MxMIndia

Tag: GroupM

  • As Head of Performance for GroupM Nexus India 

    GroupM appoints Gurpreet Singh

    By Our Staff

     

    Gurpreet Singh
    Gurpreet Singh

    GroupM has appointd Gurpreet Singh as the Head of Performance at GroupM Nexus in India. He brings with him more than 15 years’ experience in the digital marketing industry and has carved a niche for himself in the performance marketing domain. He joins the GroupM Nexus India team from Performics- Publicis Groupe, where he held the position of Managing Partner.

     

    In his new position at GroupM Nexus, Singh will be responsible for driving a “high-performance culture”. He will play a pivotal role in deploying the latest technology, data, and automation solutions.

     

    Priti Murthy
    Priti Murthy

    Said Priti Murthy, President at GroupM Nexus India: “Gurpreet will assume the key responsibility of cultivating a culture of high performance. He will be committed to ensuring that individuals within GroupM have the necessary resources and motivation to succeed. I am confident that they will benefit immensely from the integration of cutting-edge technology, data-driven approaches, and automation solutions which will be helmed under him. Additionally, his sharp focus on customer centricity will enable us to deliver incremental growth for GroupM agencies.”

     

  • Appoints Jasmine Sachdeva and Dipika Bhasin

    Wavemaker India bolsters its north leadership team

    By Our Staff

     

    Dipika Bhasin
    Dipika Bhasin
    Jasmine Sachdeva
    Jasmine Sachdeva

    Wavemaker India has announced key appointments to further strengthen its North India leadership team. The agency has appointed Jasmine Sachdeva as Managing Partner and Dipika Bhasin as Head for Team Reckitt. Sachdeva joins Wavemaker from Zenith, but she has also spent a number of years in GroupM in the past. For Bhasin, on the other hand, this is the first stint in a GroupM agency. She was last with the Dentsu networ.

     

    In their new roles, both will be reporting to Shekhar Banerjee, Chief Client Officer and Office Head – West, North & East, Wavemaker India.

     

    Said Ajay Gupte, CEO – South Asia, Wavemaker: “Wavemaker India is currently on a strong growth trajectory. Our goal is to drive positive provocation within the industry and continue to expand our reach across the landscape. I am delighted to welcome two highly experienced leaders to take on critical roles within the organization and drive further growth. Their unwavering focus on clients and people development is truly commendable.”

     

    Added Banerjee: “I am excited to welcome Jasmine and Dipika to the Wavemaker family. Their impressive industry experience and diverse skill sets make them a valuable addition to our organization. We are confident that their expertise will contribute significantly to our ongoing efforts to drive innovation, excellence, and transformation for our clients. We look forward to achieving great success together.”

     

  • To enable omnichannel commerce through in-store and retail media integration

    GroupM partners Criteo to drive commerce media innovation in APAC

    By Our Staff

     

    Criteo, the commerce media company, and GroupM, WPP’s media investment group, announced the first partnership in Asia Pacific (APAC) to  strengthen omnichannel commerce media capabilities for GroupM clients in the region.

     

    Said Anita Munro, Chief Investment Officer, GroupM APAC: “The innovation in commerce that will be made possible through this collaboration with Criteo is a significant and hugely exciting development for advertisers in APAC, and for our industry as a whole. Combining Criteo’s commerce media capabilities with our own not only strengthens our commerce offering in the region, but also allows us to set a new standard for what’s possible in advertising by bringing products, media, clients and consumers closer than ever before.”

     

    Added Taranjeet Singh, Managing Director, Enterprise, APAC at Criteo: “Together with GroupM, we are honored to usher in the next era of omnichannel marketing in the region. This partnership represents a union of industry leadership, and we are optimistic that it will drive greater integration across omnichannel campaigns and elevate success for brands and advertisers.”

     

  • He will also introduce the agency to new tools, concepts and workflows

    Madison gets Rob Norman as advisor for digital transformation of clients

    By Our Staff

     

    Madison Media has announced the appointment of well-known digital media specialist Rob Norman as an advisor to accelerate digital transformation at key clients.

     

    Norman was until recently Global Head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent Board member at Piano, MiQ, Simpli.fi, Knotch, Zeotap and a few other digital-first companies.

     

    Rob Norman will offer advisory services to Madison’s top clients, and introduce the agency to new tools, concepts and workflows.

     

    Said Madison World Chairman, Sam Balsara: “We are delighted to have Rob join us as a strategic advisor in the digital transformation space and am sure he will add a lot of value to our teams and our clients. The advertising world has turned digital. India with a digital share of Adex at 40% tracks a little behind the global average of 55% and we hope with Rob’s help to offer world beating thought leadership to our clients.”

     

    Added Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH: “I have had the privilege of working with Rob for many years and his insights, clarity of thought and approach to Clients’ businesses has been inspiring. I’m thrilled to be able to partner with him again in helping build the business of Madison’s Clients.”

     

    Said Norman on his appointment: “I have known Sam, Vikram and Madison for many years. I am a great admirer of the business and its leadership. Independent, entrepreneurial organizations are well placed to innovate with speed and agility. I am excited to spend more time in India, it’s a country I love and a country rich in opportunity.”

     

  • To handle multi-channel media duties

    MSix&Partners to campaign for Hamdard

    By Our Staff

     

    GroupM’s MSix&Partners has won the integrated media and social duties for Hamdard Laboratories, Unani medicines. The agency will be handling all aspects of media including TV, print, radio, digital, out-of-home, and cinema from its Gurugram office.

     

    The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more. Over the course of the years, Hamdard has built a reputation for integrity and high quality in the field of affordable Unani medicines, and it intends to continue this tradition in its partnership with mSix&Partners.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”

     

    Added Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India: “We’re thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard’s rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community.”

     

  • As VP, Growth Initiatives

    Wavemaker’s Anil Sathiraju to bolster Ants Digital

    By Our Staff

     

    Ants Digital, hte integrated communications and digital marketing firm, has appointed Anil Sathiraju (formerly with Wavemaker) as Vice President-Growth Initiatives. Sathiraju spent some nine years at the GroupM agency, last as General Manager-South and Head of South Entertainment.

     

    Speaking on the appointment, Sanjay Arora, CEO, Ants Digital said: “At Ants, we are constantly looking to scale our service offerings for clients. With Anil joining the team, we will surely open a lot of doors to growth. Ants is a fully integrated digital and marketing consulting firm with offices across, Gurugram, Mumbai, Hyderabad and Bengaluru. We are delighted to welcome Anil on board to Head the Growth Initiatives. Anil comes to Ants with a rich background in the media and entertainment sector, which has been growing at a rapid rate. We are sure to make an impact on our clients and I am excited to welcome him aboard.”

     

  • Announces Next-Gen Retailer Monetization Solution Suite

    Criteo launches Commerce Max DSP into general availability

    By Our Staff

     

    Criteo, the commerce media company, announced the general availability of its self-service demand-side platform (DSP), Commerce Max, giving brands and agencies a single point of entry to retail media inventory onsite and across premium publishers offsite. Complementing Commerce Max, Criteo is also expanding its retailer monetization solution suite, offering retailers the means to tap previously unattainable demand by paving the way for the integration of marketplace and in-store monetization technologies.

     

    Retail media has proven extremely successful for retailers looking to grow additional revenue streams and brands and agencies looking to engage consumers actively in a buying mindset. Until now, however, fragmentation across the industry has held retailers, brands and agencies back from reaching their full potential with retail media.

     

    Said Megan Clarken, CEO at Criteo: “Our focus is enabling all commerce-driven companies to buy and sell audiences engaged in shopping. The process has to be frictionless, and it has to solve for fragmentation,” “With today’s launch, we’re equipping our clients with the right tools to cut through and connect in a more unified retail media ecosystem that ultimately creates more unity across the broader advertising marketplace.”

     

    Driving Commerce at Scale

    Commerce Max entered market testing in 2022 with leading consumer electronics retailer, Best Buy, and the world’s foremost media investment company, GroupM, as exclusive Alpha partner. Over this period, Commerce Max enrolled 10 retailers including Best Buy, Macy’s and Shipt. Retailers who have completed campaigns have more than doubled conversion rates on average when running both onsite and offsite advertising though the platform.

     

    Industry praise for Commerce Max

    Added Billy Dyer, Club Team Shopper Marketing Lead at Unilever: “Through Criteo we now have one point of entry to a pivotal retail media network, all within a single platform – Commerce Max – that applies the same KPIs to retail media as those we use for our programmatic buys. Combining onsite and offsite targeting enables us to focus media spend across a broader part of the shopper funnel while finding the most suitable audiences wherever they are.”

    Now in general availability, brands and agencies across the globe can use Commerce Max to access data and inventory across multiple retailers and marketplaces, finding valuable audiences on these sites and extending these audiences offsite. This is underpinned by closed-loop measurement, enabling advertisers to quickly and efficiently determine the effectiveness of campaigns and optimize accordingly.

     

  • As Head of Non-Biddable GroupM Nexus India

    GroupM appoints Saif Shaikh

    By Our Staff

     

    GroupM, WPP’s media investment group appoints Saif Shaikh as the Head of Non-Biddable at GroupM Nexus India. He takes over from Sidhartha Patnaik, who has assumed a regional remit as Head of Non-Biddable at GroupM Nexus APAC.

     

    In his new role at GroupM Nexus, Shaikh will focus on the long-term prioritization of campaign implementation leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients. His extensive knowledge and strategic insights will contribute significantly to the growth and success of GroupM Nexus in India.

     

    Priti Murthy, President at GroupM Nexus India said: “Saif’s extensive experience in deployment of tools and software for media strategizing, planning and data management along with driving implementation will further strengthen the way we do media planning at GroupM Nexus India. I look forward to his contribution in elevating our non-biddable craft and embedding additional capabilities across GroupM agencies’ client activations.”

     

    Saif Shaikh, Head of Non-Biddable at GroupM Nexus India added: “I am thrilled and honored to take on this new role. India’s diverse and rapidly evolving market presents immense opportunities, and I am eager to leverage my experience and expertise to drive growth and innovation for GroupM Nexus. It’s an enormous privilege to be part of the world’s largest performance organisation and I look forward to delivering incremental growth for our agencies and clients. I am deeply grateful for the trust placed in me and look forward to collaborating with our talented team and valued partners.”

     

  • 'To create more positive disruptions in the industry'

    Wavemaker rejigs leadership to boost growth

    By Our Staff

     

    Wavemaker media agency, part of GroupM, announced a series of key strategic changes to its leadership team to boost growth.

     

    Premjeet Sodhi
    Premjeet Sodhi

    Chief Strategy Officer Premjeet Sodhi will soon be taking on the role of Global Head of Measurement & Analytics. In his new role, Sodhi will be part of Wavemaker’s Global Consultancy team which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near-term, and creating disproportionate advantage in the long-term. He will report into Anna Hickey, Global Consultancy Lead and will be based out of New York. A media veteran with over 25 years of rich experience, Sodhi joined Wavemaker in 2020 as Chief Growth Officer before taking on the role of Chief Strategy Officer.

     

    Mansi Datta
    Mansi Datta

    Taking on the baton from Sodhi, Mansi Datta will transition into Chief Strategy Officer. Datta, a proficient leader has been heading North and East region operations at Wavemaker since 2020. She joined Wavemaker as General Manager in 2015. During her stint, Datta has built great client partnerships, bolstered agency operations, and built an incredible team.

     

    Shekhar
    Shekhar Banerjee

    Meanwhile, Shekhar Banerjee, Chief Client Officer & Office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India. Banerjee joined Wavemaker in 2018 to lead operations for the West region and has built an incredibly strong business.

     

    Speaking on these leadership changes, Ajay Gupte, CEO – South Asia, Wavemaker said: “It makes me extremely happy and satisfied to see our leaders stepping into larger & diverse roles within the ecosystem. I firmly believe, Wavemaker provides a vast stimulating platform for our people to grow. With these changes, I am confident we will make a massive difference to our clients and people. I wish Premjeet, Mansi and Shekhar all the best in their new roles and I am confident we will continue to create more positive disruptions in the industry”.

     

    In their new roles, Datta and Banerjee will report into Ajay.

     

  • The partnership dates back to 2002

    Pernod Ricard retains Wavemaker India

    By Our Staff

     

    If there was a 21-year variant of Chivas Regal, Pernod Ricard’s bestselling whiskey brand, the folks at Wavemaker India could well be pulling out. The media agency of GroupM has retained the media mandate of Pernod Ricard India. Wavemaker has been associated with the brand since 2002 as its media partner.

     

    As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “Wavemaker showcased a solid vision that is aligned to our values and transformational journey striving for greater impact, innovation, and efficiency. It included a robust future facing strategy, team structure, processes, new technology integration and enhanced data science capabilities. We are delighted to continue our long and mutually beneficial relationship with them.”

     

    Added Prasanth Kumar CEO – South Asia, GroupM: “This is truly a remarkable and exhilarating moment for all of us. We are thankful to the leadership at Pernod Ricard India for their unwavering support. Being consistently acknowledged as a trusted partner brings us deep humility. At Wavemaker and GroupM, we are committed to delivering unmatched excellence and innovative solutions that drive success for Pernod Ricard’s esteemed brands.”

     

    Speaking on retaining the media mandate, Ajay Gupte, CEO – South Asia, Wavemaker said: “This is a moment of pride for all of us at Wavemaker and GroupM. Pernod Ricard India is one of the most prestigious brands we have been associated for more than 2 decades, and it’s an absolute honour for us to continue this relationship further.  The retention is a ratification of our efforts and deep understanding of Pernod Ricard India’s business and our capabilities to deliver innovative solutions in media and marketing communications. I am extremely grateful to Pernod Ricard India for reaffirming their faith in us.”

     

    Added Mansi Datta, Chief Client Officer & Office Head – North & East, Wavemaker India said, “I am falling short of words to express the excitement on retaining the media mandate for Pernod Ricard. We are extremely happy and thrilled to start a new chapter in this next lap of our relationship. Wavemaker and Pernod Ricard India together have created many industry firsts media and content partnerships. We are committed to continue creating unmatched brand solutions and help Pernod Ricard India build stronger consumer connects going forward.”

     

  • … notes a marketers’ guide  by GroupM and MMA titled ‘Transform to Thrive’

    Macro factors impacting volatility in business…

     

     

    By Our Staff

     

    GroupM along with MMA today has launched a marketers’ guide titled ‘Transform to Thrive’.

     

    Notes the report: “In order to strategise on how organisations should “Transform to Thrive”, in an uncertain world, it is first important to delve into the drivers of uncertainty. With the objective of crafting a carefully researched and relevant report, MMA conducted a survey among senior marketing professionals across industries. The findings are what determined the roadmap for various elements of this report. 61% of marketers felt that macro environment factors like Covid, Ukraine war, inflation etc. have been the highest contributors to volatility in business, followed in innovations in technology and a shift in consumer trends and preferences,” adding: “Amidst these uncertain times, marketers also need to expand their focus on protecting their advertising spends from the rising threat of sophisticated fraud. A critical component in achieving this is ensuring safe inventory to engage the “right audience” with advertising campaigns. Brands must adopt a customer-centric advertising approach, prioritising the protection and acknowledgement of their consumers’ interests.”

     

    Said Prasanth Kumar, CEO – GroupM South Asia”: A marketer’s dashboard is spruced with business numbers, social numbers, service/outages, and innovation, all tied to delivering a superlative experience. This holistic approach ensures that marketing strategies are aligned with business goals, social engagement, service reliability, and innovation, all contributing to an exceptional customer experience. We embrace these trends and strive to provide innovative solutions that meet the evolving needs of our customers”, .

     

    Added Moneka Khurana, Country Head & Board Member, MMA Global – India: “MMR’23 is a must-read for every marketer looking to thrive in the face of unprecedented change. It provides a roadmap for building a future-proof marketing organisation, one that is agile, consumer-centric, and data-driven, and leverages relevant tools and technologies to power it. At the MMA, we believe that the future belongs to those who embrace 2023 as the year with change being front and centre and are willing to challenge the status quo. This report brings perspectives from 25+ experts from across the ecosystem offering the needed understanding. Grab the MMR – Modern Marketing Reckoner to start your Transform to Thrive journey ”

     

    Said Amit Jain, MMA India Board Chair; Chairman- L’Oréal India:“The Modern Marketing Reckoner 2023 offers a rich perspective on future-proofing marketing and being agile in the current times. It also drives perspectives on the power of AI, data, tech, and new media to accelerate business growth. We at MMA strongly believe that digital maturity must be measured in the context of key growth drivers to measure success and progress year on year. As the Chairperson of MMA India and L’Oreal India, I am excited to see the influence and shift in mindset this report will have on the marketing community.”

     

    The landscape of customisation has extended beyond media, with innovative strategies such as QR scans on products to build “always on” engagement, exclusive product bundles for omnichannel, and leveraging the strength of online marketplaces for key occasions. Marketers are urged to embrace dynamic marketing strategies that cater to individual customer preferences and preferences for communication channels.

     

    Furthermore, building flexible distribution networks that can quickly adapt to changing customer preferences is crucial. Organisations must pace up technological innovation to foster omnichannel growth and digitise supply chains, enabling real-time inventory management and delivery.

     

    The report can be accessed here –https://drive.google.com/uc?id=1K9951JJbeZqSIkwCjDPWwTqDCT9Nl4Pu&export=download

     

  • To include TV, Print, Radio, Digital, and OOH

    MSix&Partners wins mandate for Dr. Reddy’s OTC Business

    By Our Staff

     

    MSix&Partners, GroupM’s youngest outcome-based agency, wins the integrated media mandate for Dr. Reddy’s OTC Business. The account will be managed by the agency’s Mumbai office, which will leverage its data and tech-driven approach to drive business growth for the client through targeted and effective media planning and execution.

     

    Commenting on the win, Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India said: “We are thrilled to partner with Dr. Reddy’s and bring our data-driven approach to the table. As a data and tech-driven agency, we understand the importance of driving business growth through bespoke, dedicated, multi-disciplinary teams that closely partner with our clients. Our data-driven approach is what sets us apart, and we’re excited to bring that to the table for Dr. Reddy’s. We look forward to adding value through our expertise in media planning and execution to deliver on the client’s objectives.”

     

    Nigel Saldanha , Head of Marketing OTC, GG India for Dr. Reddy’s, added: “ We are on a very interesting journey in building an OTC business at Dr. Reddy’s GG India, and at this juncture, having the right partners on board is of paramount importance. After rigorous evaluations, we are happy to award the integrated media mandate to mSix&Partners India and look forward to accelerating our ambitions through this partnership.”