MxMIndia

Tag: Grey Group India

  • Bhaskar joins in from Lowe Lintas, where he was last serving as VP

    Grey gets Anup Bhaskar as SVP & Business Head

    By Our Staff

     

    Grey Group India (that’s Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as Senior Vice President and Business Head North. Bhaskar will lead the agency’s new growth plans, build integrated business strategies, form important business relationships and deliver effective service to all the agency’s clients in the north region. Bhaskar joins in from Lowe Lintas, where he was last serving as Vice President in a business role.

     

    Said Anusha Shetty, Chairperson and Group CEO, Grey Group India on the appointment: “We are excited to have Anup onboard. Anup has a rare blend of logic, EQ, and a natural connection with people. We are looking at promising times ahead.”

     

    Added Bhaskar: “Joining Grey feels like a homecoming of sorts as I spent early days of my career here. Meeting Anusha and Sandipan and understanding their vision for this esteemed agency has made me very excited to join. I am thrilled to be leading the Delhi unit and look forward to continuing Grey Group’s `Famously Effective’ philosophy.”

     

  • A campaign conceptualised and executed by AutumnGrey Bangalore

    Luminous shines new light on Diwali this year

    By Our Staff

     

    Luminous Power Technologies, the energy solutions brand, has taken their philosophy of illuminating lives to the masses this Diwali.

     

    Conceptualised by AutumnGrey Bangalore, the campaign film highlights the difference such gestures can make in the lives of those around us.

     

    Said Anusha Shetty, Chairperson and Group CEO, Grey Group India: “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

     

    Adds Neelima Burra, Chief Strategy and Transformation Officer at Luminous Power Technologies: “Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

     

  • To strengthen creative offering also across Pakistan and Bangladesh

    Sandipan Bhattacharyya is CCO, Grey South Asia

    By Our Staff

     

    Sandipan Bhattacharyya, Managing Director (MD) & Chief Creative Officer (CCO), GREY group India, has been elevated to the newly created role of Chief Creative Officer, GREY group, South Asia. In his new position, in addition to India, Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.

     

    An award-winning creative, Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles. Under his tenure, GREY India has achieved many notable creative milestones. He led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effies. In addition, he has played a major creative role in expanding the agency’s transition into a truly integrated one with ideas for a digital-first world.

     

    Nirvik Singh, Global CCO & President International – Europe, Africa, Middle East, Asia-Pacific and Latam said: “Under Sandi’s leadership, GREY India has launched some of the most iconic, award-winning campaigns in the last decade. His understanding of cultural nuances and leveraging these insights is superb. In his new role, he is well-positioned to create more ground-breaking, famously effective work for our clients across South Asia and can continue to push our borderless philosophy and build a culture that nurtures the best creative talent across the region.”

     

  • He will be based in Mumbai and will report to Sandipan Bhattacharyya

    Grey appoints Ankit Mathur as Group CD

    By Our Staff

     

    Grey Group India has announced the appointment of Ankit Mathur as Group Creative Director for its Mumbai office. He will be based in Mumbai and will report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia. Mathur’s last stint was with Dentsu Webchutney as a Creative Director.

     

    Said Sandipan Bhattacharyya- Managing Director and Chief Creative Officer – South Asia: “We’ve been walking the talk on hybrid creative solutions for a while now and demonstrating how the future agency is one where diverse skillsets come together and create ideas for a digital-first world. Ankit has a great blend of strategic prowess, creative purpose and craft to add to the amazing mash-up of talent we have at GREY. He’s totally ready to make some deep dents in the creative universe and he’s found just the right place!”

     

  • Makes a new- age social commerce trend by hosting first Live Sale

    AutumnGrey creates live sale for launch of Oppo Reno6 5G

    By our Staff

     

    Oppo smartphone and AutumnGrey hosted a Live Sale for Oppo Reno6 5G, a two-part shoppable livestream event.

     

    Said Anusha Shetty, Chairperson & Group CEO, Grey Group India: “Commerce in any form is the next milestone in Digital. Being on this journey with our clients is fulfilling at many levels. In this specific case, integrating storytelling with performance is the highlight where on one side we are able to continue to entertain and on the other side seamlessly demo the phone and sell. We are delighted to work with OPPO on this campaign., Credible names from the world of technology and content creation were brought on-board to ensure the Live Sale stayed high on entertainment quotient while delivering live product experiences, exclusive limited period offers and real-time giveaways.”

     

    Added Salil Shahane, Senior Creative Director at AutumnGrey Delhi, the digital agency for Oppo India: “As the differences between smartphones have continued growing smaller, it’s become important for consumers to see the device in action. The Live Sale was conceptualised with the aim of aligning tangible business benefit to a creative solution by pioneering a new format of social commerce, keeping audiences entertained while showcasing the products superiority in trusted hands.”

     

     

  • The 40-second film has been created by Grey

    ColorPlus captures hues of Durga Puja in new film

    By A Correspondent

     

    ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja.

    Said Vivek Sandhwar, Director and Brand Head, ColorPlus: ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”

     

    Talking about the campaign Vivek Bhambhani, Group Creative Director, Grey Group India said: “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”

     

  • The campaign is conceptualised by Grey Group India

    Indian Oil hopes to inspire the nation with its Unsung Heroes campaign

    By A Correspondent

     

    Indian Oil’s latest Unsung Heroes features stories of countless nameless and faceless heroes who have impacted the lives of others around them.

     

    Said Subodh Dakwale, Executive Director (CC & Branding), Indian Oil Corporation Limited: “Indian Oil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline ‘Pehle Indian Phir Oil’. Passion and care are amongst the core pillars of Indian Oil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

     

    Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group India said: “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”

     

     

  • Menon will closely work with her reporting head Yashaswini Samat, Chairman and Managing Director

    Grey appoints Minakshi Menon to head Bengaluru

    By A Correspondent

     

    Grey Group India has appointed Minakshi Menon to lead the agency’s Bengaluru office. She joins Grey as Senior Vice President & Office Head. Menon will closely work with her reporting head -Yashaswini Samat, Chairman and Managing Director, GREY group India.

     

    On the appointment, Samat said: “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity and brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.”

     

     

  • The team at Grey Gurgaon office will service the account

    Grey bags creative mandate of Maharishi Ayurveda

    By A Correspondent

     

    Grey Group India has bagged the creative duties of Maharishi Ayurveda. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at Grey Gurgaon office will service the account.

     

    Yashaswini Samat

    Said Yashaswini Samat, Chairman and Managing Director, Grey Group India: “The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey, we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work.”

     

    Added Ram Shrivastava, Director – Marketing and Head of Global Expansion, Maharishi Ayurveda Products: “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for top quality ayurveda products and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.”

     

     

  • Grey India has launched a innovative activation idea called India ka Scoreboard

    Grey partners UNICEF to improve lives of children around the world

    By A Correspondent

     

    In its centennial year, Grey Group has joined forces with UNICEF to improve the lives of children around the world.

     

    Speaking about this initiative, Arun Raman – National Planning Director, Grey Group India: “The power to shape the future of the world rests in the hands of the future citizens of our world. We believe, that society will not change unless parents, communities and society feel pride in the achievements of the girl child.”

     

    GREY India has launched an activation idea called ‘India ka Scoreboard’. Inspired by the game of cricket, this idea has been conceived as a showcase of achievements by the girls of India that makes her parents, her neighborhood, her society and her nation truly proud. Because, when one is proud of something we protect it even more.

     

    Added Varun Goswami, Executive Creative Director at Grey: “India Ka Scoreboard has the potential to become the first, second and third umpire to girls performing across the country. Highlighting their achievements and success rates, applauding their stance in any situation and cheering their drive and perseverance.”

     

     

  • The campaign will be launched in the first week of November and will be on air for a period of three months

    Cipla to demonstrate ways to prevent Obstructive Airway Diseases

    By A Correspondent

     

    Cipla is set to unveil a mass media campaign to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched in the first week of November and will be on air for a period of three months across television, print and social media platforms.

     

    Roping in the best communication talents from the industry, while the creative mandate will be with Grey Group India, Impact Public Relations will drive the entire gamut of stakeholder outreach programs and WatConsult will be responsible for the digital and social media platforms.

     

    Said Nikhil Chopra – Head India Business, Cipla: “Myth-busting around inhalers and awareness about OADs being manageable will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that Grey Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioural and attitudinal shift.”

     

  • The new Serendipity campaign highlights such adjustments that a home buyer in Mumbai has to make

    Forget the art of adjusting, notes Serendipity

    By A Correspondent

     

    The new Serendipity campaign highlights adjustments that a home buyer in Mumbai has to make. With fabricated addresses such as “Upper – This”, “New – That” and “Annexe – Somewhere Else” to compensate for mini-sized apartments, inferior quality of living, delayed or undelivered promises, we’ve always had to settle for less and learn to adjust. The Forum Group says it’s time to forget this Art of Adjustment.

     

    Said Vidyut Saraf, Deputy Managing Director, Forum Projects: “While the Forum group may be extremely well-known and respected in Eastern India, we wanted to create a clutter-breaking campaign for our first Mumbai property. We have always believed in identifying global market dynamics, choosing strategic locations of the future, and creating iconic assets and Serendipity is one such project.”

     

    Said Bhavesh Kosambia, Senior Creative Director, Grey Group India, who has directed these films: “Very rarely do we get clients who allow you to explore more than just showcasing the product, more so in real estate. The lure of showing glamourous apartments and infinity pools is too hard to resist. These films however are so simplistic in their execution and yet truthfully hard hitting.”