MxMIndia

Tag: Grey Group India

  • Showcases how youth can live their passions and inspire others

    ‘Socho toh karo, karo kuch bhi’, says Dell in new campaign

    By A Correspondent

     

    Dell has launched a new television commercial that is crafted around its theme for youth in 2015 – Learn. Share. Inspire. Conceptualized and executed by GREY group India, the commercial is a testimony to Dell’s belief that aspiring youth of today can not only express their creativity, but also inspire others by sharing their knowledge and creations with the use of personal technology.

     

    Launched in the background of Dell’s Back to College campaign, the TVC premiered online on Dell’s Youtube homepage on June 27,2015, and will be aired on television on July 10, 2015 across leading general English & Hindi entertainment, sports, and music channels.

     

    College students armed with ambition, and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. As students step into new college semesters, this year’s ‘Back to College’ campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign , Dell showcases its exciting new range of Notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college students’ life – be it for college assignments, skill and knowledge development, or for connecting with people and entertainment.

     

    Ritu Gupta, Director-Marketing, Consumer & Small Business, Dell India said, “In a recent pan India research[1] surveying the existing and potential PC users in the country, it emerged that the youth is ready to spearhead their respective interests using PC technology. The study revealed that the PC is pivotal to self-learning and gaining knowledge for students who have a hunger to do more. “Karo Kuch Bhi” is a reiteration of this year’s theme for the Back to College campaign – Learn. Share. Inspire – which motivates students to express themselves using the power of technology and thus create and share on multiple online & offline platforms. Through this TVC we are realizing our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the ‘sharing’ of creative ideas, expression and knowledge.”

     

    The TVC addresses the meaning of the word ‘sharing’ among today’s social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire their others by sharing their journey. The TVC conveys that by creating something new, one can have a meaningful impact and inspire many others to create something of their own.

     

    Ram Jayaraman, Executive Creative Director, GREY group India, Bangalore, said, “The previous Inspiron Notebook TVC we created for Dell was about all about passionate inward pursuit – following your dreams till they become achievements. This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen.”

     

  • As the Senior Executive Creative Director Spearheading Creative Leadership of its Mumbai Office

    Louella Rebello joins GREY group India

    By A Correspondent

     

    Louella Rebello

    GREY group India has appointed Louella Rebello as their new Senior Executive Creative Director, Mumbai. She will be responsible for the Creative Services out of its Mumbai Office and be an integral part of GREY group’s creative leadership team.

     

    Louella is a highly energetic creative with many awards under her aegis including Cannes Lions, Spikes Asia, London International Awards, The Yahoo Big Idea Chair and Adfest.

     

    In her previous position, she headed the Mumbai office at TBWA India and served on renowned accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.

     

    Prior to TBWA India, Rebello was with DDB Mudra Group. She successfully launched the ‘Cross Polo’ campaign for Volkswagen India which was lauded by the brand as an example of creativity and effectiveness. Under her leadership, ‘The Hinglish Project’ won a highly-coveted Cannes Gold in 2012. She and her teams also won two Cannes bronze, a silver and bronze at Spikes Asia, an Adfest Bronze and a London International Finalist in 2012/13.

     

    “Louella is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating GREY group’s creative services and standards to even greater heights,” said Sunil Lulla, Chairman & Managing Director, GREY group India.

     

    Louella has served earlier at Ogilvy from 2003 to 2011, leaving as Senior Creative Director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others

     

  • Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee

    Grey appoints Pranav Harihar Sharma as ECD

    By A Correspondent

     

    Pranav Harihar Sharma

    GREY group India has appointed Pranav Harihar Sharma as the new Executive Creative Director who will lead the creative team in Delhi. Pranav joins GREY with over one and half decades of advertising experience. His last stint was with Linen Lintas as Group Creative Director where he was responsible for working on brands such as Dabur, Cardekho.com Tupperware, Oppo Mobiles, DLF, Panasonic India, Volvo cars, Yebhi.com etc.

     

    “We are delighted to have Pranav on board. The momentum that we have achieved in last one year, will only get accelerated with his sharp creative approach. He is going to lead and mentor a talented creative team and contribute immensely to Grey creating Famous and Effective work for our clients”, said Samir Datar, VP and Branch Head, GREY group Delhi.

     

    Malvika Mehra

    Malvika Mehra, National Creative Director and EVP said, “I already have a very talented bunch of creatives in Delhi; what was missing was a leadership…the most precious piece of the jigsaw. With Pranav coming on board, I think the final picture is indeed looking good. And I have no doubt that he and the teams at Grey Gurgaon will totally rock it.”

     

    Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee in his final year of a management degree. After exploring nearly six years of advertising experience in Indore, he moved to Mumbai to be an independent film-maker. After having written and directed few television commercials, he started working with Rediffusion Y&R in Mumbai. After that, he worked with agencies such as DDB Mudra, JWT and Linen Lintas, having handled brands like Godrej, Future Group(BigBazaar,Fashion@Bazaar),Emami, Femina, LIC, Star News at DDB Mudra ; Nokia, Pizza Hut, Wal-Mart, Hero, Sony, Timex at JWT; Tata Motors, Bank of Maharashtra, Taj Group, MTS, Amway at Rediffusion Y & R.

     

  • He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India

    Vishal Ahluwalia to head Bangalore office at GREY

    By A Correspondent

     

    Vishal Ahluwalia

    GREY group India has announced the appointment of Vishal Ahluwalia to head its Bangalore office. He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India.

     

    Vishal joins Grey with two decades of marketing communications experience, across various geographies and disciplines. In his various avatars, Vishal has headed businesses and has been an entrepreneur. Until recently, he has worked as a Member of the Board of IRIS Worldwide, in which he spearheaded the Digital and Retail verticals. Prior to which he was the Head for TBWA- South India; Head of the Unilever business for JWT -Taipei and a Senior Member of both Contract and JWT.

     

    Sunil Lulla

    “Vishal brings a great blend of advertising savviness and digital smarts to GREY. His experience across geographies and diverse categories, will strengthen the leadership team at GREY. He will take further our integrated offerings to various clients and enable their brands to be famous and effective,” said Sunil Lulla welcoming Vishal on board.

     

    Vishal holds a post graduate degree in Sales and Marketing. He has worked across the brands of Nestle, SONY, Reckitt, Pernod Ricard, Unilever, Dabur, Coca Cola, Maruti, Tata Gold Plus, Kimberly Clark and many others.

     

  • The landmarks shown in the film are from the four cities in India -Mumbai, Delhi, Kolkata and Chennai

    Grey releases another TVC promoting Swachch Bharat initiative

    By A Correspondent

     

    GREY group India has rolled out a new film for the Swachch Bharat Mission. The 60 second film is launched for the Ministry of Information & Broadcasting that is leaving no stone unturned to support Prime Minister Narendra Modi’s dream of a litter and garbage-free India.

     

    Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen to bring the thought of cleanliness into action. Hence, it is required to fight this battle for cleanliness on many fronts. While the first TV spot, also conceptualized by GREY group India, used the idea of ‘slow clapping’ to shame the offenders for not keeping their areas clean, the central idea of the latest film is to get people take ‘ownership’ of public places.

     

    Malvika Mehra

    GREY group’s National Creative Director and EVP, Malvika Mehra said, “If each of us take the responsibility of keeping even just ‘our area’ or ‘apna ilaka’ clean, the dream of a Swachh Bharat can come true, sooner than we imagine. Through this film we have tried to inculcate a ‘pride of ownership’ amongst the citizens of India, so famous landmarks like ‘Chandni Chowk’ automatically become ‘Chandni KA Chowk’, ‘Azad KA Maidan’, ‘Marina KA beach’ and so on and so forth. With the message and hope that ‘if you own it, you will look after it.”

     

    The landmarks shown in the film are from the four cities in India –Mumbai, Delhi, Kolkata and Chennai.

     

  • Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity

    Grey hosts Tor Myhren & Suresh Nair on their India sojourn

    By A Correspondent

     

    Tor Myhren

    GREY group India recently hosted its global leaders, Tor Myhren -Worldwide Chief Creative Officer and Suresh Nair -Global Strategic Planning Director, to India. The purpose of their visit was to drive the culture of creative business in India. The agency conducted an interactive session over breakfast for its clients and employees where Tor and Suresh shared their insights on the agency–marketer relationship and the rise of creativity in the business world. The event was well attended by leading marketers and brand owners.

     

     

    Suresh Nair

    Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity. In order to have a strong and successful agency-client relationships, there should be transparency and openness in communication and the presented creative work. This will benefit both the brand and the agency to be successful above the norm in the market place. They also spoke about motivating the creative culture within the walls of business, cultivating the right kind of agency culture, how to constantly evolve, keeping people engaged, and how to nurture the right talent in the industry.

     

    A lot of interesting illustrations and cases were presented from the other GREY group offices to understand how GREY group truly stands by its philosophy ‘Famously Effective’. This mantra is a deep seated part of the agency’s culture, grown organically throughout the global network of like-minded leaders.

     

  • Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen

    Grey unveils new TVC around Swachh Bharat initiative

    By A Correspondent

     

    GREY group India has rolled out a new film for the Swachh Bharat Mission. The 60 second film is launched for the Ministry of Information & Broadcasting who are leaving no stone unturned to support Prime Minister Narendra Modi’s dream of a litter and garbage-free India.

     

    Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen to bring the thought of cleanliness into action. Hence, it is required to fight this battle for cleanliness on many fronts. While the first TV spot, also conceptualized by GREY group India, used the idea of ‘slow clapping’ to shame the offenders for not keeping their areas clean, the central idea of the latest film is to get people take ‘ownership’ of public places.

     

    There are number of places in our country named after famous people, and the film plays on this observation. Throughout the reel we have namesakes of these famous people claiming a stake on their surroundings, as they pledge to keep it clean.

     

    Malvika Mehra

    GREY group’s National Creative Director and EVP, Malvika Mehra said, “If each of us take the responsibility of keeping even just ‘our area’ or ‘apna ilaka’ clean, the dream of a Swachh Bharat can come true, sooner than we imagine. Through this film we have tried to inculcate a ‘pride of ownership’ amongst the citizens of India, so famous landmarks like ‘Chandni Chowk’ automatically become ‘Chandni KA Chowk’, ‘Azad KA Maidan’, ‘Marina KA beach’ and so on and so forth. With the message and hope that ‘if you own it, you will look after it.”

     

    The landmarks shown in the film are from the four cities in India –Mumbai, Delhi, Kolkata and Chennai.

     

  • Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar

    Gillette salutes fans’ passion for cricket in new TVC

    By A Correspondent

     

    With the Cricket World Cup underway, and as a tribute to the Indian cricket fans, GREY group India has launched a special video that salutes all cricket lovers who showcase their incredible passion and relentless support towards Indian cricket and cricketers.

     

    The Indian fans’ sentiments and passion flows into the performance of the players thereby reinstituting their joy and this video is Gillette’s ode to the Indian cricket fans. Rajeev Sathyesh, Country Marketing Manager, Gillette India said, “Gillette, globally has been associated with sports for many years now. As part of Gillette’s endeavor to salute the spirit of all Indian cricket fans, we have launched Special Edition India razors. The new razors have the word India engraved on the handle and proudly displays the country’s name and colours.”

     

    Gillette’s recently launched special edition razors that have the word India engraved on the handle and displays the country’s name and colours, to encourage cricket fans to continue extending their relentless support to the team.

     

    Malvika Mehra

    Malvika Mehra, National Creative Director and Executive Vice President, Grey Group India, said, “They say fans make the game. No fans, no game. This short film is Gillette’s salute to the passion of every cricket loving Indian fan. Told through a story of a blind fan whose spirit and love of the game clearly overtakes his disability. In today’s overly crowded (and yet ironically isolated) social ecosystem, any sensible brand needs to have larger conversations with its consumers, they need to evoke ‘real feelings’. The age of mere transactional communication is over. We are lucky to have a client like Gillette, who sees that. With this film we hope to touch a much richer space of a ‘real connection’ with the consumer. Leading to a far more satisfying pay off for a brand in the long run.”

     

    Yashaswini Samat, Executive Vice President, P&G, Grey Group APAC said, “Gillette has historically leveraged sports and sports celebrities, globally. The focus here has been on the common man, the fans and their unequivocal passion for the sport.”

     

  • It aims to address the dipping female sex ratio and empower the birth of girl child in the country

    Grey’s ‘Beti Bachao’ to empower birth of a girl child

    By A Correspondent

     

    GREY group India has unveiled the ‘Beti Bachao’ campaign. This is a Government of India initiative undertaken by the Ministry of Women & Child Development that aims to address the dipping female sex ratio and empower the birth of girl child in the country.

     

    Discrimination against the Girl child is a very serious social problem prevailing in India. In order to stop this heinous behavior of aborting a girl child and to punish the culprit, GREY group India uses simple yet powerful idea of ‘Crime’ into a series of three television commercials. All three commercials make a hard-hitting statement that even the thought of feticide is equivalent to murder, thus creating a barrier at the root of the crime itself.

     

    Malvika Mehra, Executive Vice President and National Creative Director, GREY group India said, “The inhuman practice of female foeticide is rampant in our country, in even so called ‘urban homes’. It is shockingly par for the course that if there is even an ‘inkling’ of the unborn child being a girl, abortion seems the only ‘normal’ way out. In these three films (cutting across different strata in society), we have tried to ‘arrest this heinous thinking’ to begin with, where the very ‘matter of fact’ approach to killing an unborn girl child is threatened by the fear of strong judicial action. Portrayed via handcuffs in the films. Sometimes nothing works better than a threat.”

     

    Malvika Mehra

    The commercials depicts three real-life situations of a rural household, a town sonography clinic and an urban dining room, where the idea of foeticide is shown in a very obvious, expected sort-of-way as if nothing is wrong and that conversations of foeticide is very normal and accepted in social practice.

     

    The first commercial of a rural household is set in an average rural backdrop and starts with a bunch of men enjoying their cup of winter morning tea. A phone call breaks the silence and from the conversation it’s understood that after an illegal sex-determination test, the news of a girl child is final. Friends and relatives of the to-be-father in a very matter-of-fact way convince him to take his wife to the clinic, suggesting an abortion. It goes on to portray helplessness of the female character in the film. After which it is shown that the person who suggest the idea of foeticide is a criminal as the thought of female foeticide is equivalent to murder. And guilty will be severely punished. The film is powerfully supported with Prime Minister Modi’s speech and a positive fact about the achievements of women in India. ‘Girls won 27 medals in the 2014, Commonwealth Games for India’.

     

    The second commercial of a sonography clinic shows where a mother-in-law is trying to coerce the doctor into revealing the gender of her pregnant daughter-in-law’s foetus. Like the first film she is willing to take steps to do away with the child by any means if it’s not little “Krishna jee” (Lord Krishna), i.e. a boy.

     

    The third film is the story of an urban couple expecting a baby, having a conversation on the dinner table. Through the conversation we understand how the to-be father is not even willing to think names for a girl child when the wife questions him. He is adamant and forthright, that all he wants and expects is a “Raja beta”. For him, the honour and pride of his family name and his own social respect is derived naturally, only from a son.

     

    All three films are treated in cold color tones to bring out the dark subject with the subtle colloquial narrative, a hard-hitting end and a popular Prime Minister’s call for action speech. Hopefully, making a big difference to an even bigger problem

     

  • Her mandate at GREY group is to grow its talent strength and accelerate its human processes

    Grey appoints Shilpa Chitre as Head of Human Resources

    By A Correspondent

     

    Shilpa Chitre

    GREY group India has announced the joining of Shilpa Chitre as the new Head of Human Resources. Shilpa reports Sunil Lulla, Chairman and Managing Director, GREY group India. Her mandate at GREY group is to grow its talent strength and accelerate its human processes to deliver famous and effective work for its clients.

     

    Shilpa is an HR generalist with over 18 years of work experience across key Human Resource (HR) areas including competency systems, talent acquisition & retention, performance management, strategic organizational policies and training. She has worked in the Human Resources Department of several advertising agencies and corporate houses, actively partnering senior management. Until recently she was with Reliance Industries Ltd, as Vice President of Human Resources. Prior to which she has worked in Human Resources with KPIT Cummins Infosytems Limited, Everest Brand Solutions, Percept H, Leo Burnett India and Rediffusion-DY&R.

     

    On welcoming Shilpa Chitre, Sunil Lulla – Chairman and Managing Director, GREY group India stated,” I am deeply delighted to have Shilpa on board. She will partner me in driving new age processes to enhance our professional services and capabilities, across all our services, of advertising, activation, retail design and digital. I find Shilpa to be a very skilled, competent and articulate HR Professional, up to date with new HR trends including digital. She joins GREY group as it accelerates its growth in creating an integrated offering for its clients, poised to make brands of its clients brands truly Famous and Effective.”

     

    Shilpa holds a Master’s Degree from the University of Mumbai in Labour Studies, Organizational behavior, Human Resources and Psychology at work. Shilpa is passionate about writing, movies, and is a voracious reader.

     

  • The campaigns titled 'Confessions' and 'Pehle Aap' stars Bollywood personalities Neena Gupta and Konkana Sen

    Grey India unveils new campaigns for Britannia Rusk

    By A Correspondent

     

    GREY group INDIA has rolled out the new Britannia Rusk TV commercials for its line of Rusk Biscuits. The campaigns will go on air from 5th December, 2014 and will seen across all popular GEC’s with a strong regional presence. The campaigns titled ‘Confessions’ and ‘Pehle Aap’ stars Bollywood personalities Neena Gupta and Konkana Sen.

     

    The consumer insight was that every healthy relationship needs a dose of fun. Enter Britannia Maska Rusk – the healthy goodness of double-baked wheat with the fun of herbs and butter. The amalgamation of this insight with the product allowed us to shift the traditional reverential relationship of saas-bahu to an everyday masti-wala-interaction, forming a mutual give and take relationship. It is the first time the saas-bahu relationship has been portrayed in this healthy avatar of a fun relationship – just like Britannia Maska Rusk. In both the tvcs, the typical tu-tu-mein-mein between the mother and the daughter-in-law during teatime, is shown in a fun, progressive way.

     

    Malvika Mehra

    GREY group India’s National Creative Director and Executive Vice President, Malvika Mehra said,” I think the beauty of this script was we managed to play out a charming, likeable story with the product dead in the centre of the film! Starting from the first frame itself, and remaining right through till the end. And yet keep it elegant. How often do you see that? Of course, Soojit’s touch along with effortless acting by both Konkana and Neena Gupta added magic to our story”

     

    Manjunath Desai – VP & Category Head, Britannia Industries said, “We are the leaders in Rusk category and it’s our responsibility to make the category more exciting for the consumers. That’s exactly what we are doing by introducing Maska Rusk – it’s got the right set of ingredients that makes the tea time a lot more exciting and the advertising is just the right means of communication that brings out the product and the right camaraderie and ensures we will see success with this.”

     

  • The exhibition is being called 'Project Gallery'

    Grey India holds exhibition to showcase employees’ artworks

    By A Correspondent

     

    GREY group India believes in encouraging art, especially when it comes from its own employees. The agency is putting up its employee’s personal artwork on display in the office area, thereby providing a platform for the young artists to showcase their work and encourage creativity.

     

    Organized by the GREY INFOCELL, the agency’s information and knowledge resource centre, the exhibition is being called ‘Project Gallery – A pop-up presentation of creative work by the artists at GREY’. The types of art includes acrylic paint on canvas, watercolour paintings, pencil sketches, paper cut art, travel and wedding photography and digital manipulation art among others.

     

    The exhibition is open to all employees, stakeholders and guests. The agency has also invited all their holding clients to view the craft and nurture the young talent.