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Tag: Grey Group India

  • The campaign 'A Cut Above' tries to bring forth the glory and bravado associated in the life of the Indian Air Force

    GREY shows why the Indian Air Force is ‘A Cut Above’ the rest

    By A Correspondent

     

    On the occasion of the Indian Air Force’s 84th anniversary, GREY group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force.

     

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     

    “Shot across the country, over a gruelling two month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Varun Goswami, Executive Creative Director GREY group India.

     

    The mammoth communication exercise that kicked off with television commercials, also comprises of 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media.

     

     

  • The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life

    Dadi endorses benefits of contraceptives in latest campaign by Grey India

    By A Correspondent

     

    On the occasion of World Contraception Day, Grey Group India launched a new social media campaign for ICanHelp.in that focusses on various myths and conceptions surrounding contraception amongst the youth. The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life.

     

    In India, dadis (grandmothers) are traditionally known to talk about home-made recipes and deliver sermons on soft topics like morals and values. To leverage the endearing nature of the typical dadi, the campaign conceptualised and executed by GREY group India gets on board a bold dadi who takes on the subject of contraception and clears some common misconceptions surrounding it. She is seen as the coolest dadi who busts myths like a boss in a fun, illuminating, bold and engaging fashion. Further, she gives insights on the right contraceptive use and how one can have kids by choice and not by chance! The idea was to get iDadi, a bold grandmother who talks about contraception without any inhibitions.

     

    Said Leroy Alvares, President – Digital Services, Grey Group India said: ”With the volume of information being consumed online. Icanhelp.in wanted to leverage this trend on world contraception day to dispel myths around contraception. The campaign approach is all about making us myth busters rather than myth mongers. iDadi a character we created looks at common myths and facts in a humorous manner”

     

  • Chaudhuri will be responsible for driving the agency's creative mandate for its impressive mix of clients based out of Bengaluru

    Grey appoints Aritra Chaudhuri as Senior CD, Bengaluru

    By A Correspondent

     

    Aritra Chaudhuri

    Grey Group India has appointed Aritra Chaudhuri as its new Senior Creative Director in its Bengaluru office. Chaudhuri will be responsible for driving the agency’s creative mandate for its clients based out of Bengaluru.

     

    Commenting on the move, Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

     

    Chaudhuri joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, transmedia storytelling, digital marketing, social media, art direction and graphic design. Before joining Grey, he worked with Leo Burnett as Creative Director.

     

    On joining Grey, Chaudhuri said, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

     

  • The campaign conceptualized by GREY group India captures the frustration of fleet owners and truck drivers by giving them the perfect solution

    Indian Oil gets ‘Babaji’ to endorse new product attributes

    By A Correspondent

     

    Diesel engine oils constitute an important segment of Indian Oil’s lubricant portfolio. SERVO Pride XL Plus, the advanced diesel engine oil caters to various segments in this category – such as light commercial vehicles and heavy commercial vehicles.

     

    Vehicles these days are designed to be more powerful, which naturally puts a lot of load on the engine oils being used. Drivers and owners would prefer oils that give enhanced fuel economy and longer drain intervals to bring down their operating costs. They would also prefer oils that prevent soot build-up and reduce wear & tear, bringing down the maintenance costs, so as to keep the engines as healthy as possible.

     

    The campaign conceptualized by GREY group India primarily caters to fleet/truck owners. A smooth-running fleet means their customers are assured of timely delivery of goods which attracts more business. The need was to position Servo Pride XL Plus as a reliable ally that ensures their trucks and operations run uninterrupted, every day.

     

    The main protagonist in the campaign is ‘Babaji’, a wise man who understands the problems faced by fleet/truck owners and their families. Maintenance of these trucks comes at a cost, which is eventually borne by the family. That’s because maintaining these trucks takes up a lot of time and attention, leaving truck/fleet owners little time to deal with their personal issues.

     

    In the TVC, ‘Babaji’ recommends Servo Pride XL Plus as a solution to all their problems.

     

    Indrajit Bose

    Indrajit Bose, Executive Director I/C (Corporate Communications & Branding), Indian Oil Corporation Ltd, said, “We wanted to position Servo Pride XL Plus as a reliable partner that ensures fleet operations run smooth. Communicating this broad yet unique thought was a little challenge as it had never been done in this category. However, the scripts presented to us by GREY made us chuckle and instantly helped us gain confidence in this thought. Furthermore, the TVC artistically directed by Nirvana Films took the films to a different level and will enable us to effectively connect with our diversified consumers across the country.”

     

     

    Vineet Singh

    Vineet Singh, Senior Vice President and Office Head, GREY group India (Mumbai) said, “Fleet/truck owners are always under stress when their trucks are on the move, and this stress is invariably passed on to their families in one way or the other. The communications attempts to address the root cause of all these problems in a light-hearted manner.”

  • New variant aims to offer the dual benefit of sensitivity relief along with restoring natural whiteness of teeth

    Sensodyne Whitening highlights new features in latest campaign

    By A Correspondent

     

    For those suffering from tooth sensitivity, choosing between a whitening toothpaste and the one that helps relieve their sensitivity becomes a difficult choice. Usually, they are left with no choice but to compromise one for the other. With the launch of Sensodyne Whitening, GSK aims to offer the dual benefit of sensitivity relief along with restoring natural whiteness of teeth.

     

    Shot in London, in three different languages, each TVC features an actual consumer and is a genuine, unscripted account of their experience with the brand. This is the first time ever that Sensodyne is using Consumer testimonials for TV advertising in India. With this launch, GREY group India and GREY London have partnered in handling campaigns with multiple stakeholders and complex logistics.

     

    Anurita Chopra, Area Marketing Director, ISC Oral Health, GSK Consumer Healthcare said, “GSK Consumer Healthcare has always endeavored to develop new products catering to the constantly changing needs of its consumers. A lot of sensitivity sufferers cope with sensitive teeth because they believe their regular toothpaste gives them more important benefits like whitening. Sensodyne Whitening toothpaste, will benefit in sensitive teeth and help bring back the natural whiteness of teeth on daily usage. Being a consumer preferred and expert endorsed brand globally, we are confident that this largest selling variant globally will be well received by our consumers.”

     

    Samir Datar, Vice President & Office Head, Grey group India said,”The category communication codes for a whitening oral care product have always been about vanity and dialling up the glamour quotient. For us, it was important to keep the Sensodyne brand character of authenticity and trust in mind, and hence showcase work that spoke of a more intrinsic motivation for such a product, which was inner happiness and self-confidence. To drive home this point better, we also used real consumer testimonials, for the first time for brand Sensodyne in India’.

     

    The major unlock for us was to recognize the need for multiple benefits in today’s demanding consumer, and the delivery of the brand and the product on the same. Our task thus was to communicate the dual promise of new Sensodyne Whitening and showing how one doesn’t have to compromise one oral care need over the other”, said Bikram Bindra, Vice President and Strategic Planning Head, Grey group Delhi.

     

    A high decibel, six week media plan is kick-started with spots across all the major channels.

     

  • The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them

    Treat imperfections from within, says new campaign by Kamdhenu Paints

    By A Correspondent

     

    GREY group India has launched a new television commercial for the brand, Kamdhenu Paints. Launched in the year 2008, Kamdhenu paints is the paint vertical of Kamdhenu Ispat Limited. It is available in a wide range of decorative paint products amongst others.

     

    The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them. The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

     

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” Varun Goswami, Executive Creative Director, GREY group India

     

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

     

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

     

  • GREY group India has conceptualized a television commercial that captures the notion of how a sip of B Natural will make the impulsive child within you alive

    Grey’s campaign for ITC B Natural nudges the child within you

    By A Correspondent

     

    Last year, ITC forayed into the juice category with the launch of its brand, B Natural. Being a new entrant, the creative task was to find a more nuanced insight to peg the brand on. Though B Natural products are said to have the goodness of fruits, the creative insight of this campaign was to refrain the brand from the serious view of health benefits like fruit nutrients, breakfast replacement, child’s nutrition and so on, which the category has overtly focused on.

     

    GREY group India has conceptualized a television commercial that captures the notion of how a sip of B Natural will make the impulsive child within you alive. In the commercial, a mother is seen working from home. On seeing her child going to the park, she sets the mood to be a child herself. She drinks a glass full of B Natural, leaves home and slides down the garden slide. The child, of course is surprised by her mother’s impulsive act. The message is do what makes you happy; do playful things when you were a child, with joy and laughter in your heart.

     

    Ram Jayaraman, Senior Executive Creative Director, GREY group India said,”To ‘be natural’ is to shrug off the world’s weight for a moment and to find and celebrate the child within. This is B Natural’s clarion call – each sip of its healthy and refreshing juice exhorts us to give into spontaneity and impulse, and revert to our original, happy selves.”

     

    Channels to tune into are many:

    & TV / Zee TV / Zee Cinema / Star Plus / Life OK / Star Gold/ Movies OK / SAB / Sony TV / Sony Max / Sony MIX / Colors / UTV Movies / Bindass / B Play / 9X M / 9X Tashan / MH1 / PTC Punjabi / PTC Chakde / Zee marathi / Zee Talkies / Colors Marathi / Star Jalsha / Zee bangla / Zee Bangla Cinema & 30 other regional channels to achieve a pan India comprehensive coverage.

     

    Credits:

    Company: ITC B Natural Fruit Jucies

    ITC Team:

    1.       V.L. Rajesh – CEO

    2.       Giriraj Bagri , COO (Dairy, Coffee & beverages)

    3.       Sandeep Shivaram Upadhyaya, Divisonal Marketing Manager

    4.       Arun Sriram, Brand Manager

    5.       Mohammed Shahbaaz, Asst. Brand Manager

     

    Agency Team: GREY group India

    Client Servicing: Vishal Ahluwalia, Vijay Sekhar, Vaishali Bhandari

    Creative: Sandipan Bhattacharyya, Ram Jayaraman, Mark Flory

    Planning: Ajay Ravindran

    GREY Works (Films): Samir Chadha, Sharad Shinde

    Production House: OINK Films.

    Director: Shirsha Guha

    Producer: Naved Punjabi

    PR & Corporate Communications: Sonal Sheth

     

    About GREY group India:

    GREY group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “GREY Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Volvo, Britannia, ITC, Ferrero, Saint Gobain, Wipro, BIG, Dell, Adobe, Mondelez, to name a few. GREY was named ADWEEK’s “Global Agency of the Year” and AD AGE’s “Agency of the Year” in 2014. In Asia, Grey Group covers 28 cities in 16 countries, which includes Bengaluru, Gurgaon and Mumbai in India. www.grey.com/india

     

    For further information, please get in touch with:

    Sonal Sheth

    Associate Director – PR & Corporate Communications

    M: +91 9820599480

    Email id: sonal.sheth@grey.com

     

  • The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event

    Grey unveils campaign celebrating achievements of Indian Navy on eve of IFR

    By A Correspondent

     

    A Naval Fleet Review is a long-standing tradition followed by navies all over the world. It is a grand occasion when every operational ship is spruced up and proudly displayed as a colossal spectacle of naval might. Normally called ‘International Fleet Review’ (IFR), allows each nation an occasion to display its maritime capabilities and to build bridges of friendship and trust with other maritime nations.

     

    This year, the International Fleet review, hosted by Indian Navy, Government of India is scheduled to take place in Visakhapatnam in February (04-08) 2016 where Indian Navy shall conduct naval exercises with other friendly countries designed to increase naval interoperability and also to strengthen cooperative security relationship. Many ships of friendly Navies from different countries are expected to participate in this naval celebration, to demonstrate the bond of camaraderie and solidarity, thereby uniting seafarers of the world.

     

    In order to highlight the importance of Indian Navy on this day, GREY group India has conceptualised a multi-platform campaign that consists of four television commercials, eight radio spots and multiple print ads (in various vernaculars and outdoors scouring media all across the country). The campaign aims at assuring the country of the Indian Navy’s preparedness, high morale and discipline; by featuring them as the ‘Silent yet Strong’ Force who solidly performs their actions in the silent sores of seas and oceans, far away from the land to safeguard the maritime interests of the nation.

     

    “We are proud to be associated with this prestigious event. With this campaign, it has been our endeavour to showcase aspects of the Indian Navy that are rarely seen by masses at large,” said Samir Datar, Vice President & Office Head, GREY group India, Delhi.

     

    Varun Goswami, Executive Creative Director, GREY group India, Delhi said,” Most of us know the Navy as just that silent force that keeps our maritime borders secure. In hosting an event of this stature, there’s an opportunity to showcase the might and prowess of the Indian Navy. It gave us a chance to lift the veil of ambiguity and reveal the strength behind the perceived silence. The campaign, shot over a grueling ten-day schedule, aims to highlight the many facets of the Indian Navy that make it an indomitable force; and therefore an apt host for the International Fleet Review 2016.”

     

    The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event.

     

  • Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative

    Grey India appoints Salil Inamdar as the National Head – Digital Content and Creative

    By A Correspondent

     

    Salil Inamdar

    GREY group India has appointed Salil Inamdar as the National Head for Digital Content and Creative. Salil joins from Interactive Avenues where he was heading digital creative and content.

     

    Salil comes with an experience of over 15 years of across diverse media disciplines, from traditional advertising to film to media. At GREY, he will spearhead his capabilities across all areas of digital communications for those clients who avail digital services. Based in Bangalore office, Salil will oversee work across all GREY group India offices. He will report to Leroy Alvares (President-Digital Services) on the digital business and client needs; and creatively to Sandipan Bhattacharyya (Chief Creative Officer).

     

    Sandipan said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for repurposing the digital offering at GREY. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

     

    Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative. His work has been covered by domestic and international press along with awards like the D&AD, Webby, AVA, RAPA, Spikes Asia, Adfest and the FWA. He has worked on brands such as TVS, Arvind, Toyota, Puma, Amazon, ITC Foods, Tanishq and Future Brands, amongst many others.

     

    “I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” said Alvares.

     

  • Alvares is based out of Mumbai and will report to Sunil Lulla, Chairman and Managing Director, GREY group India

    Grey appoints Leroy Alvares as President – Digital Services

    By A Correspondent

     

    Gulbahar Taurani

    GREY group India has appointed Leroy Alvares to lead the agency’s digital services in India. He joins GREY group as President – Digital Services. Alvares will be responsible for developing proprietary and innovative digital-oriented solutions for GREY’s clients. Alvares is based out of Mumbai and will report to Sunil Lulla, Chairman and Managing Director, GREY group India.

     

    On Alvares’ appointment, Lulla said, “While GREY has significantly integrated its practices across its offices in India, there is still an enormous opportunity to leverage on Leroy’s skills in the digital domain to ‘New & Next’ oriented services. Leroy brings tremendous maturity, confidence and panache to original and innovative digital thinking.  His new role will see him follow an integrated work culture practice, bringing digital thinking and capability for all clients.  His core focus is to accelerate GREY’s already well-established digital capabilities across India. I know with Leroy at the helm, the Grey Digital footprint will only get stronger.”

     

    In Alvares’ previous stints, he has served as the President of Rediffusion Y&R Digital, Rediffusion-Wunderman and Sudler & Hennessey India. He was with iContact and Ogilvy India before he joined Tribal DDB as country head. A veteran with over 20 years of experience, Alvares has worked across a diverse range of categories including retail, telecommunications, financial services, information technology, pharmaceuticals, travel & tourism, and fashion & lifestyle.

     

  • The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007

    Grey wins creative duties of Parakh Agro

    By A Correspondent

     

    Parakh Agro Industries Limited, (formerly known as Parakh Foods) has assigned GREY group India to handle its creative duties, across advertising, digital solutions, retail design and activation. The agency won the business in a multi-agency pitch process which involved participation of leading advertising agencies.

     

    Parakh Agro Industries Limited which was formerly known as Parakh Foods, manufactures a range of staples such as atta, besan, maida, rawa, and sooji under the Samrat brand name. The company is famous for being the creators of India’s highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007.

     

    While they are strongest with high tech plants located in Central and Western States, they are looking at expanding its distribution and taking the brand national. Commenting on the development, Mayank Parakh, Joint Director at Parakh Agro says “At Parakh Agro we are passionate about providing goodness from traditionally consumed staples to the colossal Indian market through the most advanced hygienic processes. Looking for the right strategic and creative partner was a challenge as we had to filter down to the agency that understands our vision and hence build ideas from its core. The team at GREY has worked hard to win this role and with them on board, we are excited and confident about winning hearts for our brand SAMRAT around the nation”.

     

    As the company is headquartered in Pune, the agency’s Mumbai office will handle the account. Vineet Singh, Vice President – Client Services Director said, “GREY is privileged to work with one of India’s finest , “ Made In India ‘ brands. Staples are a hugely challenging category. Branded staples consist of just 2% of the entire universe. The challenge for us is to wean people away from traditional chakkiwallas and unbranded staples sold by neighbourhood kiranas. GREYs communication will target just doing that in its ‘famously effective’ way.

     

  • The Twitter application was created as part of the EPIC Channel’s ongoing campaign

    Epic channel introduces Twitter alarm for #Epicat10

    By A Correspondent

     

    EPIC channel has unveiled a unique innovation for their new campaign – #EPICat10. The channel is has released ‘The EPIC Channel Twitter Alarm’ that lets followers set a reminder for the 10 PM shows. The Twitter alarm was conceptualized for the EPIC Channel by Grey group India and executed in collaboration with Twitter. The Twitter application was created as part of the EPIC Channel’s ongoing campaign.

     

    Mahesh Samat

    Mahesh Samat, MD, The EPIC Channel says, “When GREY suggested the idea as part of the ‘EPIC At 10’ campaign, we were instantly sold and excited to get it activated. We are proud to announce ‘The EPIC Channel Twitter Alarm’ for the first time in India. Twitter has been excellent in facilitating the innovation. The core idea of our Campaign is to drive tune-ins to the 10 pm timeslot on the channel. The Twitter Alarm fits in perfectly with the campaign.”

     

     

    Sunil Lulla

    Sunil Lulla, Chairman and Managing Director, Grey Group India commented, “At GREY group, we are constantly looking at creating, ‘Famous & Effective’ campaigns for our clients. This makes it imperative to step beyond the boundaries and create – even if it is something as simple as a ‘Twitter Alarm’. We hope that soon enough, India will need no reminder to tune into The EPIC Channel at 10 PM.”