering our customers a more efficient, competitive and meaningful communication solutions.”

     

  • The media agency network has has grown from Rs 150 cr in 2006 to Rs 3500 cr in 2015

    It’s a Perfect 10 for Havas Media Group in India

    By A Correspondent

     

    Havas Media Group has completed a decade of existence in India and when it did that on August 17, it launched a campaign hashtagged :#HavasTenOnTen.

     

    #HavasTenOnTen will be celebrated by its 400-member team spread across Gurgaon (where it is headquartered), Mumbai, Pune, Bengaluru, Kolkata, Hyderabad.. over the next 10 days culminating with a big event in Agra. “The campaign aims to reflect on its past, present and future – Rewind, Relive & Reveal, notes a communique The employees have been engaging with themselves, co-workers and clients through a series of activities each day to recognise their contributions that hastogether made Havas a TenOnTen in every domain.

     

    Highlighting the rationale for the TenOnTen campaign, Havas Media highlights that it has grown from Rs 150 cr in 2006 to Rs 3500 cr in 2015. From a mere 40 people to over 400 today and rom four to 100+ clients today.  Havas has been the growth leader growing three times the market over years and is ranked among the Top 5 media agencies in India today by RECMA, the internationally recognised benchmarking standard for media agencies. RECMA has also rated it as a “VERY GOOD” agency.

     

    Anita Nayyar
    Mohit Joshi

    On the occasion of its 10th anniversary, Anita Nayyar, CEO, Havas Media Group, India and South Asia unveiled the #HavasTenOnTen logo and said, “Havas Media has scored a Perfect 10on10. It has grown exponentially in India over the last decade and that gives me a lot of personal satisfaction. We all have strived hard to build it to this scale together and we are very proud of it. Am sure this momentum will only increase over years.”

     

    Added Mohit Joshi, Managing Director, Havas Media Group, India: “It has been an inspiring journey.Over the years, Havas Media has carved a niche for itself as a Smart Agency.Today we celebrate #HavasTenOnTen.We will continue tobuild meaningful connections with our clients and employees through active engagement. Look forward to #Havas20on20.”

     

  • Neo@Ogilvy has appointed Deepankar Kapoor of Havas Media as Vice President and Head of Strategy – India

    Deepankar Kapoor to head strategy at Neo@Ogilvy

    By A Correspondent

     

    Deepankar Kapoor

    Neo@Ogilvy has name Deepankar Kapoor as Vice President and Head of Strategy – India, Neo@Ogilvy. He will be based in Gurgaon.  Kapoor joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

     

    Said Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India on the appointment: “I have always emphasised the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies.  I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief.  I am delighted to haveDeepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

     

    Rajesh Bhatia

    Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc.