MxMIndia

Tag: Havas Media Group India

  • Havas Media Group India has announced the elevation of Uday Mohan to the role of President and Chief Client Officer

    Havas Media elevates Uday Mohan as President & CCO

    By Our Staff

     

    Havas Media Group India has announced the elevation of Uday Mohan to the role of President and Chief Client Officer, effective immediately. Mohan will continue to report into Mohit Joshi, CEO, Havas Media Group India. Mohan has spent 14 years with Havas Media

     

    Said Rana Barua, Group CEO, Havas Group India:  “We have been consolidating the senior leadership teams of each of our agencies. Going forward, these leaders will not only drive our business growth but will further fortify our vision of integration, enhance our reputation, and help secure greater milestones and accomplishments. Uday’s experience and client partnerships make him the apt leader to drive this for HMG India with Mohit’s vision.”

     

    Added Joshi: “I have completed 15 years with Havas Media Group India, while Uday has spent 14 years. Uday is a friend, partner and key to the resurgence of the Media Group in the last few years. He has been working closely with me and the leadership team to turn around Gurugram operations into one of the largest in India; and in scaling up the Mumbai operations by forging strong client relationships, wins with marquee clients such as Tata Motors CVBU, TVS Tyres, ACC and Ambuja Cement among others. I look forward to his continued support and leadership”.

     

    Commenting on his new role, Mohan said: “I have spent a long innings with HMG India and witnessed the agency go through several transformations. However, the innovations, integration and collaborations in the past three years have been unprecedented and put us in the top league in the country. I thank the group for empowering with newer challenges and look forward to working with the leadership team, many wonderful clients and colleagues, launching newer expertise, to consolidate our strengths further.”

     

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • The account which is one of the biggest wins of the year for Havas Media

    Havas Media bags Just Dial mandate

    By Our Staff

     

    Havas Media Group India has won the integrated media mandate for both offline and online of Just Dial, the local search engine.  In addition, HMG India will also be managing Just Dial’s social media mandate.

     

    The account which is one of the biggest wins of the year for Havas Media, will be managed by the network’s Gurugram office, led by Uday Mohan, President & Head – North & West India, Havas Media Group.

     

    Said Prasun Kumar, CMO, Just Dial: “Being one of the pioneers of the consumer internet industry, our constant endeavour is to provide fast, reliable, and comprehensive range of products and services to our users. As one of the largest platforms in India, we also work with millions of business owners, both small & large, and help them grow. To help drive our aggressive growth- oriented brand strategy, we are partnering with some of the best marketing agencies.  Havas Media impressed us with their thinking & ideation. I am confident that they will add significant value in our overall marketing strategy & programs.”

     

    Added Rana Barua, CEO, Havas Group India: “Both 2020 and 2021 were stellar years for our creative and the media units. Quarter-on-quarter, Havas Media Group India has recorded tremendous business growth, which has set a great momentum for the agency. This win also reflects how effectively we have been able to make a meaningful difference to our clients and their businesses, especially in the last two years. We are delighted to have Just Dial onboard and looking forward to partnering them in this new phase of growth.”

     

    Added Mohit Joshi, CEO, Havas Media Group India: “We are extremely proud to have added Just Dial to our ever-growing and marquee client portfolio. This win is a testimony, how successfully we married our meaningful media experience with that of the aggressive growth plans of Just Dial. This win also reflects our media buying efficiencies. And going forward the task will also be to integrate social with that of the offline and online strategy of Just Dial.”

     

  • With marquee biz wins

    Havas Media registers strong Q3

    By Our Staff

     

    Havas Media Group India reports added new businesses worth INR 750+ crore.

     

    The new business wins include some of the marquee brands, namely, Ambuja Cement, Bira91, Campus Shoes, De Beers Forevermark, Dr. Reddy’s, and Realme. One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its association with the network by giving the media mandate of Swiggy Instamart.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Over the last two years, Havas Group India has displayed some phenomenal growth, in terms of new client acquisitions – some of them have been really esteemed ones. We have built our expertise through acquisitions, strengthened our teams through exceptional hiring of talent, and elevated the cultural and organizational shift. This has clearly set us apart from the competition and it’s evident in our growth story. I am glad that the vision with which we set out to achieve has culminated into an outstanding momentum for the network. I’m also extremely delighted with all my colleagues at Havas Media, Creative and all our group companies for showing such resilience and commitment during such volatile times.”

     

  • This includes ACC Cement, Ambuja Cement, ICICI Securities and others

    Havas Media adds new biz worth Rs 500+ crore

    By Our Staff

     

    Havas Media Group India’s Mumbai office has reported a growth of 150% in 2020-2021, on the back of more than 15 new account wins.

     

    This includes ACC Cement, Ambuja Cement, ICICI Securities, De Beers Forevermark, Wai Wai, Gitam University, Dr Reddy’s, OZiva, and several others. In addition, the agency reports “tremendous growth” on the back of key clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product. In 2020, Havas Media Group India has garnered a growth rate of 35% (RECMA June 2020) – the highest among all media agency networks in India. From the group perspective, I am delighted as the overall results are a testimony of the leadership of Mohit, Uday, Venkat and the entire Havas Media team, which has been working relentlessly on both existing clients and also winning many new ones.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, Chief Executive Officer, Havas Media Group India: “Our North operations have always been extremely strong, and now it’s heartening to see the same being replicated in other markets. We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in an unprecedented growth. The wide range of new businesses that we have added in our portfolio across industries and sectors demonstrates our talent and prowess as a media conglomerate.”

     

    Uday Mohan
    Uday Mohan

    Said Uday Mohan, President & Head – North & West India: “We are firmly aligned to the network’s global philosophy of creating Meaningful Media and Brands. Havas Media Group is growing the business on 4 pillars – product, people, pitches, and partnerships. Built on the Media Experience [Mx] operating structure, each phase of the Mx process is powered by Converged, an identity–based planning platform, which places the audience including data, convergence, automation and AI, strategy, e-comm and marketplace, and so on, at the heart of the media planning process and capitalizes on media that matters.”

     

  • For the food division which includes RoohAfza

    Havas Media wins Hamdard mandate

    By Our Staff

     

    Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, that includes the iconic beverage brand RoohAfza and all its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added innovative food products.

     

    The account will be handled out of the agency’s Gurugram office, led by Uday Mohan, President – North & West India, Havas Media.

     

    Hamid Ahmed
    Hamid Ahmed

    Said Hamid Ahmed, CEO, Hamdard Laboratories India (Foods Division): “Hamdard cherishes the trust and popularity of millions of households through its health benefitting natural products for the last 114 years. Our aim is to become a truly home-friendly food & beverage brand with a core purpose of offering health through foods. We are confident of Havas Media’s capabilities and strongly believe in their Meaningful Brands philosophy, making them the right partner for us. We look forward to this partnership.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “Hamdard is a legacy brand, a trusted household name with a presence of over 100 years, offering natural and healthy products. With health and immunity taking centre-stage in our lives, herbal and ayurvedic food products and supplements are becoming the preferred choice of consumers. Our ‘Meaningful Brands’ philosophy resonates well with a brand like Hamdard and we are glad to be appointed as their media partner. We look forward to our association in driving the brand’s meaningful journey.”

     

  • Delhi and Gurugram are one of the largest business units of Havas Media Group India

    Havas Media announces key elevations for senior management

    By Our Staff

     

    Havas Media Group India has announced elevations and promotions with immediate effect.

     

    Given that Delhi and Gurugram are one of the largest business units of Havas Media Group India with clients ranging from auto, consumer durables, real-estate to fashion, F&B and hospitality sectors among others, the North operations have been consolidated under two unit heads – Roopali Sharma, who completes eight years and Harbir Singh, who completes six years. They have been promoted as Managing Partners – Delhi. Chandradeep Kumar completes five years and has been promoted to Senior Vice President (Delhi).

     

    The Mumbai office will be led by Manish Sharma (previously Vice President -Delhi) as Executive Vice President and Head – Mumbai. He has been with the organisation for over five years. Both North and West continue to report to Uday Mohan, President – North & West India.

     

    In Bengaluru, which has clients like Swiggy, Gamezy, MyGate and the recent win of Ola, the office will continue to be led by Saurabh Jain. He has been with the agency for over six years and has been promoted as Managing Partner – South.

     

    Meanwhile, Rohan Chincholi has been elevated to Head of Digital to oversee and consolidate the overall digital business/services across markets, as the agency strengthens its digital footprint in the region through its new Mx methodology that combines both consumer insight and data. This is Chincholi’s second stint at Havas Media. He rejoined the agency in 2017.  Jain and Chincholi will continue reporting to Mohit Joshi, CEO, Havas Media Group India.

     

    Commenting on the re-organisation, Joshi said: “Continuing to invest in people as we reaffirm our focus on Mx operating system and 4Ps – Product, People, Pitches and Passion, I am excited to announce the promotions for these deserving leaders. They have been with us for a long time, tireless with their efforts and commitment in what has been one of the toughest years to help Havas Media reach greater heights. We are confident that going forward this team of emerging leaders will continue to help us become a more agile and robust media group.”

     

  • With Sanchita Roy taking over as Head of Strategy

    Havas Media Group bolsters top deck

    By Our Staff

    Sanchita Roy
    Sanchita Roy

    Havas Media Group India is reorganising and strengthening its team with Sanchita Roy taking over as Head of Strategy. Roy, who joined the group as Head of West to manage the overall Mumbai operations last year, is armed with over 19 years of experience in media planning and strategy.

    In her new role, she will be responsible for driving the growth strategy for Havas Media Group India and leading strategic investments for its clients.  Sanchita will continue to report to Mohit Joshi, CEO, Havas Media Group, India.

    Mohit Joshi
    Mohit Joshi

    Said Mohit Joshi, CEO, Havas Media Group India: “Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”

    Added Roy, Head of Strategy, Havas Media Group India: “The last one year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavour would be to understand these shifts and deliver Meaningful Media for our clients, using data, technology and content. I am excited about this opportunity and look forward to adding value and partnering Havas Media Group India in its new growth journey.”

  • A proprietary study to understand the impact of IPL on brand health metrics

    Havas Media Group launches Hi-Cricket

    By Our Staff

    Havas Sports & Entertainment has partnered with YouGov, a research and data analytics group, to launch Hi-Cricket, a proprietary study to understand the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories.

    The study, led by the Havas Insight team, has respondents from key cities to get a deeper understanding of how a larger than life platform such as IPL helps influence mind measures. Hi-Cricket will also answer the role of premium media buys in impacting brand health, one of the most critical questions raised by advertisers today.

    Mohit Joshi
    Mohit Joshi

    Said Mohit Joshi, CEO, Havas Media Group India: “Hi-Cricket 2021 is a culmination of Havas’ Meaningful Brands philosophy and data from YouGov’s Cube. While there is a lot of discussion on IPL performance and viewership, this unique study helps to not only understand consumers’ level of engagement with the game but also allows advertisers to track the impact of IPL 2021 on brand health metrics like Awareness, Consideration, Familiarity and Recommendation. The research uses customised quantitative structured questionnaire and encompasses Tier 1 & 2 cities. Designed to constantly monitor brand trends on key brand health indicators, along with Meaningful attributes, this study will help advertisers understand the overall impact of their association with IPL. Hi-Cricket is the first initiative by Havas Insights and Havas Sports and Entertainment; we also intend to take the partnership into other sporting domains such as the Olympics, Hockey, Football and Kabaddi.”

    Deepa Bhatia
    Deepa Bhatia

    Added Deepa Bhatia, General Manager, India, YouGov: “According to YouGov India profiles’ data, IPL is one of the biggest sports assets along with ICC Cricket T20 World Cup. Sports assets have impacted the recall of brands globally. YouGov panel constitutes data of 2 lakh active panel respondents who have participated in various surveys. During the IPL season, YouGov will consistently reach out to people who watch IPL to set up the study. Using Havas’ Meaningful attributes, the customised Hi-Cricket study will help us understand what drives meaningfulness for brands and to what extent are campaigns able to drive perceptions for brands based on functional, personal and collective benefits.”

     

     

  • The account will be handled out of the agency’s Gurugram office

    Havas Media wins integrated mandate of Micromax

    By Our Staff

     

    Havas Media India has won the integrated mandate of Micromax Informatics Ltd, the and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

     

    The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Uday Mohan, President – North & West India, Havas Media.

     

    Rachna Lather
    Rachna Lather

    Said Rachna Lather, Marketing Head, Micromax India: “Havas Media’s social media strategy & creativity is well-known in the market. Micromax as a brand is very nimble footed and are launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success.”

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India:  “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

     

  • The senior management team are part of Havas Media and Havas Creative

    Senior management at Havas go more senior

     

     

    Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative.

     

    Uday Mohan, Managing Partner North & West, Havas Media will now be President, North & West. R Venkatasubramanian, National Head Buying, Havas Media will be President & National Head Investments. And Manas Lahiri, Managing Partner – North, Havas Creative has been elevated to President, North.

     

    Mohan and Venkat will continue to report to Mohit Joshi, CEO, Havas Media Group India and Lahiri will report to Rana Barua, Group CEO, Havas Group India.

     

    Said Rana Barua, Group CEO, Havas Group India: “I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet a very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements, and targets.”

     

     

  • The mandate includes media strategy, planning & buying, digital and social duties

    Havas Media bags integrated media duties of British Council

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of British Council Examinations and English Services India Pvt Ltd, a subsidiary of British Council, UK, specialising in international cultural and educational opportunities with presence in over 100 countries.

     

    The mandate includes media strategy, planning & buying, digital and social duties. The account will be handled out of the agency’s Gurgaon office.

     

    Michael King

    Commenting on the partnership, Michael King, CEO, British Council Examinations and English Services India Pvt Ltd said: “Agility and a consumer-centric mindset from our partners is key to our deliveries, as is reliance on deeper customer insights and data-driven actions. We are confident that Havas Media with its integrated media approach and market expertise will deliver the desired results for the brand. We are excited about this partnership and look forward to working with Havas Media.”

     

    Mohit Joshi

    Added Mohit Joshi, Managing Director, Havas Media Group India: “We are delighted to be partnering with British Council, an international organisation that aims to celebrate the modern-day relationship between both countries and build meaningful connections via creativity, collaboration and cultural exchange. Digital is at the core of Havas and we are proud to be associated with a digital-first brand that has created world-leading digital cultural experiences, opening up the worlds of dance, music and theatre to millions of young Indians.”