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Tag: Havas Media Group India

  • With key elevations

    Havas Media Group India bolsters senior leadership

    By Our Staff

     

    Havas Media Group India has announced a significant elevation of its senior leadership team across functions to further strengthen its structure. The strategic restructuring is part of the agency’s aggressive expansion of its business and service portfolios through collaborations and increased efficiency, in line with its unprecedented growth.

     

    The leadership team comprising of Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy, and Rohan Chincholi has been elevated to new roles effective immediately. The newly elevated senior leadership team will bring their extensive industry experience and expertise to drive the agency’s growth, foster innovation, and enhance its service offerings. Havas Media Group India is confident that the restructuring will strengthen its position in the media industry, enabling the agency to provide its clients with innovative and effective media solutions to achieve their business objectives.

     

    The team will report to Uday Mohan, Managing Director, Havas Media India.

     

    Commenting on the announcement, Havas Media Group India CEO, Mohit Joshi said: “We are delighted to elevate our core leadership team to new roles. Their exceptional dedication and business acumen have been critical to our success.  In 2023, we have set very high growth targets for ourselves, and I am confident that the team will tap into attaining exceptional results aiding us create a meaningful difference in the country’s media eco-system. Congratulations to all.”

     

  • Havas Media Group India will be overseeing the entire offline and online media service suit including Digital, TV, Print, Radio, OOH and Cinema mediums for PUMA

    Puma appoints Havas as its Media AOR

    By Our Staff

     

    Sports brand Puma India has roped in Havas Media Group India as its Media AOR. As part of the mandate, Havas Media Group India will be overseeing the entire offline and online media service suit including digital, TV, print, radio, OOH and cinema mediums for Puma. The account will be managed by the agency’s Bengaluru team, helmed by Saurabh Jain, President – South, Havas Media India. As Managing Director, Havas Media India, Uday Mohan will support the team devise the strategy and ensure seamless operations. Just recently, the media agency had extended its offline media services (print and OOH) to Puma for its campaign announcing Anushka Sharma as the brand ambassador.

     

    Commenting on the occasion, Shreya Sachdev, Head of Marketing at Puma India, said: “Puma holds a leading position in sports and lifestyle segment in the country with state-of-the-art product innovations and influence on youth culture. As a brand, we keep a sharp focus on staying relevant and resonating with our audience across markets and platforms. With Havas Media Group India, we look forward to effectively connect with our consumers at scale.”

     

    Added Mohit Joshi, CEO, Havas Media Group India: “Puma as a brand is known for its strong voice and vibrant spirit. Havas Media Group India has been on an upward trajectory consistently; last year was a landmark year for us as we were recognized as a dominant agency by RECMA and secured second place among all media agencies in the country. For us, winning the mandate of a brand like Puma has set the tone for the remaining year and we can’t wait to offer our expertise to the global sports brand. At Havas Media, we focus on designing and delivering impactful media solutions and hence, resonate with Puma’s efforts to leverage relevant consumer touch points, services and messages that hold immense credibility for its audience. We are excited to make a meaningful difference for Brand Puma and look forward to a fruitful partnership.”

     

  • While Mohan will be MD, Havas Media, Venkatasubramanian will be MD, Havas Play in addition to his current role of President – Investments at Havas Media

    Havas Media elevates Uday Mohan & R Venkatasubramanian as MDs

    By Our Staff

     

    Uday Mohan
    Uday Mohan
    R-Venkatasubramanian

    Havas Media Group India has announced the elevation of two of its senior leaders. Uday Mohan, previously President and Chief Client Officer, has been promoted as Managing Director of Havas Media India, while R Venkatasubramanian has been elevated to the position of Managing Director of Havas Play in addition to his current role as President – Investments at Havas Media India. They will report to Mohit Joshi, CEO, Havas Media Group India.

     

    Rana Barua
    Rana Barua

    Commenting on the elevations, Rana Barua, Group CEO, Havas India said: “At Havas, we have created a unique and integrated Village ecosystem that fosters the best talent and leaders, enabling us to deliver distinct solutions that are at par with global capabilities. Scaling up our group and promoting home grown leaders has been a natural outcome of this approach. Uday and Venkat have been two very strong pillars of this ecosystem and in their respective new roles, I see them contributing in an even larger capacity to our overall media network and the group business goals.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “The elevations of Uday and Venkat, two of our key leaders come at a time when Havas Media Group India is on an incredible growth trajectory, having won several new accounts and being recognised for its innovative work. The agency is focused on providing its clients with innovative and effective solutions that help them achieve their business objectives, and with Uday and Venkat at the helm, we are well positioned for exciting times ahead.

     

    Huge congratulations to Uday and Venkat on their well-deserved promotions and we can’t wait to see their continued contributions to the agency’s success in their new roles.”

     

  • Consolidates the network's expertise in music, sports, gaming, etc

    Havas Group launches ‘Havas Play’ brand globally

    By Our Staff

     

    Havas Group unveils Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

     

    In India, three entities, Havas Sports and Entertainment and Havas Content, both of which are part of Havas Media Group India, and Cake India, which is part of Havas Creative India, will combine and rebrand as Havas Play.

     

    R Venkatasubramanian, President and National Head of Investments, Havas Media Group India, has been given the additional responsibility to lead Havas Play in India. Havas Play will be part of the Havas Media Group India network, which is led by Mohit Joshi as its Chief Executive Officer. Under the new structure, Arun Kumar Rao, Senior VP, Prachi Narayan, Vice President and Rajika Mittra, Managing Partner, will report to Venkat and will manage Sports, Content and Entertainment mandates, respectively.

     

    Yannick Bolloré, Chairman and CEO of Havas Group, said: “Only Havas can maximize the real opportunity of Play for brands. The launch of this global network to activate consumer passions is something we are truly best positioned to do through our Villages in bringing together the range of skills, tools and services needed to succeed in activating brands in meaningful ways, and our completely unique position within Vivendi as a global leader in entertainment. Clients of Havas Play will have unparalleled access to create meaningful experiences in collaboration with the cultural influencers that command their consumers’ attention and passion.”

     

    Rana Barua, Group CEO, Havas Group India, added: “At Havas, we are constantly striving to assist clients in navigating the ever-changing and dynamic advertising and marketing industry by breaking down silos and creating more integrated solutions. The launch of Havas Play is a significant step in that direction. Havas Play will leverage Vivendi and Havas Group resources and has a distinct advantage that shapes core components of the planning process, such as custom data and insight from across Vivendi on fan behaviour, global music, film, gaming, and publisher IP access, and collaboration with top talent from the culture and media sphere. We saw a huge opportunity in sports, culture, and entertainment in India over the years and launched Havas Sports and Entertainment, Havas Content, and Cake India.I am confident that by joining the forces of these three entities, Havas Play becomes a first-ever and one-of-a-kind offering in India.”

     

  • Report findings indicate that 70% of Gen Z believes in socially conscious brands

    Havas Group concludes internship programme with Gen Z Report 2022

    By Our Staff

     

    Havas Group recently concluded the second edition of its flagship internship programme, Havas Spark, and launched the intern-led Havas Spark 2.0 Gen Z Report 2022.

     

    Vandana Tilwani
    Vandana Tilwani

    Said Vandana Tilwani, CHRO, Havas Group India: “The programme is meticulously designed so that the newcomers are actively involved in the day-to-day operations of their respective disciplines as well as challenged to go the extra mile by engaging with clients via live projects. This experience not only gives the interns a taste of how the industry operates but is also a conscious effort on the part of Havas Group India to pump fresh voices and perspectives back into the industry. The experience of working on the Gen Z 2022 Report has been a key element in the overall learning journey of the SPARKs.  Our effort is to provide as much real experience as possible in these 6 months which is why the whole programme has been designed to ensure that the transition into a full-time role is seamless and natural.”

     

    Sanchita Roy
    Sanchita Roy

    Commenting on the findings of the Gen Z 2022 Report, Sanchita Roy, Head – Strategy, Havas Media Group India, added: “Gen Z is perhaps one of most misunderstood generations of our times and probably the most enigmatic at the same time. In keeping with our philosophy of finding meaningfulness in everything we do; we launched the second edition of our Gen Z study with the Havas SPARK interns this year. The study, divided in two parts, not only explores Gen Z’s relationship with brands and media but also busts some of the myths surrounding them. The report will help brands not only make a meaningful difference but also plan more effectively, as they try to forge stronger and better connections with this digitally native audience with a natural penchant for quick changes.”

     

  • He will be reporting to R Venkatasubramanian, President – Investments and Head – Havas Sports, Havas Media Group India

    Havas Media appoints Balachandran V as EVP – Buying – North

    By Our Staff

     

    Havas Media Group India has appointed Balachandran V as Executive Vice President – Buying North. Based out of Gurugram, Balachandran will be responsible for media investments of all North India clients. He will be reporting to R Venkatasubramanian, President – Investments and Head – Havas Sports, Havas Media Group India.

     

    Commenting on the appointment, Venkatasubramanian said: “Bala is a seasoned media professional, and this is his second innings with Havas, having previously worked for the agency (then Euro RSCG) in 1997 as the Media & Administration lead for the Chennai market and later on led the investment portfolio for the Reckitt Benckiser Business in Delhi. We are delighted to have him back, this time to lead HMG India’s North Investment operations, one of our largest business units. I am confident Bala will drive the team forward and further strengthen our investments function by hiring talented professionals with domain expertise. We wish Bala a happy homecoming!”

     

    Added Balachandran: “I am excited to join back Havas and lead the media investments function for one of its biggest markets i.e., North. Havas Media Group India has been growing at a phenomenal rate over the years, and I look forward to working with the legacy and new-age brands, collaborating with media partners, and delivering the best ROI for clients by adding value.”

     

  • Responsibilities includes both offline and digital media duties of the children's food brand

    Havas Media bags Slurrp Farm mandate

    By Our Staff

     

    Havas Media Group India has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate includes both offline and digital media duties; and will be handled out of the agency’s Gurgaon office.

     

    Said Shauravi Malik, Co-founder, Wholsum Foods Pvt Ltd (Slurrp Farm): “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

     

    Added Mohit Joshi, CEO, Havas Media Group India: “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, diabetes among children, healthy food and nutrition-based diet have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’

     

  • Appoints Arun Rao as Senior Vice President, Havas Sports & Entertainment

    Havas bolsters sports and entertainment division

    By Our Staff

     

    Havas Sports & Entertainment, the sports and sponsorships vertical of Havas Media Group India, has appointed Arun Kumar Rao as Senior Vice President. He will be based in Gurugram and report to . Venkatasubramanian, President – Investments and Head – Havas Sports.

     

    Said Mohit Joshi, CEO, Havas Media Group India: “Sports is a major driving force for the Media & Marketing industry, and we want to lead this space by assisting media rights holders in optimising their properties, creating more winning partnerships with leading & emerging brands, and co-creating unique engagement opportunities for brands by offering integrated media solutions that include digital, on-ground, and on-air experiences, which will help maximise returns and connect meaningfully with audiences.  I look forward to Venkat and the team scaling up Havas Sports & Entertainment to newer heights, and welcome Arun to the Havas family.”

     

    Added Venkatasubramanian: “With the resurgence of Havas Sports & Entertainment and a slew of major & emerging sporting events in India, we are witnessing a multi-fold increase in sports marketing and brand sponsorships. Arun’s vast experience will add a new dimension to the vertical and accelerate our growth plans.”

     

  • Flexible one-stop solution combines media metrics and e-retail data

    Havas Media floats global e-commerce vertical

    By Our Staff

     

    It’s raining new business and new business divisions at Havas Media, the media agency arm of Havas Group India. It has now announced the launch of Havas Market, a full-service e-commerce offering that aims to empower consumers in their shopping journey, providing meaningful e-retail experiences and generating incremental business for brands.

     

    To lead this division, HMG India has appointed Sharukh Lakhani as Lead – Havas Market. Lakhani joins from Wavemaker where he led the e-commerce media strategy for clients including Mondelez & Sun Pharma.

     

    Rana Barua
    Rana Barua

    Commenting on the launch, Rana Barua, Group CEO, Havas Group India, said: “With the launch of Havas Market, India is poised to become a leader in creating meaningful shopping experiences. The division will give clients access to real-time market intel to help them form better decisions on the back of data and technology. I’m excited about the Group’s ambitious plans, forging into new avenues, that not only strengthen our capabilities, but also ensure upskilling of our people and processes, thereby providing a seamless and integrated experience to our clients.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “The current e-retail landscape in India is very competitive and complicated for the consumer. From fashion, beauty, electronics and mobile, to food, healthcare and entertainment, each product category has witnessed a significant growth in e-commerce spends. India already has close to 200Mn+ online transacting users. Given Havas Media Group India’s diversified client portfolio, we identified a great opportunity to develop an in-house e-commerce practice. With Havas Market, we want to become the go-to-market entity in the industry, offering an end-to-end solution and optimizing clients’ e-retail business. I’m confident with Havas’ existing capabilities and the stellar team of experts, we will be able to scale the vertical to even greater heights.”

     

  • The business will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India

    Havas Media launches Havas Content

    By Our Staff

     

    Havas Media Group India has announced the launch of its specialised content division called Havas Content. The business will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India. To further strengthen the division, the agency has made two key hires. Prachi Narayan has joined as Vice President, Content and Shivani Kaushik as Content Manager, who will support Uday in scaling this offering across Havas Media Group India’s client portfolio.

     

    While Narayan has worked as a journalist and producer in news broadcasters like NDTV, CNBC-TV18, TV Today Network and Republic as also running campaigns for brands, Kaushik is a writer and joins Havas from Josh Talks where she was heading content for North.

     

    Rana Barua
    Rana Barua

    Speaking about the launch, Rana Barua, Group CEO, Havas Group India, said: “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “Content has been an integral part of Havas Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that Content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps & rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”

     

    Uday Mohan
    Uday Mohan

    Added Mohan: “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas’s reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”

     

  • IPL continues to be a TV-first property; however engagement on digital is higher

    Havas Media Group India’s Hi-Cricket 2022 report out

    By Our Staff

     

    Havas Media Group India has partnered with YouGov, a global research and analytics agency, for its syndicated study that helps advertisers measure the impact of their ads during the Indian Premier League (IPL) 2022. The study helps establish the efficacy of IPL as a platform when it comes to influencing mind measures and also answers one of the most critical questions that advertisers have today: the role of premium buys on brand health.

     

    Said Deepa Bhatia, General Manager, India, YouGov: “The Hi-Cricket research that YouGov India conducts annually in partnership with Havas Media Group India has become one of the most pivotal research exercises for us. Hi-Cricket provides an in-depth, customised look into the coveted Indian Premier League (IPL) as an advertising and sponsorship vehicle and is an invaluable tool for brands and marketers to understand how the tournament delivers on their marketing objectives. This is critical given the exponential growth in investment that’s pumped into this cricketing extravaganza by brands, which has in fact made the IPL the biggest platform to create long-term brand image and value. IPL 2022 is coming back with it’s the first season in an endemic world. This study is designed to deliver valuable insights into a post-Covid world, within Havas’ Meaningful Brands framework.”

     

    Commenting on the study, Sanchita Roy, Head of Strategy, Havas Media Group India, added: “Hi-Cricket 2022 is in alignment with our philosophy of ‘Meaningful Media’ – fundamentally, this means media that is trusted, engaging and influential – and YouGov’s Cube philosophy (people, time and variables). The recent study tracks the impact of IPL 2022 on brand metrics in the endemic world as people have finally come out of isolation. IPL is all about community building and enjoying the sports league with family and friends, so sentiments surrounding it are undoubtedly high. Involvement with IPL goes far beyond the actual matches as there are peripheral properties including Fantasy Leagues and Gaming that ensure high engagement of viewers thereby making it the best choice for brands to connect with the audience. This makes Hi-Cricket a real time solution that consistently and accurately measures and monitors brand trends based on key indicators. It helps us identify the most Meaningful Brands and drive Meaningful Conversations with our clients as we help them understand the overall impact of their association with the IPL.”

     

  • Includes offline, online and OOH duties

    Havas Media bags mandate for Valvoline

    By Our Staff

     

    Havas Media has secured the integrated mandate for lubricant companies, Valvoline – the Original Engine Oil. The mandate includes offline, online and OOH duties.

     

    Said Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins: “At Valvoline, we firmly believe in the quality of execution and power of innovation to remain a step ahead of market demands. As a brand, the 3 key values we stand by are – being Humble, being Hungry and being Smart. We wanted an agency that could emulate these values and Havas Media made the right cultural fit. I’m confident of Havas Media’s capabilities, and their strategic, audience-centric, meaningful media approach, in strengthening the effectiveness of our marketing initiatives, with a focus on building the upper funnel awareness and brand equity.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “We are proud to have secured the integrated media mandate of Valvoline, a leading global brand in the lubricant category. In India, Valvoline Cummins’ long-term, sustainable and ambitious plans, coupled with its 25-year-old legacy, is set to carve a niche for itself, making it a market leader in the segment. We look forward to driving the next phase of growth for the brand using Havas’ proprietary tools and by creating meaningful media experiences.”