By Our Staff
Criteo, the commerce media company, and GroupM, WPP’s media investment group, announced the first partnership in Asia Pacific (APAC) to strengthen omnichannel commerce media capabilities for GroupM clients in the region.
Said Anita Munro, Chief Investment Officer, GroupM APAC: “The innovation in commerce that will be made possible through this collaboration with Criteo is a significant and hugely exciting development for advertisers in APAC, and for our industry as a whole. Combining Criteo’s commerce media capabilities with our own not only strengthens our commerce offering in the region, but also allows us to set a new standard for what’s possible in advertising by bringing products, media, clients and consumers closer than ever before.”
Added Taranjeet Singh, Managing Director, Enterprise, APAC at Criteo: “Together with GroupM, we are honored to usher in the next era of omnichannel marketing in the region. This partnership represents a union of industry leadership, and we are optimistic that it will drive greater integration across omnichannel campaigns and elevate success for brands and advertisers.”