MxMIndia

Tag: Havas Media Group India

  • The account which includes both digital and traditional duties will be handled by the agency's Mumbai office

    Havas Media wins integrated media mandate of myITreturn.com

    By A Correspondent

     

    Havas Media Group India has won the integrated media mandate for myITreturn.com, India’s leading provider of tax filing and related services for individuals, professionals and small businesses. The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office.

     

    The myITreturn.com vision is to simplify the tax filing process in a fast paced world. A subsidiary of Skorydov Systems Private Limited, India’s leading provider of software related to tax, compliance and office solutions, myITreturn is an authorized e-return intermediary and India’s first and only company to provide end to end [eTDS – Digital Form16 – Tax filing] solutions to companies and its employees.

     

    Saakar Yadav

    Speaking on the appointment, Saakar Yadav, Managing Director, myITreturn.com, explained: “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.” With regards to the myITreturn Mobile App he further added, “We are confident that the myITreturn Mobile App will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group India and South Asia said: “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”

     

  • The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

    Parle Products takes the Outdoor route to promote Litter Free initiative

    By A Correspondent

     

    Parle Products has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back of its nationwide TV campaign rolled out earlier this January.

     

    The initiative, developed by Havas Media Group’s OOH and activation brand Havas Media Active, seeks to take forward Parle’s anti-littering message in an outdoor setting. The outdoor push seeks to amplify the powerful messaging by creating a live, interactive, community experience increasing the chances of its successful adoption as a day-to-day habit. It aims to encourage citizens – namely the youth, to dispose garbage in a correct manner – in the Dustbin!

     

    The high decibel awareness campaign is buzzing all over Cyber City and Cyber Hub. Key components include OOH TV screens in buildings playing the three variations of the Parle Litter Free TVCs with the Corporate Boss, the Class Monitor and Lady in the Shopping Mall looking for Mr. Clean. Backlit scrollers, a series of snap posters and digital pods urge Delhites to stop littering. They chide and explain at the same time with captivating messages like – “Apne ghar ko saaf rakhna sabko ata hai. Toh sadkon ko kyo nahin?” and “Yeh kachrewala ka kaam hai. It’s everyone’s responsibility” making it impossible to simply walk past.

     

    Pravin Kulkarni

    Commenting on the campaign Pravin Kulkarni, GM Marketing, Parle Products Ltd. said, “Indians are habituated to consuming products and thoughtlessly pitching wrappers adding to the volume of littering in public places. Our Parle products have disposable wrappers, so we wanted to talk to people, to our youth – to educate and create awareness about this irresponsible behaviour. The OOH campaign is aimed at capturing our youth’s attention, in their environment, with peers and passers-by; prompting conversations and driving them to take responsibility and stop littering. We are already seeing that littering has reduced in targeted locations.”

     

     

    Anita Nayyar
    Mohit Joshi

    Anita Nayyar, CEO, Havas Media Group India, explained “We are glad to take on and execute this ‘meaningful’ initiative with Parle Products. Dirty surroundings are unhealthy, unsafe to society and allowing littering to continue is akin to saying, it’s acceptable. Parle has taken a stand to go Litter Free and wanted to talk to our sharing youth generation in their everyday surroundings. We decided to take the OOH route and zeroed in on Delhi-NCR to catch en-mass this audience. To give a sense of scale, only Cyber City has 4 Lakh working professionals and 50,000 visitors every day which this campaign is addressing.”

     

    “Parle is a great brand and we have grown up eating Parle G. This initiative connects with the new age audiences in a very meaningful and engaging manner and further enhances the relevance of Parle among the new age audience and in the community at large”, continued Mohit Joshi, MD, Havas Media India. The TVC and poster campaign was created by Vipin Dyani, CCD, Thoughshop Advertising and Film Productions.

  • This is the second digital win of the year after Ranbaxy

    Havas Media wins the digital mandate of Caterpillar India

    By A Correspondent

     

    Havas Media Group India has won the digital media mandate of Caterpillar India post a multi-agency pitch which included leading digital agencies. This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

     

    For nearly 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Cat® machines have been in India for 60 years. Caterpillar has been a part of important projects in the infrastructure development of the nation like the Hirakud and Bhakra Dams (40’s-60’s), Government road development in the 50’s, the Indus River Basin Project (1962-1977). Over the years Cat has had a crucial impact on people’s lives in India.

     

    Commenting on the appointment, Deepak Aggarwal, Marketing & Business Strategy Manager –South Asia, Caterpillar said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of Digital Marketing for our growth, and Havas Media has demonstrated the right direction.”

     

    Anita Nayyar

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. We believe in creating Meaningful Brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore.Look forward to a great partnership.”

     

  • Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding

    Havas Media wins digital mandate of Ranbaxy’s Consumer Healthcare brands

    By A Correspondent

     

    Subodh Marwah

    Havas Media Group India has started 2015 on a very positive note. They have won the digital marketing mandate of Ranbaxy’s Consumer healthcare brands post a multi-agency pitch which included the incumbent as well as all leading digital agencies.

     

    Commenting on the appointment, Subodh Marwah, Vice President and Head-Global Consumer Healthcare said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.

     

    Anita Nayyar
    Mohit Joshi

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating Meaningful Brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”

     

    “Digital is the future and Havas Media Group’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy”, continued Mohit Joshi, Managing Director, Havas Media India

     

    Ranjoy Dey

    “Ranbaxy is a great brand to be associated with. Consumer Healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media”, explained Ranjoy Dey, Head of Digital, Havas Media India.

     

    Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.

     

  • Havas Media Group India wins integrated media duties for OCM India

    Havas wins integrated media duties for OCM India

    By A Correspondent

     

    Havas Media Group India has won the integrated media business of the OCM brand in India in a multi-agency pitch. The account includes traditional and digital media duties.

     

    Speaking on the appointment, Debashis Paul, Head of Marketing, OCM India Limited said, “The new brand positioning and the identity of OCM is crucial to the forward path of the brand. The OCM repertoire of products has been expanded to include ready-to-wear this winter and women’s wool based executive wear. OCM has to communicate to the new generation customers across the country and build traction in the offline and online space.  There is also the task of creating niche suiting brands like Piacenza from Italy and Burlington from USA brought to India by OCM.  We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand. The Havas Media team understood our needs. Their category expertise and attitude toward value creation in media made them our agency of choice.”

     

    Anita Nayyar
    Mohit Joshi

    Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are very happy that OCM has entrusted us with their media mandate. We at Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market. We believe in building Meaningful Brands and we are confident that we will be able to make solid contribution in building the OCM brand with its new target customers.”

     

    “The win is another feather in our cap – a strong Indian brand and another integrated media win. The year has been great for us with a series of integrated wins. We look forward to working with the OCM team”, added Mohit Joshi, Managing Director, Havas Media India.

     

  • Havas Media Group India has retained MTS India’s integrated media business following a multi-agency pitch

    Havas retains MTS India account

    By A Correspondent

     

    Havas Media Group India has yet again retained MTS India’s integrated media business following a multi-agency pitch which included all the top agencies.

     

    Speaking on the retention, Leonid Musatov, Chief Marketing and Sales Officer, MTS India, said “Havas has been our partner since we launched in this country. Their thought leadership, Digital-at-the-core approach and category understanding was impressive. Considering all such attributes, we have decided to retain Havas as our partner agency.”

     

    “Given MTS India’s data centric play within the telecom industry we wanted to extend our digital focus. After considering various options, we have decided to retain Havas Media as our agency. We look forward to working with the Havas team with renewed vigor”, said Amitesh Rao, Director Brand & Media, MTS India.

     

    Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia, said “It is a matter pride that MTS has once again chosen Havas Media. The pitch has further entrenched our relationship with MTS. It has been a great association till now and we will ensure we provide more meaningful connections for the brand in the coming year.”

     

    “MTS is a dynamic brand which thrives on innovation. We are very confident that we will keep up the great work that we have been doing over the years for the brand. We are delighted to be extending our partnership with them” commented Mohit Joshi, Managing Director, Havas Media India

     

    Havas Media recently won the integrated media mandate of Yepme.com and the digital duties of XOLO mobile and Business World.

     

  • Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch.

    Havas wins Digital AOR of Businessworld

    By A Correspondent

     

    Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Commenting on the win, Annurag Batra, Chairman, Businessworld, said, “Havas Media’s passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. Businessworld must be on par with any international online media platform.”

     

    Anita Nayyar

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted that BWIBusinessworld thought us apt partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand”.

     

    Havas Media recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile. The account size has not been disclosed.

     

  • Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International

    Havas wins integrated digital duties of Xolo

    By a correspondent

     

    Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International, in a multi-agency pitch.

     

    With a stronghold in the mid to high-end smartphone segment, Xolo’s premium smartphones and tablets with fresh design, new platforms and technologies focus on performance and customer experience.

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted with the Xolo win close on the back of Yepme.com and a successful last year. It further establishes digital as our core capability. Mobile is the future for India and a required essential we are delighted to work with the team and brand.”

     

    Xolo has many first to its credits, that includes tying up with Intel® to launch the world’s first Intel processor powered smartphone, the first brand to launch NVIDIA® TEGRA® 4 powered tablet in India, first regional marketing partner for Liverpool FC club in India and many more.

     

    The size of the digital business is estimated to be upwards of INR 60crores.

     

  • Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India

    Havas bags 50-crore worth Yepme.com media biz

    By a correspondent

     

    Sandeep Sharma
    Sandeep Sharma

    Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India. The account is estimated to be upwards of INR 50 crores annually.

     

    Sandeep Sharma, Co-Founder, Yepme.com said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group, India and South Asia explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”

     

  • RECMA 2013 Compitches has graded Havas at No 1 in YTD new business achievements in both the 2013 preliminary reports, notes a communique

    Havas Media Group India reports spectacular performance in 2013

    By A Correspondent

     

    Havas Media Group claims it is right at the top of the performance charts of media agencies. In the midst of a slow-subdued industry and economy where GDP hit a decade low of 4.5%, Havas Media Group India on the other hand has had an exceptional year in 2013, notes a communiqué, adding: “Besides retaining existing clients, Havas Media Group has had strong new business success.”

     

    RECMA 2013 Compitches has graded Havas at No.1 in YTD new business achievements in both the 2013 preliminary reports. The company stood at No. 2 Media Agency position in the recently declared Agency Report Card 2013 by Campaign India – garnering 8 out of 10 points. It was also shortlisted for the Agency of the Year 2013 Awards.

     

    Anita Nayyar

    “2013 proved to be a good year where our state of the art product, our dedication and hard work paid. We thank all our clients for trusting us with their businesses in an otherwise tough year and our media partners for their unflinching support at all times,” said Anita Nayyar, CEO, Havas Media Group India & South Asia.

     

    “Given our ‘meaningful brands’ research and other ‘thought leadership’ tools, we are confident that we will replicate the success of the past years. Our ‘Digital at the Core’ avatar is in sync with the current market realities and is finding a lot of interest and traction among the clients. At Havas Village, we are consolidating creative and media through our unique Meaningful Connection Planning offering,” she added.

     

    Mohit Joshi

    “Taking from our ‘meaningful brands’ framework we impart holistic solutions to brand marketing which has been the value differentiator. We believe in client delight and will continue to deliver in 2014,” said Mohit Joshi, Managing Director, Havas Media India.

     

    Among the news busineses, Havas Media added include Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India amongst others along with a roster of clients including Hyundai Motor India, Parle Products Ltd., MTS India, Quikr.com, Taj Hotels, Capgemini India, etc.

     

    Arena India was also launched under Havas Media Group to take on the responsibilities of the global LG Electronics win.The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing are a part of Havas Media Group India.